Linde Scheers

Chief Marketing & Growth Officer

LS Consulting & Coaching

I advise businesses of all sizes on:
- marketing/growth/comms strategy
- using AI to make marketing more efficient and effective

I coach:
- professionals who want to grow in their careers
- professionals who feel stuck in their careers and want to make a transition. 

I grow:
my investment portfolio by investing in female-led businesses

CMO, Advisor & Investor

eBay Deutschland

Shared market leadership and P&L responsibility.
Led Marketing and Communications for Germany, eBay's 3rd biggest market globally
Responsible for team of ~50 marketers. 
Transformed team performance and culture from a tactical to a strategic high-performance team driving brand perception, customer acquisition and retention
Unlocked long-term sustainable growth for eBay in Germany.
Member of the eBay Environmental, Social and Governance (ESG) Council and eBay's German and 
European Leadership teams

Various Companies

CMO, Advisor & Investor - Marketing, Communications, Growth

Responsible for PR, Marketing Communications, Content, Social Media and SEO for N26 globally driving customer acquisition, retention and brand perception & reputation. 
Led a team of 30 employees.

Global Marketing and Communications Director

Google

Led Android's brand and reputation efforts across Europe to drive brand perception and trust of Android in close collaboration with PR, policy and other cross-functional teams. Activities included overseeing large scale media campaigns (print, digital, social), publisher partnerships (Economist, FT, Süddeutsche Zeitung) and events (Web Summit, Mobile World Congress...)

Head of Brand Marketing, Android and Google Play, EMEA

Marketing lead, Android Brand and Reputation, EMEA

Leading product marketing for movies and TV, social media and consumer insights for Google Play across EMEA markets driving product growth and incremental revenue.

Marketing Lead for Movies, Social Media and Insights, Google Play, EMEA

Marketing lead for movies and TV on Google Play across Europe, focussed on driving awareness, consideration and conversion for Google's entertainment hub.

Product Marketing Lead for Movies&TV- Google Play, EMEA

Product marketing for large advertisers and agencies, focus on marketing Google's mobile solutions to drive incremental revenue from large advertisers.

Product Marketing Manager- Google Mobile Ads and Large Advertisers, DACH

Developed the accounts of long-tail advertisers in the Benelux market to
drive incremental revenue, specialized in Google Analytics

Online Media Sales Manager-Google AdWords

Freelance TV Production

As a freelancer linked to several production companies in Asia, I was responsible for pitching concepts for TV shows and documentaries, as well as assisting in script-writing and location scouting.

Freelance Concept Writer and Researcher

BASF

At the BASF Sustainability Centre I managed projects related to the internal and external communication of sustainability topics. Tasks included developing the web presence of the company's sustainability activities, creating a sustainability newsletter, setting up internal work groups on sustainability matters and managing customer enquiries about sustainability issues at BASF.

Sustainability Manager

Friedrich Ebert Foundation

During my time at the regional headquarter in Singapore I managed a portfolio of political and socio-economic projects in Southeast Asia. 
In addition, I also wrote and published articles and working papers on a variety of political and economic topics. Another responsibility was managing the internal (newsletter, internal publications) and external communication (website) for the regional office in Singapore.

Program Manager

I'm a Chief Marketing Officer with close to 20 years of experience in marketing, communications and sales. I'm a holistic "full-stack" marketer with hands-on experience in performance, brand, product marketing, CRM, customer insights, social media, SEO, content & measurement. I also have experience in applying AI to improve marketing efficiency and effectiveness.

I started my career in a non-profit. After finishing my MBA, I joined Google and worked for almost 10 years in various sales and marketing leadership roles. After Google, I led Global Communications for N26, a leading Fintech unicorn based in Berlin. In my most recent role at eBay, I was the CMO for Germany and shared market and P&L responsibilities with the country GM. I was also a member of the company's ESG council.

Originally from Belgium, I've worked in 7 different countries across Europe and Asia. I'm passionate about building purpose-driven businesses and driving sustainable growth through a combination of sales activation and brand investment.

I'm currently advising (marketing/growth/comms), growing my investment portfolio, and working on passion projects in the field of AI, marketing and sustainability.

- Led the development of a new multi-channel global Enablement Strategy, programs architecture and user personas for internal marketing and education, reaching a dual audience of 11,000 sellers and 3,000 content creators globally contributing to 15% increase in product adoption
- Transformed internal marketing communications by implementing strategic editorial content calendar aligned to Google’s top priorities, increasing reach of weekly sales newsletter to 100% of sales, up from 73%
- Launched cutting-edge solutions, including intelligent surfacing of content across the sales workflows and new compelling formats, including the latest Generative AI-powered sales pitch template to save 17,000+ seller hours.

Global Scaled Enablement & Activation Manager, Go-to-Market Strategies

- Designed and managed global programs and activation strategies for Google's CMS, the Knowledge base tooling and content system for 11,000 Google sellers worldwide

Global Sales Knowledge Manager, Go-to-Market Strategies

- Led the global cross-product activation strategy for four of Google’s ad performance solutions (Search Bidding, Search Automation, Search Formats (aka Creative Excellence) and Shopping) with over $70B in revenue total each year spanning multiple campaigns across Americas, Europe and Asia

Global Cross-Product Sales Activation Manager 

- Led C-level suite engagements with 5 top brands in Tech and Retail verticals, securing $1M contracts to drive adoption for Google’s measurement solutions (Google Analytics, Digital Attribution, Media Mix Modeling)

Global Measurement Solutions Consultant 

Winner of the Google Marketing Silver Award
- Launched Google's most prominent global program - Google Partners for Agencies - along with the Google Analytics Certification localized in 12 languages and now available in over 30 countries worldwide.

Google Product Marketing Manager

TMP Worldwide

- Set long-term digital marketing strategy for top brands in the Finance vertical, including: web, social media, mobile, creative, content development and analytics to promote new business growth.

Digital Account Director

estorm international

- Led digital marketing strategy for top brands in Europe and Asia and campaign optimizations across search, social, localized search, display, creative, landing page optimization, search engine optimization, multichannel analytics, rich media integration with YouTube and Facebook.

Digital Marketing Manager

Publicis Groupe

- Led digital marketing strategy and execution to activate Visa’s Prepaid Gift Card program at scale across regions.

Digital Account Manager

GTM strategy, marketing and enablement leader with a proven track record of building and scaling programs that help global brands grow. Skilled in aligning marketing communications with business objectives, sales activation, cross-functional C-level stakeholder and program management. Collaborative team player with a global mindset and a diverse, inclusive perspective.

Awarded the "Star Power" Award for Leadership, Talent and Vision by the 4A's American Association of Advertising Agencies.

Successfully activated at scale Google's premier customer marketing event - Google Marketing Live - for three consecutive years introducing Google's new ad product innovations reaching 5k+ global advertisers across Americas, Europe and Asia (https://marketinglive.withgoogle.com)

Continued to develop myself professionally, most recently attending the Yale School of Management "Women's Executive Leadership Program". I am able to harness the power of my unique leadership capabilities to drive business forward and I sharpened my strategic thinking skills to become an collaborative, inclusive team player in any global organization.

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Linde Scheers

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