Linde Scheers

Chief Marketing & Growth Officer

LS Consulting & Coaching

I advise businesses of all sizes on:
- marketing/growth/comms strategy
- using AI to make marketing more efficient and effective

I coach:
- professionals who want to grow in their careers
- professionals who feel stuck in their careers and want to make a transition. 

I grow:
my investment portfolio by investing in female-led businesses

CMO, Advisor & Investor

eBay Deutschland

Shared market leadership and P&L responsibility.
Led Marketing and Communications for Germany, eBay's 3rd biggest market globally
Responsible for team of ~50 marketers. 
Transformed team performance and culture from a tactical to a strategic high-performance team driving brand perception, customer acquisition and retention
Unlocked long-term sustainable growth for eBay in Germany.
Member of the eBay Environmental, Social and Governance (ESG) Council and eBay's German and 
European Leadership teams

Various Companies

CMO, Advisor & Investor - Marketing, Communications, Growth

Responsible for PR, Marketing Communications, Content, Social Media and SEO for N26 globally driving customer acquisition, retention and brand perception & reputation. 
Led a team of 30 employees.

Global Marketing and Communications Director

Google

Led Android's brand and reputation efforts across Europe to drive brand perception and trust of Android in close collaboration with PR, policy and other cross-functional teams. Activities included overseeing large scale media campaigns (print, digital, social), publisher partnerships (Economist, FT, Süddeutsche Zeitung) and events (Web Summit, Mobile World Congress...)

Head of Brand Marketing, Android and Google Play, EMEA

Marketing lead, Android Brand and Reputation, EMEA

Leading product marketing for movies and TV, social media and consumer insights for Google Play across EMEA markets driving product growth and incremental revenue.

Marketing Lead for Movies, Social Media and Insights, Google Play, EMEA

Marketing lead for movies and TV on Google Play across Europe, focussed on driving awareness, consideration and conversion for Google's entertainment hub.

Product Marketing Lead for Movies&TV- Google Play, EMEA

Product marketing for large advertisers and agencies, focus on marketing Google's mobile solutions to drive incremental revenue from large advertisers.

Product Marketing Manager- Google Mobile Ads and Large Advertisers, DACH

Developed the accounts of long-tail advertisers in the Benelux market to
drive incremental revenue, specialized in Google Analytics

Online Media Sales Manager-Google AdWords

Freelance TV Production

As a freelancer linked to several production companies in Asia, I was responsible for pitching concepts for TV shows and documentaries, as well as assisting in script-writing and location scouting.

Freelance Concept Writer and Researcher

BASF

At the BASF Sustainability Centre I managed projects related to the internal and external communication of sustainability topics. Tasks included developing the web presence of the company's sustainability activities, creating a sustainability newsletter, setting up internal work groups on sustainability matters and managing customer enquiries about sustainability issues at BASF.

Sustainability Manager

Friedrich Ebert Foundation

During my time at the regional headquarter in Singapore I managed a portfolio of political and socio-economic projects in Southeast Asia. 
In addition, I also wrote and published articles and working papers on a variety of political and economic topics. Another responsibility was managing the internal (newsletter, internal publications) and external communication (website) for the regional office in Singapore.

Program Manager

I'm a Chief Marketing Officer with close to 20 years of experience in marketing, communications and sales. I'm a holistic "full-stack" marketer with hands-on experience in performance, brand, product marketing, CRM, customer insights, social media, SEO, content & measurement. I also have experience in applying AI to improve marketing efficiency and effectiveness.

I started my career in a non-profit. After finishing my MBA, I joined Google and worked for almost 10 years in various sales and marketing leadership roles. After Google, I led Global Communications for N26, a leading Fintech unicorn based in Berlin. In my most recent role at eBay, I was the CMO for Germany and shared market and P&L responsibilities with the country GM. I was also a member of the company's ESG council.

Originally from Belgium, I've worked in 7 different countries across Europe and Asia. I'm passionate about building purpose-driven businesses and driving sustainable growth through a combination of sales activation and brand investment.

I'm currently advising (marketing/growth/comms), growing my investment portfolio, and working on passion projects in the field of AI, marketing and sustainability.

