Linde Scheers

Chief Marketing & Growth Officer

LS Consulting & Coaching

I advise businesses of all sizes on:
- marketing/growth/comms strategy
- using AI to make marketing more efficient and effective

I coach:
- professionals who want to grow in their careers
- professionals who feel stuck in their careers and want to make a transition. 

I grow:
my investment portfolio by investing in female-led businesses

CMO, Advisor & Investor

eBay Deutschland

Shared market leadership and P&L responsibility.
Led Marketing and Communications for Germany, eBay's 3rd biggest market globally
Responsible for team of ~50 marketers. 
Transformed team performance and culture from a tactical to a strategic high-performance team driving brand perception, customer acquisition and retention
Unlocked long-term sustainable growth for eBay in Germany.
Member of the eBay Environmental, Social and Governance (ESG) Council and eBay's German and 
European Leadership teams

Various Companies

CMO, Advisor & Investor - Marketing, Communications, Growth

Responsible for PR, Marketing Communications, Content, Social Media and SEO for N26 globally driving customer acquisition, retention and brand perception & reputation. 
Led a team of 30 employees.

Global Marketing and Communications Director

Google

Led Android's brand and reputation efforts across Europe to drive brand perception and trust of Android in close collaboration with PR, policy and other cross-functional teams. Activities included overseeing large scale media campaigns (print, digital, social), publisher partnerships (Economist, FT, Süddeutsche Zeitung) and events (Web Summit, Mobile World Congress...)

Head of Brand Marketing, Android and Google Play, EMEA

Marketing lead, Android Brand and Reputation, EMEA

Leading product marketing for movies and TV, social media and consumer insights for Google Play across EMEA markets driving product growth and incremental revenue.

Marketing Lead for Movies, Social Media and Insights, Google Play, EMEA

Marketing lead for movies and TV on Google Play across Europe, focussed on driving awareness, consideration and conversion for Google's entertainment hub.

Product Marketing Lead for Movies&TV- Google Play, EMEA

Product marketing for large advertisers and agencies, focus on marketing Google's mobile solutions to drive incremental revenue from large advertisers.

Product Marketing Manager- Google Mobile Ads and Large Advertisers, DACH

Developed the accounts of long-tail advertisers in the Benelux market to
drive incremental revenue, specialized in Google Analytics

Online Media Sales Manager-Google AdWords

Freelance TV Production

As a freelancer linked to several production companies in Asia, I was responsible for pitching concepts for TV shows and documentaries, as well as assisting in script-writing and location scouting.

Freelance Concept Writer and Researcher

BASF

At the BASF Sustainability Centre I managed projects related to the internal and external communication of sustainability topics. Tasks included developing the web presence of the company's sustainability activities, creating a sustainability newsletter, setting up internal work groups on sustainability matters and managing customer enquiries about sustainability issues at BASF.

Sustainability Manager

Friedrich Ebert Foundation

During my time at the regional headquarter in Singapore I managed a portfolio of political and socio-economic projects in Southeast Asia. 
In addition, I also wrote and published articles and working papers on a variety of political and economic topics. Another responsibility was managing the internal (newsletter, internal publications) and external communication (website) for the regional office in Singapore.

Program Manager

I'm a Chief Marketing Officer with close to 20 years of experience in marketing, communications and sales. I'm a holistic "full-stack" marketer with hands-on experience in performance, brand, product marketing, CRM, customer insights, social media, SEO, content & measurement. I also have experience in applying AI to improve marketing efficiency and effectiveness.

I started my career in a non-profit. After finishing my MBA, I joined Google and worked for almost 10 years in various sales and marketing leadership roles. After Google, I led Global Communications for N26, a leading Fintech unicorn based in Berlin. In my most recent role at eBay, I was the CMO for Germany and shared market and P&L responsibilities with the country GM. I was also a member of the company's ESG council.

