Human Brands Win

Founded and scaled the business to $100K in revenue within the first four months by helping founders and executives build high-impact, trust-driven brands.

Assembled a team of expert partners to deliver full-scale brand strategy, content, and growth solutions for companies ranging from startups to enterprises.

Develop personal and corporate brand strategies that increase engagement, credibility, and industry influence.

Implement human-centered content strategies, incorporating podcasts, video, and storytelling to deepen audience connection.

CEO & Executive Advisor

Caspian Studios

I partner with the brilliant Caspian Studios crew to serve Founders, Executives, and marketing teams seeking growth through creative, video‑forward, AI‑accelerated content strategy grounded in human‑first storytelling.

Strategic Partner

Pavilion

I co-lead Pavilion’s 1,000+ member women’s community, driving engagement through virtual and in-person events, resources, and networking opportunities. Pavilion is the world's leading private community for go-to-market leaders.

Co-Leader of Women of Pavilion & Executive Member

Casted

Scaled VC-backed Casted 5x in 24 months, secured 100+ customers, generated millions in ARR, and achieving 125% net revenue retention.

Invented industry-first features, including unified video + audio publishing, audience analytics, and in-platform content clipping.

Launched with impact, drawing 300+ attendees to our in-person debut (despite a winter storm).

Created & launched Casted’s Amplify event to thousands of attendees virtually and in-person, defining a new approach to B2B content marketing .

Raised $13M across three rounds of venture capital as a Midwest-based, female, first-time founder, overcoming the challenges of VC fundraising outside major startup hubs.

Built and scaled a fully remote, culture-first team of 50+ during COVID, fostering flexibility, inclusion, and high performance.

Earned industry recognition, including three Mira Startup of the Year nominations, Mira Entrepreneur of the Year finalist, and Indy’s 40 Under 40 award.

Positioned Casted as an industry leader, with features in Forbes, TechCrunch, NPR and speaking engagements at SXSW, INBOUND, and 300+ podcasts.

CEO & Co-Founder

Emarsys

Owned the company's global brand & content strategy, including a $4M+ budget and a 20+ member team, driving brand consistency and growth leading up to SAP's acquisition of Emarsys in 2020.

Led the North American Marketing Team, including 10-person business development team (BDRs/SDRs), field and event marketing, email, social media, PR, direct marketing, and paid media. 

Positioned Emarsys as an attractive acquisition target by elevating brand equity, strengthening market perception, and showcasing customer success — contributing to SAP’s acquisition.

Launched several global, in-person events, including "Revolution", the company's first industry event, which attracted 1,200 attendees to London from around the world in its first year, as well as several Revenue Kick-Offs, and dozens of regional "Evolution" customer events worldwide. 

Created and hosted the "Marketer + Machine" podcast and "Revolution" video series — reaching more than 20,000 audience members in their first year, amplifying customer success stories, and strengthening industry relationships.

Spearheaded a global integrated marketing strategy to align and localize messaging, ensuring a cohesive brand presence across all regions and audiences.

Worked directly with several key accounts, including Tupperware, Char-Broil, Cosabella, and BrightWave.

Partnered with global marketing leaders to drive consistent, impactful messaging across digital, content, and event marketing, enhancing customer engagement throughout the lifecycle.

Global VP, Brand and Content and Director of Marketing, North America

Relevance

Managed strategic relationships with global brand accounts, including Intel, Office Depot, Vistaprint, Ashley Furniture, Humana, and L'Oréal.

Led a team of strategists and creatives to develop research-driven content strategies.

Shaped the agency’s strategic direction, overseeing services that fueled audience engagement, brand differentiation, and revenue growth—leading up to it's private acquisition in 2016.

Developed high-impact, data-backed marketing strategies, including:
- Content strategy and brand positioning
- Audience, competitive, and market analysis
- Buyer’s journey development and conversion optimization
- Lead generation and promotional strategies to drive measurable growth

Principal Strategist & Director of Content

Blueprint Marketing

Founded and scaled Blueprint Marketing to $100K in revenue within the first six months, delivering high-impact brand and marketing strategies to businesses and agencies.

Led strategy engagements for major brands, including LinkedIn, Cummins Allison, and CDW, helping them refine brand positioning and marketing effectiveness.

Pioneered a strategy-first approach to brand positioning, content, integrated marketing, and customer experience.

Developed fully customized, research-driven marketing Blueprints, including:
- Audience research and competitive analysis
- Brand positioning and marketplace opportunity identification
- Integrated marketing and lead generation strategies
- Designed a non-template, tailored approach—ensuring every client strategy was built uniquely to address specific business objectives.

Brand & Content Strategist

Maestro

Led the launch of the company's first marketing strategy, increasing website visitors by 93% in 12 months and boosting leads by 10% YOY.

