LIAM DARMODYᵍᵐ

Personal Brand Strategist & Networking Coach → I help entrepreneurs, executives & teams build brands to attract clients, talent & opportunity | Family Man | Connector | AI & Blockchain Bull | Hot Sauce Aficionado🌶️

I help founders, entrepreneurs, and executives build businesses by becoming trusted, visible, and referenceable in their space. My work sits at the intersection of personal brand strategy, go-to-market execution, and AI-enabled operations. I help people understand how to show up across LinkedIn, search, and AI-driven discovery and how that visibility turns into real opportunity over time.

Currently, I'm working with Brandi (mybrandi.ai), helping companies understand how they show up inside AI-generated answers and recommendations, and how brand visibility, trust, and demand are increasingly shaped by systems they do not directly control.

Seeing this shift up close has changed how I help individuals and teams show up online.

A core part of my approach is what I call Voice Enablement with AI.

Instead of writing for people, I teach them how to use AI to think, draft, and create content in their own voice. Most clients stop writing from scratch and start editing instead. Content creation becomes faster, more consistent, and still unmistakably human.

How? Because we are using your actual voice!

What I help with most often:

• Founder and executive positioning and LinkedIn profile strategy
• Personal narrative clarity for humans, AI systems, and decision-makers
• Relationship-based networking and social selling without pressure tactics
• Using AI to streamline content creation, engagement, and workflows
• Measuring what actually matters in brand and go-to-market efforts

Alongside my advisory work, I take on select fractional go-to-market and operations roles, supporting teams during growth, transition, or strategic realignment.

I’m known for helping people:

• Clarify what makes them meaningfully different
• Build trust before asking for anything
• Turn visibility into opportunity over time
• Turn chaos into organized chaos ;)

I call this manifesting serendipity.

It’s not luck. It’s intention, consistency, and showing up in the right conversations long before you need something. It's being in someone's orbit often enough that you become the first person they think of when they need your product or service. 

It's about being top of mind. 

Outside of work, I’m a husband, a dad of two, an early-morning lifter, and a proud hot sauce aficionado 🌶️. 

If you’re building a brand, a business, or your next chapter, I’d love to jam with you. 

Hi5, 
LD

Founder

I help executives, founders, and their teams build magnetic brands that attract clients, talent, and opportunity on LinkedIn. 

My services include: 

My services include: 
- Profile Optimization
- LinkedIn feature training
- Core content strategy
- Ghostediting (ask me about it)
- Content performance analysis 
- Sales Navigator training

Liam's Brand Stand was born out of my passion for personal branding and belief that LinkedIn is the ultimate platform for professionals and organizations to manifest serendipity and unlock opportunity.

This passion started as a fascination that turned into a hobby, then to a side hustle, and now, my full-time focus. I started creating content and being more intentional about building my brand here in January 2020 and since then I've amassed 35,000 followers and my content has garnered ~23,000,000 impressions, ~600,000 reactions, and ~100,000 comments. 

Completely organically.

Pretty crazy, especially when you consider I'm just a suburban dad who took to LinkedIn as a way to have conversation with other adults while cooped up in my house with my wife, a toddler, and an infant during a pandemic. 

That's the kind of opportunity that exists on LinkedIn and I'm on a mission to help more people experience it for themselves. 

If you're interested in doing so, visit: 

liamsbrandstand.com to learn more 
-or- 
calendly.com/liamdarmody to book time with me

Thanks for stopping by! 

Hi5, 
LD

LIAM DARMODY

Today I stepped on the scale & clocked 278lbs. 

I know that sounds like a weird flex, but I have not been in the 270s since August 2016.

Nearly 10 years. 

When I started my business in August 2023, I was 347lbs. 

I couldn’t walk a mile without running out of breath.
I couldn’t walk upstairs without the same.
I feared my kids asking me to play because I knew how hard that would be for me. 

I had spent the better part of 30 years using food as medicine to heal wounds from childhood, which started at A&D burgers in Mississauga, Ontario. 

I decided enough was enough. 

Joined a gym.

Started with 3x per week, which was all I could do back then. 

Then 4x per week. 
Then 5x per week.
And now 6x per week (sometimes ;)

it's the hardest thing I've ever had to do, not just because of how challenging the physical workouts are, but because it hasn't garnered massive results overnight.

I've been an all or nothing kind of guy since the beginning of time and I've started and stopped trying to lose weight many times before.

