Linda M.

Content provider, freelance writer/editor

Conversion-focused messaging for health & fitness brands | Driving engagement for JRM Web Marketing | Laughter is my love language

I create memorable, conversion-focused copy for health and fitness brands. Why me over other fitness copywriters? For one, I spent 15 years in the trenches as a personal trainer. I then worked my way into becoming a prolific health and fitness magazine writer. Earned a couple of awards along the way.

I interviewed hundreds of people and experts in the process.  It's why I'm able to translate fitness geek speak into relatable, understandable solutions.

My byline appears in heavy-hitters like MSN Health, TIME, Shape, Self, Woman’s Day, Men’s Fitness, Bowflex, and HuffPo, I've got a knack for understanding what people really want. 

Let's chat about how we can make your content resonate and get those decisions rolling in your favor.

My specialties include:

1. Value Proposition Audit and Strategy Roadmap

Most companies struggle with converting copy that showcases their uniqueness. My proprietary process, based on research, decision-making psychology, analytics, and customer interviews, uncovers what sets your solution apart from the rest. This special messaging audit will give you clarity, attracting more of your ideal customers in less time.

2. Email Marketing

My email sequences get noticed and opened, with clients typically experiencing a 45-50% open rate. By writing in your customer's voice, they trust you and see you as the solution they need.

3. Landing Pages, Sales Pages, Opt-ins, and More

Whether it's a landing page, email, or event brochure, I start with a deep dive into the emotions of your target audience, understanding what keeps them up at night–and what they would pay anything to be free from.

Results of my work include:

➡️ A 5-email sequence that landed a client a $70k contract 
➡️ A homepage makeover resulting in a 44% lift in page conversions
➡️ A 30% boost in opt-ins for a lifestyle program 

Ready to achieve similar results? DM me for more details.

Linda
📩 Email: Linda@TheCopyWorx.com
📞 Text/Call: (949) 233-0450

B2B Copywriter and Marketing Strategist

Helping B2B businesses increase conversions through high-converting copy.

Digital Brand Kit 

You wanna build a brand that makes you look expensive? One that makes you proud? That makes you smile and helps you get sh*t done? 

Come on in! 

We help experts package their knowledge and uniqueness into irresistible brands. 

Stop procrasti-learning, stop procrasti-scrolling, stop procrasti-branding, and step inside our ecosystem of stunning and strategic brand assets designed to launch and grow your business.

It's time to take beautifully branded action that *actually* moves the needle for your business.

Marketing Director

We Are Visual

Not your typical creative studio. 😜 

Best known for:
-Irreverently colorful designs
-Conversion-centric copy
-Data-obsessed biz dev

Always human-centered.

COO & Lead Copywriter 

Brand Builders Group

Copywriter

Successment

Successment exists to provoke economic visibility for underrepresented talent. We do this by partnering with diverse B2B startups to grow them to their first $10MM in revenue. How? Through this hot thing called Revenue Operations. It's mostly science, a little art, and 100% passion.

 Director of Special Projects

Self Employed 

Writer, Editor, and Content Director 

Pipeline Equity

Pipeline improves the financial performance of companies by closing the intersectional gender equity gap (gender plus race, ethnicity, and age). Pipeline's SaaS platform uses artificial intelligence to assess, address and take action against the gender inequities present throughout the employee lifecycle. 

This issue is not only about good sense, this is about dollars, too. Big dollars that turn heads to create social change. Pipeline’s original research across 4,161 companies in 29 countries found that for every 10% increase in intersectional gender equity, there is a 1-2% increase in revenue.

Brand Manager

Flow

Flow is a modern agency for thought leaders. The founding mission is to create digital marketing apprenticeships that prepare highly-motivated, under-skilled youth for digital marketing careers. Upskilling the labor force all while making good business sense.

Content Editor

Maple Leaf English School

I taught English to native Portuguese speakers ages 10 to 55. As a teacher at Maple Leaf English School, I had a lot of autonomy in planning and implementing my English curriculum. I found that dancing, Play-Doh, and endless colored verb charts made classes a success.

English Language Teacher

University of Denver

I helped my college peers adapt to and thrive on campus. Resident Assistants play a large role behind the scenes: planning campus events, promoting the wellbeing of on-campus residents, and ensuring resident halls are safe and secure.

Resident Assistant

Meet the Middle East

I completed 100 hours of service work with this amazing organization. I'm most proud of the fundraising campaign I spearheaded to support the participation of 18 accomplished high school students in a diplomatic tour of Israel and the Palestinian Territories.

This opportunity allowed me to demonstrate my knowledge and interest in Middle Eastern affairs, all while making a positive impact on the organization.

Administrative Intern

Branding that CONVERTS ✨ Get a 1-click visual identity for your personal brand

You need professional graphics for your business. Your two options are:

1️⃣ Piecemealing your brand and wasting time with DIY templates that look cringe. 

2️⃣ Hiring an expensive designer and becoming reliant on them to make every edit ever.

— Or — 

3️⃣ Getting your hands on a fully customizable, expertly-designed suite of brand assets that make you look 7 figures (without spending 5).

That’s Digital Brand Kit. It’s all the cachet of a custom brand without the custom price tag.

✔️ Expertly-curated fonts, color palettes, and images

✔️ Every design asset your business needs (for emails, blogs, lead magnets, custom courses, webinars, social platforms, the press, speaking, podcasts, and videos)

✔️ One cohesive design style tailored to your personality 

〰〰〰〰〰〰〰〰〰〰〰〰〰〰〰〰〰〰〰〰〰〰〰〰〰〰〰〰〰〰

Digital Brand Kit might be for you if:

✔️  Your visual identity doesn’t reflect your level of expertise, but you don’t have the skills to package yourself up in a way that looks professional.

✔️  You are on a never-ending hamster wheel of content creation and feel like there aren’t enough hours in the day to execute on all your marvellous ideas. 

✔️  You get comparisonitis seeing other people who are killing it with polished and professional branding so you hide, delay, and procrastinate.

✔️  Your brain is buzzing with new content ideas but as soon as you start working on something, it takes forever and never looks as good as you imagined it in your head.

✔️  You spend way too many hours pixel-pushing on Canva and not enough time doing the work you love.

✔️  You’re constantly learning new strategies to grow your business, but when it comes to actually implementing the stuff you’re learning, it feels like you only have half of the puzzle pieces.

Does any of that sound like you? If so, we created Digital Brand Kit for you. Because you deserve a brand you’re proud of. One that makes you smile and show up more in this wonderful thing we call life. 🫶

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The Battle

Linda M.

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