Linde Scheers

Chief Marketing & Growth Officer

LS Consulting & Coaching

I advise businesses of all sizes on:
- marketing/growth/comms strategy
- using AI to make marketing more efficient and effective

I coach:
- professionals who want to grow in their careers
- professionals who feel stuck in their careers and want to make a transition. 

I grow:
my investment portfolio by investing in female-led businesses

CMO, Advisor & Investor

eBay Deutschland

Shared market leadership and P&L responsibility.
Led Marketing and Communications for Germany, eBay's 3rd biggest market globally
Responsible for team of ~50 marketers. 
Transformed team performance and culture from a tactical to a strategic high-performance team driving brand perception, customer acquisition and retention
Unlocked long-term sustainable growth for eBay in Germany.
Member of the eBay Environmental, Social and Governance (ESG) Council and eBay's German and 
European Leadership teams

Various Companies

CMO, Advisor & Investor - Marketing, Communications, Growth

Responsible for PR, Marketing Communications, Content, Social Media and SEO for N26 globally driving customer acquisition, retention and brand perception & reputation. 
Led a team of 30 employees.

Global Marketing and Communications Director

Google

Led Android's brand and reputation efforts across Europe to drive brand perception and trust of Android in close collaboration with PR, policy and other cross-functional teams. Activities included overseeing large scale media campaigns (print, digital, social), publisher partnerships (Economist, FT, Süddeutsche Zeitung) and events (Web Summit, Mobile World Congress...)

Head of Brand Marketing, Android and Google Play, EMEA

Marketing lead, Android Brand and Reputation, EMEA

Leading product marketing for movies and TV, social media and consumer insights for Google Play across EMEA markets driving product growth and incremental revenue.

Marketing Lead for Movies, Social Media and Insights, Google Play, EMEA

Marketing lead for movies and TV on Google Play across Europe, focussed on driving awareness, consideration and conversion for Google's entertainment hub.

Product Marketing Lead for Movies&TV- Google Play, EMEA

Product marketing for large advertisers and agencies, focus on marketing Google's mobile solutions to drive incremental revenue from large advertisers.

Product Marketing Manager- Google Mobile Ads and Large Advertisers, DACH

Developed the accounts of long-tail advertisers in the Benelux market to
drive incremental revenue, specialized in Google Analytics

Online Media Sales Manager-Google AdWords

Freelance TV Production

As a freelancer linked to several production companies in Asia, I was responsible for pitching concepts for TV shows and documentaries, as well as assisting in script-writing and location scouting.

Freelance Concept Writer and Researcher

BASF

At the BASF Sustainability Centre I managed projects related to the internal and external communication of sustainability topics. Tasks included developing the web presence of the company's sustainability activities, creating a sustainability newsletter, setting up internal work groups on sustainability matters and managing customer enquiries about sustainability issues at BASF.

Sustainability Manager

Friedrich Ebert Foundation

During my time at the regional headquarter in Singapore I managed a portfolio of political and socio-economic projects in Southeast Asia. 
In addition, I also wrote and published articles and working papers on a variety of political and economic topics. Another responsibility was managing the internal (newsletter, internal publications) and external communication (website) for the regional office in Singapore.

Program Manager

I'm a Chief Marketing Officer with close to 20 years of experience in marketing, communications and sales. I'm a holistic "full-stack" marketer with hands-on experience in performance, brand, product marketing, CRM, customer insights, social media, SEO, content & measurement. I also have experience in applying AI to improve marketing efficiency and effectiveness.

I started my career in a non-profit. After finishing my MBA, I joined Google and worked for almost 10 years in various sales and marketing leadership roles. After Google, I led Global Communications for N26, a leading Fintech unicorn based in Berlin. In my most recent role at eBay, I was the CMO for Germany and shared market and P&L responsibilities with the country GM. I was also a member of the company's ESG council.

Originally from Belgium, I've worked in 7 different countries across Europe and Asia. I'm passionate about building purpose-driven businesses and driving sustainable growth through a combination of sales activation and brand investment.

I'm currently advising (marketing/growth/comms), growing my investment portfolio, and working on passion projects in the field of AI, marketing and sustainability.

Snap Inc.