I wanted three months of hard work to magically undo 30 years of unhealthy habits.

It doesn't work like that.

I'm at the point now where the scale doesn't even really matter that much to me because I've realized that which really matters is that I'm showing up in that gym every weekday.

putting in the work to be healthier.

day by day.
Week by week.
Month by month. 
Year by year. 

I may still be round but I'm in the best shape of my life. 

And it feels amazing.

My advice to anyone who has struggled with weight loss is to try this: 

1) Find a gym with coaches & classes. Expert accountability and community are massive motivators. 

2) Go 3-5 days per week for 3 months. Non-negotiable. 

3) Meal prep. Every Sunday I throw 4 lb of ground chicken, a bag of hash brown potatoes, and 15 eggs on a blackstone flat top and make a meal for myself that has 100 g of protein. That's breakfast after the gym every day. 

If you do that, you will notice a change in yourself, not just on the scale but mentally. You will start to believe that you are capable of things you never thought you were capable of. 

And that will motivate you to keep going.

I’m still on my journey. I’ve got a long way to go, but I have zero doubt that I will get there now. 

And that is something I haven’t felt ever before. 

It’s liberating as hell. 

Good luck. 

My DMs are open if you ever want to jam about it.

I’ve got to go carry both of my kids up the stairs now, and I’m proud to say I won’t be winded. 

Hi5,
LD
🌶️

Personal Brand Strategist & Fractional GTM Operator helping founders build their businesses with LinkedIn & AI 🌶️ Hot Sauce Aficionado 🌶️

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HUGE NEWS! 

My incredible wife Megan Bailey Darmody has a new job! She’s swapping floral fragrances, petals, and stems for wax, wicks, and fragrance sticks by joining CandleScience to lead performance marketing. 

CandleScience is one of the largest suppliers and educators in the candle making industry and I am so excited for her (and to have more candles around the house…;)

Megan is an absolute boss and I’m so proud to be her husband. She inspires me every single day. 

Please join me in congratulating her on the new role!

Hi5,
LD
🕯️

Brand Strategist and Fractional GTM Operator helping founders grow their businesses with LinkedIn and AI • Hot Sauce Aficionado 🌶️

This is not okay. 
This is not what America is supposed to be.
This is not what “law enforcement” looks like. 

This is not “the land of the Free”
This is not “the Home of the Brave” 
This is not “one country, indivisible, with liberty and justice for all”

This is barbaric.
This is cowardice.
This is fear mongering. 
This is absolutely devastating.

This is the execution of an American citizen exercising his unalienable constitutional rights. 

And it’s f*cking unacceptable.

I am astounded that this continues to happen with seemingly zero repercussions. 

What are we doing? 
How did we get here?

And most importantly, how do we stop it? 

I don’t care what side of the aisle you’re on politically, if you are willing to stand by and watch this without speaking up or taking action, you’re not my kind of people. 

Political differences are acceptable—appreciated, even. 

Staying silent as American citizens are murdered by masked “men” beating their chests and brandishing weapons to fuel their bravado is not. 

My heart goes out to the families who have been impacted by these devastating displays of government overreach. 

I cannot begin to comprehend your pain and nothing I say could possibly fill the void left by such a tragic loss.

But that doesn’t mean we shouldn’t say something. 

I will never forget this image. 

Especially not at the polls.

☮️&❤️

My Linkedin strategy for 2026: 

Focus less on Linkedin strategy. 

Focus more on simply sharing who I am, what I know & find interesting, why I'm here, how I think, and investing in building relationships with the people who resonate with that. 

That's not to say there aren't other strategies & tactics I will employ--success on Linkedin is about WAY more than simply posting content, after all--but I am going to be more intentional about breaking free from the best practices I've come to follow over the last 6 years here. 

Things like: 

- Only posting once per day
- Posting at the same time every day (usually in the AM) 
- Chasing vanity metrics (I don't really, but I'd be lying if I said I didn't care about them...) 

There's this weird stigma on Linkedin that every post has to be a banger. That it's not worth sharing unless you're maximizing distribution & engagement. 

It afflicts even those of us who actively try to resist that line of thinking because you can't really escape it. 

Try harder to escape it. 

Your resume = what you've done, where you've done it and when. 
Linkedin = who you are, how you do what you do, and why. 

The combination is your personal brand & professional reputation. 

The former precedes you. 
The latter follows you. 

