Linde Scheers

Chief Marketing & Growth Officer

LS Consulting & Coaching

I advise businesses of all sizes on:
- marketing/growth/comms strategy
- using AI to make marketing more efficient and effective

I coach:
- professionals who want to grow in their careers
- professionals who feel stuck in their careers and want to make a transition. 

I grow:
my investment portfolio by investing in female-led businesses

CMO, Advisor & Investor

eBay Deutschland

Shared market leadership and P&L responsibility.
Led Marketing and Communications for Germany, eBay's 3rd biggest market globally
Responsible for team of ~50 marketers. 
Transformed team performance and culture from a tactical to a strategic high-performance team driving brand perception, customer acquisition and retention
Unlocked long-term sustainable growth for eBay in Germany.
Member of the eBay Environmental, Social and Governance (ESG) Council and eBay's German and 
European Leadership teams

Various Companies

CMO, Advisor & Investor - Marketing, Communications, Growth

Responsible for PR, Marketing Communications, Content, Social Media and SEO for N26 globally driving customer acquisition, retention and brand perception & reputation. 
Led a team of 30 employees.

Global Marketing and Communications Director

Google

Led Android's brand and reputation efforts across Europe to drive brand perception and trust of Android in close collaboration with PR, policy and other cross-functional teams. Activities included overseeing large scale media campaigns (print, digital, social), publisher partnerships (Economist, FT, Süddeutsche Zeitung) and events (Web Summit, Mobile World Congress...)

Head of Brand Marketing, Android and Google Play, EMEA

Marketing lead, Android Brand and Reputation, EMEA

Leading product marketing for movies and TV, social media and consumer insights for Google Play across EMEA markets driving product growth and incremental revenue.

Marketing Lead for Movies, Social Media and Insights, Google Play, EMEA

Marketing lead for movies and TV on Google Play across Europe, focussed on driving awareness, consideration and conversion for Google's entertainment hub.

Product Marketing Lead for Movies&TV- Google Play, EMEA

Product marketing for large advertisers and agencies, focus on marketing Google's mobile solutions to drive incremental revenue from large advertisers.

Product Marketing Manager- Google Mobile Ads and Large Advertisers, DACH

Developed the accounts of long-tail advertisers in the Benelux market to
drive incremental revenue, specialized in Google Analytics

Online Media Sales Manager-Google AdWords

Freelance TV Production

As a freelancer linked to several production companies in Asia, I was responsible for pitching concepts for TV shows and documentaries, as well as assisting in script-writing and location scouting.

Freelance Concept Writer and Researcher

BASF

At the BASF Sustainability Centre I managed projects related to the internal and external communication of sustainability topics. Tasks included developing the web presence of the company's sustainability activities, creating a sustainability newsletter, setting up internal work groups on sustainability matters and managing customer enquiries about sustainability issues at BASF.

Sustainability Manager

Friedrich Ebert Foundation

During my time at the regional headquarter in Singapore I managed a portfolio of political and socio-economic projects in Southeast Asia. 
In addition, I also wrote and published articles and working papers on a variety of political and economic topics. Another responsibility was managing the internal (newsletter, internal publications) and external communication (website) for the regional office in Singapore.

Program Manager

I'm a Chief Marketing Officer with close to 20 years of experience in marketing, communications and sales. I'm a holistic "full-stack" marketer with hands-on experience in performance, brand, product marketing, CRM, customer insights, social media, SEO, content & measurement. I also have experience in applying AI to improve marketing efficiency and effectiveness.

I started my career in a non-profit. After finishing my MBA, I joined Google and worked for almost 10 years in various sales and marketing leadership roles. After Google, I led Global Communications for N26, a leading Fintech unicorn based in Berlin. In my most recent role at eBay, I was the CMO for Germany and shared market and P&L responsibilities with the country GM. I was also a member of the company's ESG council.

Originally from Belgium, I've worked in 7 different countries across Europe and Asia. I'm passionate about building purpose-driven businesses and driving sustainable growth through a combination of sales activation and brand investment.

I'm currently advising (marketing/growth/comms), growing my investment portfolio, and working on passion projects in the field of AI, marketing and sustainability.

Brand & Communication Consultant

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Currently in LOADING. 💜 💛 Normalizing a career break within my CV and especially on LinkedIn - for myself. For everyone else.

In Charge

flaschenpost SE

Leading an absolute passionate team of brand strategists, campaign managers, content creators and social media specialist, event managers, creatives, designers, photographers and videographers. Together we are helping flaschenpost become the leading brand within the food and beverage delivery sector in Germany.
While being in charge of the brand and communication strategy for the B2C, B2B and employer brand, I've been setting up and building a brand marketing team of ~25-30 individuals incl. a Creative Inhouse Agency.

Head of Brand

Team Lead Brand & Content

Amazon

Brand and Campaign Management, Marketing

Producer and Campaign Manager, Marketing

Burberry

Producing film and photography content for use across all media platforms, including multi-camera Live Broadcast of Burberry's seasonal fashion shows (Mens & Womenswear), Beauty Campaigns, Innovation and Brand & Heritage Content.

Creative Media Production

Freelance (Self employed)

Freelance gigs as a styling, art direction or production assistant.

Styling Assistant

Vogue

Fashion Intern

Harper's Bazaar

Red Magazine UK

CURRENTLY IN LOADING. 💜💛

Hey there! I'm Kira, a dynamic brand enthusiast with a love for storytelling and a knack for crafting unforgettable communications. At flaschenpost, I spearheaded a powerhouse Brand Marketing Team and In-House Agency, overseeing:

Brand Strategy & Development: B2C, B2B, Employer Brand
Marketing Strategies: Driving growth with tailored plans
Brand Management: Ensuring our brand shines consistently
Content & Social Media: Creating captivating stories and viral content
Event Management: Orchestrating experiences that wow
Creative Agency: Guiding the magic-makers

My Journey:
Fashion Industry: At Burberry, I honed the art of branding and innovation
Tech Industrie: At Amazon I worked as a Brand & Campaign Manager, mastered cross-channel marketing and offline media

Thriving in fast-paced environments, I excel at crafting strategies that resonate with audiences and fuel success. 

Let’s connect and craft something extraordinary! 😊🚀

taplio

The Battle

Linde Scheers

Kira Plagemann

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