Linda M.

Content provider, freelance writer/editor

Conversion-focused messaging for health & fitness brands | Driving engagement for JRM Web Marketing | Laughter is my love language

I create memorable, conversion-focused copy for health and fitness brands. Why me over other fitness copywriters? For one, I spent 15 years in the trenches as a personal trainer. I then worked my way into becoming a prolific health and fitness magazine writer. Earned a couple of awards along the way.

I interviewed hundreds of people and experts in the process.  It's why I'm able to translate fitness geek speak into relatable, understandable solutions.

My byline appears in heavy-hitters like MSN Health, TIME, Shape, Self, Woman’s Day, Men’s Fitness, Bowflex, and HuffPo, I've got a knack for understanding what people really want. 

Let's chat about how we can make your content resonate and get those decisions rolling in your favor.

My specialties include:

1. Value Proposition Audit and Strategy Roadmap

Most companies struggle with converting copy that showcases their uniqueness. My proprietary process, based on research, decision-making psychology, analytics, and customer interviews, uncovers what sets your solution apart from the rest. This special messaging audit will give you clarity, attracting more of your ideal customers in less time.

2. Email Marketing

My email sequences get noticed and opened, with clients typically experiencing a 45-50% open rate. By writing in your customer's voice, they trust you and see you as the solution they need.

3. Landing Pages, Sales Pages, Opt-ins, and More

Whether it's a landing page, email, or event brochure, I start with a deep dive into the emotions of your target audience, understanding what keeps them up at night–and what they would pay anything to be free from.

Results of my work include:

➡️ A 5-email sequence that landed a client a $70k contract 
➡️ A homepage makeover resulting in a 44% lift in page conversions
➡️ A 30% boost in opt-ins for a lifestyle program 

Ready to achieve similar results? DM me for more details.

Linda
📩 Email: Linda@TheCopyWorx.com
📞 Text/Call: (949) 233-0450

B2B Copywriter and Marketing Strategist

Helping B2B businesses increase conversions through high-converting copy.

I tackle Burnout at the Root with proven methods to 2x your time, and maximize productivity | Certified Counselor | Public Speaker | Podcast Host | Sub to my newsletter in my featured section ⬇️

For as long as I can remember, I lived to please others and rarely gave any resistance to the demands of those around me. This led to chronic procrastination, perfectionism, horrible boundaries, and various addictions to numb the pain.

Burnout was a way of life for me. As a manager, I found myself not wanting to delegate tasks for fear that the output wouldn't fit my perfect vision.

Operating out of a fear of rejection, colored all of my interactions with others.

As an employee, second guessing all interactions and never saying no to any projects.

This constant pressure from all sides had become a mental prison, which lead to seeking unhealthy outlets and addictions to numb the pain that I refused to address. 

I learned alot about my triggers, behavior patterns, but also specific to harness them and use them for maximum productivity. 

You’re over capacity because:

❌️ Fear of rejection is your primary motivation, it will lead to decision fatigue and analysis paralysis

❌️ Your thoughts are always riveting by over-calculating every scenario at work and home in hopes of perfection

❌️ You put yourself last, but are full of resentment and bitterness

❌️ You place unrealistic demands on yourself, team, and potential clients

❌️ You experience turnover in personal and professional relationships, because you go overboard in trying to prevent it

I was willing to go to these places to find out the WHY behind my WHAT, and it dramatically changed my recovery and the system I developed for individual clients and organizations.

Here’s how my proven process for Tech Executives and organizations works, We: 

✅️ Get to the root of the mindset behind the behavior, through pin-point analysis 

✅️ Assign work tailored to building atomic habits that establish both (personal & professional boundaries)

✅️ Focus on unlearning cyclical habits of communication on all levels of leadership

✅️ Change unhealthy outlets that hinder professional productivity and personal mental health

✅️ Achieve solid communication with self, peers, teammates, staff and family that reduces stress, resentment, turnover, and helps you take calculated risks with confidence.

If this resonates with you, let's schedule a 30-minute discovery call to begin your journey. 

Visit my website: https://listenthenspeak.com/ for more insight. 

Let's get lasting results, one leader and one team at a time.

taplio

The Battle

Linda M.

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