Human Brands Win

Founded and scaled the business to $100K in revenue within the first four months by helping founders and executives build high-impact, trust-driven brands.

Assembled a team of expert partners to deliver full-scale brand strategy, content, and growth solutions for companies ranging from startups to enterprises.

Develop personal and corporate brand strategies that increase engagement, credibility, and industry influence.

Implement human-centered content strategies, incorporating podcasts, video, and storytelling to deepen audience connection.

CEO & Executive Advisor

Caspian Studios

I partner with the brilliant Caspian Studios crew to serve Founders, Executives, and marketing teams seeking growth through creative, video‑forward, AI‑accelerated content strategy grounded in human‑first storytelling.

Strategic Partner

Pavilion

I co-lead Pavilion’s 1,000+ member women’s community, driving engagement through virtual and in-person events, resources, and networking opportunities. Pavilion is the world's leading private community for go-to-market leaders.

Co-Leader of Women of Pavilion & Executive Member

Casted

Scaled VC-backed Casted 5x in 24 months, secured 100+ customers, generated millions in ARR, and achieving 125% net revenue retention.

Invented industry-first features, including unified video + audio publishing, audience analytics, and in-platform content clipping.

Launched with impact, drawing 300+ attendees to our in-person debut (despite a winter storm).

Created & launched Casted’s Amplify event to thousands of attendees virtually and in-person, defining a new approach to B2B content marketing .

Raised $13M across three rounds of venture capital as a Midwest-based, female, first-time founder, overcoming the challenges of VC fundraising outside major startup hubs.

Built and scaled a fully remote, culture-first team of 50+ during COVID, fostering flexibility, inclusion, and high performance.

Earned industry recognition, including three Mira Startup of the Year nominations, Mira Entrepreneur of the Year finalist, and Indy’s 40 Under 40 award.

Positioned Casted as an industry leader, with features in Forbes, TechCrunch, NPR and speaking engagements at SXSW, INBOUND, and 300+ podcasts.

CEO & Co-Founder

Emarsys

Owned the company's global brand & content strategy, including a $4M+ budget and a 20+ member team, driving brand consistency and growth leading up to SAP's acquisition of Emarsys in 2020.

Led the North American Marketing Team, including 10-person business development team (BDRs/SDRs), field and event marketing, email, social media, PR, direct marketing, and paid media. 

Positioned Emarsys as an attractive acquisition target by elevating brand equity, strengthening market perception, and showcasing customer success — contributing to SAP’s acquisition.

Launched several global, in-person events, including "Revolution", the company's first industry event, which attracted 1,200 attendees to London from around the world in its first year, as well as several Revenue Kick-Offs, and dozens of regional "Evolution" customer events worldwide. 

Created and hosted the "Marketer + Machine" podcast and "Revolution" video series — reaching more than 20,000 audience members in their first year, amplifying customer success stories, and strengthening industry relationships.

Spearheaded a global integrated marketing strategy to align and localize messaging, ensuring a cohesive brand presence across all regions and audiences.

Worked directly with several key accounts, including Tupperware, Char-Broil, Cosabella, and BrightWave.

Partnered with global marketing leaders to drive consistent, impactful messaging across digital, content, and event marketing, enhancing customer engagement throughout the lifecycle.

Global VP, Brand and Content and Director of Marketing, North America

Relevance

Managed strategic relationships with global brand accounts, including Intel, Office Depot, Vistaprint, Ashley Furniture, Humana, and L'Oréal.

Led a team of strategists and creatives to develop research-driven content strategies.

Shaped the agency’s strategic direction, overseeing services that fueled audience engagement, brand differentiation, and revenue growth—leading up to it's private acquisition in 2016.

Developed high-impact, data-backed marketing strategies, including:
- Content strategy and brand positioning
- Audience, competitive, and market analysis
- Buyer’s journey development and conversion optimization
- Lead generation and promotional strategies to drive measurable growth

Principal Strategist & Director of Content

Blueprint Marketing

Founded and scaled Blueprint Marketing to $100K in revenue within the first six months, delivering high-impact brand and marketing strategies to businesses and agencies.

Led strategy engagements for major brands, including LinkedIn, Cummins Allison, and CDW, helping them refine brand positioning and marketing effectiveness.

Pioneered a strategy-first approach to brand positioning, content, integrated marketing, and customer experience.

