Linde Scheers

Chief Marketing & Growth Officer

LS Consulting & Coaching

I advise businesses of all sizes on:
- marketing/growth/comms strategy
- using AI to make marketing more efficient and effective

I coach:
- professionals who want to grow in their careers
- professionals who feel stuck in their careers and want to make a transition. 

I grow:
my investment portfolio by investing in female-led businesses

CMO, Advisor & Investor

eBay Deutschland

Shared market leadership and P&L responsibility.
Led Marketing and Communications for Germany, eBay's 3rd biggest market globally
Responsible for team of ~50 marketers. 
Transformed team performance and culture from a tactical to a strategic high-performance team driving brand perception, customer acquisition and retention
Unlocked long-term sustainable growth for eBay in Germany.
Member of the eBay Environmental, Social and Governance (ESG) Council and eBay's German and 
European Leadership teams

Various Companies

CMO, Advisor & Investor - Marketing, Communications, Growth

Responsible for PR, Marketing Communications, Content, Social Media and SEO for N26 globally driving customer acquisition, retention and brand perception & reputation. 
Led a team of 30 employees.

Global Marketing and Communications Director

Google

Led Android's brand and reputation efforts across Europe to drive brand perception and trust of Android in close collaboration with PR, policy and other cross-functional teams. Activities included overseeing large scale media campaigns (print, digital, social), publisher partnerships (Economist, FT, Süddeutsche Zeitung) and events (Web Summit, Mobile World Congress...)

Head of Brand Marketing, Android and Google Play, EMEA

Marketing lead, Android Brand and Reputation, EMEA

Leading product marketing for movies and TV, social media and consumer insights for Google Play across EMEA markets driving product growth and incremental revenue.

Marketing Lead for Movies, Social Media and Insights, Google Play, EMEA

Marketing lead for movies and TV on Google Play across Europe, focussed on driving awareness, consideration and conversion for Google's entertainment hub.

Product Marketing Lead for Movies&TV- Google Play, EMEA

Product marketing for large advertisers and agencies, focus on marketing Google's mobile solutions to drive incremental revenue from large advertisers.

Product Marketing Manager- Google Mobile Ads and Large Advertisers, DACH

Developed the accounts of long-tail advertisers in the Benelux market to
drive incremental revenue, specialized in Google Analytics

Online Media Sales Manager-Google AdWords

Freelance TV Production

As a freelancer linked to several production companies in Asia, I was responsible for pitching concepts for TV shows and documentaries, as well as assisting in script-writing and location scouting.

Freelance Concept Writer and Researcher

BASF

At the BASF Sustainability Centre I managed projects related to the internal and external communication of sustainability topics. Tasks included developing the web presence of the company's sustainability activities, creating a sustainability newsletter, setting up internal work groups on sustainability matters and managing customer enquiries about sustainability issues at BASF.

Sustainability Manager

Friedrich Ebert Foundation

During my time at the regional headquarter in Singapore I managed a portfolio of political and socio-economic projects in Southeast Asia. 
In addition, I also wrote and published articles and working papers on a variety of political and economic topics. Another responsibility was managing the internal (newsletter, internal publications) and external communication (website) for the regional office in Singapore.

Program Manager

I'm a Chief Marketing Officer with close to 20 years of experience in marketing, communications and sales. I'm a holistic "full-stack" marketer with hands-on experience in performance, brand, product marketing, CRM, customer insights, social media, SEO, content & measurement. I also have experience in applying AI to improve marketing efficiency and effectiveness.

I started my career in a non-profit. After finishing my MBA, I joined Google and worked for almost 10 years in various sales and marketing leadership roles. After Google, I led Global Communications for N26, a leading Fintech unicorn based in Berlin. In my most recent role at eBay, I was the CMO for Germany and shared market and P&L responsibilities with the country GM. I was also a member of the company's ESG council.

Originally from Belgium, I've worked in 7 different countries across Europe and Asia. I'm passionate about building purpose-driven businesses and driving sustainable growth through a combination of sales activation and brand investment.

I'm currently advising (marketing/growth/comms), growing my investment portfolio, and working on passion projects in the field of AI, marketing and sustainability.

Useristics

Useristics is an international behavioral science and UX research consultancy headquartered in San Francisco. We translate complex behavioral insights into actionable strategies, driving revenue growth, customer loyalty and profitability.

