Human Brands Win

Founded and scaled the business to $100K in revenue within the first four months by helping founders and executives build high-impact, trust-driven brands.

Assembled a team of expert partners to deliver full-scale brand strategy, content, and growth solutions for companies ranging from startups to enterprises.

Develop personal and corporate brand strategies that increase engagement, credibility, and industry influence.

Implement human-centered content strategies, incorporating podcasts, video, and storytelling to deepen audience connection.

CEO & Executive Advisor

Caspian Studios

I partner with the brilliant Caspian Studios crew to serve Founders, Executives, and marketing teams seeking growth through creative, video‑forward, AI‑accelerated content strategy grounded in human‑first storytelling.

Strategic Partner

Pavilion

I co-lead Pavilion’s 1,000+ member women’s community, driving engagement through virtual and in-person events, resources, and networking opportunities. Pavilion is the world's leading private community for go-to-market leaders.

Co-Leader of Women of Pavilion & Executive Member

Casted

Scaled VC-backed Casted 5x in 24 months, secured 100+ customers, generated millions in ARR, and achieving 125% net revenue retention.

Invented industry-first features, including unified video + audio publishing, audience analytics, and in-platform content clipping.

Launched with impact, drawing 300+ attendees to our in-person debut (despite a winter storm).

Created & launched Casted’s Amplify event to thousands of attendees virtually and in-person, defining a new approach to B2B content marketing .

Raised $13M across three rounds of venture capital as a Midwest-based, female, first-time founder, overcoming the challenges of VC fundraising outside major startup hubs.

Built and scaled a fully remote, culture-first team of 50+ during COVID, fostering flexibility, inclusion, and high performance.

Earned industry recognition, including three Mira Startup of the Year nominations, Mira Entrepreneur of the Year finalist, and Indy’s 40 Under 40 award.

Positioned Casted as an industry leader, with features in Forbes, TechCrunch, NPR and speaking engagements at SXSW, INBOUND, and 300+ podcasts.

CEO & Co-Founder

Emarsys

Owned the company's global brand & content strategy, including a $4M+ budget and a 20+ member team, driving brand consistency and growth leading up to SAP's acquisition of Emarsys in 2020.

Led the North American Marketing Team, including 10-person business development team (BDRs/SDRs), field and event marketing, email, social media, PR, direct marketing, and paid media. 

Positioned Emarsys as an attractive acquisition target by elevating brand equity, strengthening market perception, and showcasing customer success — contributing to SAP’s acquisition.

Launched several global, in-person events, including "Revolution", the company's first industry event, which attracted 1,200 attendees to London from around the world in its first year, as well as several Revenue Kick-Offs, and dozens of regional "Evolution" customer events worldwide. 

Created and hosted the "Marketer + Machine" podcast and "Revolution" video series — reaching more than 20,000 audience members in their first year, amplifying customer success stories, and strengthening industry relationships.

Spearheaded a global integrated marketing strategy to align and localize messaging, ensuring a cohesive brand presence across all regions and audiences.

Worked directly with several key accounts, including Tupperware, Char-Broil, Cosabella, and BrightWave.

Partnered with global marketing leaders to drive consistent, impactful messaging across digital, content, and event marketing, enhancing customer engagement throughout the lifecycle.

Global VP, Brand and Content and Director of Marketing, North America

Relevance

Managed strategic relationships with global brand accounts, including Intel, Office Depot, Vistaprint, Ashley Furniture, Humana, and L'Oréal.

Led a team of strategists and creatives to develop research-driven content strategies.

Shaped the agency’s strategic direction, overseeing services that fueled audience engagement, brand differentiation, and revenue growth—leading up to it's private acquisition in 2016.

Developed high-impact, data-backed marketing strategies, including:
- Content strategy and brand positioning
- Audience, competitive, and market analysis
- Buyer’s journey development and conversion optimization
- Lead generation and promotional strategies to drive measurable growth

Principal Strategist & Director of Content

Blueprint Marketing

Founded and scaled Blueprint Marketing to $100K in revenue within the first six months, delivering high-impact brand and marketing strategies to businesses and agencies.

Led strategy engagements for major brands, including LinkedIn, Cummins Allison, and CDW, helping them refine brand positioning and marketing effectiveness.