Neither are made better or worse based on how your posts perform. 

It's a new world with Linkedin's 360Brew AI system. The old rules don't apply anymore. And anyone who tells you they do is probably making those claims having analyzed a bunch of old data... 

Which is pointless at this point. 

In 2026, I'm channeling my favorite philosopher, PopEye, who says: "I y'am, what I y'am" 

And that's enough. 

I encourage you to do the same. 

Strategy is important, but it isn't more important than who you are and what you have to say, especially if the former dilutes the latter. 

My advice: 

Be yourself. 
Follow your fascination. 
Feed your curiosity. 
Post your passion. 
Pour into peeps.
Be consistent. 
Be patient. 
Have fun. 

Watch what happens. 

Let's have a great year, my friends! 

Hi5, 
LD
🌶️
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This one's for my fellow dog owners... 

The other day, a weird triangle box showed up on my doorstep while I was working and when I opened it, I found this AI-generated portrait of my dog, Lucky DarmoDoodle, looking far more classy and refined than is reality. 

Turns out my wife found this site called Vogue Paws that will turn any photo of your hound into a portrait worth framing. 

This is not an ad for that service, I just think it's cool. 

I'm curious...

Do you have a pet? 

Hi5,
LD
🌶️

Dear Leaders, 

Please stop putting random hour-long meetings on people's calendars without context. 

Sincerely, 
Everyone who's ever worked for someone else.

Underrated life hack: 

Make others feel seen, heard, & understood.

Too many people think that all you have to do is show up a few times per week on Linkedin, write a few posts, and start drinking from a lead firehose. That doesn’t work here anymore.

5 years ago it may have, but not now. 

Building your brand/business on Linkedin requires so much more than simply publishing content.

Linkedin is a signal farm and your ability to pay attention to and engage with those signals is what determines your success here. 

I view it as a funnel exercise.

Once you see it that way, you can’t unsee it. 

I always say that Linkedin is the world’s largest CRM, and the leads are already built in and pre-qualified for you (if you build your network right). 

This is the Linkedin Signal Funnel. 

Do you view it this way, too? 

Hi5,
LD

graphical user interface, text, application

Today I went for a 30-minute walk and talk where I actually held my iPhone up to my ear the entire time like it was 2007. It was weird. Do not recommend.

I bet I’ve said “I wish I knew how to code” hundreds of times over the last two decades. I definitely have had no shortage of app ideas. 

I’ve been hearing so much about vibecoding and dabbled a little bit, but never built anything that actually worked on my phone.   

Until last night, when Sitting in front of the TV watching football, I vibecoded my first functional mobile app using ChatGPT and Claude Code.

I:

-> installed Node.js
—> used it to run Expo from the terminal
—->used Expo Go on my phone to preview the app

Things I knew nothing about prior. 

And in 2 hours I coded a functional MVP of an app I’ve been thinking was a good idea since becoming a father. 

It ain’t pretty (yet), but it’s functional. 

And I’m feeling pretty proud of myself, not to mention I really enjoyed the whole experience. It’s kind of like solving a puzzle.

All in my native tongue. 
No programming knowledge necessary. 

What a time to be alive! 

I’m curious… 

Have you used AI to build any software yet? 

Hi5
LD
🌶️

Are you a generalist or a specialist? 

I spent the better part of the first twenty years of my career feeling pretty insecure about the fact that I was more of a Swiss Army knife than a specialist. 

I was genuinely surprised when I would get new opportunities with higher titles because we've been taught to believe that you don't climb the ladder unless you have a very specific set of skills and scope. 

But being a generalist has always been my natural motion. I’ve always been too curious and too fascinated by too many things to just focus on one. 

These days I see articles about how “the future belongs to generalists” and companies are focusing on cultivating T-shaped talent—people with depth in one area and breadth across many others. 

I'm excited about this narrative and a lot more comfortable embracing that jack-of-many trades moniker nowadays than ever before.

Excited about the future.

I’m curious: 

Do you consider yourself more of a specialist or generalist? 

Hi5,
LD
🌶️

P.S. this post started as a comment on Conor Grennan’s recent post about generalists. Go follow him for fantastic AI thought leadership content.

I don’t know about you, but I’m seeing a lot of new faces viewing/following/connecting these days and for the most part they are exactly the types of people I generally want to be talking to:

Founders at tech companies
Fractional executives 
Executive coaches 
Marketing folks
Comms folks
Ops folks
AI folks 

Come to think of it, that is a lot. I guess I like to talk to a wide variety of people, but regardless, I’m seeing a lot more of them and I like it. 

