Human Brands Win

Founded and scaled the business to $100K in revenue within the first four months by helping founders and executives build high-impact, trust-driven brands.

Assembled a team of expert partners to deliver full-scale brand strategy, content, and growth solutions for companies ranging from startups to enterprises.

Develop personal and corporate brand strategies that increase engagement, credibility, and industry influence.

Implement human-centered content strategies, incorporating podcasts, video, and storytelling to deepen audience connection.

CEO & Executive Advisor

Caspian Studios

I partner with the brilliant Caspian Studios crew to serve Founders, Executives, and marketing teams seeking growth through creative, video‑forward, AI‑accelerated content strategy grounded in human‑first storytelling.

Strategic Partner

Pavilion

I co-lead Pavilion’s 1,000+ member women’s community, driving engagement through virtual and in-person events, resources, and networking opportunities. Pavilion is the world's leading private community for go-to-market leaders.

Co-Leader of Women of Pavilion & Executive Member

Casted

Scaled VC-backed Casted 5x in 24 months, secured 100+ customers, generated millions in ARR, and achieving 125% net revenue retention.

Invented industry-first features, including unified video + audio publishing, audience analytics, and in-platform content clipping.

Launched with impact, drawing 300+ attendees to our in-person debut (despite a winter storm).

Created & launched Casted’s Amplify event to thousands of attendees virtually and in-person, defining a new approach to B2B content marketing .

Raised $13M across three rounds of venture capital as a Midwest-based, female, first-time founder, overcoming the challenges of VC fundraising outside major startup hubs.

Built and scaled a fully remote, culture-first team of 50+ during COVID, fostering flexibility, inclusion, and high performance.

Earned industry recognition, including three Mira Startup of the Year nominations, Mira Entrepreneur of the Year finalist, and Indy’s 40 Under 40 award.

Positioned Casted as an industry leader, with features in Forbes, TechCrunch, NPR and speaking engagements at SXSW, INBOUND, and 300+ podcasts.

CEO & Co-Founder

Emarsys

Owned the company's global brand & content strategy, including a $4M+ budget and a 20+ member team, driving brand consistency and growth leading up to SAP's acquisition of Emarsys in 2020.

Led the North American Marketing Team, including 10-person business development team (BDRs/SDRs), field and event marketing, email, social media, PR, direct marketing, and paid media. 

Positioned Emarsys as an attractive acquisition target by elevating brand equity, strengthening market perception, and showcasing customer success — contributing to SAP’s acquisition.

Launched several global, in-person events, including "Revolution", the company's first industry event, which attracted 1,200 attendees to London from around the world in its first year, as well as several Revenue Kick-Offs, and dozens of regional "Evolution" customer events worldwide. 

Created and hosted the "Marketer + Machine" podcast and "Revolution" video series — reaching more than 20,000 audience members in their first year, amplifying customer success stories, and strengthening industry relationships.

Spearheaded a global integrated marketing strategy to align and localize messaging, ensuring a cohesive brand presence across all regions and audiences.

Worked directly with several key accounts, including Tupperware, Char-Broil, Cosabella, and BrightWave.

Partnered with global marketing leaders to drive consistent, impactful messaging across digital, content, and event marketing, enhancing customer engagement throughout the lifecycle.

Global VP, Brand and Content and Director of Marketing, North America

Relevance

Managed strategic relationships with global brand accounts, including Intel, Office Depot, Vistaprint, Ashley Furniture, Humana, and L'Oréal.

Led a team of strategists and creatives to develop research-driven content strategies.

Shaped the agency’s strategic direction, overseeing services that fueled audience engagement, brand differentiation, and revenue growth—leading up to it's private acquisition in 2016.

Developed high-impact, data-backed marketing strategies, including:
- Content strategy and brand positioning
- Audience, competitive, and market analysis
- Buyer’s journey development and conversion optimization
- Lead generation and promotional strategies to drive measurable growth

Principal Strategist & Director of Content

Blueprint Marketing

Founded and scaled Blueprint Marketing to $100K in revenue within the first six months, delivering high-impact brand and marketing strategies to businesses and agencies.

