Few people have been both a successful venture-backed CEO and a global B2B brand leader.

Hi 👋 I’ve been both.

Today, I advise founders in relentless pursuit of their vision. Here’s why they choose to partner with me.

As founder and CEO of my own SaaS startup, Casted, I raised $13 million across three rounds of venture funding. I created a new category in B2B marketing, built a multi-million-dollar business, and led enterprise deals with Salesforce, HubSpot, IBM, Gong, and dozens of other B2B brands and VC firms — all during one of the most volatile periods in tech. (Looking at you: Covid, SVB collapse, workplace culture, and wild shifts in economic and political climates.)

Before that, I was Global VP of Brand and Content and Director of Marketing for North America at a global tech company. I launched a global brand, event, and content strategy that directly preceded the company’s acquisition by SAP. (Go ahead and try to tell me brand doesn't matter.)

I’ve also worked with iconic brands like LinkedIn, L’Oréal, Intel, and Drift — always focused on turning bold ideas into human-centered brands that people know, like, trust, and buy from.

My career has always been defined by one thing: human-centered brands as a strategic driver of business growth.

Today, I work with early-stage founders who want that same brand clarity from the start. I help them embrace their vision, define their purpose, and build personal brands that function as business strategy. My work isn't based on trends or theory, but on hard-won experience.

I’ve been featured in Forbes, TechCrunch, NPR, and Entrepreneur. I’ve appeared on 500+ podcasts and spoken on stages around the world, including SXSW and INBOUND. I also co-lead a global community of more than 1,100 executive GTM women: Women of Pavilion.

Human brands win. Always have. Always will.

Lindsay Tjepkema

It was a joke. Can't you take a joke? You're overreacting. Why don't you smile more?

You've been there. I've been there. 
It happens to executive teams and hockey teams
It may come from your boss, your colleagues, or your president.
On behalf of your country or your community.

But none of that will ever make it OK. 
Making light of the achievements of women is not funny. It's not a joke and I'm not laughing. And if you are - that says a lot more about you than it does about me.

When will we stop belittling the achievements of women? Calling them cute, less-than, or good ...for a woman? 
When will we stop excusing the bad behavior, emotional tirades, and immature unprofessionalism of so many men in leadership positions they should not hold (and, yes, some women - and no, not all men) while simultaneously pointing to women as emotional, weak, too nice but also too bitchy, and generally not-quite "enough"? 

When will we stop being told to smile more? To take a joke? To relax? To not be so sensitive? 

When will there be consequences for the "jokes", the comments, the belittling. When will the ascension of these bros in spite of their foolishness, lack of EQ, and general mysogenistic crappiness end? 

*sigh*

And I'll leave you with my personal favorite from when I was the CEO and founder of my own company. Someone (he knows who he is) said to me in response to a situation when I was angry as I questioned his behavior, "I don't want to be a stereotypical man telling you're being a crazy woman, but, Lindsay, you're being crazy." 

I wasn't being crazy. I wasn't being emotional. I being aware and I was right. 
And I was justified in my anger then as so many others are today. 

Make it stop.

Let’s Build Your Founder Brand. Former VC-Backed SaaS CEO, 3x Founder, and Global B2B Brand + Content Marketer

You can’t be a visionary from a place of fear.
Vision needs hope. Energy. Imagination. 🌅 

To lead with vision is to see something others can’t (yet).
You have to believe in something brighter.
Even if it feels far away.
Even if people call you naïve. 

The truth is:
Most visionaries don’t get applause at the start.

They get side-eyes.
Concerned advice.
And a whole lot of:
→ “That’s not practical.”
→ “Why would you risk that?”
→ “That’s just not going to work.” 

Visionary leadership doesn’t come from reacting to the world. It comes from reimagining it. 🛠️💡 

👉  Listen to full conversation on Actually, I Can. https://buff.ly/EtFsONA

Dionysian & Apollonian Creative

An umbrella for my projects and professional pursuits of all kinds. Daily activities include:

• Creative and instructional copywriting
• Communications and media expertise
• Graphic design and asset management
• Photography & Videography direction
• Social media management & content production
• Marketing and PR strategy

Focuses on content production and advertising tools that grow brand identity and audience engagement through social media, digital, and print platforms. Clients have included marketing agencies,  health services institutions, universities, and local and international eateries.  

My goal is to make you and your project successful on the merits of your corporate values and its contributions to the betterment of humanity—even if on a small scale—and help you see how thinking this way can benefit your company communication.

Content Writer, Photographer, Dabbler President

Casted

I collaborate with Casted customers on episode processing and delivering assets from our advanced services requests offerings. This includes publishing and clipping their podcasts and multimedia content into marketable moments, writing blogs, recording/editing interviews, and designing assets with custom branding. 

Often customers and I discuss podcast and marketing strategy, growth and audience engagement opportunities, and generally how the services and product at Casted can support their organization's growing marketing needs.

Part of this role includes developing services-related metrics and proof of value resources for our customers and the customer experience team. I’ve also developed product-centric metrics that show product engagement behavior with tools such as UserPilot, taking a comprehensive look at tagging and monitoring our platform’s feature set. I also create enablement workflows that educate customers on best practices and skills training with the Casted platform that open up new possibilities for saving them time and resources.

Occasionally I create customer-centric videos and help material in collaboration with the Casted marketing team.

Services & Enablement Manager

As a Client Services Specialist, I work on the Casted Customer Experience team to collaborate with partners who have managed services contracts. A lot of my role involves deep focus listening, reading, and creating on behalf of our customers and their marketing teams.

