Human Brands Win

Founded and scaled the business to $100K in revenue within the first four months by helping founders and executives build high-impact, trust-driven brands.

Assembled a team of expert partners to deliver full-scale brand strategy, content, and growth solutions for companies ranging from startups to enterprises.

Develop personal and corporate brand strategies that increase engagement, credibility, and industry influence.

Implement human-centered content strategies, incorporating podcasts, video, and storytelling to deepen audience connection.

CEO & Executive Advisor

Caspian Studios

I partner with the brilliant Caspian Studios crew to serve Founders, Executives, and marketing teams seeking growth through creative, video‑forward, AI‑accelerated content strategy grounded in human‑first storytelling.

Strategic Partner

Pavilion

I co-lead Pavilion’s 1,000+ member women’s community, driving engagement through virtual and in-person events, resources, and networking opportunities. Pavilion is the world's leading private community for go-to-market leaders.

Co-Leader of Women of Pavilion & Executive Member

Casted

Scaled VC-backed Casted 5x in 24 months, secured 100+ customers, generated millions in ARR, and achieving 125% net revenue retention.

Invented industry-first features, including unified video + audio publishing, audience analytics, and in-platform content clipping.

Launched with impact, drawing 300+ attendees to our in-person debut (despite a winter storm).

Created & launched Casted’s Amplify event to thousands of attendees virtually and in-person, defining a new approach to B2B content marketing .

Raised $13M across three rounds of venture capital as a Midwest-based, female, first-time founder, overcoming the challenges of VC fundraising outside major startup hubs.

Built and scaled a fully remote, culture-first team of 50+ during COVID, fostering flexibility, inclusion, and high performance.

Earned industry recognition, including three Mira Startup of the Year nominations, Mira Entrepreneur of the Year finalist, and Indy’s 40 Under 40 award.

Positioned Casted as an industry leader, with features in Forbes, TechCrunch, NPR and speaking engagements at SXSW, INBOUND, and 300+ podcasts.

CEO & Co-Founder

Emarsys

Owned the company's global brand & content strategy, including a $4M+ budget and a 20+ member team, driving brand consistency and growth leading up to SAP's acquisition of Emarsys in 2020.

Led the North American Marketing Team, including 10-person business development team (BDRs/SDRs), field and event marketing, email, social media, PR, direct marketing, and paid media. 

Positioned Emarsys as an attractive acquisition target by elevating brand equity, strengthening market perception, and showcasing customer success — contributing to SAP’s acquisition.

Launched several global, in-person events, including "Revolution", the company's first industry event, which attracted 1,200 attendees to London from around the world in its first year, as well as several Revenue Kick-Offs, and dozens of regional "Evolution" customer events worldwide. 

Created and hosted the "Marketer + Machine" podcast and "Revolution" video series — reaching more than 20,000 audience members in their first year, amplifying customer success stories, and strengthening industry relationships.

Spearheaded a global integrated marketing strategy to align and localize messaging, ensuring a cohesive brand presence across all regions and audiences.

Worked directly with several key accounts, including Tupperware, Char-Broil, Cosabella, and BrightWave.

Partnered with global marketing leaders to drive consistent, impactful messaging across digital, content, and event marketing, enhancing customer engagement throughout the lifecycle.

Global VP, Brand and Content and Director of Marketing, North America

Relevance

Managed strategic relationships with global brand accounts, including Intel, Office Depot, Vistaprint, Ashley Furniture, Humana, and L'Oréal.

Led a team of strategists and creatives to develop research-driven content strategies.

Shaped the agency’s strategic direction, overseeing services that fueled audience engagement, brand differentiation, and revenue growth—leading up to it's private acquisition in 2016.

Developed high-impact, data-backed marketing strategies, including:
- Content strategy and brand positioning
- Audience, competitive, and market analysis
- Buyer’s journey development and conversion optimization
- Lead generation and promotional strategies to drive measurable growth

Principal Strategist & Director of Content

Blueprint Marketing

Founded and scaled Blueprint Marketing to $100K in revenue within the first six months, delivering high-impact brand and marketing strategies to businesses and agencies.

Led strategy engagements for major brands, including LinkedIn, Cummins Allison, and CDW, helping them refine brand positioning and marketing effectiveness.

Pioneered a strategy-first approach to brand positioning, content, integrated marketing, and customer experience.

Developed fully customized, research-driven marketing Blueprints, including:
- Audience research and competitive analysis
- Brand positioning and marketplace opportunity identification
- Integrated marketing and lead generation strategies
- Designed a non-template, tailored approach—ensuring every client strategy was built uniquely to address specific business objectives.

Brand & Content Strategist

Maestro

Led the launch of the company's first marketing strategy, increasing website visitors by 93% in 12 months and boosting leads by 10% YOY.

Built a high-performing content marketing engine, publishing 20-30 pieces per month - up from 1-2 per quarter previously, significantly increasing traffic and engagement.

Expanded the company’s social media presence, attracting thousands of followers across LinkedIn, Twitter, Facebook, and Google+.

Planned and managed the company's first industry trade show strategy, overseeing participation in 24+ conferences annually to drive brand visibility and lead generation.

Optimized digital properties and CRM integration, ensuring seamless alignment between sales and marketing to maximize efficiency.

Introduced and managed HubSpot within the organization, leveraging automation to improve inbound marketing and lead nurturing.

Ensured brand consistency and market positioning, strengthening competitive differentiation and audience engagement.

Head of Marketing

Charles River Laboratories

Celsis (Acquired by Charles River Labs)

Led internal and external communications team of 10+ individuals and agencies for a global life sciences company, ensuring brand consistency and market positioning leading up to its acquisition.

Developed and managed content strategy, creating high-impact assets to support customer engagement and sales enablement.