Led strategy engagements for major brands, including LinkedIn, Cummins Allison, and CDW, helping them refine brand positioning and marketing effectiveness.

Pioneered a strategy-first approach to brand positioning, content, integrated marketing, and customer experience.

Developed fully customized, research-driven marketing Blueprints, including:
- Audience research and competitive analysis
- Brand positioning and marketplace opportunity identification
- Integrated marketing and lead generation strategies
- Designed a non-template, tailored approach—ensuring every client strategy was built uniquely to address specific business objectives.

Brand & Content Strategist

Maestro

Led the launch of the company's first marketing strategy, increasing website visitors by 93% in 12 months and boosting leads by 10% YOY.

Built a high-performing content marketing engine, publishing 20-30 pieces per month - up from 1-2 per quarter previously, significantly increasing traffic and engagement.

Expanded the company’s social media presence, attracting thousands of followers across LinkedIn, Twitter, Facebook, and Google+.

Planned and managed the company's first industry trade show strategy, overseeing participation in 24+ conferences annually to drive brand visibility and lead generation.

Optimized digital properties and CRM integration, ensuring seamless alignment between sales and marketing to maximize efficiency.

Introduced and managed HubSpot within the organization, leveraging automation to improve inbound marketing and lead nurturing.

Ensured brand consistency and market positioning, strengthening competitive differentiation and audience engagement.

Head of Marketing

Charles River Laboratories

Celsis (Acquired by Charles River Labs)

Led internal and external communications team of 10+ individuals and agencies for a global life sciences company, ensuring brand consistency and market positioning leading up to its acquisition.

Developed and managed content strategy, creating high-impact assets to support customer engagement and sales enablement.

Optimized and localized digital presence through website management, SEO, and paid media (SEM) to drive traffic and lead generation.

Managed CRM and database marketing, improving customer segmentation and outreach effectiveness.

Planned and executed conference & trade show strategies, enhancing brand visibility among key industry players.

Directed annual marketing strategy and planning, aligning efforts with business objectives to support growth and efficiency.

Head of Marketing Communications

HUMANeX Ventures

Managed brand strategy and positioning, ensuring consistency across all marketing and communications.

Led content creation efforts, developing high-quality materials to engage audiences and support business objectives.

Facilitated client consulting sessions, equipping teams with the knowledge and tools to hire top talent and increase team effectiveness.

Oversaw the production of marketing videos, driving brand storytelling and audience engagement.

Marketing & Branding

From scaling startups to leading global marketing teams, I've worked with brands like IBM, LinkedIn, Salesforce, Gong, HubSpot, L'Oreal and Intel to turn bold ideas into brands people trust, follow, and buy from. 

Here's a bit about where I am today:

- Founder & CEO, Human Brands Win: I help founders and executives grow their influence through personal brand strategy and increase trust in their businesses by making their corporate brands more human-centric.

- Former Founder & CEO, Casted: I built the first-ever B2B podcast and video marketing platform, scaling it 5x and to 50+ team members in 24 months and raising $13M in VC funding as a Midwestern, female, first-time SaaS CEO.

- Speaker & Thought Leader: Featured in Forbes, TechCrunch, NPR, and on 300+ podcasts and stages like SXSW and INBOUND.

- Community Leader, Pavilion: I co-lead Pavilion’s 1,000+ member women’s community, fostering connection and growth through curated events and resources.

I believe the strongest brands—personal and corporate—are built on clarity, conviction, and connection. If you’re looking to stand out, scale up, or sharpen your brand strategy, let’s connect.

Lindsay Tjepkema

NerdWallet

Content Marketing Manager, Podcast

Senior Content Marketing Strategist, Podcast

The Sage Group (Bay Area)

Strategic role focused on audience growth for NerdWallet's Smart Money podcast. Emphasis on building partnerships, making content recommendations, and reporting and measuring episode performance and show growth.

