Human Brands Win

Founded and scaled the business to $100K in revenue within the first four months by helping founders and executives build high-impact, trust-driven brands.

Assembled a team of expert partners to deliver full-scale brand strategy, content, and growth solutions for companies ranging from startups to enterprises.

Develop personal and corporate brand strategies that increase engagement, credibility, and industry influence.

Implement human-centered content strategies, incorporating podcasts, video, and storytelling to deepen audience connection.

CEO & Executive Advisor

Caspian Studios

I partner with the brilliant Caspian Studios crew to serve Founders, Executives, and marketing teams seeking growth through creative, video‑forward, AI‑accelerated content strategy grounded in human‑first storytelling.

Strategic Partner

Pavilion

I co-lead Pavilion’s 1,000+ member women’s community, driving engagement through virtual and in-person events, resources, and networking opportunities. Pavilion is the world's leading private community for go-to-market leaders.

Co-Leader of Women of Pavilion & Executive Member

Casted

Scaled VC-backed Casted 5x in 24 months, secured 100+ customers, generated millions in ARR, and achieving 125% net revenue retention.

Invented industry-first features, including unified video + audio publishing, audience analytics, and in-platform content clipping.

Launched with impact, drawing 300+ attendees to our in-person debut (despite a winter storm).

Created & launched Casted’s Amplify event to thousands of attendees virtually and in-person, defining a new approach to B2B content marketing .

Raised $13M across three rounds of venture capital as a Midwest-based, female, first-time founder, overcoming the challenges of VC fundraising outside major startup hubs.

Built and scaled a fully remote, culture-first team of 50+ during COVID, fostering flexibility, inclusion, and high performance.

Earned industry recognition, including three Mira Startup of the Year nominations, Mira Entrepreneur of the Year finalist, and Indy’s 40 Under 40 award.

Positioned Casted as an industry leader, with features in Forbes, TechCrunch, NPR and speaking engagements at SXSW, INBOUND, and 300+ podcasts.

CEO & Co-Founder

Emarsys

Owned the company's global brand & content strategy, including a $4M+ budget and a 20+ member team, driving brand consistency and growth leading up to SAP's acquisition of Emarsys in 2020.

Led the North American Marketing Team, including 10-person business development team (BDRs/SDRs), field and event marketing, email, social media, PR, direct marketing, and paid media. 

Positioned Emarsys as an attractive acquisition target by elevating brand equity, strengthening market perception, and showcasing customer success — contributing to SAP’s acquisition.

Launched several global, in-person events, including "Revolution", the company's first industry event, which attracted 1,200 attendees to London from around the world in its first year, as well as several Revenue Kick-Offs, and dozens of regional "Evolution" customer events worldwide. 

Created and hosted the "Marketer + Machine" podcast and "Revolution" video series — reaching more than 20,000 audience members in their first year, amplifying customer success stories, and strengthening industry relationships.

Spearheaded a global integrated marketing strategy to align and localize messaging, ensuring a cohesive brand presence across all regions and audiences.

Worked directly with several key accounts, including Tupperware, Char-Broil, Cosabella, and BrightWave.

Partnered with global marketing leaders to drive consistent, impactful messaging across digital, content, and event marketing, enhancing customer engagement throughout the lifecycle.

Global VP, Brand and Content and Director of Marketing, North America

Relevance

Managed strategic relationships with global brand accounts, including Intel, Office Depot, Vistaprint, Ashley Furniture, Humana, and L'Oréal.

Led a team of strategists and creatives to develop research-driven content strategies.

Shaped the agency’s strategic direction, overseeing services that fueled audience engagement, brand differentiation, and revenue growth—leading up to it's private acquisition in 2016.

Developed high-impact, data-backed marketing strategies, including:
- Content strategy and brand positioning
- Audience, competitive, and market analysis
- Buyer’s journey development and conversion optimization
- Lead generation and promotional strategies to drive measurable growth

Principal Strategist & Director of Content

Blueprint Marketing

Founded and scaled Blueprint Marketing to $100K in revenue within the first six months, delivering high-impact brand and marketing strategies to businesses and agencies.

Led strategy engagements for major brands, including LinkedIn, Cummins Allison, and CDW, helping them refine brand positioning and marketing effectiveness.

Pioneered a strategy-first approach to brand positioning, content, integrated marketing, and customer experience.

Developed fully customized, research-driven marketing Blueprints, including:
- Audience research and competitive analysis
- Brand positioning and marketplace opportunity identification
- Integrated marketing and lead generation strategies
- Designed a non-template, tailored approach—ensuring every client strategy was built uniquely to address specific business objectives.

Brand & Content Strategist

Maestro

Led the launch of the company's first marketing strategy, increasing website visitors by 93% in 12 months and boosting leads by 10% YOY.

