Linda M.

Content provider, freelance writer/editor

The Copy Worx

Helping B2B health, fitness and SaaS businesses increase conversions through high-converting copy.

Health & Fitness Copywriter 

Writer

Contributing editor and writer for national, custom, corporate and online publications including TIME, The Huffington Post, Health, MSN, NBC, The Today Show, and many others. Specialties include fitness, health, business/corporate, ghostwriting, nutrition and recipe development.

Ageless After 50

Coaching and online fitness programs and memberships for women over 50

Online course creator / fitness

OC Metro Magazine

I wrote cover stories, features and various columns (including a health & fitness column and another on e-Commerce).

Business columnist and feature writer

Conversion-focused messaging for health & fitness brands | Driving engagement for JRM Web Marketing | Laughter is my love language

I create memorable, conversion-focused copy for health and fitness brands. Why me over other fitness copywriters? For one, I spent 15 years in the trenches as a personal trainer. I then worked my way into becoming a prolific health and fitness magazine writer. Earned a couple of awards along the way.

I interviewed hundreds of people and experts in the process.  It's why I'm able to translate fitness geek speak into relatable, understandable solutions.

My byline appears in heavy-hitters like MSN Health, TIME, Shape, Self, Woman’s Day, Men’s Fitness, Bowflex, and HuffPo, I've got a knack for understanding what people really want. 

Let's chat about how we can make your content resonate and get those decisions rolling in your favor.

My specialties include:

1. Value Proposition Audit and Strategy Roadmap

Most companies struggle with converting copy that showcases their uniqueness. My proprietary process, based on research, decision-making psychology, analytics, and customer interviews, uncovers what sets your solution apart from the rest. This special messaging audit will give you clarity, attracting more of your ideal customers in less time.

2. Email Marketing

My email sequences get noticed and opened, with clients typically experiencing a 45-50% open rate. By writing in your customer's voice, they trust you and see you as the solution they need.

3. Landing Pages, Sales Pages, Opt-ins, and More

Whether it's a landing page, email, or event brochure, I start with a deep dive into the emotions of your target audience, understanding what keeps them up at night–and what they would pay anything to be free from.

Results of my work include:

➡️ A 5-email sequence that landed a client a $70k contract 
➡️ A homepage makeover resulting in a 44% lift in page conversions
➡️ A 30% boost in opt-ins for a lifestyle program 

Ready to achieve similar results? DM me for more details.

Linda
📩 Email: Linda@TheCopyWorx.com
📞 Text/Call: (949) 233-0450

B2B Copywriter and Marketing Strategist

Helping B2B businesses increase conversions through high-converting copy.

Social media rewires your brain. 🧠 

Literally.

Clicking from one cat video to the next creates a roller coaster ride of dopamine, making your brain crave more... and more. 

Research proves it.

But like any tool, it can also be used for good.

𝐈𝐧 𝐜𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐢𝐧𝐠, 𝐝𝐨𝐩𝐚𝐦𝐢𝐧𝐞 𝐢𝐬 𝐚 𝐭𝐨𝐨𝐥. (And yes, it's ethical.)

Persuasive ad copy takes advantage of our brain's desire for novelty and excitement. 

➡️ Storytelling, urgency and emotional language trigger the brain's reward system, nudging them to click, buy or act. 

Want to make your audience crave your offer?

Here are 7 ways to craft dopamine-triggering copy that actually work.

(And for the full breakdown, check out the long-form story in Medium - link in the comments).

Which tactics do YOU use - and which one gets you every time?

P.S. Thanks, William Newing, for alerting me to two missing numbers on the carousel: 1 and 2. At least you know it's not AI. 🤖

Linda Melone

Dopamine triggering copy

It's never too early for pumpkin pie. 🥧 

As a former pastry chef and bakery owner (yes, for real), I baked a lot of pies.

A lot. 

And one thing I discovered around the holidays: 

𝐘𝐨𝐮 𝐜𝐚𝐧'𝐭 𝐦𝐞𝐬𝐬 𝐰𝐢𝐭𝐡 𝐭𝐫𝐚𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐝𝐞𝐬𝐬𝐞𝐫𝐭𝐬. 

Forget Pumpkin Mousse Cheesecake... or Pumpkin-Pecan Pie... or any other artistic twist on the classics.

It's pumpkin pie or bust. The creative versions never sold.

I also realize the same approach to assembling a pie can also apply to copywriting.

You can change some of the ingredients but if you forget the basics, you're taking risks you may regret.

Here's a formula that never fails to bring in your ideal audience...

pumpkin pie marketing 

"Knowing your audience" doesn't mean what you think it means.

It's NOT about their income level, state of residence, or whether they shop at Whole Foods or Trader Joe's.

Just because they can afford you or live in your hometown doesn't mean they'll buy from you.

Copy that converts requires emotion. If the reader doesn't feel anything, you may as well write your copy in hieroglyphics.

Knowing your audience is about:

🤕 The problem that lurks in the back of their mind every day - like a headache that's not quite a migraine but puts them in a perpetual bad mood.

🙁 It's a thing they've nearly given up on resolving but believe there's a solution they haven't yet discovered.

👉 It's about spending time in their shoes, walking through their day and seeing how this problem affects their lives.

This requires empathy. 

It's the only way to write copy that shows them you understand them so they trust you - and believe you can help them.

#copywriting #marketing #fitness

Ghostright

Here's how this works ⬇️

⇨ Get scheduled on niche-specific podcasts every month.
⇨ Transform those conversations into targeted video content.
⇨ And attract new buyers on: LinkedIn, Instagram, TikTok, and YouTube.

