Linde Scheers

Chief Marketing & Growth Officer

LS Consulting & Coaching

I advise businesses of all sizes on:
- marketing/growth/comms strategy
- using AI to make marketing more efficient and effective

I coach:
- professionals who want to grow in their careers
- professionals who feel stuck in their careers and want to make a transition. 

I grow:
my investment portfolio by investing in female-led businesses

CMO, Advisor & Investor

eBay Deutschland

Shared market leadership and P&L responsibility.
Led Marketing and Communications for Germany, eBay's 3rd biggest market globally
Responsible for team of ~50 marketers. 
Transformed team performance and culture from a tactical to a strategic high-performance team driving brand perception, customer acquisition and retention
Unlocked long-term sustainable growth for eBay in Germany.
Member of the eBay Environmental, Social and Governance (ESG) Council and eBay's German and 
European Leadership teams

Various Companies

CMO, Advisor & Investor - Marketing, Communications, Growth

Responsible for PR, Marketing Communications, Content, Social Media and SEO for N26 globally driving customer acquisition, retention and brand perception & reputation. 
Led a team of 30 employees.

Global Marketing and Communications Director

Google

Led Android's brand and reputation efforts across Europe to drive brand perception and trust of Android in close collaboration with PR, policy and other cross-functional teams. Activities included overseeing large scale media campaigns (print, digital, social), publisher partnerships (Economist, FT, Süddeutsche Zeitung) and events (Web Summit, Mobile World Congress...)

Head of Brand Marketing, Android and Google Play, EMEA

Marketing lead, Android Brand and Reputation, EMEA

Leading product marketing for movies and TV, social media and consumer insights for Google Play across EMEA markets driving product growth and incremental revenue.

Marketing Lead for Movies, Social Media and Insights, Google Play, EMEA

Marketing lead for movies and TV on Google Play across Europe, focussed on driving awareness, consideration and conversion for Google's entertainment hub.

Product Marketing Lead for Movies&TV- Google Play, EMEA

Product marketing for large advertisers and agencies, focus on marketing Google's mobile solutions to drive incremental revenue from large advertisers.

Product Marketing Manager- Google Mobile Ads and Large Advertisers, DACH

Developed the accounts of long-tail advertisers in the Benelux market to
drive incremental revenue, specialized in Google Analytics

Online Media Sales Manager-Google AdWords

Freelance TV Production

As a freelancer linked to several production companies in Asia, I was responsible for pitching concepts for TV shows and documentaries, as well as assisting in script-writing and location scouting.

Freelance Concept Writer and Researcher

BASF

At the BASF Sustainability Centre I managed projects related to the internal and external communication of sustainability topics. Tasks included developing the web presence of the company's sustainability activities, creating a sustainability newsletter, setting up internal work groups on sustainability matters and managing customer enquiries about sustainability issues at BASF.

Sustainability Manager

Friedrich Ebert Foundation

During my time at the regional headquarter in Singapore I managed a portfolio of political and socio-economic projects in Southeast Asia. 
In addition, I also wrote and published articles and working papers on a variety of political and economic topics. Another responsibility was managing the internal (newsletter, internal publications) and external communication (website) for the regional office in Singapore.

Program Manager

I'm a Chief Marketing Officer with close to 20 years of experience in marketing, communications and sales. I'm a holistic "full-stack" marketer with hands-on experience in performance, brand, product marketing, CRM, customer insights, social media, SEO, content & measurement. I also have experience in applying AI to improve marketing efficiency and effectiveness.

I started my career in a non-profit. After finishing my MBA, I joined Google and worked for almost 10 years in various sales and marketing leadership roles. After Google, I led Global Communications for N26, a leading Fintech unicorn based in Berlin. In my most recent role at eBay, I was the CMO for Germany and shared market and P&L responsibilities with the country GM. I was also a member of the company's ESG council.

Originally from Belgium, I've worked in 7 different countries across Europe and Asia. I'm passionate about building purpose-driven businesses and driving sustainable growth through a combination of sales activation and brand investment.

I'm currently advising (marketing/growth/comms), growing my investment portfolio, and working on passion projects in the field of AI, marketing and sustainability.

Cognizant Mobility

- Leading innovative and complex software developments projects for our clients in the automotive industry
- Owning projects fully E2E including acquisition, tech recruiting, product requirements, product development, and go-to-market management

Senior IT Project Lead, Automotive

eBay

- Initiated and led transformation process to increase campaign efficiency and accelerate business impact
- Coaching and development of a team of campaign experts
- Accountable for execution of vertical and horizontal plans across owned channels (e.g. banners, email, push)
- Accountable for retail marketing strategy based on insights and business priorities

Head of Retail Marketing Germany

- Global IT project lead for cross-functional, strategic  projects impacting the buyer/seller experience including insights, product requirements, product development and activation with an E2E view
- Close partnership with Product team during all stages to ensure delivery on time, on budget and on quality standards
- Continuous cross-functional stakeholder alignment at all seniority levels and across countries
- Owned risk mitigation/control plans

Head of Global Seller Experience

DE IT project lead for cross-functional, strategic projects (e.g. returns experience, label buying platform) owning the E2E customer experience including product requirements; close partnership with Product team during all project stages to ensure delivery on time, on budget and on quality standards

Manager, Shipping & Trust Germany

PayPal

Accountable for DE customer engagement strategy to increase customer lifetime value and retention; strategic development and implementation of segmented cross-channel marketing campaigns to drive consumer acquisition, activation and engagement; DE market research lead

Team Manager, Consumer Acquisition & Lifecycle Marketing

TARGOBANK

Project lead for segmented cross-channel direct marketing campaigns to existing customers (direct mail, telemarketing inbound and outbound, local branches), forecasting, budget management and tracking.

Senior Project Manager, Direct Marketing

Bosch

Responsible for strategic development and implementation of ESP promotion concept (Electronic Stability Program) in the Benelux region for B2B target group

Intern, B2B Marketing and Sales

Mercedes-Benz AG

Project lead nationwide sales promotion tour for Mercedes-Benz and Smart. Responsibilities included event management, agency management, sponsorship management, and staff training.

Intern, Marketing and Sales Promotion

Deutsche Bank

Responsible for B2B customer lead generation focusing on innovative companies in Eastern Germany, press review

Working Student, Corporate Financing

Tele Columbus AG

Responsible for B2B event management support

Working Student, B2B Marketing

I'm a customer-obsessed project leader with 20 years of professional experience across different industries and countries. Me in a nutshell: I have a PASSION for supporting PEOPLE on their individual growth journeys, delivering great PRODUCT experiences as a team and building smooth PROCESSES that enable business impact.

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Linde Scheers

Maria Simon

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