Few people have been both a successful venture-backed CEO and a global B2B brand leader.

Hi 👋 I’ve been both.

Today, I advise founders in relentless pursuit of their vision. Here’s why they choose to partner with me.

As founder and CEO of my own SaaS startup, Casted, I raised $13 million across three rounds of venture funding. I created a new category in B2B marketing, built a multi-million-dollar business, and led enterprise deals with Salesforce, HubSpot, IBM, Gong, and dozens of other B2B brands and VC firms — all during one of the most volatile periods in tech. (Looking at you: Covid, SVB collapse, workplace culture, and wild shifts in economic and political climates.)

Before that, I was Global VP of Brand and Content and Director of Marketing for North America at a global tech company. I launched a global brand, event, and content strategy that directly preceded the company’s acquisition by SAP. (Go ahead and try to tell me brand doesn't matter.)

I’ve also worked with iconic brands like LinkedIn, L’Oréal, Intel, and Drift — always focused on turning bold ideas into human-centered brands that people know, like, trust, and buy from.

My career has always been defined by one thing: human-centered brands as a strategic driver of business growth.

Today, I work with early-stage founders who want that same brand clarity from the start. I help them embrace their vision, define their purpose, and build personal brands that function as business strategy. My work isn't based on trends or theory, but on hard-won experience.

I’ve been featured in Forbes, TechCrunch, NPR, and Entrepreneur. I’ve appeared on 500+ podcasts and spoken on stages around the world, including SXSW and INBOUND. I also co-lead a global community of more than 1,100 executive GTM women: Women of Pavilion.

Human brands win. Always have. Always will.

Lindsay Tjepkema

It was a joke. Can't you take a joke? You're overreacting. Why don't you smile more?

You've been there. I've been there. 
It happens to executive teams and hockey teams
It may come from your boss, your colleagues, or your president.
On behalf of your country or your community.

But none of that will ever make it OK. 
Making light of the achievements of women is not funny. It's not a joke and I'm not laughing. And if you are - that says a lot more about you than it does about me.

When will we stop belittling the achievements of women? Calling them cute, less-than, or good ...for a woman? 
When will we stop excusing the bad behavior, emotional tirades, and immature unprofessionalism of so many men in leadership positions they should not hold (and, yes, some women - and no, not all men) while simultaneously pointing to women as emotional, weak, too nice but also too bitchy, and generally not-quite "enough"? 

When will we stop being told to smile more? To take a joke? To relax? To not be so sensitive? 

When will there be consequences for the "jokes", the comments, the belittling. When will the ascension of these bros in spite of their foolishness, lack of EQ, and general mysogenistic crappiness end? 

*sigh*

And I'll leave you with my personal favorite from when I was the CEO and founder of my own company. Someone (he knows who he is) said to me in response to a situation when I was angry as I questioned his behavior, "I don't want to be a stereotypical man telling you're being a crazy woman, but, Lindsay, you're being crazy." 

I wasn't being crazy. I wasn't being emotional. I being aware and I was right. 
And I was justified in my anger then as so many others are today. 

Make it stop.

Let’s Build Your Founder Brand. Former VC-Backed SaaS CEO, 3x Founder, and Global B2B Brand + Content Marketer

You can’t be a visionary from a place of fear.
Vision needs hope. Energy. Imagination. 🌅 

To lead with vision is to see something others can’t (yet).
You have to believe in something brighter.
Even if it feels far away.
Even if people call you naïve. 

The truth is:
Most visionaries don’t get applause at the start.

They get side-eyes.
Concerned advice.
And a whole lot of:
→ “That’s not practical.”
→ “Why would you risk that?”
→ “That’s just not going to work.” 

Visionary leadership doesn’t come from reacting to the world. It comes from reimagining it. 🛠️💡 

👉  Listen to full conversation on Actually, I Can. https://buff.ly/EtFsONA

Jenna Rogers, MSC

Career Civility

Training, educating and improving communication in the workplace. 

Communication is the #1 skillset employers look for in employees and yet... no one knows HOW to effectively communicate. Career Civility's mission is to change the conversation in the workplace by consulting and training on practical and tactical communication tips and advice. 

By working with Career Civility, you will learn how to improve email communication, increase client satisfaction, create a positive workplace culture, build a thriving business and increase revenue + retention. 

Career Civility hosts 60 minute on site, hybrid, or virtual training sessions on, 

- Improving Email Communication 
- Using Effective Communication to Increase Productivity and Reduce Conflict 
- Intergenerational Communication 
- Communicating with Different Stakeholders

And can create bespoke trainings to address specific communication issues your organization might be coming up against.

Founder

- Delivering Go To Market trainings for sales teams, customer success teams, and stakeholders to adopt new product lines, implement change management, and increase overall attainment to revenue 
- Consulting on training strategies and timelines
- Project coordinating delivery of each trainingCommunicating with necessary stakeholders, facilitators, and end users
- Training on sales fundamentals (discovery, urgency, email strategies, closing, objection handling)

Sales Enablement Consultant 

Sales Assembly

Elevated Learning & Development for GTM Teams.

