Linde Scheers

Chief Marketing & Growth Officer

LS Consulting & Coaching

I advise businesses of all sizes on:
- marketing/growth/comms strategy
- using AI to make marketing more efficient and effective

I coach:
- professionals who want to grow in their careers
- professionals who feel stuck in their careers and want to make a transition. 

I grow:
my investment portfolio by investing in female-led businesses

CMO, Advisor & Investor

eBay Deutschland

Shared market leadership and P&L responsibility.
Led Marketing and Communications for Germany, eBay's 3rd biggest market globally
Responsible for team of ~50 marketers. 
Transformed team performance and culture from a tactical to a strategic high-performance team driving brand perception, customer acquisition and retention
Unlocked long-term sustainable growth for eBay in Germany.
Member of the eBay Environmental, Social and Governance (ESG) Council and eBay's German and 
European Leadership teams

Various Companies

CMO, Advisor & Investor - Marketing, Communications, Growth

Responsible for PR, Marketing Communications, Content, Social Media and SEO for N26 globally driving customer acquisition, retention and brand perception & reputation. 
Led a team of 30 employees.

Global Marketing and Communications Director

Google

Led Android's brand and reputation efforts across Europe to drive brand perception and trust of Android in close collaboration with PR, policy and other cross-functional teams. Activities included overseeing large scale media campaigns (print, digital, social), publisher partnerships (Economist, FT, Süddeutsche Zeitung) and events (Web Summit, Mobile World Congress...)

Head of Brand Marketing, Android and Google Play, EMEA

Marketing lead, Android Brand and Reputation, EMEA

Leading product marketing for movies and TV, social media and consumer insights for Google Play across EMEA markets driving product growth and incremental revenue.

Marketing Lead for Movies, Social Media and Insights, Google Play, EMEA

Marketing lead for movies and TV on Google Play across Europe, focussed on driving awareness, consideration and conversion for Google's entertainment hub.

Product Marketing Lead for Movies&TV- Google Play, EMEA

Product marketing for large advertisers and agencies, focus on marketing Google's mobile solutions to drive incremental revenue from large advertisers.

Product Marketing Manager- Google Mobile Ads and Large Advertisers, DACH

Developed the accounts of long-tail advertisers in the Benelux market to
drive incremental revenue, specialized in Google Analytics

Online Media Sales Manager-Google AdWords

Freelance TV Production

As a freelancer linked to several production companies in Asia, I was responsible for pitching concepts for TV shows and documentaries, as well as assisting in script-writing and location scouting.

Freelance Concept Writer and Researcher

BASF

At the BASF Sustainability Centre I managed projects related to the internal and external communication of sustainability topics. Tasks included developing the web presence of the company's sustainability activities, creating a sustainability newsletter, setting up internal work groups on sustainability matters and managing customer enquiries about sustainability issues at BASF.

Sustainability Manager

Friedrich Ebert Foundation

During my time at the regional headquarter in Singapore I managed a portfolio of political and socio-economic projects in Southeast Asia. 
In addition, I also wrote and published articles and working papers on a variety of political and economic topics. Another responsibility was managing the internal (newsletter, internal publications) and external communication (website) for the regional office in Singapore.

Program Manager

I'm a Chief Marketing Officer with close to 20 years of experience in marketing, communications and sales. I'm a holistic "full-stack" marketer with hands-on experience in performance, brand, product marketing, CRM, customer insights, social media, SEO, content & measurement. I also have experience in applying AI to improve marketing efficiency and effectiveness.

I started my career in a non-profit. After finishing my MBA, I joined Google and worked for almost 10 years in various sales and marketing leadership roles. After Google, I led Global Communications for N26, a leading Fintech unicorn based in Berlin. In my most recent role at eBay, I was the CMO for Germany and shared market and P&L responsibilities with the country GM. I was also a member of the company's ESG council.

Originally from Belgium, I've worked in 7 different countries across Europe and Asia. I'm passionate about building purpose-driven businesses and driving sustainable growth through a combination of sales activation and brand investment.

I'm currently advising (marketing/growth/comms), growing my investment portfolio, and working on passion projects in the field of AI, marketing and sustainability.

Strategic Brand & Marketing consultancy and Interim Management aimed to support leaders within an organization by having their back with the daily and extra business, bridging temporary resource gaps, and getting things done & out of the way to free their headspace and shorten their to do list.

Brand Marketing Consultant & Interim Leader

THE TOMORROW SCHOOL e.V.

The Tomorrow School e. V. is a German non-profit organization with the mission of improving the education environment for children in Ethiopia.