Built a high-performing content marketing engine, publishing 20-30 pieces per month - up from 1-2 per quarter previously, significantly increasing traffic and engagement.

Expanded the company’s social media presence, attracting thousands of followers across LinkedIn, Twitter, Facebook, and Google+.

Planned and managed the company's first industry trade show strategy, overseeing participation in 24+ conferences annually to drive brand visibility and lead generation.

Optimized digital properties and CRM integration, ensuring seamless alignment between sales and marketing to maximize efficiency.

Introduced and managed HubSpot within the organization, leveraging automation to improve inbound marketing and lead nurturing.

Ensured brand consistency and market positioning, strengthening competitive differentiation and audience engagement.

Head of Marketing

Charles River Laboratories

Celsis (Acquired by Charles River Labs)

Led internal and external communications team of 10+ individuals and agencies for a global life sciences company, ensuring brand consistency and market positioning leading up to its acquisition.

Developed and managed content strategy, creating high-impact assets to support customer engagement and sales enablement.

Optimized and localized digital presence through website management, SEO, and paid media (SEM) to drive traffic and lead generation.

Managed CRM and database marketing, improving customer segmentation and outreach effectiveness.

Planned and executed conference & trade show strategies, enhancing brand visibility among key industry players.

Directed annual marketing strategy and planning, aligning efforts with business objectives to support growth and efficiency.

Head of Marketing Communications

HUMANeX Ventures

Managed brand strategy and positioning, ensuring consistency across all marketing and communications.

Led content creation efforts, developing high-quality materials to engage audiences and support business objectives.

Facilitated client consulting sessions, equipping teams with the knowledge and tools to hire top talent and increase team effectiveness.

Oversaw the production of marketing videos, driving brand storytelling and audience engagement.

Marketing & Branding

From scaling startups to leading global marketing teams, I've worked with brands like IBM, LinkedIn, Salesforce, Gong, HubSpot, L'Oreal and Intel to turn bold ideas into brands people trust, follow, and buy from. 

Here's a bit about where I am today:

- Founder & CEO, Human Brands Win: I help founders and executives grow their influence through personal brand strategy and increase trust in their businesses by making their corporate brands more human-centric.

- Former Founder & CEO, Casted: I built the first-ever B2B podcast and video marketing platform, scaling it 5x and to 50+ team members in 24 months and raising $13M in VC funding as a Midwestern, female, first-time SaaS CEO.

- Speaker & Thought Leader: Featured in Forbes, TechCrunch, NPR, and on 300+ podcasts and stages like SXSW and INBOUND.

- Community Leader, Pavilion: I co-lead Pavilion’s 1,000+ member women’s community, fostering connection and growth through curated events and resources.

I believe the strongest brands—personal and corporate—are built on clarity, conviction, and connection. If you’re looking to stand out, scale up, or sharpen your brand strategy, let’s connect.

Lindsay Tjepkema

Jason Falls

University of Louisville College of Arts & Sciences

I've been honored to bring my work experience to the class room as an adjunct professor in the School of Communications at the University of Louisville. My topics include influencer strategy and podcasting for business.

Adjunct Professor - Communications

Falls+Partners

Principal and chief strategy officer for a leading influence marketing strategy firm focused on adding strategic guidance and creative concepts to the tactic-heavy influencer marketing industry. Falls+Partners believes a number of creators and posts to achieve a number of impressions is not a strategy, nor creative. We help brands move beyond sponsored posts to build long-term, value-driven influence partnerships.

F+P is also uniquely positioned to lead social intelligence and conversation research for brands through founder Jason Falls's decades of experience in social listening strategy and proactive activation.

Chief Strategy Officer, Principal

Marketing Podcast Network

I founded and manage a network of marketing related podcasts that offer targeted podcast advertising opportunities to brand wishing to reach business marketers. The network is built on a rev-share model for anyone opting in to network advertising with an option for a paid subscription plan as an alternative. The network supports and cross-promotes one another for growth. I also host two shows on the network.

Executive Producer

JasonFalls.com

I've had the honor and privilege to speak at conferences about various aspects of marketing and public relations on three continents and in eight countries. My marketing keynote speeches are mixed with insight and humor. My workshops and business coaching sessions are chock full of usefulness and takeaways. Some of the conferences I've had the pleasure of speaking at include Dreamforce, Inbound, SXSW, The Conference Board, SEMA, Internet Retailer, The Financial Forum, PRSA International, IABC World, TBEX, DigiMarCon and more.

Marketing Keynote Speaker

CIPIO.ai

Continue to provide marketing and sales consulting to the early-stage SaaS solution that empowers brands to scale user-generated content acquisition for use in paid and organic social campaigns. I advise on content marketing, company messaging, strategic partnerships and inform all other aspects of company marketing and communications. I also head certain strategic accounts while introducing prospects to CIPIO.ai through various lead gen opportunities.

