Red One México

Socio fundador

One Group 

Alchemie [People Development Lab]

En Alquimia Company somos facilitadores y co-creadores de la transformación empresarial a través de la Inteligencia de Negocios. 
Creamos experiencias en nuestro laboratorio que generan valor a nuestros clientes, logrando así la evolución corporativa.

Por eso siendo expertos alquimistas, formulamos, creamos y desarrollamos propiedades y activos que infunden vitalidad, creando legado y expansión para las marcas.

Somos Alquimia Company, somos 
PASSIONATE
PURPOSEFUL
POWERFUL

PEOPLE/ORGANIZATIONS/BRANDS

Leo Burnett

VP People and Culture

Publicis

VP Regional Recursos Humanos

McCann Erickson

Directora de Recursos Humanos

Soy una coach de liderazgo y gestalt, con más de 20 años de experiencia en el mundo corporativo en diferentes culturas latinoamericanas. Mi misión es ayudar a ejecutivos y líderes de alto nivel a mejorar sus habilidades emocionales, creativas, inspiradoras y profesionales, sin sacrificar su bienestar.

Como co-fundadora de Purple México, una empresa de consultoría y coaching especializada en desarrollo humano y empresarial, trabajo con clientes de diversos sectores y niveles jerárquicos, desde CEO, CFO, COO, VP, directores hasta gerentes. Mi método es un enfoque único que combina mi experiencia y conocimiento en crecimiento humano y gestalt, con una comprensión profunda de las necesidades y objetivos de mis clientes. Utilizo herramientas y técnicas como The Leadership Circle, el enfoque en el cliente, la gestalt, entre otras, para apoyar a mis clientes en su camino de crecimiento personal y profesional. Mi diferencial es mi visión holística del coaching, que reconoce la interconexión de los diferentes aspectos de nuestras vidas. Trabajo con mis clientes para crear un sentido de equilibrio y alineación entre todas las áreas de sus vidas. Mi compromiso es empoderar a mis clientes para que alcancen su máximo potencial.

Lillian Mezher

The Mighty Shed

Director of Culture and Partnerships

- Creative director focused on creating culturally relevant brand activations and collaborations

- Highlight Projects Include: FRKO’s Corner Store Miami Art Week 2018 artist installation that attracted 1K+ attendees per day and 10K+ likes and interactions, Kindred Arts All Power to All People 2020 exhibit, a travel exhibition of Hank Willis Thomas 25ft symbol of community, strength, perseverance, equal justice & belonging, Quarantunes 2020, a weekly live stream and art auction used to raise money for No Kid Hungry during the early days of the COVID-19 crisis.

Creative Director  | Head of Cult Divison

Cobra Corps

- Creative collective managing talent and brand partnerships, producing proprietary and client events including recurring nightlife series, pop up events, sponsorships, and content. Trusted point of contact for brands and agencies looking to produce events in Atlanta.  

- Notable Clients: FX Atlanta, HBO J.Cole, Red Bull, Dos XX, AFROPUNK, Adidas, Champs DJ Khaled, Nike, RJRT

- Talent Roster and Proprietary Events: Jay Envy, Dj Ohso, Sofa King Evil, Florista, Sloppy Seconds and DownnDurty

 Co-Founder and Brand Manager   

Red Bull

Executed events, including live music and music festival support, throughout the Southeastern US., worked as a community liaison to local culture leaders and talent, acted as a specialist in Red Bull Regional Presents events. 

Highlight Projects Include: Red Bull Culture Clash Atlanta 2017 and 2018, events that each attracted 3,250+ attendees; and Red Bull Music Presents: ATL is Burning Ball, a bespoke live music and ballroom underground event that attracted 1,400+ attendees

Culture Marketing Events Specialist

- Provide oversight and maintain direct communication with curators, local tastemakers, community organizers, and bands for Sound Select, Culture Clash, and Amaphiko programming series and special events. Manage the booking & contracting of all acts, provide creative direction for monthly presents nights including premium takeaways and thematic partnerships, and manage the overall run of show for each presents night. 

- Produced 48 shows with 87% of them being sold out with an average venue capacity of 600, Helped in creating 15 up-leveled experiences for Sound Select artist across the South East including 3 regional tours, 1 national tour, and multiple artists placements at national festivals. 

- Received promotion from Atlanta market to regional manager of Sound Select Project, acquiring entire Southeast region including Miami, Austin, and Nashville.

