Linda M.

Content provider, freelance writer/editor

The Copy Worx

Helping B2B health, fitness and SaaS businesses increase conversions through high-converting copy.

Health & Fitness Copywriter 

Writer

Contributing editor and writer for national, custom, corporate and online publications including TIME, The Huffington Post, Health, MSN, NBC, The Today Show, and many others. Specialties include fitness, health, business/corporate, ghostwriting, nutrition and recipe development.

Ageless After 50

Coaching and online fitness programs and memberships for women over 50

Online course creator / fitness

OC Metro Magazine

I wrote cover stories, features and various columns (including a health & fitness column and another on e-Commerce).

Business columnist and feature writer

Conversion-focused messaging for health & fitness brands | Driving engagement for JRM Web Marketing | Laughter is my love language

I create memorable, conversion-focused copy for health and fitness brands. Why me over other fitness copywriters? For one, I spent 15 years in the trenches as a personal trainer. I then worked my way into becoming a prolific health and fitness magazine writer. Earned a couple of awards along the way.

I interviewed hundreds of people and experts in the process.  It's why I'm able to translate fitness geek speak into relatable, understandable solutions.

My byline appears in heavy-hitters like MSN Health, TIME, Shape, Self, Woman’s Day, Men’s Fitness, Bowflex, and HuffPo, I've got a knack for understanding what people really want. 

Let's chat about how we can make your content resonate and get those decisions rolling in your favor.

My specialties include:

1. Value Proposition Audit and Strategy Roadmap

Most companies struggle with converting copy that showcases their uniqueness. My proprietary process, based on research, decision-making psychology, analytics, and customer interviews, uncovers what sets your solution apart from the rest. This special messaging audit will give you clarity, attracting more of your ideal customers in less time.

2. Email Marketing

My email sequences get noticed and opened, with clients typically experiencing a 45-50% open rate. By writing in your customer's voice, they trust you and see you as the solution they need.

3. Landing Pages, Sales Pages, Opt-ins, and More

Whether it's a landing page, email, or event brochure, I start with a deep dive into the emotions of your target audience, understanding what keeps them up at night–and what they would pay anything to be free from.

Results of my work include:

➡️ A 5-email sequence that landed a client a $70k contract 
➡️ A homepage makeover resulting in a 44% lift in page conversions
➡️ A 30% boost in opt-ins for a lifestyle program 

Ready to achieve similar results? DM me for more details.

Linda
📩 Email: Linda@TheCopyWorx.com
📞 Text/Call: (949) 233-0450

B2B Copywriter and Marketing Strategist

Helping B2B businesses increase conversions through high-converting copy.

Social media rewires your brain. 🧠 

Literally.

Clicking from one cat video to the next creates a roller coaster ride of dopamine, making your brain crave more... and more. 

Research proves it.

But like any tool, it can also be used for good.

𝐈𝐧 𝐜𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐢𝐧𝐠, 𝐝𝐨𝐩𝐚𝐦𝐢𝐧𝐞 𝐢𝐬 𝐚 𝐭𝐨𝐨𝐥. (And yes, it's ethical.)

Persuasive ad copy takes advantage of our brain's desire for novelty and excitement. 

➡️ Storytelling, urgency and emotional language trigger the brain's reward system, nudging them to click, buy or act. 

Want to make your audience crave your offer?

Here are 7 ways to craft dopamine-triggering copy that actually work.

(And for the full breakdown, check out the long-form story in Medium - link in the comments).

Which tactics do YOU use - and which one gets you every time?

P.S. Thanks, William Newing, for alerting me to two missing numbers on the carousel: 1 and 2. At least you know it's not AI. 🤖

Linda Melone

Dopamine triggering copy

It's never too early for pumpkin pie. 🥧 

As a former pastry chef and bakery owner (yes, for real), I baked a lot of pies.

A lot. 

And one thing I discovered around the holidays: 

𝐘𝐨𝐮 𝐜𝐚𝐧'𝐭 𝐦𝐞𝐬𝐬 𝐰𝐢𝐭𝐡 𝐭𝐫𝐚𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐝𝐞𝐬𝐬𝐞𝐫𝐭𝐬. 

Forget Pumpkin Mousse Cheesecake... or Pumpkin-Pecan Pie... or any other artistic twist on the classics.

It's pumpkin pie or bust. The creative versions never sold.

I also realize the same approach to assembling a pie can also apply to copywriting.

