Linda M.

Content provider, freelance writer/editor

Conversion-focused messaging for health & fitness brands | Driving engagement for JRM Web Marketing | Laughter is my love language

I create memorable, conversion-focused copy for health and fitness brands. Why me over other fitness copywriters? For one, I spent 15 years in the trenches as a personal trainer. I then worked my way into becoming a prolific health and fitness magazine writer. Earned a couple of awards along the way.

I interviewed hundreds of people and experts in the process.  It's why I'm able to translate fitness geek speak into relatable, understandable solutions.

My byline appears in heavy-hitters like MSN Health, TIME, Shape, Self, Woman’s Day, Men’s Fitness, Bowflex, and HuffPo, I've got a knack for understanding what people really want. 

Let's chat about how we can make your content resonate and get those decisions rolling in your favor.

My specialties include:

1. Value Proposition Audit and Strategy Roadmap

Most companies struggle with converting copy that showcases their uniqueness. My proprietary process, based on research, decision-making psychology, analytics, and customer interviews, uncovers what sets your solution apart from the rest. This special messaging audit will give you clarity, attracting more of your ideal customers in less time.

2. Email Marketing

My email sequences get noticed and opened, with clients typically experiencing a 45-50% open rate. By writing in your customer's voice, they trust you and see you as the solution they need.

3. Landing Pages, Sales Pages, Opt-ins, and More

Whether it's a landing page, email, or event brochure, I start with a deep dive into the emotions of your target audience, understanding what keeps them up at night–and what they would pay anything to be free from.

Results of my work include:

➡️ A 5-email sequence that landed a client a $70k contract 
➡️ A homepage makeover resulting in a 44% lift in page conversions
➡️ A 30% boost in opt-ins for a lifestyle program 

Ready to achieve similar results? DM me for more details.

Linda
📩 Email: Linda@TheCopyWorx.com
📞 Text/Call: (949) 233-0450

B2B Copywriter and Marketing Strategist

Helping B2B businesses increase conversions through high-converting copy.

House of Bettencourt

I help female entrepreneurs attract their dream clients with their website through aesthetics and strategy.

Is this you?

* Louises Home Staging Inc, now get QUALITY LEADS that know who she is, the style she does and her services/
* Uma Sanghvi Art, sold 6 paintings with a direct link to her email subscribers BEFORE it was live to the public
* Georgetown General Surgery, was able to launch in 2 weeks and now their clients know the types of surgeries they do and the pre and post op.
* Morgan at MO+CO Hair and Candles, was able to blend both companies together to create a united branding strategy

Here’s how I can help you:

-You’re overwhelmed with trying to get your new website going, and end up delaying it over and over again
-You’ve tried the DIY route and realized you’re simply not qualified, and it’s taking too much of your quality time
-You are ready for a website that brings you joy, fills you with pride, and boosts your confidence

Message me here on LinkedIn and kick back and soak up the VIP treatment with a pro who totally gets your vibe, turning your messages, branding, and website into pure awesomeness that's tailor-made for your business.

Founder

Edge Imaging

Liaison with school administration and Edge sales team to acquire ascii files prior to photo day
Format data as necessary and import into proprietary software, with daily use of Microsoft Excel, Access and Outlook
Train and manage a team of up to 10 people; ensure efficient and timely completion of all assigned tasks
Responsible for allocating tasks and due dates to all levels of production using internal tracking system
Inputting, monitoring and responding to in-house job tracking system

Design Team, Production Supervisor

Became a Mother

Chief Executive Organizer: Managing and coordinating the schedules, activities, and appointments of the entire family.

Master Multitasker: Juggling multiple responsibilities simultaneously, from household chores to child care.

Crisis Management Expert: Handling unexpected situations and finding quick solutions to address them.

Emotional Support Specialist: Providing comfort, love, and guidance to children during challenging times.

Nutritional Consultant: Planning and preparing nutritious meals and snacks to meet the family's dietary needs.