Sales Assembly's All-inclusive annual membership for the entire GTM organization combines strategic skill development, robust peer communities and an easy-to-use learning platform.

The result? Better, Faster and Smarter Growth
Through our frictionless & all-inclusive membership platform, our members receive access to the programs, training, certifications, tools, talent, resources, strategy, advisory, and peer connections - all in one place.

Vice President of Growth

Head of Partnerships

Glassdoor

- FY 2021 President's Club Winner
- Create + Execute Employer Brand strategies w/ Marketing, TA + Employer Brand teams 
- Maintain book of 200+ current clients to grow + retain
- Nurturing, educating, and prospecting new business accounts to close 
- Collaborate with cross-functional partners to support clients success

Enterprise Account Manager

- Consultative approach to branding and recruiting efforts
- Manage client's problems and provide solutions based on our solutions
- End to end renewal and upsell of software as a service (SaaS) products generating over $2 million in revenue
- Collaborate with team to advise strategic planning to other clients outside my book of business
- Prospect and forecast current and upcoming business generating revenue

Senior Account Manager

Insight Global

- Developed new business relationships and actively maintained a network of clients from Fortune 1000 companies with an average of 20 meetings weekly
- Utilized a relationship-based sales approach to build lasting business
-Prospected, qualified, and cold-called new clients for a bigger territorial outreach
-Generated over $10,000 in weekly revenue
-Conducted on-boarding process, documentation, and organization for better sales solutions and processes

Account Manager

Red Pine Camp for Girls

•	Instructed and supervised various age groups on water safety 
•	Coached extensive water-skiing skills
•	Trained staff members within the water-skiing department

Water ski instructor

Germaine Law Office PLC

•	Served as liaison between attorney and clients
•	Organized, filed, and facilitated all aspects of lawsuits
•	Monitored and executed appropriate communication with clients via phone, email, mail

Legal Assistant

Harlem Globetrotters

•	Researched various venues and metropolises in order to promote group bookings
•	Assisted with filing, documenting, organizing, and mailing

Sales Intern

Hey there, I'm Jenna. I'm a working mom. A female leader in tech sales. An entrepreneur. A wife. A dog mom. And a woman on a mission to redefine communication in the workplace. I specialize in the training + development of sales processes, programs, and teams. I call myself a 'corprenuer' because I'm also a small business owner. I'm the founder of Career Civility, a Communications Consulting and Public Speaking firm. You can find me providing tactical communication advice on #emailtiptuesday, creating a community for working moms and helping people communicate more effectively in the workplace. Find me on Instagram @careercivility to learn more!

While working in sales for the majority of my career and through founding my own company, I have learned that transparency, effective communication, and being intentional about building a positive and inclusive culture is pivotal to creating successful teams.

I'm passionate about the people behind the bottom line and I am steadfast in my drive to generate revenue while fighting for positive, inclusive and productive work environments.

Training, educating and improving communication in the workplace. 

Communication is the #1 skillset employers look for in employees and yet... no one knows HOW to effectively communicate. Career Civility's mission is to change the conversation in the workplace by consulting and training on practical and tactical communication tips and advice. 

By working with Career Civility, you will learn how to improve email communication, increase client satisfaction, create a positive workplace culture, build a thriving business and increase revenue + retention. 

Services offered - 

Public Speaking
1:1 + Group Training
Online Digital Courses

Communication styles matter more than you think ‼️ 
 
We are all so different. In how we think. In our political affiliation. In our goals. In our likes/dislikes. In how we show up at work. And, especially, in how we communicate.
 
But different ≠ bad.
Read that again. Different does not equal bad.
 
In a world where differences are demonized and algorithms pit you against people who don't agree with everything you think, say, and do… it can be hard to celebrate differences and see them as a strength.
 
But contrary to what our social media feeds want us to believe, working with different people - different ideas, opinions, perspectives, experiences, expertise - is a strength.

Being able to work with (and communicate with) people who are different than you is a superpower. Especially in today's emotionally charged, digitally native world.
 
While I can't solve world peace, I can help you recognize different communicate styles and how they impact the way you perceive, communicate with and work with people who are different than you.
 
In this week’s blog, I’m breaking down what’s really happening when different communication styles clash and how to navigate those moments with more confidence, clarity, and compassion.
 
Communicating with those who communicate differently than you isn't just a business critical skill, it's a critical life skill.

Jenna Rogers

Workplace Communication Expert | Speaker | Trainer | Career & Leadership Consultant

This one’s important 🚨

A Monday morning email I actually read 🙌 

Every week Luster analyzes all of my customer facing calls and aggregates what's working, what I need to improve on, and what's at risk for my revenue targets. 

Even better? I think it's pretty spot on. 

Watching the product evolve at Luster over the last 6 months has been nothing short of incredible. Always make my job easier when I actually believe in the product I'm selling. And for the product to help me sell better and support my clients better on a daily basis? #win 

Everyone in a customer facing role should experience Luster's diagnostic capabilities imo 😇

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Jenna Rogers, MSC

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The Battle

Lindsay Tjepkema

Jenna Rogers, MSC

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lindsay Tjepkema's LinkedIn Performance

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