Built a high-performing content marketing engine, publishing 20-30 pieces per month - up from 1-2 per quarter previously, significantly increasing traffic and engagement.

Expanded the company’s social media presence, attracting thousands of followers across LinkedIn, Twitter, Facebook, and Google+.

Planned and managed the company's first industry trade show strategy, overseeing participation in 24+ conferences annually to drive brand visibility and lead generation.

Optimized digital properties and CRM integration, ensuring seamless alignment between sales and marketing to maximize efficiency.

Introduced and managed HubSpot within the organization, leveraging automation to improve inbound marketing and lead nurturing.

Ensured brand consistency and market positioning, strengthening competitive differentiation and audience engagement.

Head of Marketing

Charles River Laboratories

Celsis (Acquired by Charles River Labs)

Led internal and external communications team of 10+ individuals and agencies for a global life sciences company, ensuring brand consistency and market positioning leading up to its acquisition.

Developed and managed content strategy, creating high-impact assets to support customer engagement and sales enablement.

Optimized and localized digital presence through website management, SEO, and paid media (SEM) to drive traffic and lead generation.

Managed CRM and database marketing, improving customer segmentation and outreach effectiveness.

Planned and executed conference & trade show strategies, enhancing brand visibility among key industry players.

Directed annual marketing strategy and planning, aligning efforts with business objectives to support growth and efficiency.

Head of Marketing Communications

HUMANeX Ventures

Managed brand strategy and positioning, ensuring consistency across all marketing and communications.

Led content creation efforts, developing high-quality materials to engage audiences and support business objectives.

Facilitated client consulting sessions, equipping teams with the knowledge and tools to hire top talent and increase team effectiveness.

Oversaw the production of marketing videos, driving brand storytelling and audience engagement.

Marketing & Branding

From scaling startups to leading global marketing teams, I've worked with brands like IBM, LinkedIn, Salesforce, Gong, HubSpot, L'Oreal and Intel to turn bold ideas into brands people trust, follow, and buy from. 

Here's a bit about where I am today:

- Founder & CEO, Human Brands Win: I help founders and executives grow their influence through personal brand strategy and increase trust in their businesses by making their corporate brands more human-centric.

- Former Founder & CEO, Casted: I built the first-ever B2B podcast and video marketing platform, scaling it 5x and to 50+ team members in 24 months and raising $13M in VC funding as a Midwestern, female, first-time SaaS CEO.

- Speaker & Thought Leader: Featured in Forbes, TechCrunch, NPR, and on 300+ podcasts and stages like SXSW and INBOUND.

- Community Leader, Pavilion: I co-lead Pavilion’s 1,000+ member women’s community, fostering connection and growth through curated events and resources.

I believe the strongest brands—personal and corporate—are built on clarity, conviction, and connection. If you’re looking to stand out, scale up, or sharpen your brand strategy, let’s connect.

Lindsay Tjepkema

Dionysian & Apollonian Creative

An umbrella for my projects and professional pursuits of all kinds. Daily activities include:

• Creative and instructional copywriting
• Communications and media expertise
• Graphic design and asset management
• Photography & Videography direction
• Social media management & content production
• Marketing and PR strategy

Focuses on content production and advertising tools that grow brand identity and audience engagement through social media, digital, and print platforms. Clients have included marketing agencies,  health services institutions, universities, and local and international eateries.  

My goal is to make you and your project successful on the merits of your corporate values and its contributions to the betterment of humanity—even if on a small scale—and help you see how thinking this way can benefit your company communication.

Content Writer, Photographer, Dabbler President

I collaborate with Casted customers on episode processing and delivering assets from our advanced services requests offerings. This includes publishing and clipping their podcasts and multimedia content into marketable moments, writing blogs, recording/editing interviews, and designing assets with custom branding. 

Often customers and I discuss podcast and marketing strategy, growth and audience engagement opportunities, and generally how the services and product at Casted can support their organization's growing marketing needs.

Part of this role includes developing services-related metrics and proof of value resources for our customers and the customer experience team. I’ve also developed product-centric metrics that show product engagement behavior with tools such as UserPilot, taking a comprehensive look at tagging and monitoring our platform’s feature set. I also create enablement workflows that educate customers on best practices and skills training with the Casted platform that open up new possibilities for saving them time and resources.

Occasionally I create customer-centric videos and help material in collaboration with the Casted marketing team.

Services & Enablement Manager

As a Client Services Specialist, I work on the Casted Customer Experience team to collaborate with partners who have managed services contracts. A lot of my role involves deep focus listening, reading, and creating on behalf of our customers and their marketing teams.