Pioneered a strategy-first approach to brand positioning, content, integrated marketing, and customer experience.

Developed fully customized, research-driven marketing Blueprints, including:
- Audience research and competitive analysis
- Brand positioning and marketplace opportunity identification
- Integrated marketing and lead generation strategies
- Designed a non-template, tailored approach—ensuring every client strategy was built uniquely to address specific business objectives.

Brand & Content Strategist

Maestro

Led the launch of the company's first marketing strategy, increasing website visitors by 93% in 12 months and boosting leads by 10% YOY.

Built a high-performing content marketing engine, publishing 20-30 pieces per month - up from 1-2 per quarter previously, significantly increasing traffic and engagement.

Expanded the company’s social media presence, attracting thousands of followers across LinkedIn, Twitter, Facebook, and Google+.

Planned and managed the company's first industry trade show strategy, overseeing participation in 24+ conferences annually to drive brand visibility and lead generation.

Optimized digital properties and CRM integration, ensuring seamless alignment between sales and marketing to maximize efficiency.

Introduced and managed HubSpot within the organization, leveraging automation to improve inbound marketing and lead nurturing.

Ensured brand consistency and market positioning, strengthening competitive differentiation and audience engagement.

Head of Marketing

Charles River Laboratories

Celsis (Acquired by Charles River Labs)

Led internal and external communications team of 10+ individuals and agencies for a global life sciences company, ensuring brand consistency and market positioning leading up to its acquisition.

Developed and managed content strategy, creating high-impact assets to support customer engagement and sales enablement.

Optimized and localized digital presence through website management, SEO, and paid media (SEM) to drive traffic and lead generation.

Managed CRM and database marketing, improving customer segmentation and outreach effectiveness.

Planned and executed conference & trade show strategies, enhancing brand visibility among key industry players.

Directed annual marketing strategy and planning, aligning efforts with business objectives to support growth and efficiency.

Head of Marketing Communications

HUMANeX Ventures

Managed brand strategy and positioning, ensuring consistency across all marketing and communications.

Led content creation efforts, developing high-quality materials to engage audiences and support business objectives.

Facilitated client consulting sessions, equipping teams with the knowledge and tools to hire top talent and increase team effectiveness.

Oversaw the production of marketing videos, driving brand storytelling and audience engagement.

Marketing & Branding

From scaling startups to leading global marketing teams, I've worked with brands like IBM, LinkedIn, Salesforce, Gong, HubSpot, L'Oreal and Intel to turn bold ideas into brands people trust, follow, and buy from. 

Here's a bit about where I am today:

- Founder & CEO, Human Brands Win: I help founders and executives grow their influence through personal brand strategy and increase trust in their businesses by making their corporate brands more human-centric.

- Former Founder & CEO, Casted: I built the first-ever B2B podcast and video marketing platform, scaling it 5x and to 50+ team members in 24 months and raising $13M in VC funding as a Midwestern, female, first-time SaaS CEO.

- Speaker & Thought Leader: Featured in Forbes, TechCrunch, NPR, and on 300+ podcasts and stages like SXSW and INBOUND.

- Community Leader, Pavilion: I co-lead Pavilion’s 1,000+ member women’s community, fostering connection and growth through curated events and resources.

I believe the strongest brands—personal and corporate—are built on clarity, conviction, and connection. If you’re looking to stand out, scale up, or sharpen your brand strategy, let’s connect.

Lindsay Tjepkema

Private 

Managing Partner

Power Body Language, LLC

Accelerate client revenue and operational success through highly effective executives communications training and coaching programs, both at the Executive/C-Suite level and throughout all levels of the organization. 

*Train powerful tactics and techniques of professional communication, body language, and forensic interviewing with thousands of professionals as a national speaker and have delivered training for hundreds of both growing and established companies.
*Equipped over 500 executives and employees on professional communications skills, negotiation skills, non-confrontational interviewing technics, presentation and public speaking skills, and mastery of executive presence  through my engaging training, speaking, and coaching services 
*Created over 15 proprietary targeted communications training programs and custom delivery systems for effective and long-lasting organizational improvement and individual mastery of skill resulting in more efficient internal communications, increased customer satisfaction and less conflict between business units. 
*Targeted executive coaching with partners and associate team of a newly formed consulting company resulted in substantial revenue and organizational growth, exceeding targeted yearly revenue goals and being named #19 on the Top 50 Consulting Companies list for 2019

