Linda M.

Content provider, freelance writer/editor

Conversion-focused messaging for health & fitness brands | Driving engagement for JRM Web Marketing | Laughter is my love language

I create memorable, conversion-focused copy for health and fitness brands. Why me over other fitness copywriters? For one, I spent 15 years in the trenches as a personal trainer. I then worked my way into becoming a prolific health and fitness magazine writer. Earned a couple of awards along the way.

I interviewed hundreds of people and experts in the process.  It's why I'm able to translate fitness geek speak into relatable, understandable solutions.

My byline appears in heavy-hitters like MSN Health, TIME, Shape, Self, Woman’s Day, Men’s Fitness, Bowflex, and HuffPo, I've got a knack for understanding what people really want. 

Let's chat about how we can make your content resonate and get those decisions rolling in your favor.

My specialties include:

1. Value Proposition Audit and Strategy Roadmap

Most companies struggle with converting copy that showcases their uniqueness. My proprietary process, based on research, decision-making psychology, analytics, and customer interviews, uncovers what sets your solution apart from the rest. This special messaging audit will give you clarity, attracting more of your ideal customers in less time.

2. Email Marketing

My email sequences get noticed and opened, with clients typically experiencing a 45-50% open rate. By writing in your customer's voice, they trust you and see you as the solution they need.

3. Landing Pages, Sales Pages, Opt-ins, and More

Whether it's a landing page, email, or event brochure, I start with a deep dive into the emotions of your target audience, understanding what keeps them up at night–and what they would pay anything to be free from.

Results of my work include:

➡️ A 5-email sequence that landed a client a $70k contract 
➡️ A homepage makeover resulting in a 44% lift in page conversions
➡️ A 30% boost in opt-ins for a lifestyle program 

Ready to achieve similar results? DM me for more details.

Linda
📩 Email: Linda@TheCopyWorx.com
📞 Text/Call: (949) 233-0450

B2B Copywriter and Marketing Strategist

Helping B2B businesses increase conversions through high-converting copy.

Willdan Performance Engineering 

As a Division Controller, I drive financial growth with our energy performance construction division and operational excellence by leveraging advanced ERP systems and implementing innovative strategies. I lead nationwide SOX compliance efforts, streamline financial processes, and manage dynamic finance teams. My work in developing Power BI dashboards and creating tailored financial reports has elevated executive decision-making and improved visibility into key performance metrics. Through strategic initiatives, I have propelled a 20% annual growth in revenue and profitability and streamlined project cashflow to best-in-class.

By unifying accounting procedures on a national scale and ensuring seamless financial integrations, I’ve fortified critical business decisions and streamlined contract negotiations. My leadership emphasizes aligning financial strategy with business goals, delivering measurable results, and fostering team empowerment.

Division Controller

Willdan

As a Finance Manager, I played a critical role in managing public programs and projects, with a focus on project accounting. I streamlined financial processes and led teams of accountants and analysts, ensuring compliance with SEC requirements and SOX provisions. By refining month-end close processes and preparing GAAP-compliant financial statements, I enhanced audit readiness and financial reporting accuracy.

I also collaborated on integrating financial operations during high-profile acquisitions, guiding smooth transitions and aligning processes with strategic objectives. My ability to oversee complex accounting operations while maintaining a focus on efficiency and compliance has consistently delivered value to stakeholders and contributed to the organization’s overall success.

Finance Manager

I’m a results-driven finance professional with a passion for transforming numbers into impactful strategies that fuel growth and empower teams. With extensive experience spanning financial strategy, operational management, and team leadership, I’ve honed my ability to navigate complex financial landscapes while delivering measurable results.

From driving revenue across multi-state operations to implementing cutting-edge ERP and data visualization tools, I thrive at the intersection of financial precision and innovative thinking. My journey has been defined by optimizing processes, streamlining revenue operations, and empowering diverse teams to achieve shared success.

What truly motivates me is creating meaningful impact—whether it’s elevating employee satisfaction, pioneering DEI initiatives, or designing strategies that boost revenue margins. I’m passionate about turning challenges into opportunities and fostering collaborative environments where teams and businesses can thrive.

As someone who values lifelong learning, I continually refine my expertise in finance, leadership, and digital transformation. I bring not just technical proficiency but also a people-focused approach, enabling strong relationships with stakeholders, clients, and team members alike. Whether it’s managing large-scale projects, mentoring teams, or building innovative financial frameworks, I’m committed to driving lasting value.

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The Battle

Linda M.

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