Optimized and localized digital presence through website management, SEO, and paid media (SEM) to drive traffic and lead generation.

Managed CRM and database marketing, improving customer segmentation and outreach effectiveness.

Planned and executed conference & trade show strategies, enhancing brand visibility among key industry players.

Directed annual marketing strategy and planning, aligning efforts with business objectives to support growth and efficiency.

Head of Marketing Communications

HUMANeX Ventures

Managed brand strategy and positioning, ensuring consistency across all marketing and communications.

Led content creation efforts, developing high-quality materials to engage audiences and support business objectives.

Facilitated client consulting sessions, equipping teams with the knowledge and tools to hire top talent and increase team effectiveness.

Oversaw the production of marketing videos, driving brand storytelling and audience engagement.

Marketing & Branding

From scaling startups to leading global marketing teams, I've worked with brands like IBM, LinkedIn, Salesforce, Gong, HubSpot, L'Oreal and Intel to turn bold ideas into brands people trust, follow, and buy from. 

Here's a bit about where I am today:

- Founder & CEO, Human Brands Win: I help founders and executives grow their influence through personal brand strategy and increase trust in their businesses by making their corporate brands more human-centric.

- Former Founder & CEO, Casted: I built the first-ever B2B podcast and video marketing platform, scaling it 5x and to 50+ team members in 24 months and raising $13M in VC funding as a Midwestern, female, first-time SaaS CEO.

- Speaker & Thought Leader: Featured in Forbes, TechCrunch, NPR, and on 300+ podcasts and stages like SXSW and INBOUND.

- Community Leader, Pavilion: I co-lead Pavilion’s 1,000+ member women’s community, fostering connection and growth through curated events and resources.

I believe the strongest brands—personal and corporate—are built on clarity, conviction, and connection. If you’re looking to stand out, scale up, or sharpen your brand strategy, let’s connect.

Lindsay Tjepkema

120Water

Customer Experience Manager

Senior Customer Success & Account Manager

Partnering with B2B Content Marketers to help them amplify their podcasts & video content across as many channels as their audience can consume, understand who they’re reaching, and how they can maximize impact.

Customer Success Manager

Pacers Sports & Entertainment

•Directly manage and retain a book of business worth over $2.3 million, while also responsible for upselling, cross-selling, and referral generation.
•Generated over $130,000 in new sales when completing a 2.5 month long reseating renewal campaign for Bankers Life Fieldhouse’s $360 million renovation while renewing over 90% total revenue. 
•Collaborative brainstorming, planning, and executing 15+ exclusive customer events on an annual basis, varying from 20 – 500+ people, while successfully staying within the determined budget.
•Assist in training and mentoring new team members
•Engage clients personally at all home basketball games to create positive experiences and ensure product satisfaction
•Utilize interpersonal communication and relationship building skills to maximize effectiveness with internal and external customers and prospects.

Season Ticket Experience Manager

•	Responsible for a book of 300+ active accounts worth over $525,000 
•	Successfully pursued over $65,000 in account renewals after the official renewal campaign
•	Utilized leads and referrals to generate nearly $25,000 in new sales of suite rentals, group outings, and additional season ticket packages in six months 
•	Assisted with execution of exclusive customer events

Consumer Experience Representative

France A. Córdova Recreational Sports Center

•Coordinate and schedule with a team of 4-5 other individuals to ensure that there was a fun or informational interaction on all platforms
•Strategically find ways to increase public engagement on social media plats forms by using specific social media platforms for the targeted audience
•Social Media platforms that include: Instagram, Snapchat, Twitter and Facebook
• Utilized Canvas and Buffer to create and schedule timely releases of posts

Recreation and Wellness Social Media Intern

Purdue Athletic Department

•	Joined highly competitive program that accepts only 10 out of 200+ applicants
•	Lead Intern for Men’s Basketball and Swimming & Diving 
•	Responsible for organizing and overseeing Men’s Basketball Fan Day, Paint Crew party, and watch parties
•	Successfully coordinated with Learfield IMG representatives and Be the Match organization for game day activities
•	Scheduled and directed up to 12 interns to insure that in game promotions were successful
•	Attended athletic contests to assist with promotions, sponsorship execution, giveaways, and event management

Marketing And Promotions Intern

Purdue University

•Evaluate, develop, and provide feedback to the Intramural Staff regarding supervision, decision-making, organization, efficiency, knowledge, and completion of job responsibilities. 
•Manage logistics and engage in risk management for thousands of patrons on potentially over 200 individual teams per Intramural Sport. 
•Provide oversight and management ensuring daily sport operations are consistent with the vision and direction of the Intramural Sports Professional Staff.

Intramural Sports Head Supervisor

Intramural Sports Soccer Official

Intramural Sports Supervisor

CPG Real Estate Group

•Responsibilities include speaking with client on the phone to establish a relationship, reaching out to potential buildings to find matching criteria and to book appointments, meeting with the client in the field to show them potential places and processing paperwork on all executed deals.

Leasing Agent Intern

K-Trails Equestrian Adventure

•Schedule shifts for up to 20 employees
•Train 20 employees on how properly take reservations, payments and answer the phone for reservations. 
•Organize events birthday parties, family reunions and corporate events for 10-50 people.

Operations Manager

Kohl's Department Stores

•Address customers’ needs and wants: answering questions and locating items that they are looking for 
•Serve as a team member on a team with diverse backgrounds, experience, and abilities. 
•Quickly adapt to new positions, demands and skills in an ever-changing environment

Sales Department

•Studied the role of nutritional strategies to help decrease cancer treatment effects such as fatigue and loss of bones mass from chemo, radiation, and hormone treatments. 
•Main focus was on prostate and breast cancer.

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The Battle

Lindsay Tjepkema

Joanna (Mayes) Cooper

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