Podcast Growth Strategist at NerdWallet

Sweet Fish

Drove the transformation of Sweet Fish from a podcast editing firm into a strategic, creative ally producing best-in-class shows for more than 100 B2B clients.

Key Achievements:
• Reduced inefficiencies in product offerings to increase margins by an average of 15 percent. Cut production vendor expenses by 80 percent. Proposed a new high-margin product, developed specs, created a process for delivery, and trained the sales team, who then successfully closed multiple deals within 60 days of its introduction.
• Restructured and aligned 3 teams within the Customer Experience department to better serve clients, which directly led to the retention of more than $350,000 in annual revenue at risk of being lost due to client dissatisfaction. Spearheaded internal and external communications regarding several change management initiatives while retaining talent and clientele.

Responsibilities:
• Led internal and external communications initiatives across the organization. Worked with sales, marketing, and account managers to align on messaging, including offering strategic guidance to potential customers on sales calls, recording marketing videos for paid social media campaigns, and meeting with clients to resolve escalated issues.
• Developed training materials for producers, booking coordinators, and clients to improve the overall quality of all Sweet Fish shows. This included co-authoring company blog posts, leading interactive training sessions, recording and sending short educational videos, and providing templates to scale the organization.
• Actively shaped Sweet Fish's quarterly goals and priorities during quarterly on-site executive team meetings (utilizing the Entrepreneurial Operating System, or EOS, framework adopted by the company).

Director of Podcast Production

Discovery Inc

Managed media relations, editorial planning, and podcast production for the start-up Curiosity.com, eventually achieving the business objective of being acquired by Discovery. Built Discovery’s podcast production process infrastructure as a member of its inaugural Central Podcasting Team.

Key Achievements:
• Managed external communications plans to grow the value and awareness of the Curiosity.com brand by: scripting and hosting segments for distribution on nationally syndicated television shows; managing media relations, including live appearances on Cheddar News and radio shows across the country; and booking and hosting live podcasts at major conferences and conventions.
• Created, produced, and hosted the award-winning science podcast Curiosity Daily, in addition to leading its creative and promotional execution. Released more than 1,000 episodes of the 15-minute show, released every weekday. Maintained a perfect five-star rating on Apple Podcasts for more than 4 years and developed an Alexa Flash Briefing skill for the show that was consistently ranked among the top five highest-rated Education & Reference Alexa skills.

Responsibilities:
• Managed the development of Discovery’s internal and external podcast-related communications. Created a central resource containing documentation to guide Discovery networks in best practices, processes, and procedures. 
• Developed and led training sessions with producers and hosts from TLC, HGTV, Food Network, Animal Planet, ID (Investigation Discovery), and other teams, and coached production companies on improving network shows.
• Produced and hosted live podcast recordings at: the Consumer Electronics Show; New York Comic Con; the American Association for the Advancement of Science Annual Meeting; and the Chicago Comic & Entertainment Expo.

Podcast Content Development & Host

Curiosity.com

• Scripted, booked, produced, hosted, and edited more than 1,000 podcast episodes, including the weekly full-length Curiosity Podcast and the 10-minute Curiosity Daily, released 5-6 days every week.
• Maintained a perfect 5-star rating on iTunes and developed an Alexa Flash Briefing skill for Curiosity Daily, consistently ranked among the top five highest-rated Alexa skills in the Education & Reference category.
• By invitation in 2019, engineered and hosted live podcast interviews at: the American Association for the Advancement of Science Annual Meeting; New York Comic Con; the Chicago Comic & Entertainment Expo; and the Consumer Electronics Show. Earned invitations by the organizers of each event to return in 2020.
• Booked, interviewed, and collaborated with high-profile guests including LeVar Burton, Sean Carroll, Michio Kaku, Carl Zimmer, and academics from prestigious universities including MIT, Harvard, Cornell, Brown, and INSEAD.
• Wrote scripts and recorded and edited weekly news segments for the nationally syndicated Top 30 TV program and Cheddar streaming network. Managed relationships with and pitched topics to producers at both organizations. 
• Developed and executed social media strategies to efficiently manage and exponentially grow referral traffic from Facebook, Instagram, Twitter, Reddit, Tumblr, Pinterest, and HiHo. Designed, built, and maintained official podcast website curiositydaily.com using the WordPress engine.
• Pitched article ideas in weekly editorial meetings and researched and wrote several stories on history, psychology, and other areas of science. Emphasis on maintaining a consistent brand voice and on tailoring subjects to the Curiosity audience. Wrote the most-viewed story on Curiosity.com in 2017 (the website was retired in 2019).

