Human Brands Win

Founded and scaled the business to $100K in revenue within the first four months by helping founders and executives build high-impact, trust-driven brands.

Assembled a team of expert partners to deliver full-scale brand strategy, content, and growth solutions for companies ranging from startups to enterprises.

Develop personal and corporate brand strategies that increase engagement, credibility, and industry influence.

Implement human-centered content strategies, incorporating podcasts, video, and storytelling to deepen audience connection.

CEO & Executive Advisor

Caspian Studios

I partner with the brilliant Caspian Studios crew to serve Founders, Executives, and marketing teams seeking growth through creative, video‑forward, AI‑accelerated content strategy grounded in human‑first storytelling.

Strategic Partner

Pavilion

I co-lead Pavilion’s 1,000+ member women’s community, driving engagement through virtual and in-person events, resources, and networking opportunities. Pavilion is the world's leading private community for go-to-market leaders.

Co-Leader of Women of Pavilion & Executive Member

Casted

Scaled VC-backed Casted 5x in 24 months, secured 100+ customers, generated millions in ARR, and achieving 125% net revenue retention.

Invented industry-first features, including unified video + audio publishing, audience analytics, and in-platform content clipping.

Launched with impact, drawing 300+ attendees to our in-person debut (despite a winter storm).

Created & launched Casted’s Amplify event to thousands of attendees virtually and in-person, defining a new approach to B2B content marketing .

Raised $13M across three rounds of venture capital as a Midwest-based, female, first-time founder, overcoming the challenges of VC fundraising outside major startup hubs.

Built and scaled a fully remote, culture-first team of 50+ during COVID, fostering flexibility, inclusion, and high performance.

Earned industry recognition, including three Mira Startup of the Year nominations, Mira Entrepreneur of the Year finalist, and Indy’s 40 Under 40 award.

Positioned Casted as an industry leader, with features in Forbes, TechCrunch, NPR and speaking engagements at SXSW, INBOUND, and 300+ podcasts.

CEO & Co-Founder

Emarsys

Owned the company's global brand & content strategy, including a $4M+ budget and a 20+ member team, driving brand consistency and growth leading up to SAP's acquisition of Emarsys in 2020.

Led the North American Marketing Team, including 10-person business development team (BDRs/SDRs), field and event marketing, email, social media, PR, direct marketing, and paid media. 

Positioned Emarsys as an attractive acquisition target by elevating brand equity, strengthening market perception, and showcasing customer success — contributing to SAP’s acquisition.

Launched several global, in-person events, including "Revolution", the company's first industry event, which attracted 1,200 attendees to London from around the world in its first year, as well as several Revenue Kick-Offs, and dozens of regional "Evolution" customer events worldwide. 

Created and hosted the "Marketer + Machine" podcast and "Revolution" video series — reaching more than 20,000 audience members in their first year, amplifying customer success stories, and strengthening industry relationships.

Spearheaded a global integrated marketing strategy to align and localize messaging, ensuring a cohesive brand presence across all regions and audiences.

Worked directly with several key accounts, including Tupperware, Char-Broil, Cosabella, and BrightWave.

Partnered with global marketing leaders to drive consistent, impactful messaging across digital, content, and event marketing, enhancing customer engagement throughout the lifecycle.

Global VP, Brand and Content and Director of Marketing, North America

Relevance

Managed strategic relationships with global brand accounts, including Intel, Office Depot, Vistaprint, Ashley Furniture, Humana, and L'Oréal.

Led a team of strategists and creatives to develop research-driven content strategies.

Shaped the agency’s strategic direction, overseeing services that fueled audience engagement, brand differentiation, and revenue growth—leading up to it's private acquisition in 2016.

Developed high-impact, data-backed marketing strategies, including:
- Content strategy and brand positioning
- Audience, competitive, and market analysis
- Buyer’s journey development and conversion optimization
- Lead generation and promotional strategies to drive measurable growth

Principal Strategist & Director of Content

Blueprint Marketing

Founded and scaled Blueprint Marketing to $100K in revenue within the first six months, delivering high-impact brand and marketing strategies to businesses and agencies.

Led strategy engagements for major brands, including LinkedIn, Cummins Allison, and CDW, helping them refine brand positioning and marketing effectiveness.

Pioneered a strategy-first approach to brand positioning, content, integrated marketing, and customer experience.

Developed fully customized, research-driven marketing Blueprints, including:
- Audience research and competitive analysis
- Brand positioning and marketplace opportunity identification
- Integrated marketing and lead generation strategies
- Designed a non-template, tailored approach—ensuring every client strategy was built uniquely to address specific business objectives.

Brand & Content Strategist

Maestro

Led the launch of the company's first marketing strategy, increasing website visitors by 93% in 12 months and boosting leads by 10% YOY.

Built a high-performing content marketing engine, publishing 20-30 pieces per month - up from 1-2 per quarter previously, significantly increasing traffic and engagement.

Expanded the company’s social media presence, attracting thousands of followers across LinkedIn, Twitter, Facebook, and Google+.

