Red One México

Socio fundador

One Group 

Alchemie [People Development Lab]

En Alquimia Company somos facilitadores y co-creadores de la transformación empresarial a través de la Inteligencia de Negocios. 
Creamos experiencias en nuestro laboratorio que generan valor a nuestros clientes, logrando así la evolución corporativa.

Por eso siendo expertos alquimistas, formulamos, creamos y desarrollamos propiedades y activos que infunden vitalidad, creando legado y expansión para las marcas.

Somos Alquimia Company, somos 
PASSIONATE
PURPOSEFUL
POWERFUL

PEOPLE/ORGANIZATIONS/BRANDS

Leo Burnett

VP People and Culture

Publicis

VP Regional Recursos Humanos

McCann Erickson

Directora de Recursos Humanos

Soy una coach de liderazgo y gestalt, con más de 20 años de experiencia en el mundo corporativo en diferentes culturas latinoamericanas. Mi misión es ayudar a ejecutivos y líderes de alto nivel a mejorar sus habilidades emocionales, creativas, inspiradoras y profesionales, sin sacrificar su bienestar.

Como co-fundadora de Purple México, una empresa de consultoría y coaching especializada en desarrollo humano y empresarial, trabajo con clientes de diversos sectores y niveles jerárquicos, desde CEO, CFO, COO, VP, directores hasta gerentes. Mi método es un enfoque único que combina mi experiencia y conocimiento en crecimiento humano y gestalt, con una comprensión profunda de las necesidades y objetivos de mis clientes. Utilizo herramientas y técnicas como The Leadership Circle, el enfoque en el cliente, la gestalt, entre otras, para apoyar a mis clientes en su camino de crecimiento personal y profesional. Mi diferencial es mi visión holística del coaching, que reconoce la interconexión de los diferentes aspectos de nuestras vidas. Trabajo con mis clientes para crear un sentido de equilibrio y alineación entre todas las áreas de sus vidas. Mi compromiso es empoderar a mis clientes para que alcancen su máximo potencial.

Lillian Mezher

CEO at Enavi | Customer-First Conversion Optimization for Shopify stores. Find your metric on fire 🔥 and unlock growth through data and customer research.

If you're curious... I didn't dream of this job. I wanted to be a musician and then failed at that and stumbled my way here. But let me tell you I love it.

I spend my days optimizing some of the biggest Shopify stores at Enavi a Shopify CRO agency.

We specialize in what we call Human-Obsessed CRO. Our process is simple we dive deep into the mind of the customer to understand why they buy and why they don't buy. Then we take those learnings and improve the on-site experience.

I am on a mission to make CRO more approachable, so if you want to chat just reach out!

In my free time you will probably find me watching or playing sports. I like to play board and card games (strategy games of course). You'll probably never catch me not in a hat... if you do, count yourself lucky.

Anthony Morgan

This is an absolutely wild stat...
74.52% of 8-figure Shopify stores DON’T have an AB Testing tool installed.

That is right...
The vast majority of brands don't!

Many of whom are spending 
$300K+ a month on ads 
and they don't even 
have an ab testing 
tool installed.

The other crazy part of this is of the 
25.5% that have one installed...

I'd be shocked if even half are operating with a clear CRO process.

This is still easily the biggest miss and opportunity for brands to capitalize on.

It's a growth lever for many 
that has been left untouched.

Or if you will... untapped

Meanwhile dumping hundreds of thousands into ads + testing ad creative.

But once the user hits the site... crickets

We are unpacking this next Wednesday with our friends Convert.com

You'll get 3 things out of this webinar:

1. A clear understanding of where you're at on the spectrum (we are all on it 😅)

2. A 3 step process to unlock this growth lever

3. A few freebies and an exclusive offer for 8-figure brands

See you there?
Link in the comments!

Founder & CEO Enavi | We elevate the performance of 8 & 9 Figure Shopify Stores | Pioneering Human-Obsessed CRO

I've talked to over 20 8-figure Shopify stores in the last 30 days and over half the ones I've talked to are ecomm operators who are new to the company.

And for many of them 
they inherited a mess.

Their demeanor is a mix 
of frustration and excitement.

They see the opportunity, but also feel overwhelmed with all the possibilities.

I get it. 
I was there. 
I was in-house. 

Where it felt like I was starting from absolute scratch.
 
Wearing way too many hats. 

Just trying to figure out 
what priorities were 
worth my time.

In most of these conversations 
the Shopify store they are 
now at has done 0 CRO... 

And as a result the on-site experience 
has been neglected for years.

This is sadly normally. 

I'd say 90% or so of 8-figure Shopify stores operate this way.

Many of whom think they aren't 
neglecting the experience, 
but really they are...

These operators see the opportunity and that's why they want to level up their CRO efforts.

They know a growth lever they are currently missing is the on-site performance.

And with the right partner they can make that apart of the growth engine.

Are you in the same spot?

Today in 3 hours we are talking about this.

On this webinar you will get a clear picture with where you are at when it comes to leveraging your on-site performance as a growth lever.

And more importantly 
learn HOW you can level up.

These operators I've been talking know they can level up, so can you.

👇 Link in the comments.

It's gonna be a good one!