I think LinkedIn’s new 360Brew AI system is brewin! 

How’s LinkedIn treating you these days? 

Hi5,
LD
🌶️

I just crossed 300,000 words whispered through Wispr Flow 
(apparently that’s the equivalent of three books!) 
Over the last six months, I’ve dictated an average of 103 words per minute, across 79 different apps. Slack. LinkedIn comments. Emails. Texts. Notes. Everywhere.

Wispr Flow is the best tool I found in 2025. 

It’s one of those special products that revealed a problem I didn’t realize I had—I didn’t realize how much mental load typing created until I didn’t have to do it anymore.

Same way Uber changed how I thought about taxis.
Same way Tesla changed how I thought about driving.

Once I stopped typing and started thinking out loud, everything just felt so much more natural.

With AI, I can dictate stream-of-consciousness thoughts and let the machine do the cleanup. The result is faster output and more authentic writing. I’m no longer switching modes from “thinking” to “typing.” 

I just think and talk. 

That’s a massive unlock.

I’m usually an early adopter with a pretty high bar, which means I moves on quickly from most new products I try. 

Not this one. 

Wispr Flow is now core to how I work.

If you want to try it, you get 2,000 words free. Fair warning though… there’s a very good chance you’ll end up paying the $15/month.

(Sorry, not sorry)

Check it out here and get in flow!!!! 

👉 https://lnkd.in/epMgJFez

Hi5,
LD 
🌶️

P.S. Not a paid partnership. I just genuinely love this product!

It's now been a little more than three years since ChatGPT launched on November 30th, 2022. And it's so wild how much AI is changing virtually every aspect of our lives. 

I started using ChatGPT the day it came out and was a paid user within a week.

Then Claude hit the scene and I started using that. 
Then Perplexity. 
Then Gemini. 
Then Grok. 

ChatGPT's first mover advantage is strong in my case, which gives it an unfair advantage over the others because I do use it as my default for most things. 

I like Claude better for writing. 

I'm intrigued to see how much market share Gemini is gaining though I haven't really committed much time to using Gemini myself.  

I don't really mess with Grok. 

I know some people who are all-in on one thing. I know other people who use different LLMs for different purposes. I think I fall into the latter bucket but ChatGPT remains my primary for most things. And I struggle to balance usage across all effectively. 

I'm now at the point where I might be looking for that thing I did the other day and having to check multiple LLMs. 

One of my goals in 2026 is to streamline my AI stack and focus on deciding which one is really the best one for me all-around rather than defaulting to ChatGPT because it's been around for me the longest.

And so, I'm curious...

If you could only use ONE of the major AI LLMs going forward, which one would you pick? BONUS POINTS for telling us why in the comments. 

The author can see how you vote. Learn more

If I had to pick just two social networks to spend time on, it would be Substack and LinkedIn. 

Why? 

Because they're pretty complementary to one another and most people on Substack link to their LinkedIn profile, you can easily find and follow in both places. 

Admittedly, I spend more time on LinkedIn than I do Substack right now, because I’ve built a larger and more engaged following here. But I plan to increase the time I spend on Substack significantly.

Why? 

Because Substack lets me build a more direct, owned connection with my audience and because it’s a much better platform from a usability standpoint. 

It’s like Substack has gone to all the other socials, taken notes about what sucks, and built the solution. 

I’m increasingly starting to view the two this way: 

Linkedin is where you build your personal brand. 
Substack is where you build (and monetize!) your personal media empire. 

Linkedin is top of funnel.
Substack is middle of funnel. 

Going forward, I’m: 

Incredibly bullish on Substack. 
Incredibly bullish on LinkedIn. 
Insanely bullish on the two of them paired together. 

Are you on substack? 

Drop your link below if so. 

Here’s mine: https://lnkd.in/eEZA6RHN

Hi5,
LD
🌶️

“DAD!! Stop using ChatGPT to play Monopoly!” 

Whoops.

You had one job…

I can count on one hand the number of times I’ve gone to an ATM in the last 365 days. Today was one of those rare visits (to get money for babysitter tonight, which is literally my only use case for cash anymore), and of course…

When I reinstalled Linkedin on my phone after my 2-week hiatus, something was different. Namely, dark mode was gone. I don’t know if you use Linkedin in dark mode or light mode, but I’ve been using dark mode for years. I’m like Dracula when i see light mode. 

