Linde Scheers

Chief Marketing & Growth Officer

LS Consulting & Coaching

I advise businesses of all sizes on:
- marketing/growth/comms strategy
- using AI to make marketing more efficient and effective

I coach:
- professionals who want to grow in their careers
- professionals who feel stuck in their careers and want to make a transition. 

I grow:
my investment portfolio by investing in female-led businesses

CMO, Advisor & Investor

eBay Deutschland

Shared market leadership and P&L responsibility.
Led Marketing and Communications for Germany, eBay's 3rd biggest market globally
Responsible for team of ~50 marketers. 
Transformed team performance and culture from a tactical to a strategic high-performance team driving brand perception, customer acquisition and retention
Unlocked long-term sustainable growth for eBay in Germany.
Member of the eBay Environmental, Social and Governance (ESG) Council and eBay's German and 
European Leadership teams

Various Companies

CMO, Advisor & Investor - Marketing, Communications, Growth

Responsible for PR, Marketing Communications, Content, Social Media and SEO for N26 globally driving customer acquisition, retention and brand perception & reputation. 
Led a team of 30 employees.

Global Marketing and Communications Director

Google

Led Android's brand and reputation efforts across Europe to drive brand perception and trust of Android in close collaboration with PR, policy and other cross-functional teams. Activities included overseeing large scale media campaigns (print, digital, social), publisher partnerships (Economist, FT, Süddeutsche Zeitung) and events (Web Summit, Mobile World Congress...)

Head of Brand Marketing, Android and Google Play, EMEA

Marketing lead, Android Brand and Reputation, EMEA

Leading product marketing for movies and TV, social media and consumer insights for Google Play across EMEA markets driving product growth and incremental revenue.

Marketing Lead for Movies, Social Media and Insights, Google Play, EMEA

Marketing lead for movies and TV on Google Play across Europe, focussed on driving awareness, consideration and conversion for Google's entertainment hub.

Product Marketing Lead for Movies&TV- Google Play, EMEA

Product marketing for large advertisers and agencies, focus on marketing Google's mobile solutions to drive incremental revenue from large advertisers.

Product Marketing Manager- Google Mobile Ads and Large Advertisers, DACH

Developed the accounts of long-tail advertisers in the Benelux market to
drive incremental revenue, specialized in Google Analytics

Online Media Sales Manager-Google AdWords

Freelance TV Production

As a freelancer linked to several production companies in Asia, I was responsible for pitching concepts for TV shows and documentaries, as well as assisting in script-writing and location scouting.

Freelance Concept Writer and Researcher

BASF

At the BASF Sustainability Centre I managed projects related to the internal and external communication of sustainability topics. Tasks included developing the web presence of the company's sustainability activities, creating a sustainability newsletter, setting up internal work groups on sustainability matters and managing customer enquiries about sustainability issues at BASF.

Sustainability Manager

Friedrich Ebert Foundation

During my time at the regional headquarter in Singapore I managed a portfolio of political and socio-economic projects in Southeast Asia. 
In addition, I also wrote and published articles and working papers on a variety of political and economic topics. Another responsibility was managing the internal (newsletter, internal publications) and external communication (website) for the regional office in Singapore.

Program Manager

I'm a Chief Marketing Officer with close to 20 years of experience in marketing, communications and sales. I'm a holistic "full-stack" marketer with hands-on experience in performance, brand, product marketing, CRM, customer insights, social media, SEO, content & measurement. I also have experience in applying AI to improve marketing efficiency and effectiveness.

I started my career in a non-profit. After finishing my MBA, I joined Google and worked for almost 10 years in various sales and marketing leadership roles. After Google, I led Global Communications for N26, a leading Fintech unicorn based in Berlin. In my most recent role at eBay, I was the CMO for Germany and shared market and P&L responsibilities with the country GM. I was also a member of the company's ESG council.

Originally from Belgium, I've worked in 7 different countries across Europe and Asia. I'm passionate about building purpose-driven businesses and driving sustainable growth through a combination of sales activation and brand investment.

I'm currently advising (marketing/growth/comms), growing my investment portfolio, and working on passion projects in the field of AI, marketing and sustainability.

Sky Deutschland GmbH

Head of Aquisitions / Content Strategy & Aquisitions at Sky

20th Century Fox Home Entertainment

Head of Digital Licensing and Distribution Central Europe

•	Part of 20th Fox global digital licensing/distribution team managed globally out of Los Angeles

•	developing and executing a cohesive strategy to achieve year on year growth on transactional PPV/VOD/EST revenues

•	Term sheet and Long form negotiations with local and global clients

•	continuously developing and maintaining sustainable and mutually profitable relationships with current and new partners  across the DACH and European media industry; creating new sales opportunities and channels

Head of Digital Licensing  GSA

STUDIOCANAL GmbH

• Responsible for all aspects of Studiocanal’s digital distribution of  feature films and TV Series to existing and emerging platforms (EST/VOD/SVOD) in GSE

• Strategic development of Studiocanal’s New Media business as part of group’s global digital strategy 

• Revenue and profit growth responsibility

• Responsible for integration of digital distribution in Studiocanal’s internal operational a structure  across all parts of the value chain 

•  evaluating all new local and international content acquisitions

Head of New Media

• Maintain und intensify existing and establishing new relationships to all players on the market

• Key Account Management

• Extensive market research and monitoring

New Media Manager

Kinowelt GmbH

• Market Research for developing on demand market 

• Built up digital distribution at Kinowelt 

•  Negotiating and managing contracts with local and international VOD, EST, SVOD platforms 

• Since acquisition of Kinowelt by Studiocanal, part of Group’s international New Media Team

• Renegotiating contracts with international platforms on European level

Sales Manager Internet Rights

Kinowelt International GmbH

• Territories: non German speaking Europe, Australia; Asia, Latin America
• Contract management
• Contract negotiation

World Sales Business Affairs

• Sales and marketing coordination
• Market coordination (Berlinale, Cannes)

Assistant World Sales

L.E. Vision

• Preparation and organization prior and during shoot of multi part historical docudrama
• Research for different documentary projects

Trainee

Alpin Technik und Ingenieurservice GmbH

project related work in power plants, on bridges, radio masts and other industrial structures that require specialized solutions for rope supported approach for non-destructive testing and assembly, corrosion protection and repairs.

Industrial Climber (Freelance)

German Malaysian Chamber of commerce and industry and at District Court, Administration

At German Malaysian Chamber of Commerce and Industry:

• Working on arbitration cases between German and Malaysian Companies
• Consulting German Companies 
• Writing a compilation of investment conditions and information for the chambers "Investors Guide to Malaysia"

Legal, Consulting and Research

Media/digital distribution and business development executive with 20 years extensive experience in the DACH and European media industry in sales/distribution, licensing, business development and marketing. Strategic and operational management of VOD, EST and PayTV/SVOD and all aspects of digital distribution. Working in multinational environments with an extensive network throughout the DACH and European media industry. 

License and contractual negotiations, business development, content rights strategy and negotiation, commercial management, content acquisition and evaluation, intercultural competence.

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Linde Scheers

Ulf Köhler

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