Originally from Belgium, I've worked in 7 different countries across Europe and Asia. I'm passionate about building purpose-driven businesses and driving sustainable growth through a combination of sales activation and brand investment.

I'm currently advising (marketing/growth/comms), growing my investment portfolio, and working on passion projects in the field of AI, marketing and sustainability.

ActiveState

Member of a 5 person team focused on taming the complexities of managing open source. Topics include software supply chain security, vulnerability remediation, dependency hell 😅 and more.

Watch a 1 minute platform tour to learn more: https://www.youtube.com/watch?v=HCPGLKIX850 

If you're up to it, let me know what you think of the video above.

Senior Product Marketing Manager

Inge

Offering copywriting, positioning and messaging, user research, go-to-market services to clients worldwide. 

Past and present clients include - Olivine (Agency) • The Luxembourg House of Finance and Technology (Fintech) • adidas (Retail) • The Luxembourg Space Agency (Space) • Setting.io (Proptech) • MedAngel (Health) • Idalab (Data Science), and more.

Freelance Writer & Product Marketer

Resolve

Member of a 4 person team in the B2B SaaS Fintech payments space responsible for lead generation through content and product marketing initiatives.

Highlight → Building and maintaining a user research database with customer comments/questions/insights to better inform messaging and positioning in the customer journey.

Commit

Led a 2 person content team within the HR Tech industry focused on building an Engineering and Developer community through organic channels.

Highlight → Getting to know engineers on a more personal level, understanding their interests in tech stacks, areas they want to grow, and how they approach problem solving.

Director of Content

act.3 GmbH (official partner of adidas group)

Managed a team of 10 copywriters, art directors, and project managers focused on building out the adidas Runners community through online campaigns and in-person events.

Highlight → Leading a team that was recognized by Instagram's Product Management Director, Ashley Yuki for how we used Instagram innovatively to widen the reach and interaction of an adidas Runners event, watch video: https://youtu.be/8iwZt9vepTw?si=_I-PoWOO3AJGIp-J&t=849

Head of Communications adidas Runners

Camunda

First marketing hire responsible for creating foundational marketing pieces and building a sustainable lead generation model for an open-source B2B SaaS company focused on process automation software.

Highlight → Working cross-functionally across Product, Leadership, and Engineering to launch 2 technical products, Zeebe and Camunda Optimize driving further brand awareness and product adoption.

Senior Marketing Manager

Content Marketing Manager 

Dataconomy Media

Managed a team of 3 freelancers to build a media company into Europe’s leading Data Science platform with 5M yearly readers.

Highlight → Creating content that was ranked #1 on Google search for over a year with only a budget of 800€ per month which then attracted our first paid media opportunity.

Content Marketing Manager & Editor-in-Chief

Wedu Global

Worked as a ‘Jill of all trades’ for a social enterprise in SEA focused on investing in women through mentorship and funding, launched Future Income Sharing Agreements, the first of its kind in SEA.

Highlight → Helping underrepresented women in South East Asia. I know this is vague but actually creating programs and tools to empower individuals who need it the most.

Consultant

Aviso Wealth

Started my career as a Marketing temp and was promoted 2 times over 3 years within a 10-person marketing team working to create campaigns and events for 100 Credit Unions across Canada.

Highlight → Being the youngest person to win the Values In Action award at the company after just 18 months. Was nominated for my work ethic and contribution to innovation at the company on a wider level.

Marketing Communications Officer

Marketing Communications Coordinator

👋 I'm Darya (pronounced Dy-a), a Senior Product Marketing Manager and former Director of Content with 12 years of experience in venture-backed Software Development, Fintech, and HR Tech companies.

People tell me I ask a lot of questions which has made building GTM strategies and writing personas, sales enablement pieces, website copy, and product campaigns a pure joy - I get to do lots of research and champion the customer's voice.

If I'm not on LinkedIn you'll find me reading, hiking, and discovering new electronic music.

taplio

The Battle

Linde Scheers

Darya N.

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