✋🏻✋🏻✋🏻

Not just buyers either…
You’ll also attract:

🔸Fans
🔸Referrals
🔸Partnerships
🔸Recruits + Top Talent
🔸Public Speaking Gigs

(I’ll explain everything in our first meeting)

Second... why should you work with me?

I'm a content partner in your pocket. 

⇨ I leverage AI to help me with clerical work, ideation, note-taking, image generation, video editing, research, copywriting... and so on. Because of that, I don't need a bloated team, I am the team. That means fewer headaches for you nursing a bunch of freelancers and a consistent/fair price.
⇨ I'm not an order taker. I'm a partner in your pocket. I have a plan for everything. That not only saves you time by avoiding other people's sales funnels but additionally, gives you the answers faster so you can stay in front of your competition consistently for longer.
⇨ I'm incredibly organized, detail-oriented, and creative. I'm also a lot of fun to work with. 

More specifically... I'll help you build a content ecosystem, one that's systems-based, that's built around your busy schedule, and can be leveraged to grow your brand and your business for years to come.

Ready to discuss this?

Direct message me.👆🏻

Content Partner (click see more) 👇🏻

Coastal Ridge Real Estate

Leasing Consultant

Daniel Kading Ghostwriting & Social Media Management

Freelance Ghostwriter/SM Manager

Eventi Media Inc.

I was the Head of Strategy for Eventi Media. 

This start-up out of Canada with a team from all over the world mostly focused on short-form video content for entrepreneurs, professionals, and experts in their field. 

We took 4 hours of your time and turned it into a full month of content each month on TikTok, Instagram, and, YouTube Shorts. 

I was brought onto the team to not only take over creative but also help implement LinkedIn/X (Twitter) at the time... into the company's product offering. 

In this role, I mostly focused on: 

- Scriptwriting
- Copywriting
- Ghostwriting
- Client Success
- Creative
- Analysis

And overall helping each client create the best message possible

On as many platforms as possible.

Head of Strategy

Deep Social Brands Inc.

I worked as the lead of client success. 

More specifically here's what I did for the team at DSB: 

- Worked with clients on strategy
- Strategized/created the copy for the client's content
- Worked with the editing team to ensure that vision came to life
- Assisted the production team with scheduling, filming coordination, and client deliverables
- Additionally, worked as the intermediary between clients, founders, and outside vendors 
- Additionally I helped out with management of day-to-day operations for a book of 25 + clients

Client Success Manager

I worked as the Junior Content Strategist for Deep Social Brands.

Here’s what I did in this role:

- I helped write weekly TikTok content for a book of 15-20 clients
- I also assisted with creative and copywriting
- Strategy
- Client coaching
- Personal branding
- Content creation 

I transitioned out of this role and into the Client Success Manager role after only 3 months with the company.

Content Strategist 

Bird

Fleet Manager

Grubhub

Driver

Lyft

Uber

Hooked, Inc.

I utilized my interpersonal skills, sales know-how, and best marketing practices to help businesses find new customers, through in-app geo-targeted advertising.

I accomplished this by bringing together a community of food-related businesses to help people save money on everyday purchases and created organic engagement/acquisition of new customers for clients that encouraged new/repeat traffic consistently.

More specifically I oversaw:

- Outreach (growing in-app food/drink offerings)
- Growth (bringing on new users to engage w/ restaurants) 
- Guerrilla Marketing
- Field Marketing
- Content Creation/Management 
- Copywriting 
- Acted as intermediary between clients and Customer Success Manager

I grew the app by downloads from 10.5k to 19k in a year and launched the subscription model growing it to roughly 3k in size in only a few months through events and word-of-mouth.

Additionally, I grew the content offering on the platform from 56 restaurants/bars to 78, this required some serious self-starter chops because I had no one else helping me along the way. 

I did all of the prospecting on my own, built their content after the sale, and did events with them later on. 

I grew so much through this role, not only as a salesperson but as a content creator and marketer.

Sales/Marketing Manager

High-caliber social media manager for serious brands 📡 I write like Deadpool kills... I may be super but I'm no hero ⚔️

Here's my backstory...

My name's Dan. 

I go over and above for my community and I'm very driven to help others see success on this platform. 

That's why if you DM me with a random question… I'll more than likely help you. 

Send me a cringe sales DM and I’ll delete it.
Drop too many AI-generated comments on my content…

I’ll block you... ✋🏻

I grew up at the skatepark and helping others is how you learn, especially when doing something difficult like skateboarding. 🛹

Creating content is incredibly similar and that's why I operate like this. It just feels right. 

On top of that I come from a performance poetry (slamming)🎙️background so being vulnerable in the public square is quite literally a walk in the park for me. 

I'm also a public speaker. 

I've done talks at prestigious events like the Social Media Marketing World in San Diego in '23 where I spoke in front of a 2000 + person audience.

And the Linked Innovators Summit with household names like Richard Van Der Blom that same year.

I've also been on nearly 30 podcasts.

If you need a good guest for your next episode...

Or a speaker for your next event please feel free to DM me, I'm always down. 

Come for the insights… stay for the vibes.✌️

Want to work with me? 

Read the ‘Experience’ section below. ⬇️

taplio

The Battle

Linda M.

Daniel Kading ⚡️

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taplio

The Battle

Linda M.

Daniel Kading ⚡️

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Linda M.'s LinkedIn Performance

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Performance ScoreLinda M.'s LinkedIn Performance