A harsh reality you will experience as an ecomm brand...

The crazy thing is 
very few talk about it.

At least not in the way 
it should be talked about.

So let's talk about it.

Some experience this early
before they even get
close to 8-figures

Others can get to
30mil without
feeling it

Either way you will hit a wall.

And the question really isn't:

"When will it happen?"

But:

"What can we do to prevent it?"

You can prevent it and if you don't...

It will absolutely kill your momentum.

And like Newton says...

It's a whole lot harder to get going once you've stalled.

The law of motion can be applied to your growth as ecomm brand.

Believe it or not 😱

"So you are saying I can't just rely on spending more forever?"

ChaChing!

The same effort you are putting
towards creative testing....

That can be put towards your site.

Growth becomes less like:

More Spend = More Users = More Growth

And more like:

Same Spend = Same Users = More Growth

I know what you are thinking...

"How can you spend the same and grow more? That sounds heretical!"

You're right it sounds crazy.
And I might be a little crazy.

But that is what happens when you turn your on-site performance into a growth lever.

And I am not just talking:

• Scarcity tactics
• Social proof
• Gimmicky
• Fluffy
• BS

No I am talking about getting into the mind of your customer and leveraging those insights to produce long-term sustainable growth.

If the alter of Zuck has you worried in 2026... which it really should.

Then you are in luck.

Next Wednesday we dive into all of this with our friends Convert.com

Link in the comments.

P.S. We've got a special offer for the brands that attend. So you better be there. Trust me it will be much better than having to go to Zuck's alter.

Today I won a Shopify hack-off.

But the truth is I'm not a big fan of hacks.

I actually hate them...

Mostly because they don't actually make a meaningful impact.

Especially the CRO hacks you see littered all over LinkedIn.

The truth is some of these might win, 
but most of the time the impact is fluff 
and short term a feel good sugar rush.

It doesn't actually solve or 
even touch the REAL problems.

That is my biggest problem with hacks.

So instead of offering a hack.

I offered visibility into a REAL problem.

One that cripples 94% of the 
Shopify stores in our data set.

We call it the Product Discovery Problem.

Most stores don't even know it exists.

Curious to know if you're in the 94% of stores bleeding out revenue?

If enough people show interest on this post, I will package it up for all to use ☺️ 

P.S. Thanks to Nick Penev for hosting. 

All the sponsors SHIPMAX, hellotax, eCom Hot Sauce, POSITIVE SPARKS MARKETING LTD, TALENTS BOUTIQUE - E-commerce Recruiting agency, Forceget Supply Chain Logistics - Powered by AI, Bullseye Sellers Marketplace Agency. 

And the other participants who provided some really meaningful hacks. 🎯Phil Rees, Lada Khazanov, Phil Byrne, Jochen Hildebrandt, Burak Yolga, Arni Gali "Arnius Galinskas", Erin Watt, Pasha Knish, Ernesto Barrientos, AJ Saunders, Dušan Popović, Will Laurenson, Chase Coleman, Geoffrey Lang. Many of which do provide long-term sustainable growth.

You wanna know the most neglected growth lever in ecomm? 

No... not Direct Mail, or AppLovin... 
I am not talking about marketing channels 
Or even post-purchase upsells

Or cross-promoting other brands 
on your thank you page for affiliate revenue.

I am not talking about any of those 
common tactics that are thrown around.

I am talking about a growth hack.

One that actually produces 
long-term sustainable growth.

I am talking about the one thing we'll have in common 
that you can't live without, if you're an ecomm store..

It's your on-site experience.

"You would say that your a CRO agency..."

The truth is most brands neglect it.

Our data shows nearly 75% of 8-figure brands on Shopify don't even have an AB Testing tool installed.

That is wild. 

So I am going to unpack how you 
ACTUALLY turn it into a growth lever.

Most brands are squandering it.

Join me and 15 others growth hackers 
as we talk Growth Hacks for Shopify stores.

Link in the comments to register.

Looking forward to seeing you there.

What does CRO actually look like for a growing brand?

Let's say ecomm brands doing 10-50mil

Contrary to what some people will say...

It's not just: 
"run more AB tests."
"personalize your experience."

Or the slew of other things you'll hear...

It starts with understanding 
how users navigate your funnel.

Where are the bottlenecks? 

What is your Metric on Fire.

We call it the Intra-Site Funnel.

It always exposes the biggest gaps 
crippling your store's performance.

This is foundational and cannot be ignored.

But here's what most brands get wrong:

They skip the foundation entirely.

Whether they just ignore it 
(a lot in this bucket...)

Or by jumping straight to testing ideas 
without understanding their store's funnel

That's not CRO.

You can't skip the first 
step in the process.

If you're at 10, 20, 30 million 
and haven't mapped out 
where your funnel
breaks down...

You're wasting your time 
and not actually getting 
to the root of the issue.

Start with the Intra-Site Funnel. 

It's foundational to turning 
your on-site experience 
into a growth lever.

P.S. This is clip from a great time I had with Matthew Holman on his Subscription Prescription Podcast. 

👇 Link in the comments if you'd like to here some more of that podcast!

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Lillian Mezher

Anthony Morgan

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