Red One México

Socio fundador

One Group 

Alchemie [People Development Lab]

En Alquimia Company somos facilitadores y co-creadores de la transformación empresarial a través de la Inteligencia de Negocios. 
Creamos experiencias en nuestro laboratorio que generan valor a nuestros clientes, logrando así la evolución corporativa.

Por eso siendo expertos alquimistas, formulamos, creamos y desarrollamos propiedades y activos que infunden vitalidad, creando legado y expansión para las marcas.

Somos Alquimia Company, somos 
PASSIONATE
PURPOSEFUL
POWERFUL

PEOPLE/ORGANIZATIONS/BRANDS

Leo Burnett

VP People and Culture

Publicis

VP Regional Recursos Humanos

McCann Erickson

Directora de Recursos Humanos

Soy una coach de liderazgo y gestalt, con más de 20 años de experiencia en el mundo corporativo en diferentes culturas latinoamericanas. Mi misión es ayudar a ejecutivos y líderes de alto nivel a mejorar sus habilidades emocionales, creativas, inspiradoras y profesionales, sin sacrificar su bienestar.

Como co-fundadora de Purple México, una empresa de consultoría y coaching especializada en desarrollo humano y empresarial, trabajo con clientes de diversos sectores y niveles jerárquicos, desde CEO, CFO, COO, VP, directores hasta gerentes. Mi método es un enfoque único que combina mi experiencia y conocimiento en crecimiento humano y gestalt, con una comprensión profunda de las necesidades y objetivos de mis clientes. Utilizo herramientas y técnicas como The Leadership Circle, el enfoque en el cliente, la gestalt, entre otras, para apoyar a mis clientes en su camino de crecimiento personal y profesional. Mi diferencial es mi visión holística del coaching, que reconoce la interconexión de los diferentes aspectos de nuestras vidas. Trabajo con mis clientes para crear un sentido de equilibrio y alineación entre todas las áreas de sus vidas. Mi compromiso es empoderar a mis clientes para que alcancen su máximo potencial.

Lillian Mezher

Pluxee

•  Lead the Merchants and Strategic Alliances area, the company’s top revenue-generating division, driving over more than +20M USD annually.
• Growth YoY of +7% in terms of Revenue
• Increasing more than 10k new merchants in the first 6 months 	 
Oversee a cross-functional team including:
	•	Hunters focused on acquiring and affiliating new merchants
	•	Key Account Managers managing high-impact partnerships in the Mexican market
	•	Business Intelligence analysts supporting data-driven decision-making
	•	Post-sales operations to ensure merchant satisfaction and performance

Merchants and Partnerships Director

Walmart

-Business Development, Bill Payments , B2B Disbursements and Credit Squad Leader
-Responsible for Growth in Bill payments, Walmex Ecosystem through Cashi and Partnerships
-Lead Business Strategy within the most profitable vertical of the Digital Wallet
-Lead Cross-Functional Collaboration (Operations, IT, Marketing, Finance, etc.)

Partnerships and Business Development Lead

Ualá

Design strategy and planning with the most relevant stakeholders in one of the fintechs with more impact in Latam Region
• Create new ways to approach the final customer through innovation with partners
• Negotiate deals with internal and external stakeholders with budget management
• Develop long-term relationships and Project management to consolidate a user acquisition project with sustained growth, achievieng more than 300K users through Partnership campaigns in 2021

Partnerships Sr.

Alsea

•	Responsible for achieving the business plan area of $125M USD, in all brands of Alsea (Starbucks, Dominos, Burger King, Vips, and others)
•	Leading Corporate Alliances and Partnerships negotiations bringing more than 300K new users in the past year
•	Develop and execute marketing campaigns in delivery Apps with outstanding results of +45% incremental orders vs YTD
•	Responsible for high level relationships with partners of Payments methods (Banks, Digital QR payment methods, E-commerce) 
•	Define insights for each brand to make the right marketing strategy in an omnichannel way
•	Branding campaigns for our core brands such a Starbucks, Burger King, Dominos, Vips, PF Changs and Chilis, and position new fully digital brands.
•	Analysis and creation of forecasts to take the right business decisions and present them to senior global audiences.
•	Budget control for marketing plan in Delivery Apps securing the high standards of ROI 
•	Manage Uber and Rappi Ads in all Brands for Alsea with 8.5 ROI (average)
•	Collaborate with various Partners to give the best experience to our customers through our cross-marketing campaigns (Mobile Carriers, Sports Partners, Retail Partners)
•	Work and lead teams with internal and external stakeholders to consolidate marketing opportunities from a strategic perspective.

Partnerships and E-commerce Manager

Cisco

•	Responsible for Omnichannel LATAM marketing campaigns management and strategy for Partner, Platforms and Services
•	Lead team of local and regional projects in countries such as Argentina, Brazil, and Mexico
•	Organization and management for presence events and webinars to external stakeholders with more than 70% of assistance. 
•	Leading data analysis and using Tableu, Eloqua and Workfront to improve the efficiency of tracking results of digital campaigns with internal stakeholders

LATAM Marketing and Communications Manager

Eli Lilly and Company

•	Develop bridge to communicate with specialist medical portfolio with consistent growth outcomes, achieving 2X sales of our medical portfolio 
•	Sales Trainees team leader, improving team KPIs as a District Champion (Jr Manager)
•	Support the creative area and curation of content materials for campaigns
•	Use CRM tools and Data Cleansing to identify opportunities in some regions

Marketing Trainee/ District Champion (Manager Jr) 

ASICS Corporation

•	Creation of sales floor strategies to final customers
•	Sales metrics leadership nationwide, maintaining sales #1 of all sales reps during I work there
•	Coaching New Sales reps on site for outstanding results as a sales rep

Sales Representative

Nokia

•	Support creative team for development and implement campaigns like Xpress Music 
•	Market research in Universities and Highschools for develop the right strategies for new Cellphones in Mexico Market
•	Part of marketing testers for new platforms suchs as New Symbyan OS and Nokia’s First Android model  N1 (Prototype)
•	Contact external B2B customers to negotiate volumes of new models stock
•	Monitor submission of demo material to different stakeholders
•	Create high-impact presentations for senior audiences and regional Chiefs

Marketing Trainee

As an accomplished Business Development Executive with a robust track record across Mexico, LATAM and North America, I excel in orchestrating strategic partnerships and leveraging data-driven insights for substantial growth. Specializing in B2B, B2B2C and D2C business. 

I have effectively managed complex projects and devise impactful marketing strategies in industries like Retail, Fintech, Tech and Telecom. My leadership is defined by a strategic vision, innovative thinking, and a commitment to operational excellence, driving sustained business success and superior market positioning..

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The Battle

Lillian Mezher

Alejandro Gómez Vázquez

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