Planned and managed the company's first industry trade show strategy, overseeing participation in 24+ conferences annually to drive brand visibility and lead generation.

Optimized digital properties and CRM integration, ensuring seamless alignment between sales and marketing to maximize efficiency.

Introduced and managed HubSpot within the organization, leveraging automation to improve inbound marketing and lead nurturing.

Ensured brand consistency and market positioning, strengthening competitive differentiation and audience engagement.

Head of Marketing

Charles River Laboratories

Celsis (Acquired by Charles River Labs)

Led internal and external communications team of 10+ individuals and agencies for a global life sciences company, ensuring brand consistency and market positioning leading up to its acquisition.

Developed and managed content strategy, creating high-impact assets to support customer engagement and sales enablement.

Optimized and localized digital presence through website management, SEO, and paid media (SEM) to drive traffic and lead generation.

Managed CRM and database marketing, improving customer segmentation and outreach effectiveness.

Planned and executed conference & trade show strategies, enhancing brand visibility among key industry players.

Directed annual marketing strategy and planning, aligning efforts with business objectives to support growth and efficiency.

Head of Marketing Communications

HUMANeX Ventures

Managed brand strategy and positioning, ensuring consistency across all marketing and communications.

Led content creation efforts, developing high-quality materials to engage audiences and support business objectives.

Facilitated client consulting sessions, equipping teams with the knowledge and tools to hire top talent and increase team effectiveness.

Oversaw the production of marketing videos, driving brand storytelling and audience engagement.

Marketing & Branding

From scaling startups to leading global marketing teams, I've worked with brands like IBM, LinkedIn, Salesforce, Gong, HubSpot, L'Oreal and Intel to turn bold ideas into brands people trust, follow, and buy from. 

Here's a bit about where I am today:

- Founder & CEO, Human Brands Win: I help founders and executives grow their influence through personal brand strategy and increase trust in their businesses by making their corporate brands more human-centric.

- Former Founder & CEO, Casted: I built the first-ever B2B podcast and video marketing platform, scaling it 5x and to 50+ team members in 24 months and raising $13M in VC funding as a Midwestern, female, first-time SaaS CEO.

- Speaker & Thought Leader: Featured in Forbes, TechCrunch, NPR, and on 300+ podcasts and stages like SXSW and INBOUND.

- Community Leader, Pavilion: I co-lead Pavilion’s 1,000+ member women’s community, fostering connection and growth through curated events and resources.

I believe the strongest brands—personal and corporate—are built on clarity, conviction, and connection. If you’re looking to stand out, scale up, or sharpen your brand strategy, let’s connect.

Lindsay Tjepkema

Firestarter Labs

We are an agency that infuses AI into products and services that we take to help entrepreneurs accelerate their success for Small and Medium sized business.

Co-Founder

Firestarter.ai

Marketing is the essence of business growth. But most people who start a small business are not marketing experts. Whether that business is a salon, a furniture making business or legal services, the owner is likely expert in their craft, not marketing. 
And thus…their business struggles to grow
Imagine a world where the small business owner taps the computer to do the heavy lifting of marketing while they focus on practicing their passion. 
Enter, Firestarter Marketing ai. We are marketing experts with over 100 years of collective experience in helping businesses grow through great marketing. We packed our experience into the AI model, freeing the business owner to service their customers.

Chief Product Officer

Relaunched the business with a new marketing program and established product management processes.
- Established product management processes within 2 months of starting
- New brand and website launched within 45 days
- Established new lead generation process
- Established partnership program

Here, I successfully perform in a pivotal C-Suite executive leadership position driving the health and growth of the marketing operations, expanding the organizational presence, and accelerating growth within the cutting-edge SaaS software enterprise. Additionally, I lead global marketing and sales teams, create and execute exceptional strategies, and elevate organizational awareness.

- Established a Product Led Growth program in this business to service two different software products. 
- Launched an AI bot to answer questions around ISO27001 programs
- Spearhead driving and accelerating rapid impact improving revenue run rate, tripling subscriptions, and transforming the marketing mix producing stellar results within five months.

- Leverages business intelligence and deep expertise to launch an innovative partner program, establish and execute strong marketing campaigns, obtain 100 partners within four months, and contribute 25% of the total revenue.

 - Drives effective communication throughout the $2.5M in revenue start-up company, directs the day-to-day activities of the marketing organization, and builds trustworthy relationships with cross-functional business units aligning efforts to maximize revenue generation.

Chief Marketing Officer - Advisera, Inc. 

Here, I functioned as the co-founder and C-Suite executive leader transforming an investor concept into reality through strategic planning, procuring funding and resources, and delivering a solid dedication to excellence. Additionally, I deployed a social media and networking start-up platform from the ground up for the revolutionary Cannabis industry.

-Driving force creating and launching a full social media application in less than six months, implementing a robust go-to-market strategy, and spearheading offshore teams.

-Surpassed targets by securing more than twelve partnerships to champion the profound penetration and launch into the industry.

