Linde Scheers

Chief Marketing & Growth Officer

LS Consulting & Coaching

I advise businesses of all sizes on:
- marketing/growth/comms strategy
- using AI to make marketing more efficient and effective

I coach:
- professionals who want to grow in their careers
- professionals who feel stuck in their careers and want to make a transition. 

I grow:
my investment portfolio by investing in female-led businesses

CMO, Advisor & Investor

eBay Deutschland

Shared market leadership and P&L responsibility.
Led Marketing and Communications for Germany, eBay's 3rd biggest market globally
Responsible for team of ~50 marketers. 
Transformed team performance and culture from a tactical to a strategic high-performance team driving brand perception, customer acquisition and retention
Unlocked long-term sustainable growth for eBay in Germany.
Member of the eBay Environmental, Social and Governance (ESG) Council and eBay's German and 
European Leadership teams

Various Companies

CMO, Advisor & Investor - Marketing, Communications, Growth

Responsible for PR, Marketing Communications, Content, Social Media and SEO for N26 globally driving customer acquisition, retention and brand perception & reputation. 
Led a team of 30 employees.

Global Marketing and Communications Director

Google

Led Android's brand and reputation efforts across Europe to drive brand perception and trust of Android in close collaboration with PR, policy and other cross-functional teams. Activities included overseeing large scale media campaigns (print, digital, social), publisher partnerships (Economist, FT, Süddeutsche Zeitung) and events (Web Summit, Mobile World Congress...)

Head of Brand Marketing, Android and Google Play, EMEA

Marketing lead, Android Brand and Reputation, EMEA

Leading product marketing for movies and TV, social media and consumer insights for Google Play across EMEA markets driving product growth and incremental revenue.

Marketing Lead for Movies, Social Media and Insights, Google Play, EMEA

Marketing lead for movies and TV on Google Play across Europe, focussed on driving awareness, consideration and conversion for Google's entertainment hub.

Product Marketing Lead for Movies&TV- Google Play, EMEA

Product marketing for large advertisers and agencies, focus on marketing Google's mobile solutions to drive incremental revenue from large advertisers.

Product Marketing Manager- Google Mobile Ads and Large Advertisers, DACH

Developed the accounts of long-tail advertisers in the Benelux market to
drive incremental revenue, specialized in Google Analytics

Online Media Sales Manager-Google AdWords

Freelance TV Production

As a freelancer linked to several production companies in Asia, I was responsible for pitching concepts for TV shows and documentaries, as well as assisting in script-writing and location scouting.

Freelance Concept Writer and Researcher

BASF

At the BASF Sustainability Centre I managed projects related to the internal and external communication of sustainability topics. Tasks included developing the web presence of the company's sustainability activities, creating a sustainability newsletter, setting up internal work groups on sustainability matters and managing customer enquiries about sustainability issues at BASF.

Sustainability Manager

Friedrich Ebert Foundation

During my time at the regional headquarter in Singapore I managed a portfolio of political and socio-economic projects in Southeast Asia. 
In addition, I also wrote and published articles and working papers on a variety of political and economic topics. Another responsibility was managing the internal (newsletter, internal publications) and external communication (website) for the regional office in Singapore.

Program Manager

I'm a Chief Marketing Officer with close to 20 years of experience in marketing, communications and sales. I'm a holistic "full-stack" marketer with hands-on experience in performance, brand, product marketing, CRM, customer insights, social media, SEO, content & measurement. I also have experience in applying AI to improve marketing efficiency and effectiveness.

I started my career in a non-profit. After finishing my MBA, I joined Google and worked for almost 10 years in various sales and marketing leadership roles. After Google, I led Global Communications for N26, a leading Fintech unicorn based in Berlin. In my most recent role at eBay, I was the CMO for Germany and shared market and P&L responsibilities with the country GM. I was also a member of the company's ESG council.

Originally from Belgium, I've worked in 7 different countries across Europe and Asia. I'm passionate about building purpose-driven businesses and driving sustainable growth through a combination of sales activation and brand investment.

I'm currently advising (marketing/growth/comms), growing my investment portfolio, and working on passion projects in the field of AI, marketing and sustainability.

Product Matters

We offer holistic advice, coaching, and training to companies of many shapes and sizes with a focus on organizational design and product management. This includes product leadership coaching, establishing effective product development processes, product discovery, product strategy and pricing.

I help companies transition to strong product organizations with empowered teams.

We do an assessments to identify your main gaps to the industry best practice and give crisp & tailored recommendations and hands-on help on how to improve:

- Product Leadership and transformational coaching 
- Upskilling and coaching for individuals and team in Product, Design and Engienering roles
- Product Discovery and Delivery coaching
- Design of the org chart and team topologies
- Clear and focused Product Strategy (rather than boiling the ocean) <- my favorite
- Sane development processes like OKRs and release management 

What we don't do:
- Headhunting
- Interim Management
- Paint by numbers product management

Co-Founder & Product Coach

I started my career as an Analyst and had the luck to find my true calling to create Products early on. The last decade I had the opportunity to lead some of Google's most intiguing prodcuts and engineering teams in YouTube, Search Ads and X. 

I love working inseprately with Engineering, Design and Research. I thrive in 'tricky problems', typically in the B2B space with deep technical, organizational or product complexities.

Product Lead

X, the moonshot factory

Product Manager in the Robotics space. Helped build up a new Alphabet bet and their prodcut team set-up.

YouTube

Lead PM for YouTube Reservation Ads.
Responsible for pricing and inventory allocation of the YouTube Ads products. 

Founded, led and built various YouTube Reservation Ads products in close collaboration with our (truly amazing) Engneering and UX(R) counterparts.

Manager of the Prodcut Managers.

University of Cologne

Graduate Student Instructor for Finance

Analyst (Internship)

McKinsey & Company

Fellow (Internship)

1. FC Köln

Controlling and Special Projects

Weinstraße Adolph GmbH

Sales & Finance

Struggling to align your product strategy with technical execution? I use over a decade of experience in tech, including key roles at YouTube, to help you transform your product management and empower your team to work more effectively.

Interested in elevating your product team’s performance? Book a call with me ⬇️

https://bit.ly/3RPbHu4

taplio

The Battle

Linde Scheers

Elias Lieberich

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?