Lead, SMC Outsourced Sales, EU

Vaco

•Leading an outsourced team for a global streaming platform 
•Coordinating delivery of editorial tasks to enhance title discoverability and overall user experience
•Stakeholder management
•Successfully scaling outsourced teams
•Hiring and onboarding
•Analysing and presenting WFM data, QBRs and RFPs 
•Optimising workflows to ensure maximised quality & efficiency
•Overseeing daily operations, monitoring projects, productivity and ensuring SLAs are met
•Facilitating training sessions, workshops and feedback sessions
•Providing general HR support
•Business development

Director Of Vendor Operations, UK/EMEA

YouTube

Vendor Operations Manager for Youtube Music

Google Play

Providing support to the wider Partner Operations team for YouTube and Google Play movies and TV services. Managing communications with Partners, Post Production Houses and cross-funtional teams to facilitate ongoing content delivery and to proactively enhance the Partner experience through the development of tools and processes.

TV/Film Partner Operations Manager for YouTube and Google Play

Deluxe Entertainment Services Group

DVD, Blu-Ray and Digital project management for high profile clients including the BBC Worldwide, Twentieth Century Fox and Entertainment One.

Responsible for the critical work flow on multiple DVD and Blu-ray title releases.  My duties include: content delivery, design briefs are met, negotiating schedules with all other departments, prioritising deadlines and maintaining financial reports and billing.

Digital Services Producer

TC Soho Ltd

Client facing role - managing multiple projects in this fast paced environment and working as part of a team to ensure all work is sent out to a consistently high quality and to deadline.  Developing relationships with existing clients as well as feeding leads to Sales and promoting the companies services at all opportunities.  

Scheduling transfers, duplications, edit time
Coordinating large-scale print work and packaging with third party companies
Overseeing DVD Authoring work from inception through to approval
Submitting screeners and managing applications to BBFC
Raising invoices, purchase orders and approvals
Managing the company Social Network page 
Creating job sheets
Ordering stock

Bookings Coordinator and DVD/BD Producer

Simply Media

Requesting master material and deliverables from licensors
Quality checking incoming assets
Oversee and schedule Video and creative department work
Submitting screeners and managing applications to BBFC
Scheduling tape conversions, transfers and restoration work
Handling MCPS music copyright applications
Overseeing DVD Authoring work from inception though to approval and replication
Scheduling subtitling, voiceovers and transcription services

Digital Media Manager

Within this role I am involved in all aspects of channel management, handling multiple tasks on a daily basis competently and often under pressure.  Working closely with all departments my key responsibilities include the following:
Content Management: creating briefs and processing art work for bespoke content requests, processing insertion orders, quality control, proof reading, scheduling monthly programming and national campaigns, updating generic and bespoke content online, producing play-out reports for clients.
Accounts: Acting as accounts receivable for the network this involves raising invoices for monthly service fees, site installations and payment for advertising campaigns.  Processing commissions and overseeing royalty payments, managing the debt recovery process and monitoring payment trackers.
Sales and Advertising: Converting free sites to paying ones through the Introduction of monthly service fees. Negotiating rates and commissions and selling advertising space to local businesses upon referral.  Working closely with the Sales and Marketing teams by providing them with a snap shot of the network, constantly updating information and reporting on the status of the network e.g. connectivity rates, so that the Sales team have accurate information when pitching prospective clients.  
General / Customer Service: Alongside the coordination of the channel I am required to carry out general office and customer care duties such as basic technical support, tracking and solving site queries, enforcing contractual obligations, managing and nurturing client relationships, liaising with engineers, organising site visits, monitoring ad traffic, record keeping, recording meetings and answering calls and emails.

Network Coordinator

Inflight Productions

Audio & Video On-Demand (AVOD) Coordinator
It was my duty to ensure that the onboard interactive systems displayed the correct information, played the correct media and that the delivery of all media files arrived with the airline on time. Involved in the process from start to finish I was required to; manage timelines, encoding schedules, creating status sheets, updating databases and tracking media shipments on a global scale. I managed five airline accounts - Virgin Atlantic, Singapore Airlines, KLM, Swiss Air and Etihad Airways, working closely with clients on a daily basis and making sure that all parties adhere to set deadlines.

AVOD Coordinator

Experienced, driven, creative, operationally-focused manager. With a background in vendor operations, partner operations management and digital content supply chain.  Passionate about contemporary art, film, music and pop culture. Motivated by big ideas, political change and climate awareness.  Curious, self-starter with an entrepreneurial spirit, always looking for an opportunity to grow, learn and feel proud of what I do!

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Linde Scheers

Elizabeth Purbrick

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