Some of the services I help our clients with daily include: 
• Working with production partners to distribute fully-edited podcasts, webinars, videos, and conversation-based content on the Casted platform.
• Transforming segments of longer podcast episodes and content into marketable clips, animations, and videos.
• Writing episode descriptions, creating content takeaways, and editing content with SEO and metadata
• Researching guests and adding show resources from guest businesses or topics of conversation to show notes and Casted landing page
• Designing graphic templates for customer audiograms/videograms
• Communicating with customers about their B2B and podcasting goals 
• Advice and strategies to grow listenership, increase engagement
• Occasionally lightly edit audio and video files pre-upload
• Various special projects depending on Casted needs
• Identifying opportunities for product growth based on customer needs

Client Services Specialist

Wrote blogs for customers who talked about networking, security, and technical content in their podcasts and webinars.

Content Writer

ClusterTruck

Content Marketing Manager

IndyGo

Graphic Design Specialist

Indiana University–Purdue University Indianapolis

Developed brand image and reputation for the Indiana University network through research, copywriting, and conceptualizing marketing campaigns for digital and print mediums. Focused on telling stories that impact student education and career opportunities. Fostered collaboration between IU Marketing and Communications and various school departments and partners.

Content Specialist

Indianapolis Art Center

A multi-hatted role where I leveraged the Indianapolis Art Center's unique creative resources and brand identity to encourage community support of the nonprofit's mission to spread arts awareness, educational opportunities, and knowledge of its outreach programs. What I did most days: 

• Create engaging social media & digital content reflective of the Art Center brand.
• Document Art Center life and culture through high quality media production (writing, photography, videography, graphic design).
• Highlight the human interest stories of the Art Center exhibition artists, staff, students, etc.
• Refine social/digital marketing strategy.
• Grow social following while staying aware of social trends.
• Connect, develop, maintain, and strengthen Art Center's community relationships.
• Act as a brand ambassador during classes, special events, and partnerships.
• Update community calendars, social networks, and media outlets with upcoming events and press releases.
• Develop blog and catalog stories that showcase nonprofit outreach programs and current events.
• Copyedit e-blasts, course catalog content, website, and written communication.

Social Media & Content Manager

Indiana University—Purdue University Fort Wayne

Interim management of Purdue Fort Wayne social media. Major tasks included:

• Refining digital and social marketing strategy.
• Establishing and growing Purdue Fort Wayne's new brand identity and voice. 
• Copywriting for social media posts and event promotion. 
• Photography and videography for university events, student activities, social media story presences. 
• Targeted marketing using social media paid advertising platforms.
• Developing and maintaining a creative content calendar that highlights the best of Purdue Fort Wayne's offerings and communities. 
• Highlighting student and faculty achievements, education experiences, and campus projects. 
• Updating best practices and style guides for social media management. 
• Coordinating campus departments to implement feedback loops and more effective communication and sharing practices.

Social Media Coordinator

Cyclone Social

Worked with some of Fort Wayne's most talented marketers to boost the digital and social presence of Cyclone's clients. My major responsibilities include: 

• Account management
• Copywriting, ad writing
• Photography, photo editing
• Strategic social media planning and posting
• Measuring advertising impact
• Growing social media presence and following
• Evolving brand identities

Creative Communications Strategist 

Under Armour

I provided app and website support for connected fitness platforms MapMyRun (Ride, Fitness, Hike, Walk, Dog Walk), MyFitnessPal, and Under Armour Record. Major responsibilities included communicating technical fitness and health information across a wide athletic audience, while also creating instructional content and help articles to better educate users how to use the app for achieving their fitness goals. Also responsible for social media support and outreach, product bug reporting and troubleshooting, and support logistics in relation to UA product launches. Viva la connected fitness revolución!

Product Support and Marketing Specialist

Dropbox

I was primarily responsible for supporting critically-acclaimed apps Mailbox and Carousel, with some work focusing on Dropbox initiatives for our payments team. Provided easily understandable technical support, product documentation, and cloud storage integration advice to our customers. Identified opportunities for scaling our customer communication processes and internal support tools in relation to company growth. Trained and regularly met with an outsourced customer support team to improve customer satisfaction. Also created help center content with a metrics-driven focus in order to better explain product features to millions of users.

Online Revenue Operations Specialist

A neurodivergent and ethics-driven creative. I create human-centric stories that improve business communications and marketing materials. I've worked across a wide range of industries to tell stories that generate laughs, clicks, and brand loyalty.

Currently I’m interested in working for more SaaS companies in CSM and Services-centric roles, helping B2B customers get more out of their platform experiences and contracts. In the past I’ve helped a ton of clients and brands with podcast SaaS, and would love to do something similar again.

Curious about the work I do? Check out my portfolio website below, or get ahold of me and let’s chat about your projects and customer experience questions. 🫶🏽

https://www.dionhazelbaker.com

Put time on my calendar: https://fantastical.app/neon_dion/social

Free headshots for Indy locals who are unemployed and looking for a new job: https://fantastical.app/neon_dion/can_haz_photoshoot

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Lindsay Tjepkema

Dion H.

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