CFI, Executive Communications Strategist, Body Language Expert, Executive Coach,  Speaker

Pulse Analytix

Behind every organization that is working to make a positive impact are good partners that help power and optimize that impact.
We are the “back office” engine that helps organizations focused on doing good, do more.
 - Proprietary SaaS Technology
- Advanced data & analytics
- Research and Policy

Founder

Fight For Life Foundation

COO for the non-profit (501c3)  Fight For Life Foundation’s Building Dreams Program,  Develop, deploy, and train all the technology-related components of the Social Emotional Learning curriculum and behavior management application used by school administrators and educators. 

*Developed the proprietary Building Dreams program SaaS platform that is the primary program administration and data collection tool for school systems and educators 
*Build community and corporate partner relations to ensure continued funding and resources for the Building Dreams program with over $750K in funding secured  
*Create and maintain all train-the-teacher educational courses, videos, and resources for program support

Exactus Advisors

Exactus Advisors is a boutique advisory firm based in Chicago, IL providing customized consulting focused on optimization and transformation, actionable analytics, leadership and strategy services.

As a principal with Exactus, I specialize in high performance executive coaching, strategic communications, leadership team evaluation and development,  integration and optimization strategy and execution both pre-merger and post-acquisition, and organizational change management with the goal of helping organizations be as effective and efficient with their clients, employees, and processes to optimize revenue and successfully navigate the transformation experience.
- ERP Selection, contracting and implementation (SAP & Oracle) 
- CRM Selection, contracting and implementation (Microsoft & Salesforce)
- Corporate Innovation initiatives from concept to product realization

Principal

Selfless.ly

Co-founder/COO of selfless.ly,  a CSR and Social Impact enabling SaaS Platform. Created a functioning company out of nothing more than a good idea for a Social Impact focused SaaS product. In true startup fashion, this COO role was responsible for everything from product design requirements and roadmaps, to financial projections and budgeting, to marketing and evangelizing the product, to pitching the platform for investment. 

* created a fully-functioning  SaaS platform from wireframe to production-ready product
*chosen as 1 of only 5 companies for the first gBETA tech accelerator cohort in Indianapolis Spring 2018 
*successfully created and implemented operational systems and processes for startup operations including investment strategy, pipeline management and client on boarding
*Successfully completed all operational components of the stringent B Corp Certification approval audit

Co-Founder/COO

DexYP

Executive Sales Support & Operations Supervisor for a nation-wide Sales force of over 5000 representatives. The primary focus of this role  was on creating efficient sales systems and overseeing technology implementation, training, and client success  programs to ensure increased revenue and client retention metrics were met and exceeded.   

*Appointed as the Executive Sales Support lead for the corporate executive team, successfully resolving over 2500 high-priority client escalations in 48 hour or less resulting in the retention or addition of $2.5M in annual revenue 
*Created and facilitated targeted training programs throughout our entire U.S.-based sales force for successful implementation of cutting-edge technology solutions, client contract systems, and continuous improvement initiatives for sales processes resulting in greater sales  efficiency, decreased client claims and cancellations, and increased client billing revenue by 12% over 3 years
*Developed and coached over 50 sales support team members, providing professional development opportunities, career path planning, and performance evaluations resulting in decreased departmental attrition, increased employee career advancement opportunities, and more beneficial succession plan execution

Sales Operations Manager

Higher Grounds Coffee House

Sole proprietor and operator of a quality-focused independent coffee house chain.  Charged with leading the business from original concept design to construction specs to creating the full operational plan. As operator,  created the  hiring and talent development process, implemented a comprehensive employee training plan, and executed successfully on each complex element of small business operations including scheduling, financial reporting, marketing, and customer service, and strategic market growth.

*Grew from 1 location to 4 locations in 18 months by forming strategic partnerships
*recruited, developed, and managed a staff of over 40 full-time and part-time employees from my local community 
*Created best-in-class operating, product quality, and customer service systems and processes to ensure customer satisfaction, superior product offerings, and revenue

Owner/Operator

Effective communication and building world-bettering technology are the two things that light me up and get my energy, attention, and investment.

taplio

The Battle

Lindsay Tjepkema

Lisa Mitchell, CFI

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