Financial Analyst: Budgeting and managing household finances, making financial decisions, and planning for future expenses.

Life Skills Coach: Teaching and guiding children through important life skills such as communication, problem-solving, and self-care.

Event Planner: Organizing birthdays, holidays, and special family gatherings to create memorable experiences.

Conflict Resolution Mediator: Resolving conflicts and fostering positive relationships among family members.

Teacher and Mentor: Facilitating children's learning, assisting with homework, and nurturing their educational growth.

Became a Mom

Focused coaching on select customer service representatives weekly on sales performance, which resulted in high sales volume and within those employees
Train, develop and provide leadership to new CSR’s and FSR’s
Department senior, responsible for opening and closing branch, balancing the branch cash operating systems.
Covered customer service manager position on weekends
Within the top 10 financial services representatives for sales volume in 2016 for Mississauga West
Prepare credit applications for mortgages, debt consolidations and line of credits
Data entry (creating, opening and revising client’s files, collecting and validating sensitive and confidential information. Identifying customer profile discrepancies
Advised clients on investment portfolios and mutual funds
Effectively handled customer complaints and enquires

Financial Services Representative

Top sales producer. Ranked highly among peers and managers
Excellent knowledge of in-house client administrative applications
Handles cash safely and effectively
Responsible for opening and closing branch with senior advisor

Customer Service Representative

Designing school banners and identification cards 
Creating staff, graduation and group composites 
Production of service items including, administrative and yearbook CD’s and pictorial directories
Monitoring and responding to in-house job tracking system

Design Team, Service Representative

Group photographer for picture day 
Knowledge of lighting equipment and SLR camera

Photographer

94% of people will judge a website by its design.

but it's strategy that brings it all together and gets you those sales 👀

Hola! I’m Chantel, I’m THAT mom that said smell ya later to my 9-5 and transformed my passion into a thriving career that lets me create stunning online spaces.

I save you months and years of time of researching and headaches on how to build out your website that actually converts and makes you proud to say “I’ll send you my website link”

I help female entrepreneurs attract their dream clients with their website through aesthetics and strategy.

Some results I’ve driven for my clients:

✅ Louises Home Staging Inc, now gets QUALITY LEADS that know who she is, the style she does and her services

✅ Uma Sanghvi Art, sold 6 paintings with a direct link to her email subscribers BEFORE it was live to the public

✅ Georgetown General Surgery, was able to launch in 2 weeks and now their clients know the types of surgeries they do and the pre and post-op.

✅ Morgan at MO+CO Hair and Candles, was able to blend both companies together to create a united branding strategy


Is this you?

-You’re overwhelmed with trying to get your new website going, and end up delaying it over and over again
-You’ve tried the DIY route and realized you’re simply not qualified, and it’s taking too much of your quality time
-You are ready for a website that brings you joy, fills you with pride, and boosts your confidence

I want you to know that this is 1000% possible for you! You do NOT need to wear all the hats in your business. I am giving you that permission to ask for help.

I’ve helped clients in all kinds of industries (e.g. surgeons, home stagers, artists, hairdressers) rock that confident glow with a website that perfectly captures and represents your business like a pro.

Message me here on LinkedIn and kick back and soak up the VIP treatment with a pro who totally gets your vibe, turning your messages, branding, and website into pure awesomeness that's tailor-made for your business.

"After struggling for months to try and create my own website, I contacted Chantel for help and I am blown away by what she did! She is so professional and made the entire process stress free! She went above and beyond the vision, I had for my site and I am truly grateful for her services. I've received so many compliments on my website since launching!" - Chantel Madeline, London ON

P.S. I’m also happy to just chat about music, let’s exchange favourite Spotify playlists! Pinky promise I won’t judge your guilty pleasure music 😎 Im here for the Bluey fandom too, IYKYK

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Linda M.

Chantel Bettencourt

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