Podcast Lead, Writer, and Content Strategist

WGN Radio

Producer of the Brian Noonan Show and fill-in producer for multiple shows. On-air fill-in host starting in 2017.

• Consistently improved ratings and listener engagement through segment ideation in creative meetings, producing on-air audio packages, booking guests, and increasing social media audience over time. Worked closely with sales on segment sponsorship pitches for new and existing clients.
• Lead producer in charge of training producers and coaching hosts on responsibilities and programming best practices. Also worked closely with marketing and management to develop hosts to launch the WGN Plus Podcast Network.

Producer and On-Air Personality

Harvard Business Publishing

Led the development of six audio business cases known as “podcases” with a team from Harvard Business Publishing.

• Conducted online focus groups with students and professors to tailor podcases to their needs.
• Worked with Harvard Business School faculty and staff to schedule and engineer interviews with high-profile guests, including the CEOs of Luke’s Lobster, Farmgirl Flowers, Anomalie, and Primary, and several executives from Opower and Microsoft’s Autism Hiring Program.
• Provided podcast hardware and software recommendations and support to help the team adapt to a fully remote interview environment at the beginning of the COVID-19 pandemic. Helped the team meet all deadlines and release the podcase products on time despite going fully remote two months into the project.

Senior Audio Producer

A.T. Kearney

Global manager of all B2B social media activity. Developed and led content strategy training sessions for senior partners, provided editorial support for blog posts and other external communications, oversaw regional and departmental accounts, and directly managed global accounts.

Key Achievements:
• Led the most successful social media and communications campaign in the firm’s history by advising senior leaders during the company’s largest marketing initiative: an on-site presence at the World Economic Forum Annual Meeting. 
• Selected as the sole representative from the global marketing team to travel to Davos, Switzerland, to provide editorial and strategic guidance to senior partners. The firm achieved record engagement and reach—even surpassing the social media reach of the “Big Three” consulting firms McKinsey, BCG, and Bain & Company—for the duration of the event.
• Authored and co-authored LinkedIn Publishing posts and helped receive feature placement on LinkedIn’s editorial channels, resulting in more than 1 million aggregate views following optimization and social promotion.

Responsibilities:
• Designed and customized social media and digital brand training sessions for senior partners and other consultants. Delivered presentations and worked with consultants on-site in the firm’s London, Madrid, Mexico City, New York, and San Francisco offices, improving local marketing competencies as well as enhancing colleagues’ digital brands.
• Grew the firm’s brand recognition and web site traffic by designing and incorporating a social media brand voice and strategy into the firm's global marketing efforts and standardizing across all regions.
• Scaled firm social media efforts across multiple languages and provided support for regional teams, in addition to training key stakeholders to expand availability of real-time social support at live events.
• Created social media training presentations, tutorial videos, email newsletters, and other educational materials.