You can change some of the ingredients but if you forget the basics, you're taking risks you may regret.

Here's a formula that never fails to bring in your ideal audience...

pumpkin pie marketing 

"Knowing your audience" doesn't mean what you think it means.

It's NOT about their income level, state of residence, or whether they shop at Whole Foods or Trader Joe's.

Just because they can afford you or live in your hometown doesn't mean they'll buy from you.

Copy that converts requires emotion. If the reader doesn't feel anything, you may as well write your copy in hieroglyphics.

Knowing your audience is about:

🤕 The problem that lurks in the back of their mind every day - like a headache that's not quite a migraine but puts them in a perpetual bad mood.

🙁 It's a thing they've nearly given up on resolving but believe there's a solution they haven't yet discovered.

👉 It's about spending time in their shoes, walking through their day and seeing how this problem affects their lives.

This requires empathy. 

It's the only way to write copy that shows them you understand them so they trust you - and believe you can help them.

#copywriting #marketing #fitness

My 𝗗𝗲𝘀𝗶𝗴𝗻𝘀 don't Purr, they 🆁🅾🅰🆁 | Follow me for no-BS tips | 📩 DM for guaranteed 𝗜𝗺𝗽𝗮𝗰𝘁𝗳𝘂𝗹 𝗚𝗿𝗮𝗽𝗵𝗶𝗰𝘀! 🔥

ROAR Creatives

✅ Profile Copywriting & Optimization
✅ Building Epic Personal Brands
✅ High-Impact Content Creation
✅ Branded Video Creatives
✅ Graphic Design Services

Founder

➤ Visual Branding Specialist: Crafting compelling visual identities for diverse brands.
➤ Digital Design Expert: Designing for both online and offline mediums.
➤ Marketing Collateral Designer: Creating impactful materials for promotional campaigns.
➤ UI/UX Design Contributor: Enhancing user experiences through intuitive design.
➤ Social Media Graphics Producer: Crafting engaging visuals for digital platforms.
➤ Packaging Design Innovator: Conceptualizing packaging solutions for diverse products.
➤ Client-Centric Design Solutions: Meeting unique design needs with personalized strategies.
➤ Motion Graphics Specialist: Crafting dynamic visual identities and animated content.

Freelance Graphic Designer

The Prestige Magazine

Taking on New Challenges: My Exciting Role as a Creative Design Manager at The Prestige Global.

➤ Content Collaboration: Partnered for business-driven video and photo projects.
➤ Creative Production: Specialized in effects, sound, text, and motion graphics.
➤ Social Media Strategy: Crafted competitive edge through impactful video content.
➤ Quality Assurance: Ensured videos met technical and creative benchmarks.
➤ Technological Proficiency: Stayed updated with the latest editing tools, and techniques.
➤ Ideation Leadership: Led impactful social media content brainstorming sessions.
➤ Quality Control: Upheld rigorous standards for content excellence.
➤ Adaptability: Managed diverse tasks, driven by supervisor's directives.

Creative Design Manager

Hustle Friday Digital LTD

A futuristic "results-driven" Marketing agency based in Dublin, Ireland. 

➤ Brainstorming concepts with team members.
➤ Managing the Content & Communication team
➤ Managing all the design aspects of Khalid Farhan & his
businesses
➤ Communicating with national and international clients
➤ Photography direction
➤ Crafting all the thumbnails & social media designs of Khalid
Farhan and his businesses
➤ Looking after all the design aspects of PassiveJournal.com
➤ Looking after all the design aspects of the Bootcamp 1.0: themakluproject.com
➤ Solving design-related problems

Design Lead

GEEKY SOCIAL LTD.

➤ Brainstorming concepts with executives and other directors
➤ Creating designs using illustration, photo editing, and layout software 
➤ Working to meet deadlines and stay on budget
➤ Collaborating with fellow designers
➤ Mentoring new designers
➤ Creating designs, design assets, templates, and layouts
➤ Occasional product photography and videography
➤ Solving design-related problems
➤ Liaising between the marketing and design teams

Associate Art Director

➤ Came up with modern advertising concepts and ideas.
➤ Visualized those ideas into interactive design
➤ Captured product photos and videos
➤ Crafted designs for various digital platforms
➤ Collaborated with fellow designers 
➤ Completed design projects according to the briefs of art directors & and team.
➤ Reviewed designs for errors before they were printed or published

Senior Visual Designer

➤ Crafted designs & branding elements (Photo & Video format) 
➤ Designed advertisements for digital and print media
➤ Produced drafts for client review and make revisions based on feedback received

Executive Visualizer (Graphic Design) 

After getting promoted to the Management Trainee post, I got new responsibilities such as communicating with the clients, creating advertising contents & designing the content according to the brief.

