Few people have been both a successful venture-backed CEO and a global B2B brand leader.

Hi 👋 I’ve been both.

Today, I advise founders in relentless pursuit of their vision. Here’s why they choose to partner with me.

As founder and CEO of my own SaaS startup, Casted, I raised $13 million across three rounds of venture funding. I created a new category in B2B marketing, built a multi-million-dollar business, and led enterprise deals with Salesforce, HubSpot, IBM, Gong, and dozens of other B2B brands and VC firms — all during one of the most volatile periods in tech. (Looking at you: Covid, SVB collapse, workplace culture, and wild shifts in economic and political climates.)

Before that, I was Global VP of Brand and Content and Director of Marketing for North America at a global tech company. I launched a global brand, event, and content strategy that directly preceded the company’s acquisition by SAP. (Go ahead and try to tell me brand doesn't matter.)

I’ve also worked with iconic brands like LinkedIn, L’Oréal, Intel, and Drift — always focused on turning bold ideas into human-centered brands that people know, like, trust, and buy from.

My career has always been defined by one thing: human-centered brands as a strategic driver of business growth.

Today, I work with early-stage founders who want that same brand clarity from the start. I help them embrace their vision, define their purpose, and build personal brands that function as business strategy. My work isn't based on trends or theory, but on hard-won experience.

I’ve been featured in Forbes, TechCrunch, NPR, and Entrepreneur. I’ve appeared on 500+ podcasts and spoken on stages around the world, including SXSW and INBOUND. I also co-lead a global community of more than 1,100 executive GTM women: Women of Pavilion.

Human brands win. Always have. Always will.

Lindsay Tjepkema

With over a decade of experience in product leadership, I specialize in building and scaling products that drive business growth, enhance customer experiences, and create lasting impact. From leading 0 → 1 product launches to optimizing mature platforms, I excel at transforming ideas into strategic roadmaps and guiding cross-functional teams to execution.

At my core, I believe that great products are built by strong teams. I’m passionate about fostering a culture of innovation, driving forward-thinking solutions, and delivering products that make a measurable impact.

Courtney Arnott

Loving my new part-time role as Cookie Mom for my daughters Girl Scout Troop, and this is such a good reminder to all. Remember the example you're setting to the little ones who are always listening. 💚

Happy Cookie Season! 🍪 (let me know if you need to place an order 😉)

Senior Product Leader | Product Innovation and Execution | Customer Obsessed and Data Led

Before resumes and interviews, leadership starts here. Let’s model the professionalism we hope to see later.💫 #GirlScoutCookieSeason

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The Battle

Lindsay Tjepkema

Courtney Arnott

Followers

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Performance ScoreCourtney Arnott's LinkedIn Performance

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taplio

The Battle

Lindsay Tjepkema

Courtney Arnott

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Courtney Arnott's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreCourtney Arnott's LinkedIn Performance