Linda M.

Content provider, freelance writer/editor

Conversion-focused messaging for health & fitness brands | Driving engagement for JRM Web Marketing | Laughter is my love language

I create memorable, conversion-focused copy for health and fitness brands. Why me over other fitness copywriters? For one, I spent 15 years in the trenches as a personal trainer. I then worked my way into becoming a prolific health and fitness magazine writer. Earned a couple of awards along the way.

I interviewed hundreds of people and experts in the process.  It's why I'm able to translate fitness geek speak into relatable, understandable solutions.

My byline appears in heavy-hitters like MSN Health, TIME, Shape, Self, Woman’s Day, Men’s Fitness, Bowflex, and HuffPo, I've got a knack for understanding what people really want. 

Let's chat about how we can make your content resonate and get those decisions rolling in your favor.

My specialties include:

1. Value Proposition Audit and Strategy Roadmap

Most companies struggle with converting copy that showcases their uniqueness. My proprietary process, based on research, decision-making psychology, analytics, and customer interviews, uncovers what sets your solution apart from the rest. This special messaging audit will give you clarity, attracting more of your ideal customers in less time.

2. Email Marketing

My email sequences get noticed and opened, with clients typically experiencing a 45-50% open rate. By writing in your customer's voice, they trust you and see you as the solution they need.

3. Landing Pages, Sales Pages, Opt-ins, and More

Whether it's a landing page, email, or event brochure, I start with a deep dive into the emotions of your target audience, understanding what keeps them up at night–and what they would pay anything to be free from.

Results of my work include:

➡️ A 5-email sequence that landed a client a $70k contract 
➡️ A homepage makeover resulting in a 44% lift in page conversions
➡️ A 30% boost in opt-ins for a lifestyle program 

Ready to achieve similar results? DM me for more details.

Linda
📩 Email: Linda@TheCopyWorx.com
📞 Text/Call: (949) 233-0450

B2B Copywriter and Marketing Strategist

Helping B2B businesses increase conversions through high-converting copy.

Serial entrepreneur lucky enough to see trends before they happen and media guy at SGM 🎙️

I see trends before they happen | Building sustainable business in Energy, Finance and Media | Founder SGM Holdings 

Host of the Stonks Go Moon Podcast 🔊📺
https://linktr.ee/SGMPODCAST

Personal Page 
roccostrydom.carrd.co

Rocco Strydom

I didn’t watch the Super Bowl live; the timezone made that unrealistic

But I caught up this morning, including the halftime show and the reaction around it

What stood out wasn’t the performance

It was the fact that a parallel halftime show existed at all

The National Football League has always been a cultural amplifier. It sits at the intersection of sport, nationalism, entertainment, and identity, which means it inevitably becomes political, whether it wants to or not

What’s changed isn’t the NFL
It’s the audience

This year, Turning Point USA (TPUSA) ran an alternative, “All-American” halftime show, deliberately positioned against the official broadcast as counter-programming

That’s new

And it matters

The official halftime show still reached well over 100 million TV viewers. TPUSA’s stream pulled in only a fraction of that, but raw numbers miss the point

Those viewers didn’t stumble into the TPUSA stream
They opted out

That’s the real signal

This wasn’t about music. It wasn’t even really about politics. It was about media fragmentation, the collapse of a shared cultural experience into parallel realities

For decades, the Super Bowl halftime show was one of the few moments where America watched the same thing at the same time. You could argue about it afterward, but the experience itself was common ground

Now, even that is splintering

When debates about the halftime show slide into arguments about immigration, language, or what it means to be “anti-American,” that’s not because the NFL suddenly took a stance. It’s because different audiences are no longer consuming the same symbols through the same lens

The NFL didn’t become a political vehicle overnight
It became a mirror

A mirror showing that we don’t just disagree, we increasingly don’t even share the same cultural reference points

The existence of a TPUSA halftime alternative isn’t a threat to the NFL. The league will be fine. The ratings prove that

But it is a warning sign

When even America’s biggest, most unifying broadcast can’t hold a single audience anymore, it tells you something important about where culture is headed and why outrage now feels permanent

Trend spotter, often before they happen and the media guy at SGM 🎙️

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Linda M.

Rocco Strydom

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taplio

The Battle

Linda M.

Rocco Strydom

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rocco Strydom's LinkedIn Performance

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Performance ScoreRocco Strydom's LinkedIn Performance