Some of the services I help our clients with daily include: 
• Working with production partners to distribute fully-edited podcasts, webinars, videos, and conversation-based content on the Casted platform.
• Transforming segments of longer podcast episodes and content into marketable clips, animations, and videos.
• Writing episode descriptions, creating content takeaways, and editing content with SEO and metadata
• Researching guests and adding show resources from guest businesses or topics of conversation to show notes and Casted landing page
• Designing graphic templates for customer audiograms/videograms
• Communicating with customers about their B2B and podcasting goals 
• Advice and strategies to grow listenership, increase engagement
• Occasionally lightly edit audio and video files pre-upload
• Various special projects depending on Casted needs
• Identifying opportunities for product growth based on customer needs

Client Services Specialist

Wrote blogs for customers who talked about networking, security, and technical content in their podcasts and webinars.

Content Writer

ClusterTruck

Content Marketing Manager

IndyGo

Graphic Design Specialist

Indiana University–Purdue University Indianapolis

Developed brand image and reputation for the Indiana University network through research, copywriting, and conceptualizing marketing campaigns for digital and print mediums. Focused on telling stories that impact student education and career opportunities. Fostered collaboration between IU Marketing and Communications and various school departments and partners.

Content Specialist

Indianapolis Art Center

A multi-hatted role where I leveraged the Indianapolis Art Center's unique creative resources and brand identity to encourage community support of the nonprofit's mission to spread arts awareness, educational opportunities, and knowledge of its outreach programs. What I did most days: 

• Create engaging social media & digital content reflective of the Art Center brand.
• Document Art Center life and culture through high quality media production (writing, photography, videography, graphic design).
• Highlight the human interest stories of the Art Center exhibition artists, staff, students, etc.
• Refine social/digital marketing strategy.
• Grow social following while staying aware of social trends.
• Connect, develop, maintain, and strengthen Art Center's community relationships.
• Act as a brand ambassador during classes, special events, and partnerships.
• Update community calendars, social networks, and media outlets with upcoming events and press releases.
• Develop blog and catalog stories that showcase nonprofit outreach programs and current events.
• Copyedit e-blasts, course catalog content, website, and written communication.

Social Media & Content Manager

Indiana University—Purdue University Fort Wayne

Interim management of Purdue Fort Wayne social media. Major tasks included:

• Refining digital and social marketing strategy.
• Establishing and growing Purdue Fort Wayne's new brand identity and voice. 
• Copywriting for social media posts and event promotion. 
• Photography and videography for university events, student activities, social media story presences. 
• Targeted marketing using social media paid advertising platforms.
• Developing and maintaining a creative content calendar that highlights the best of Purdue Fort Wayne's offerings and communities. 
• Highlighting student and faculty achievements, education experiences, and campus projects. 
• Updating best practices and style guides for social media management. 
• Coordinating campus departments to implement feedback loops and more effective communication and sharing practices.

Social Media Coordinator

Cyclone Social

Worked with some of Fort Wayne's most talented marketers to boost the digital and social presence of Cyclone's clients. My major responsibilities include: 

• Account management
• Copywriting, ad writing
• Photography, photo editing
• Strategic social media planning and posting
• Measuring advertising impact
• Growing social media presence and following
• Evolving brand identities

Creative Communications Strategist 

Under Armour

I provided app and website support for connected fitness platforms MapMyRun (Ride, Fitness, Hike, Walk, Dog Walk), MyFitnessPal, and Under Armour Record. Major responsibilities included communicating technical fitness and health information across a wide athletic audience, while also creating instructional content and help articles to better educate users how to use the app for achieving their fitness goals. Also responsible for social media support and outreach, product bug reporting and troubleshooting, and support logistics in relation to UA product launches. Viva la connected fitness revolución!

Product Support and Marketing Specialist

Dropbox

I was primarily responsible for supporting critically-acclaimed apps Mailbox and Carousel, with some work focusing on Dropbox initiatives for our payments team. Provided easily understandable technical support, product documentation, and cloud storage integration advice to our customers. Identified opportunities for scaling our customer communication processes and internal support tools in relation to company growth. Trained and regularly met with an outsourced customer support team to improve customer satisfaction. Also created help center content with a metrics-driven focus in order to better explain product features to millions of users.

Online Revenue Operations Specialist

A neurodivergent and ethics-driven creative. I create human-centric stories that improve business communications and marketing materials. I've worked across a wide range of industries to tell stories that generate laughs, clicks, and brand loyalty.

Currently I’m interested in working for more SaaS companies in CSM and Services-centric roles, helping B2B customers get more out of their platform experiences and contracts. In the past I’ve helped a ton of clients and brands with podcast SaaS, and would love to do something similar again.

Curious about the work I do? Check out my portfolio website below, or get ahold of me and let’s chat about your projects and customer experience questions. 🫶🏽

https://www.dionhazelbaker.com

Put time on my calendar: https://fantastical.app/neon_dion/social

Free headshots for Indy locals who are unemployed and looking for a new job: https://fantastical.app/neon_dion/can_haz_photoshoot

taplio

The Battle

Lindsay Tjepkema

Dion H.

Followers

Posts

Engagements

Likes

Performance ScoreLindsay Tjepkema's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Lindsay Tjepkema

Dion H.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lindsay Tjepkema's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLindsay Tjepkema's LinkedIn Performance