Chief Product & Marketing Officer/Co-Founder - Leafwire

- Grew company revenue 45% to $16M by implementing millisecond marketing messaging and brand positioning
- Built $5+BN in top-line value by integrating clients’ data-driven marketing strategies to their systems
- Set new messaging and pricing, effectively rebranding and repositioning the company to market prominence 
- Accelerated time-to-market with a new product launch process, high-impact roadmap, and intense sales training

Chief Strategy Officer - Alterian

- Led and mentored three direct reports with responsibility for a 12-person team and managed a $1M budget 
- Established a strategic product management methodology and process with a market-driven roadmap
- Overhauled strategy, improving marketplace positioning through strengthened value proposition and online presence 
- Integrated new technology driving increased productivity by over 75%
- Re-engineered the GTM process and sales operations achieving a 50% surge in revenue

Chief Product and Marketing Officer - Trueffect

Validity Inc.

For over 20 years, tens of thousands of organizations throughout the world have relied on Validity solutions to target, contact, engage, and keep customers – using trustworthy data as a key advantage. The Validity flagship products – DemandTools, BriteVerify, Everest, GridBuddy Connect, and MailCharts – are all highly rated solutions for CRM data management, email address verification, inbox deliverability and avoiding the spam folder, and grid CRM applications. These solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth.

Senior Vice President of Marketing

Vericast

Here, I served as a strategic senior executive spearheading a key transformation of an underperforming business into a flourishing organization through the development and execution of a rejuvenated vision, key performance metrics, and value creation for each customer.

- led a 250% increase in Sales Qualified Leads while dropping Cost Per Lead by 60% in one year
- Re-launched and re-branded website in line with changing needs of the business
- migrated to a data driven process for marketing optimization
- automated the marketing process with several triggered campaigns and lead flows into sales
- Improved Marketing Influenced Opportunities by 200% in less than 1 year. 
- rebranded and launched over 200 pieces of content
- produced over 50 pieces of new thought leadership
- launched social media presence and doubled followers (+15,000) in less than 6 months
- In the end, Marketing influenced over 60% of the closed opportunities and established a consistent 40% lead to opportunity ratio.

Senior Vice President, Marketing

Experian Marketing Services

- Transformed core business from negative EBITA to double-digit growth and a 25% profit margin 
- Implemented new technology increasing productivity over 75% 
- Launched seven products in one-year and coordinated the development of 40+ new product lines
- Created the M&A strategy in less than nine-months and successfully restored the core product line to market leadership  
- Established a disciplined product management process and expanded it globally 
- Led purchase and sales of assets to help form the future strategy of this business (Now Cheetah Digital)

Senior Vice President of Global Product Strategy

Entiera

- Managed product launch, sales, and management of SaaS of marketing automation application 
- Reworked solution and led team that re-wrote 100% of the code focusing on quality, growing sales from $5K to $4.5M
- Instrumental contributor in the sale of the company to FICO for 4x revenue 
- Designed brand and website

Chief Marketing Officer | SVP of Development (sold to FICO)

Responsys, Inc

- Transformed business from a $14M email service provider to a $65M cross-channel campaign management solution
- Boosted sales 400% by reworking strategies, pricing, products, services, processes, procedures, and training 
- Coordinated successful launch of four new products, establishing market leadership in two years

Director of Product Marketing

Google

- Led the successful launch of four new products, increasing market share from 2% to 10%+ driving 300% growth
- Grew pipeline 5x in 10-weeks through sales process improvement 
- Served as an SME. Produce several white papers and spoke at numerous industry events and webinars

Progressively Promoted

MatchLogic

Authority for all aspects of the product lifecycle, from strategic planning to marketing and branding to developing partner channels and administering contracts. Structured, marketed, and managed the ASP offering of a $3M CRM suite, focusing on digital marketing solutions for customer acquisition, loyalty, and retention. Assisted with multiple departments to establish profitable pricing structure, sales plans and processes, and service agreements. Personally managed the critical technology partnership with NCR.

Senior Product Manager

ROI Direct

High-profile position with a start-up e-commerce and email marketing company. Charged with conceptualizing, developing, and implementing all types of campaigns, with authority for target market definition, product specification document design, product mix planning, pricing strategy implementation, sales model development and documentation, and business process design. Bridged clients and internal teams to determine and execute the best path to drive product growth.

Senior Business Analyst

With over two decades of expertise in marketing and product management, I am a seasoned leader in driving go-to-market strategies and fostering growth. I've played a pivotal role in guiding multiple companies to successful exits, with notable stints at companies like Customer Insight Company (Experian Marketing Services), DoubleClick (Google Ads), Responsys (Oracle Marketing Suite), and Entiera (FICO Marketing Suite).

Since 2020, I've served as a fractional Product and Marketing leader, specializing in helping companies of all sizes discover product-market fit and creating high-growth environments. My approach combines AI Driven techniques with a strategic framework to foster innovative thinking to accelerate business transformation and advance organizational missions and goals. I excel in building formidable teams and aligning them with a compelling vision to drive execution.

I thrive in international settings and have a proven track record of leading diverse teams to remarkable success.

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Lindsay Tjepkema

Jeff Hassemer

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