Linda M.

Content provider, freelance writer/editor

Conversion-focused messaging for health & fitness brands | Driving engagement for JRM Web Marketing | Laughter is my love language

I create memorable, conversion-focused copy for health and fitness brands. Why me over other fitness copywriters? For one, I spent 15 years in the trenches as a personal trainer. I then worked my way into becoming a prolific health and fitness magazine writer. Earned a couple of awards along the way.

I interviewed hundreds of people and experts in the process.  It's why I'm able to translate fitness geek speak into relatable, understandable solutions.

My byline appears in heavy-hitters like MSN Health, TIME, Shape, Self, Woman’s Day, Men’s Fitness, Bowflex, and HuffPo, I've got a knack for understanding what people really want. 

Let's chat about how we can make your content resonate and get those decisions rolling in your favor.

My specialties include:

1. Value Proposition Audit and Strategy Roadmap

Most companies struggle with converting copy that showcases their uniqueness. My proprietary process, based on research, decision-making psychology, analytics, and customer interviews, uncovers what sets your solution apart from the rest. This special messaging audit will give you clarity, attracting more of your ideal customers in less time.

2. Email Marketing

My email sequences get noticed and opened, with clients typically experiencing a 45-50% open rate. By writing in your customer's voice, they trust you and see you as the solution they need.

3. Landing Pages, Sales Pages, Opt-ins, and More

Whether it's a landing page, email, or event brochure, I start with a deep dive into the emotions of your target audience, understanding what keeps them up at night–and what they would pay anything to be free from.

Results of my work include:

➡️ A 5-email sequence that landed a client a $70k contract 
➡️ A homepage makeover resulting in a 44% lift in page conversions
➡️ A 30% boost in opt-ins for a lifestyle program 

Ready to achieve similar results? DM me for more details.

Linda
📩 Email: Linda@TheCopyWorx.com
📞 Text/Call: (949) 233-0450

B2B Copywriter and Marketing Strategist

Helping B2B businesses increase conversions through high-converting copy.

Founder at Academy of Resilience 🔸 Author of How to be Resilient 🔸 Host of Resilience Rocks Sales Podcast 🔸 Resilience Keynote Speaker 🔸Ambassador for Project Rescue Children

I support overwhelmed business owners and leaders to rise from survival to sovereignty by activating their personal resilience rhythm so they feel present, connected and in control, whatever life throws at them.

7 times world surfing champion Layne Beachley dubbed me the “Queen of Resilience.” 

David Goggins, arguably the world’s toughest man, called me a “badass.” 

Whatever you call me, I am resilient. 

Left a quadriplegic and needing a wheelchair after a devastating accident when I was 12, I did not let this tragic accident slow me down.

Instead, I used my life experience and personal philosophies to work with organisations who want their people to be more connected, mentally resilient and present so that they can grow through uncertainty and change.

I'm the author of “How to be Resilient” and I've been featured by Financial Review, ABC radio and The Australian, and hired by global organisations such as Viacom, GM Holden and Flight Centre for my insights on resilience in the workplace.

My transformational programs are frequently used for:
=> Sales teams needing the resilience to deal with setbacks and rejections without losing momentum

=> Leaders who are finding their go-to approaches for motivating and equipping their teams are no longer having the same impact in the age of hybrid workplaces

=> Organisations or associations looking for an engaging and exciting kick off to a conference, retreat or staff planning day that has your people inspired and open minded for the sessions to come

🌟 Over 60 recommendations from happy clients.

𝐂𝐮𝐫𝐫𝐞𝐧𝐭 𝐏𝐫𝐨𝐠𝐫𝐚𝐦𝐬:

“Resilience Rituals for Sales Success: Getting in the Best Shape to Sell”
“Beyond Surviving: Building Resilience for Thriving in Business and Life.”

(Programs can be delivered in person or virtually, as keynotes, workshops of varying lengths and as coaching and consulting.)


𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐭𝐢𝐞𝐬:
Resilience Speaker
Sales Resilience Speaker
Leadership Resilience Speaker
Wellbeing Speaker
Change Keynote Speaker
Inspirational Speaker
Female Motivational Speaker
Resilience Training
Conference Keynote Speaker
Overcoming Adversity Speaker
Resilience Coach
Leadership Coach
High Performance Coach

I'm based in Sydney and available to present remotely.

To see how I can help improve your staff engagement and create a positive, high-performance culture in challenging times book a call at https://calendly.com/staceycopas1 

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The Battle

Linda M.

•Stacey Copas

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