Developed fully customized, research-driven marketing Blueprints, including:
- Audience research and competitive analysis
- Brand positioning and marketplace opportunity identification
- Integrated marketing and lead generation strategies
- Designed a non-template, tailored approach—ensuring every client strategy was built uniquely to address specific business objectives.

Brand & Content Strategist

Maestro

Led the launch of the company's first marketing strategy, increasing website visitors by 93% in 12 months and boosting leads by 10% YOY.

Built a high-performing content marketing engine, publishing 20-30 pieces per month - up from 1-2 per quarter previously, significantly increasing traffic and engagement.

Expanded the company’s social media presence, attracting thousands of followers across LinkedIn, Twitter, Facebook, and Google+.

Planned and managed the company's first industry trade show strategy, overseeing participation in 24+ conferences annually to drive brand visibility and lead generation.

Optimized digital properties and CRM integration, ensuring seamless alignment between sales and marketing to maximize efficiency.

Introduced and managed HubSpot within the organization, leveraging automation to improve inbound marketing and lead nurturing.

Ensured brand consistency and market positioning, strengthening competitive differentiation and audience engagement.

Head of Marketing

Charles River Laboratories

Celsis (Acquired by Charles River Labs)

Led internal and external communications team of 10+ individuals and agencies for a global life sciences company, ensuring brand consistency and market positioning leading up to its acquisition.

Developed and managed content strategy, creating high-impact assets to support customer engagement and sales enablement.

Optimized and localized digital presence through website management, SEO, and paid media (SEM) to drive traffic and lead generation.

Managed CRM and database marketing, improving customer segmentation and outreach effectiveness.

Planned and executed conference & trade show strategies, enhancing brand visibility among key industry players.

Directed annual marketing strategy and planning, aligning efforts with business objectives to support growth and efficiency.

Head of Marketing Communications

HUMANeX Ventures

Managed brand strategy and positioning, ensuring consistency across all marketing and communications.

Led content creation efforts, developing high-quality materials to engage audiences and support business objectives.

Facilitated client consulting sessions, equipping teams with the knowledge and tools to hire top talent and increase team effectiveness.

Oversaw the production of marketing videos, driving brand storytelling and audience engagement.

Marketing & Branding

From scaling startups to leading global marketing teams, I've worked with brands like IBM, LinkedIn, Salesforce, Gong, HubSpot, L'Oreal and Intel to turn bold ideas into brands people trust, follow, and buy from. 

Here's a bit about where I am today:

- Founder & CEO, Human Brands Win: I help founders and executives grow their influence through personal brand strategy and increase trust in their businesses by making their corporate brands more human-centric.

- Former Founder & CEO, Casted: I built the first-ever B2B podcast and video marketing platform, scaling it 5x and to 50+ team members in 24 months and raising $13M in VC funding as a Midwestern, female, first-time SaaS CEO.

- Speaker & Thought Leader: Featured in Forbes, TechCrunch, NPR, and on 300+ podcasts and stages like SXSW and INBOUND.

- Community Leader, Pavilion: I co-lead Pavilion’s 1,000+ member women’s community, fostering connection and growth through curated events and resources.

I believe the strongest brands—personal and corporate—are built on clarity, conviction, and connection. If you’re looking to stand out, scale up, or sharpen your brand strategy, let’s connect.

Lindsay Tjepkema

Lambda

Sr. Internal Communications Specialist

Oracle

The Community Programs Office defines and develops the culture and identity of the Fusion team.

Senior Program Manager, Employee Experience and Communications

Plume Design, Inc

Developing and executing internal communications, executive communications, and employer brand for Plumians across the globe.

Head of Internal and Executive Communications

Aurora

I supported strategic internal communications and employee engagement for Aurora’s long-term technology bets on autonomous vehicles and was responsible for building mutually beneficial relationships between stakeholders through ongoing, strategic dialogue and storytelling, connecting with people and teams across Aurora to learn what’s happening with our people, products, and technology.

Internal Communications Manager

Waymo

I was the first internal comms role hired at Waymo and built the foundation and metrics around communications. I focused on providing meaningful content to Waymo employees and encouraging their sense of pride in our organization by communicating strategically and effectively.