Management Trainee

As an Intern at GEEKY Social Ltd., my core job was actually to learn the basics of digital marketing, functions of different departments, brand management, and related software & tools.

Management Intern

I help Founders & Coaches grow on LinkedIn | LinkedIn Done-For-You → Content • Design • Engagement ✅ DM for details

There are 100,000+ businesses "Buried in Bad" designs every day

The pitfalls:

👎 They lack visibility
👎 They appear unprofessional
👎 Their customers don't know them
👎 They don’t get people asking them about their products
👎 They are another noise in the market without an actual impact.

One of the worst things that can happen to your business is losing out on potential customers due to bad designs that misrepresent you.

I have worked with 50+ businesses and brands to design graphics and content that ROAR.

And for every one of them, my designs brought more visibility, better reach, quality leads, and increased income.

One of the things my designs do is announce to your audience in an amplified way about your business and products.


The question:

What better results would you have if your business was well represented in clear, simple, and converting designs?

A lot?

The more you publish bad designs on your pages, the more you lose money to your competitors.

As a top 5% content creator as rated by Favikon, I don’t take the traditional approach to graphics design to design converting content for you and your business.

Instead, I ensure;

✅ That your target audience is well-understood
✅ The colors of your branding are well-represented
✅ Your content and write-ups are compelling enough
✅ I make sure the designs communicate the heart of your audience.
✅ And I ensure that the design helps your company achieve its goals.


With respect to helping you achieve that, these are the services I offer:

➙ Carousel design
➙ Graphic Design
➙ Content Design
➙ UI/UX design
➙ Short form Video Editing.
➙ Photo Editing and Retouching
➙ Need something else? Just ask. 

Does this sound like something you need help with?

I’m only a chat away.

Nashif S Rakin

Zohran Mamdani didn’t win New York just because of politics.

A huge reason people rallied behind him?

His design didn’t look like every other politician on the ballot.

While everyone else used the same corporate blues, stiff fonts, and cookie-cutter templates…

Zohran showed up with branding that actually felt like New York:

Electric blues
MetroCard yellows
Bodega-vibe shadows
Corner-store sign typography
A style that felt alive, local, and human

It reflected the city’s identity - not some washed-out political default.

And that’s exactly what 90% of people on LinkedIn get wrong.

Their profile looks like everyone else’s.

Same layout
Same safe colors
Same banner style
Same “professional” look that blends into the feed.

Your banner isn’t the issue.

Your lack of identity is.

I explain the whole breakdown - including the stages, mistakes, and how to actually build a brand that STANDS OUT - inside this carousel.

👉 Swipe through, take notes, and screenshot anything useful.

Follow me for more LinkedIn branding + growth insights.

♻ Repost if you found value

I rebuild your LinkedIn identity from the ground up: visuals, profile, content and engagement - so you show up credible, consistent and impossible to ignore.

Design That Gets You Leads

This app took 12 min to build.

The procrastination took me 6+ months.

Not because the idea was complicated.
But because I convinced myself:

Building an app = learning to code, setting up databases, wrestling with the App Store…

So I kept doing the safe thing:
answering the same brand-color question again and again in DMs and comments.

At some point I realised:
I don’t have a time problem.
I have a “this sounds too technical” problem.

That’s where Anything came in.

I didn’t touch a code editor. I just described my process the way I’d explain it to a client…and watched it turn into a real app I could publish.

Now that app:

- gives people brand color suggestions
- grows my audience and email list
- productises a piece of my expertise

All from something I almost abandoned because it “felt too complex”.

If you’re a designer / strategist / marketer / creator sitting on an idea that lives in your notes or Notion pages…

you might be one prompt away from having your app in the App Store.

👉 Swipe the carousel to see how I did it.

🔄 Repost and I’ll send the 5 prompts you need to build your dream app.

taplio

The Battle

Linda M.

Nashif S Rakin

Followers

Posts

Engagements

Likes

Performance ScoreLinda M.'s LinkedIn Performance

Performance ScoreNashif S Rakin's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Linda M.

Nashif S Rakin

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Linda M.'s LinkedIn Performance

Performance ScoreNashif S Rakin's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLinda M.'s LinkedIn Performance