Strategic Consultant

Marketing leader and executive team member for an early-stage SaaS solution that empowers brands to scale user-generated content acquisition for use in paid and organic social campaigns. I oversee content marketing, company messaging, strategic partnerships and inform or lead all other aspects of company marketing and communications.

Executive Vice-President, Marketing

Cornett

Leader of a digital and social strategy team that marries strong strategy with marketing creative to drive results for clients. Oversee creative and technical work for a roster of name-brand clients including Valvoline, 1792 Bourbon, Keeneland, University of Kentucky, A&W Restaurants, Sealy Tempur-Pedic and more. Began and built Cornett's first full-SEO practice, creating new revenue for the agency. Instrumental in the creation of an industry-leading influencer marketing practice. Keenly focused on the reinvention of advertising creative to drive engaging social content and measurable results. Honored with both the 2020 Shorty Award for Best in Health Care, but also a finalist in Best in Tourism. Contributed to the team effort to be honored as Ad Age's Small Agency of the Year - Southeast Gold winner in 2021.

Senior Influence Strategist

Conversation Research Institute

Founder and partner in a consultancy and think-tank focused on mining online conversations for consumer insights. Falls's innovative Conversation Report (2012) inspired the creation of a third party arbiter of insight and information around conversation research, an extension of social media listening and monitoring. CRI conducts consumer research using online conversation analysis in a platform agnostic approach to better inform marketing and business decisions.

Founder, Partner

Louisville Digital Association Inc.

Co-founder and current president of local chapter of Social Media Club, a non-profit professional organization focused on increasing awareness and understanding of social media tools, strategies and programs to improve and enhance consumer experiences with businesses and individuals.

President, Co-Founder

Elasticity

Led digital strategy for the fortunate clients of one of the most innovative digital marketing and public relations firms around. Also served as general manager of Elasticity's Louisville operations. Developed strategic communications and content marketing plans to accomplish a variety of business goals including customer acquisition, customer retention, revenue driving and cost savings. Personally responsible for over $1 million in new revenue to the firm. Oversaw content marketing and lead generation for the agency and handle new business efforts, particularly those stemming from the Louisville point of operations.

Senior Vice-President, Digital Strategy

CafePress Inc.

Digital strategy and marketing lead for a top-100 internet retailer. Oversees integration of social media marketing, mobile marketing and other digital marketing executions to drive revenue, traffic, engagement and efficiency for CafePress.com and its various brands and properties. Also oversees and/or contributes guidance for public relations, marketing and customer service.

Vice-President, Digital Strategy

I've been called a thought leader and an expert, but I've also been called bad names by trolls, so it balances out. My primary job has been developing what I believe to be bleeding edge strategies and creative concepts to bring influencer marketing efforts to life for brands. My unique perspective on influence vs. influencer focal points led me to join a Community Commerce Marketing software company in late 2022, so I shifted from working with brands and agencies directly on influence strategy, to helping build a company and platform that can scale a more efficient and salient approach to leveraging influence for one's marketing.

In August of 2022, I was honored to be named one of the Top 30 U.S. Pioneers in Influencer Marketing by Talking Influence. Much of that, I believe, comes from my work, but also my thoughts and opinions sent from the stage or the podcast microphone to help shape our industry. 

Prior to the flip to B2B SaaS marketing, I served Cornett in Lexington, Ky., as its digital strategy lead. I was a part of the team that earned 2021 Ad Age Small Agency Gold Winner in the Southeast Region. My experiences there and at other agencies and brands have given me the opportunity to speak at conferences, write three books and be called all sorts of superlatives by Forbes, Business Week, Entrepreneur and others. 

I host Winfluence - The Influence Marketing Podcast, a weekly interview and opinion podcasts that dives deep into experts on influencer marketing and is a supplement to my latest book. At CIPIO.ai, I also host a weekly chat documenting the rise of Community Commerce Marketing (CCM) called "The Rise." I'm also on the Global Influencer Marketing Advisory Board, an industry directional organization founded by Audience2Media, a UK firm.

Some people know me from founding SocialMediaExplorer.com, which at one point was one of the top marketing blogs in the world according to AdAge. I've been involved in some really cool projects over the years that have won awards and recognition. I'm particularly proud of helping form the strategy for Wonderopolis, an education effort by the National Center for Families Learning (NCFL) which was called one of the top 50 websites in the world by Time Magazine in 2013. Projects I've been a part of have also won SAMMY Awards, Shorty Awards and dozens of regional ADDY Awards. 

Some people call me insightful. Some call me funny and engaging. My kids just roll their eyes and call me Dad. I dig bourbon and sports. 

What about you?

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Lindsay Tjepkema

Jason Falls

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