Permanent Mission of Malaysia to the WTO

• Provide high-quality translation services for official documents, legal
contracts, medical reports, and correspondence, ensuring accuracy and
confidentiality.
• Expertly translate diplomatic and legal texts between French and English,
ensuring precise conveyance of meaning.
• Efficiently manage translation projects, adeptly prioritizing tasks to meet stringent deadlines in a dynamic diplomatic setting.
• Provide exceptional administrative support through an efficient filing
system, scanning, data entry, and document preparation.
• Coordinate travel arrangements for embassy staff and visiting dignitaries,
including booking flights, hotels, and transportation.
• Play a key role in the planning and coordination of embassy events,
including the World Economic Forum in Davos and high-level meetings, facilitating successful collaboration with international delegates and teams.
• Uphold strict confidentiality protocols in all aspects of diplomatic communication.

Administrative Assistant/Translator

Independent

• Expertly translate documents with a focus on social, political, legal,  economic, cultural, and technical topics, while ensuring accuracy and cultural sensitivity.
• Skillfully interpret complex legal jargon and everyday vernacular, bridging language barriers with clarity.
• Act as a liaison interpreter facilitating communication between individuals or groups with different linguistic and cultural backgrounds, fostering understanding and cooperation.
• Collaborate closely with clients to understand their specific language needs and preferences, delivering customized translation and interpretation solutions.
• Manage translation and interpretation projects independently, including client communication, scheduling, and quality assurance, ensuring timely delivery and client satisfaction.
• Uphold the highest standards of confidentiality and professionalism when handling sensitive information and diplomatic communications.

Translator and Liaison Interpreter for Indonesian-English-French-Javanese 

Appen

• Leveraged analytics tools to perform in-depth social media analysis, uncovering key trends and actionable insights to drive engagement and growth.
• Ensured prompt and professional responses to user interactions across social media platforms, maintaining high standards of customer service.
• Interpreted social media metrics to refine tactics and inform strategic decision-making, optimizing overall channel performance.
• Oversaw the translation and adaptation of social media content to cater to diverse audiences, enhancing global reach.
• Diligently moderated user-generated content, upholding community guidelines and fostering a positive online environment.

Social Media Specialist

Komisi Pemilihan Umum Republik Indonesia (KPU RI)

• Assessed electoral procedures for compliance with established standards.
• Monitored transparency and integrity to uphold free and fair election practices.

Election Observer

GUILLIN EMBALLAGES

- Handled and prepared all international documentation; invoices, commercial invoices, and company export documentation.
- Conducted meetings with production to ensure orders are processed in a timely fashion.
- Handled and resolved claims and litigation from clients and provided solutions.

Export Sales Assistant

Chateau de la Dame Blanche 

- Welcomed and greeted guests.
- Registered and checked guests in.
- Handled payment processing and provided customers with receipts and proper bills and changes.
- Managed customer complaints and rectified issues to complete satisfaction.

Receptionist

Pequignet Manufacture

• Efficiently managed the schedules of the company Directors, overseeing the booking of meetings, travel arrangements, and hotel reservations, resulting in a 10% reduction in company travel expenses.
• Maintained meticulous records of all business and personal expenses, ensuring accurate and timely submission to the accounting department for processing.
• Provided valuable assistance to the Directors in coordinating marketing activities, exhibitions, and promotional events such as Baselworld and 24 Heures du temps.
• Cultivated and maintained positive relationships with customers worldwide, effectively handling inquiries and addressing any complaints to ensure customer satisfaction and retention.

Executive Assistant to the Export Director and Marketing Director

Ministry of Defence (Indonesia)

- Translation of documents from English-Bahasa Indonesia and vice versa.

Technical Translator and Interpreter

Ministry of Tourism of the Republic of Indonesia

-	Managed a team of 6 translators.
-	Edited and proofread text to accurately reflect the target language.
-	Created a new text in the target language that reproduced the content and style of the original.

Web Content Editor

Essences de Java

- Created a company that imported and sold furniture and handicraft from Indonesia.
- Negotiated with vendors to gain optimal pricing on products resulting in a substantial increase in profit margin.
- Organized transport and export/import documents for the merchandise from Indonesia to France.
- Developed the client portfolio i.e. promotions, and alternative product suggestions.
- Business planning and strategies.
- Organized marketing events.

Business Owner

7+ years of working experience as an independent translator for highly confidential projects and liaison interpreter supporting high-profile executives. I am a very organized and diplomatic person with experience working with highly sensitive and confidential information with integrity. Bringing strong communication skills that allow for a smooth collaboration with different types of clients and personalities, and a drive to grow to higher levels as an efficient personal assistant to senior-level executives.

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Linde Scheers

Fransisca Primawardhani

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