Founder

Redefining and reclaiming the eBay brand in Germany to answer a new generation of shoppers' needs and expectations.

Director of Brand & Social

Led and managed launch of 360° / omni-channel campaign of new Brand Platform "eBay. Das seid ihr."

Interim Head of Brand 

M3L - Digital Marketing, Interim Management & Project Management

M3L = Mel Macht Marketing. ‍So beschreiben mich meine Kollegen und Freunde in drei Worten. 

Seit 2016 unterstütze ich freiberuflich Unternehmen, Marken und Agenturen rund um das Thema Digital Marketing und Kommunikation.

Jede Marke, jedes Projekt ist einzigartig und hat ganz individuelle Herausforderungen und Ziele. Gemeinsam entwickeln wir die für dich passende Digitalstrategie, erarbeiten Konzepte und auch bei der Umsetzung stehe ich dir gern zur Seite.

www.em3el.de

Digital Marketing Consultant

- Identification and creation of a strategic user-focused approach of product quality improvement to tailor future marketing communications and product developments according to users’ needs, and to build and strengthen the Google brand
- Leading optimization of internal localization processes for international marketing campaigns and product launches in DACH

Senior Product Marketing Manager YouTube & Localization DACH

- Managed and led award-winning agency in creative development process of Chromebooks launch campaign and Chrome browser brand campaign across all marketing channels in 5 countries
- Acted as brand quality guard and advocate for internal stakeholders, partners and re-sellers
- Responsible for regional creative and media budget management, allocation and forecast

Lead Brand Marketing Manager Chrome & Chrome OS EMEA

- Concept and implementation of EMEA marketing strategy for all new product launches with focus on Google Maps domains and Street View (over 30 countries)
- Marketing advisor for internal and external stakeholders on Geo product branding campaigns 
- Budget management, forecasting and allocation for EMEA 
- Initiated and led global cross-functional team for the “Google World Wonders Project” (including internal fundraising, team sourcing, external partner negotiations)

Head of Google Maps Marketing EMEA

- Street View launch in Germany: Managed local cross-functional launch core team, supported development and execution of holistic communication strategy to foster positive perception of Street View and data protection in Germany (“Street View Art Car” exhibition at CeBIT 2011, educational print marketing campaign on/offline, “Life is a journey” cinema commercial).
- Chrome Awareness: Managed and executed awareness campaign across all communication channels on- and offline. Led creative agencies through localization & adaptation process, media planning and execution.

Product Marketing Manager for Google Maps & Chrome DE

B2C: 
- Managed, localized and launched over 50 products & features with support of product team: e.g. Maps, Earth, Sketchup, Gmail, iGoogle, Book Search, Product Search, Mobile Search
- Initiated and developed concept for Google’s first ever strategic event presence at Frankfurt Bookfair and OMD (today: dmexco) for three consecutive years
B2B: 
- Drove long-tail acquisition and retention of SMB advertisers,, content partners and publishers via co-marketing, embedded marketing and referral programs and online marketing 
- Support of the Direct Sales Organization with creation of AdWords/AdSense sales marketing collateral, project management of over 50 events and speaking opportunities of senior sales stakeholders in front of clients and agencies

Product Marketing Manager for B2C & B2B DACH

gotobavaria

Responsible for location marketing initiatives and networking growth of the technology start-up community expanding to Germany

Marketing Internship

Aixonix GmbH

Executive management support for customer acquisition strategy planning, internal and external trade marketing in the CAD-system industry

Assistant Strategy Planning & Marketing

CIM GmbH

Executive management support for sales marketing development, customer acquisition and external communication

Assistant Marketing & Admin

I am a seasoned Brand and Marketing passionista who thrives on bringing brands to life in fast-paced, competitive markets (e.g. eBay, Google, YouTube) I've built and led diverse, high-performing teams with a passion for crafting captivating brand stories, building customer loyalty, and surpassing company goals, all while holding creative excellence as a top priority. With over 20 years of experience in brand building and digital marketing, I have a proven track record of creating and executing effective strategies that connect with customers and drive growth.

I am also the founder of The Tomorrow School e.V., a non-profit organization that aims to improve the education environment for children in Ethiopia. Through this initiative, I leverage my skills and network to raise awareness, funds, and partnerships for this cause. Additionally, I have a strong background in international business, innovation management, and change management, having obtained a master's degree from Maastricht University, a Change Management certification, and a Yoga Teacher certification from Yoga Alliance. I am also CELTA certified by Cambridge, which enables me to teach English to adults. I am passionate about learning new skills, exploring new cultures, and making a positive impact in the world.

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The Battle

Linde Scheers

Melanie Shifferaw

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