Community Manager

Mirrorball

- Market and programming lead for Dos Equis, R.J Reynolds, Heineken, Jack Daniels, Facebook, and Instagram. 

- Create, manage and execute a full program of events that bring Dos Equis to the core consumer in Atlanta, provide third-party support to local talent and influencers through product seeding.  Exceeded monthly seeding and activation goals by 75 % throughout 2014. 

- Promoted to Dos Equis Market Specialist over small sponsorship in 2015. Created 70 activations between on and off-premise accounts, seeded over 1682 cases of amber, lager, and Dosarita. 

- Built strategic partnerships with national, local businesses, and community organizations to create cultural relevance for a first-ever R.J. Reynolds loyalty and awareness program. Produced, implemented, and oversaw 120+ non-traditional branded experiential activations and influencer programs. 

- Exceeded RJRT attendance goal by 140% with a consistent attendance of 90+ adult tobacco consumers per activation with 66% being repeated attendees. The local program model has since been scaled and implemented across the country. 

- On-site producer and hospitality manager for Jack Daniels Hotel and General store activations during NBA Allstar Weekend 2017

- Onsite Manager for Instagram/Facebook content program for 2018 College Football Championship

AFROPUNK Worldwide LLC

businesses to create exciting activations leading up to ATL festival such as film screenings, lectures, after parties, and kickoff events 

- Worked with a local artist to enhance the overall appearance of 787 Windsor festival grounds and the creation of Atlanta-centric merchandise. Artists include Rising Red Lotus, FRKO, Corey Davis, and Miya Baily.

- Notable events: Afropunk ATL’s inaugural Battle of Bands, Reds Wicked Ale’s Afropunk Kickoff w/ Run The Jewels & SZA, and The Black Panthers: Vanguards of the Revolution screening.

FRESHIAM

- Co-founder of Atlanta-based streetwear brand FRESH.i.AM.

- Lead original FRESH.i.AM marketing campaigns via F.i.A brand blog that evolved into a massive online following of 47k plus followers

- Manage domestic, foreign retailers and multiple client relationships and projects concurrently with notable streetwear brands, artists, and lifestyle brands such as Black Scale, Dope, M+RC, and Mishka

- Created pop-up and immersive events such as fashion meets art event titled Chapel at Art Basel featuring a design by FRESH.i.AM, a score by HxV, with a massive visual installation by Dosa Kim of Goma studios

Brand Manager

A3C Festival & Conference

Responsible for developing and heightening the cultural experience at A3C by facilitating film, visual, dance, and additional interactive content at A3C. Actively engaging and developing partnerships with influential art and culturally-based organizations, companies, and individuals including the development of a fashion panel featuring iconic streetwear legends Mega Yabut of Black Scale and Jeff Staple of Staple brand.

Director of Culture  

MJQ Concourse

MJQ is the center of Atlanta's counter culture world. During my time at MJQ we have hosted high profile acts such as DMC champion DJ Klever , Treasure Fingers of Fools Gold records, and Jillionair of Major Lazer just to name a few.

- Creates unique monthly activations centered around local residents and traveling talent

- Maintains relationships with sponsors

- Local project manager on Atlanta's legendary monthly event Sloppy Seconds

Talent Buyer and Promotional Director

Halo Lounge and Bar

As promotion and marketing Director at Halo Lounge, My responsibilities centered around booking and branding for Halos friday nights. I was also responsible for creating relationships brands in order to further the bars resources .

Promotions and Music Director || Booking Agent

Digimo Printing

Created media and design projects for clients based around branding , logo design, web design , app development and print production . 

Proficient With Konika Minolta Printers 
Proficient With both HP and Epson Wide Formate Printers

Designer

I’m the Director of Culture and Partnerships at The Mighty Shed, and I have over a decade of specialized experience in steering cultural strategy and brand innovation. My professional journey is marked by a consistent track record of crafting impactful cultural narratives and experiences that resonate deeply, fostering strong connections between brands and their audiences.

With a keen eye for identifying and setting industry trends, I excel in leading strategic collaborations that push the boundaries of creativity. I am passionate about driving thought leadership and innovation within the cultural and creative sectors and continuously influencing and evolving the brand and cultural engagement landscape.

taplio

The Battle

Lillian Mezher

Chris Williams

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?