And so, I’m curious…

What’s your default background setting for Linkedin? 

Looking for a job in 2026? Read this. 
 
On Thursday January 8th, my good friend Angie Callen, PCC, MJSC and 25 of her closest career coaching friends are hosting the 2026 Job Seeker Summit, a FREE virtual event showcasing expert advice from globally-recognized career coaches, resume writers, recruiters and... 

Somehow me. 

Fun fact: my first foray into Linkedin coaching was in 2009 when I launched TalentFish Consulting on a mission to help jobseekers cast a wider net. It was after a layoff and I thought: "teaching people how to network their way into their next opportunity sounds fun... let's do it!"

Only it was short lived because I networked myself into a new job shortly thereafter and didn't have time for side hustles. 

But the principles I taught then are even more valid today and 2026 is going to be a big year on Linkedin, so you might as well jump into some of these sessions to learn from those who know it best. 

The 2026 Jobseeker Summit starts at 9am MOUNTAIN time on Jan 8th and here's the lineup: 

9AM: Event welcome + resume AMA
10:30: Resume Breakout Sessions
11:30: Interview AMA: Real talk on Modern Interviews
1:15: Job Search AMA: Beyond the Boards
2:30: Job Search Breakout Sessions
3:30: AI Panel: From ChatGPT to CareerGPT (this is the one I'm on!)
4:15: Mindset Panel: Bounce Back & Burnout Recovery

Hear from 25 different career coaches, resume writers, and recruiters. 

For free.

Don't pinch yourself. It's true. 

Whether you're looking for a new job or not, the things you'll learn at the Job Seeker Summit are worth the time and price of admission (remember, it's FREE). 

Pre-register for access to giveaways during the day and ALL recordings from the event here: https://lnkd.in/eeGfPgdG

See you there! 
LD
🌶️

2026 Job Seeker Summit - Jan 8th - 9AM MT - FREE!

Unexpected benefit of taking two weeks off of LinkedIn: “it can only get better from here” 🤪Happy to be back. I love this place.

Nick Raeburn

Beneath social skies, where destinies entwine ❤️ Love 🧙‍♂️ Magic & Bravery merge ⚔️ A tale divine 📖 With a guide as their compass 🧭 Wise, true and bold🦉 A social hero arises 🦅 Their tale soon to be told 🔥

Have you ever wondered if you're the hero your younger self needed?

I am now...

But it wasn’t always this way. 

See I didn't have what you would call a conventional childhood…

I was sexually abused from the age of 5 till about 10, by a close family member. Yep I know.

Probably not what you were expecting to read on someones Linkedin Bio.

This destroys your trust in people and relationships, and my abuser would often try to commit suicide. Whilst I was left in the house with them.

So I escaped into stories, to try and understand what had happened to me.

Trauma strips you of your voice and it snatches away childhood. 
I want to teach adults how to play and be creative again (like they were once) empowering them through that to find their digital voice.

As that’s what was missing in so much of my childhood. 

Becoming who they are destined to be on social!

Stories let you escape to a place of safety. 
And when you're confronted with that as a kid, that’s exactly what you do. 

You dive into your imagination… 
Helping others to recognise the stories locked away in themselves is as natural to me as breathing. 
It’s my gift and it makes me unique.
Don’t worry this particular story does have a happy ending.

I would have never have met my incredible wife and had two amazing children if it wasn’t for what happened to me as a boy. So for that I’m thankful.

And with time I have forgiven that little boy and myself, and it’s shaped me, my business and my life.

Inside each and every one of us is a story waiting to be told, one that defines who you are.

It’s your digital voice waiting to become it, it’s that tiny sound inside you that you wish you could silence. It’s your story waiting to get out, it’s this that makes you unique and one of a kind.

I have already traveled this path.

Changing the stories we tell about ourselves allows us to change the world around us for good. 
If I can tell my story, you can too.

It’s this story which will allow you to cross the barrier to a new you. 
One that can create more revenue in your business by being your whole nerdy self. 
Through the power of play.

Just a guy, changing the world, 1 person, 1 team and 1 company at a time. 
Through social storytelling and the power of play.

As a kid I was also -

Hit by a swing, run over by a car  and electrocuted. 
Which explains a lot! 😂

Everyone can be a HERO, yes even you!