Communications Manager

Guidewire Software

I was responsible for the management and continual improvement of our company-wide communications channels, providing expert communications guidance to divisions and teams, and engaging employees to be advocates of Guidewire’s mission and values.

Internal Communications Specialist

Laurance Jones, III Childhood Language Center

•Responsible for overseeing the administration, programs, and strategic plan of the organization; key duties involve fundraising, marketing, and community outreach
•Plans and executes the organization’s annual budget
•Serves as the CLC’s primary spokeperson to the organization’s constituents, the media, and the general public
•Establishes and maintains relationships with various organizations throughout the state and utilizes those relationships to strategically enhance the CLC’s mission
•Actively engages nonprofit volunteers, board members, committees, and partnering organizations
•Oversees organization and planning of four annual events bringing in a total of $150,000
•Supervises all organization staff

Executive Director

WV Higher Education Policy Commission

The Division of Health Sciences coordinates health sciences programs and policies, particularly those impacting the state’s three academic health centers at Marshall University, the West Virginia School of Osteopathic Medicine, and West Virginia University. The Division oversees the Rural Health Initiative, a statewide program directed at improving the recruitment and retention of healthcare providers to rural areas of the state.

Duties involved program and grants design and administration for the Rural Residency Program, Rural Health Initiative Program, and the Health Sciences Scholarship Program, as well as coordinating and conducting outreach activities directed at increasing the recruitment and retention of healthcare providers to rural and/or underserved areas of West Virginia. 

I handled the creation and publication of the annual Health Sciences Report Card as well as the Health Sciences Service Brochure. I was actively involved with the marketing of the program and our scholarship and developed a marketing platform, which included the creation of a promotional video on the program. 

I managed the finance and budgeting activities of the Division of Health Sciences, including making purchases, processing office expenses, and developing the annual office budget. I served as liaison with the Rural Health Initiative Recruitment and Retention Committee and the Rural Health Advisory Panel, which coordinates state policies and programs related to the rural health workforce.

In this position, I also served as the statewide Advisory Council of Classified Employees (ACCE) Representative for the Higher Education Policy Commission.

Program Specialist

The Clay Center for the Arts & Sciences of West Virginia

An integral part of the Clay Center's 21st Century Community Learning Center, working in tandem with WV DEP's Youth Environmental Program, in Boone County Schools, I mentored students at Sherman High School after school. I developed a curriculum to be completed with the registered student population for 8 weeks. I utilized my position with the students to educate them on the many programs DEP offers and sponsors in hopes to increase recuitment in Boone County.

21st Century Community Learning Center: Project GOAL Mentor

WV Department of Environmental Protection

As a Public Information Officer in the Youth Environmental Program of the Public Information Office, I developed presentations on recycling, as well as different programs under the Department of Environmental Protection, which I then gave to children and young adults. I developed relationships and contacts in 9 counties: Kanawha, Boone, Logan, Mingo, Lincoln, Wayne, Cabell, Putnam, and Mason. I participated in all YEP activities, including (but not limited to) Youth Environmental Day, a week-long Youth Conservation Camp, and a Youth Envrionmental conference annually as well as participating in several workshops and conferences throughout the year. My goal was to reach the children of West Virginia and instill in them a sense of pride and ownership for their environment.

Public Information Specialist II

Internal & Executive Communications leader | I help leaders and companies engineer alignment and trust

Communicator, connector, and cosmic dreamer. I build trust, shape culture, and translate complexity across tech, nonprofits, and beyond. Mama of two, lover of croissants, space, and stories (especially the kind with dragons). I believe great communication can move people—and sometimes whole worlds.

Ashley N.

Lambda has closed over $1.5B in Series E funding!

Internal Communications @ Lambda | ex-Oracle, ex-Waymo

We’ve been sitting on some news and we’re excited to finally share it today. Lambda has closed over $1.5B in Seris E funding. A big thank you to all our investors who continue to support us on this amazing journey. 

We’re building the compute infrastructure required to reach AGI and beyond. Come learn more about our mission at www.lambda.ai. 🚀

Open article: Exclusive | AI Cloud Company Lambda Raises Over $1.5 Billion by wsj.com

Exclusive | AI Cloud Company Lambda Raises Over $1.5 Billion

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Lindsay Tjepkema

Ashley N.

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The Battle

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Ashley N.

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ashley N.'s LinkedIn Performance

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