We empower C-suite leaders to leverage customer insights for measurable outcomes

When you partner with us expect to: 

✅ Grow Market Presence & Product Adoption:
◦ Apply behavioral science to create personalized experiences
◦ Design environments aligned with customer decision-making
◦ Increase engagement and loyalty

✅ Revenue Growth:
◦ Identify profitable segments
◦ Deliver targeted messaging to aid customer action
◦ Uncover untapped revenue opportunities by utilize qualitative and data modeling techniques

✅ Customer Loyalty:
◦ Eliminate pain points (poor experience)
◦ Create 'wow' moments throughout customer journey
◦ Develop sticky products and experiences

For CEOs, CMOs, and CXOs seeking rapid business impact Useristics can help you deliver on your business goals and deliver on your business outcomes.

Co-Founder & CEO

Silicon Allee

Startup Mentor - Product Led Growth & Product Marketing

AsiaBerlin 

Asia Berlin Ambassdor

Board Member 

Volument

Most analytics tools give you a ton of information and zero insights. We do the opposite. Volument tells you in simple language what works and how to engage your visitors. 

At Volument I was responsible for the overall strategy and execution, fund-raising efforts as we worked towards getting product market fit.
The talented team at Volument had set an ambitious goal towards reimagining what web analytics in a privacy-first world will do. We use the power of storytelling to deliver insights, which help our early users create content and website experiences people love without the overwhelm of data analytics.

Founding Director

Techstars

Supporting startups with Product Marketing and Growth Strategy

Mentor

Independent Growth Consultant

I design actionable strategies for sustained growth. Growth is a function of deep user understanding combined with data-informed decisions. Currently consulting with selected startup Founders to help them build their growth engine.

I specialise in working with early-stage to Series B Startups

Growth Consultant - for startups

Babbel

Our mission at Babbel is to get everyone learning languages and get speaking fast. Babbel has been the highest-grossing language learning app in the app store in 2018. 

My key role has been to:
- Deliver the strategy to enter new international markets
- Build the Go-To-Market strategy, roadmap and business case. Hired local agencies for research and digital agency via a rigorous RFP selection process
- Currently, I’m leading the project to establish PMF for India. Scope includes building the growth strategy (segments, messaging, product-channel fit, growth levers and possible growth loops) with a goal to bring it to a healthy and positive business case

Senior Growth Strategist - International Growth

MentorMe

I advised on brand and growth strategy.  
Hands-on roll-out including planning, designing, monitoring and executing of Facebook ads, email marketing flows, webinars etc. MentorMe subscription has grown ever since by 200% and continues to show an upward trend.

Advisor - Marketing and Growth Strategy

Preply

Delivered outcomes:

Built Market and Customer Segmentation strategy - Global Markets - EU, US and developing markets(India and Brazil)
Brand and Communication Strategy: Built the Value Proposition Map(VPM), Positioning, Vision, Mission, Key Messaging Framework etc., User Journey Mapping (Building & optimising communication for engagement and funnel optimisation
Identifying new growth opportunities based on data, customer insights and extensive customer research (qualitative & quantitative) 
Streamlining workflow across teams, initiating and driving Growth Marketing meetings/ Marketing Sprints for predictable outcomes
Leading and coaching teams - Customer and Market Insights, Paid performance(Adwords/SEM/Facebook Marketing), SEO, Email Marketing, Influencer Marketing, Brand and Content Marketing Specialists
Unify siloed marketing teams to move towards one goal

Product Marketing & User Acquisition (Growth) - Consultant

UpGrad.com

I speak on Product Marketing, branding and anything that helps startups grow!

Guest Speaker

I turn customer behavior into business outcomes. Whether it's transforming a telemarketing team into user researchers at Preply or helping Leela Kempinski grow through exceptional service, I've spent my career proving that listening drives results.
Working with global brands taught me that when you truly understand customers, you build experiences people love:

- At Preply, I led their first cross-functional growth team and customer insights team, bringing the customer voice into product decisions
- At Twitter, we drove product adoption through sharp messaging and segmentation
- With high-growth startups like Rentomojo and Babbel, I implemented user-centric approaches that facilitated national and international growth respectively

The hard truth: Customer attitudes matter, but behaviors matter more - especially the context in which they occur.

This led me to co-found Useristics, where we provide clients with behavioral science insights that drive sustainable growth. As marketing evolves with AI transformation, I'm exploring how these tools can amplify rather than replace human insight and customer understanding.

Whatever your vertical - financial services, consumer brands, or startups - my team and I partner with you to turn behavioral insights into business outcomes.

Let's chat.

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Linde Scheers

Tina Nayak

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