You’re one story away from changing the world

🤝 DM Me 

A Digital Renaissance Man
& your creative spirit animal 🦊

🔥 Join the waitlist
https://thehallofheroescountdown.carrd.co

Keynote Speaker

I'm available to travel globally for speaking opportunities on social selling, creativity, storytelling, video & how it impacts your people and customers. If you're interested in me speaking at your conference or event please drop me a DM. 

I'll create something tailored to your audience and objectives, whist bringing as much of my authentic energy as possible to your event. 

This is exactly how it feels when you step inside our community for the first time.

Imagine if Wizards of the Coast, DnD, Ian Livingstone and Steve Jacksons fighting fantasy book series had a baby with LinkedIn and you might be somewhere halfway to understanding what our community looks like 🤓

It's a safe space for us nerds (of all shapes and sizes) to learn about business, LinkedIn and (more importantly) each other.

When I saw this video the other day it properly made me laugh and reminded me of the sheer enthusiasm I had (and still do) when I started building our community. 

Only someone as certifiably unhinged as me would even attempt this. 
I rememebr thinking, is anyone gonna get this? Is anyone gonna turn up? 

But to my sheer amazement, they did. Slowly at first. 

One by one (us nerds are difficult to find, we like to hide in forums, but we're also a strangely curious bunch) they arrived at the humble gates to our halls. 

I couldn't help but leave a little bit of feedback from one of our new signups this week (his DM is in the comments section below). He gets it. 

We even have character types and you can take our hero test below to find yours 👇

What are you waiting for? Adventure awaits. 

https://lnkd.in/eBz9zTGb

⚡️ Unlocking £3M+ for Nerds who want to Sell without Selling Out ⚔️ Social Selling Wizard | Building the ‘Hall of Heroes’ (1k+ Legends) 🔥 Helping you find your voice & gold on social ❤️ (Father of Hobbits and Cats)

At the current time of writing there are approximately 365 people on my blocked list.

Here’s how you can be number 366 😂

(Do ANY of the following). 

1 - Let me be clear.

If you send me crap like this (see exhibit A) you are going in the BIN.

2 - If you sign me up to your email SPAM list. You are GOING IN THE BIN.

3 - and if you send me a connection request with ZERO context. No engagement on my content, no message explaining why (and just because we both likes cats/ both breath air does NOT give you permission to send an invite) yep. That’s right. You guessed it. 

YOU ARE GOING IN THE BIN 🗑️

Please learn to do better outreach. 
For the love of all that’s holy. 

I am available for consulting.

That will be all 💅

PS - YES your online presence does matter. 
Which is EXACTLY the reason you shouldn’t be doing this. 

Watch this get a whole lot worse with AI powered outreach. 

PPS - I DO create my own content. So ner.

The face of a man who is about to ferry on out of here. 

On the road again to go see the legend that is Paul Thorley  on the Isle of Wight. 

We were supposed to meet before Christmas but choppy winds put a stop to that. 

But we are making it happen today. 
4 years in the making this is. 

I said I was gonna be intentional with who I hang out with this year. 

So this is me putting it into action. 

I’m almost on the ferry. See you shortly dude. 

Get the tea on. Milky. No sugar (sweet enough already 🤣).

Last night I sat in a room with 23 other men for 3 1/2 hours.

Trying to get that many men to agree on anything in such a short space of time is a miracle.

The reason we came together was to choose our new coordinator roles for the year ahead for our local a Band Of Brothers which is in Eastbourne.

I put myself forward for the funding coordinator role. 
The way we choose these roles is through sociocratic election.

If you're not familiar with the process, the job description is read out then people submit themselves to be nominated. Other people can nominate other people and then there is a yes no or objection held and those objections have to be voiced and the person has to respond to those objections.

In a room full of 23 men, it can get a little bit heated. 

I had to declare my intent for the role (and these roles aren’t a given. Many men challenged me on my ability to do the role).

I had to share what my gold and shadow was for that role.

My gold is my ability to be creative and bring fresh ideas through my playful side.

My shadow is that I keep my self small and can abdicate from responsibility when things get too much.
And I struggle asking for help.

But I came out the other side held.

One of the things we do, once the person has been nominated is we stand behind that man and hold them in place.

So they can feel the weight of the men behind their back.

I’ve never felt safe around men. I’ve always considered them a threat.

But last night I can firmly say I’d ride into battle with the men behind me. 
I trust each and every one of them.