Senior Social Media Coordinator

• Ongoing development of global and local social media strategies with measurable goals for growth, adjusting strategies over time to adapt to changes across the social media landscape.
• Demonstrable growth of the firm's global brand presence across LinkedIn, Twitter, Facebook, YouTube, Glassdoor, and Google+ through content calendar development and copywriting tailored to each platform.
• Coordination with offices across the Americas, EMEA and Asia Pacific to reinforce a consistent global strategy that aligns with the firm's global digital marketing goals and standards.
• Production of social media training presentations, tutorial videos, email newsletters, and other resources to enable colleagues to navigate the constantly changing social media landscape to reinforce the firm's content marketing efforts.

Social Media Coordinator

Upshot

Developed social media strategies for new business pitches and existing client promotions across consumer marketing, shopper marketing and B2B marketing practices.

• Increased Head & Shoulders’ brand presence on YouTube by playing key creative and project management roles developing ideas for and coordinating with vendors on a substantial video initiative with the P&G team. 
• Reported significantly increased social following and improved web site traffic for a regional Kraft coupon campaign as curator, copywriter and moderator of the program’s Facebook, Twitter and Pinterest pages.
• Improved social engagement for regional health clinic Physicians Immediate Care by developing a comprehensive consumer-focused content calendar for Facebook and B2B-focused content calendar for LinkedIn.
• Helped New Balance establish a presence on Tumblr to reach a new audience and wrote copy for their regional retailers to utilize on social media.
• Moderated Facebook pages and promotional microsites for Pacifico, Corona and Modelo, and provided social media counsel for those and other Crown Imports teams.

Suite Partners, Inc.

• Performed quality control for all videos and proofread all printed and digital marketing materials for Suite clients.
• Managed largest YouTube channel at its time and increased viewership by 60% through channel optimization.
• Managed email database of over 4,000 subscribers and wrote, designed, and distributed weekly email blasts.
• Defined specific job descriptions and managed Brand Activists during live events. 
• Contributed ideas for studio development, conducted and recorded interviews with guest talent, hosted and managed live shows, wrote creative production scripts for special events, and engaged guests as a brand ambassador at live events.

Cooking Show Host, Digital Marketing Specialist, Copywriter

I'm a veteran storyteller with more than 20 years of experience in content marketing and editorial leadership. I led Discovery's launch into the podcast space and have produced award-winning written and multimedia content for several world-class brands.

What sets me apart is that I lead projects with enthusiasm, energy, and empathy, placing a constant emphasis on clear communication. I created and produced one of the most popular science shows on Apple Podcasts, I have trained executives around the world on content strategy, and I have successfully led teams through organizational transformation.

For the start-up Curiosity.com, I created, produced, and hosted Curiosity Daily, a daily educational show that reached more than 50,000 weekly listeners. I meticulously developed and edited more than 3,500 pages of research-based scripts, episode show notes, and promotional social media posts and videos for the show, and leveraged my expertise in digital marketing measurement and analytics to support the executive team’s sales and acquisition efforts. My content and insights were leveraged to achieve the company's goal of being acquired by Discovery, where I continued to produce and host Curiosity Daily while supporting similar brand awareness plays across Discovery’s portfolio of television brands. 

Prior to Discovery, I managed all global social media efforts for the management consulting firm Kearney. There, I coached executives on LinkedIn profile optimization and content planning, both virtually and on-site in locations including Mexico City, London, and Madrid. I also led the development and execution of the firm's largest social media and communications initiative on-site at the World Economic Forum Annual Meeting in Davos, Switzerland. 

While I have led teams and projects throughout my career, I was able to fully showcase my leadership abilities in my recent role as Director of Podcast Production at Sweet Fish Media. I restructured departments to reduce friction across teams, led conversations with the executive team to align on a clear vision for the company, and worked directly with clients and my team to significantly reduce client churn. These accomplishments required working extensively with every department in the organization to ensure changes were effectively implemented.

In short: I think strategically and I solve problems.

As a versatile marketer, I have demonstrated expertise as a writer, audio and video producer, social media strategist, ad campaign manager, email marketer, media relations professional, and webinar developer.

taplio

The Battle

Lindsay Tjepkema

Cody Gough

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?