Now imagine that in our culture. Men who trust other men, healing each other and the effect that would have on our community and culture.

Just a thought. 

Anyway the point of this post is I’m now leading the charge on funding for Eastbourne's ABandOfBrothers 

This funding allows us to help young men who are at risk of entering the prison system, to mentor them and tun them into productive members of our community.

So if anyone knows anyone in my network that would love to donate to this beautiful charity (it’s the only source of funding we get).

Please send me a DM and let’s chat.

This is an open letter to Spotify and CEO's Gustav Söderström and Alex Norstrom

I have been a paying customer of your product for over 16 years. 
I even joined your beta program back in the day. 

But this week I canceled my family plan subscription to Spotify and switched to Apple Music.

Let that sink in for a second. 16 years as a paying customer. Gone. 

Why?

Because you have turned your app into a video streaming service.

This isn’t what I signed up for initially. And bombarding us the users who pay a premium for your service with video content we can neither control or opt out of isn’t a great look.

The moderation is terrible and my son regularly listens to music on my wife’s phone on the school run.

Which means he is now being subjected to content that neither he or us (as parents) has any control over.

It appears I am not alone. There are pages and pages of customers complaining about this in your forums. 

What’s next, video advertising? 

You see I believe that big tech are slowly becoming the tobacco companies of yesteryear.

Hooking young users with dopamine inducing content that gets their young brains jacked in. Creating customers for life. 

And this needs a level of accountability and greater regulation.

I predict we are headed for a fairly big mental health epidemic in young children if this isn’t addressed over the next decade. 

So Spotify do better. Stick to what you’re best at and the reason I joined you in the first place. The ability to listen. 

I'm hoping this won't fall on deaf ears. 

If you want to add video content create a separate app or at least give us the option to disable it. 

Nick - A disgruntled customer that was once in love with your product and a very unhappy parent.

This is EXACTLY how it feels inside our community.
If you're looking for a space built by nerds for nerds?

Then look no further. 
This is precisely why we built our community The Hall of Heroes

So you can let that nerd flag fly proud. 
If you've never felt like you fit inside other business communities and felt shame around hiding your inner geek.

Then it's safe to say, you've finally found home 🤓

Come join us https://lnkd.in/es9E65yc

Nuff said really. 
Cheers Paul for the EPIC testimonial mate. 

It’s been a pleasure so far. 

If you want to spend more time doing the right stuff on here. 

Hit me up.

(Was great finally getting to meet you after all this time yesterday and go for a walk and talk in 3D. I still think I look like Captain Birdseye though 😂 ).

Lets' face it. The brutal reality is, running a business is tough. And it's hard to stay motivated and keep going some days.

So here's a couple of tricks this old fox uses to keep myself on the straight and narrow.

1) I look at data (A LOT). Take a look at this. This is the data from a new client I have started working with. 

Profile views and impressions are through the roof (you can see where we started working with each other). 

That little dip was Christmas.

But this data is also pointless without outcomes. So in 8 weeks of working together, we have generated 8 SQL's. Bear in mind this client only needs 3 clients a year. So we aren't stacking volume.

A little reminder that I know my onions 🧅

2) I remind myself how damn good (hey, somebody has to and it might as well be me) I am by looking at my recommendations and testimonials on the regular. 

Working with people you can make a real impact with and celebrating that (pretty much every day) is super important for your mind set. Well it is for mine at least. 

Like the lovely recommendation from Russell

It keeps you knowing you know your stuff. 

So there you go. A few of the ways I stay motivated. 

What are some of yours? I love to learn from others so fire away in the comments peeps.

"There are other people just like me out there”

Isn’t that a great thing. When you find your people. And spaces like that are few and far between. 

Fortunately Richard  did find them. 

And that’s a huge part of the reason I built The Hall of Heroes

A place where you can grow, level up, learn and earn. 

In a space with people who genuinely want to see you succeed. 

So if you’re a nerd. 
Are brilliant at what you do. 
And don’t know how to show up to let the world know it. 

Come join us. On the adventure of a lifetime. 

We take you on a QUEST ⚔️
To help you find your VOICE ❤️
LEVEL up your content 🔥
& SLAY your  revenge dragon 🐉

Take our free HERO test 
to discover your inner champion 

https://lnkd.in/eBz9zTGb

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The Battle

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Nick Raeburn

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The Battle

LIAM DARMODY

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