Liam Curley

I help consulting firms articulate what they excel at (visually)

I help three types of experts sharpen their positioning and lead their niche by developing, packaging, and publishing unique insights.

Learn more here - https://www.liamcurley.co.uk/about

Founder

I translate complex services and knowledge into a simple message your prospects can understand, which means your B2B earns more inbound leads and closes more sales.

Lead Product Marketing Manager at Classy/GoFundMe | 🎙️ Host of Product Marketing Life podcast

Hey there, I'm Collin. I'm a Product Marketing Manager based in the greater Nashville area.

Collin Mayjack

Cold outreach hack:

Try lightly insulting your prospect's city.

Nothing says personalization like telling them their city is dirty and has "fallen off."

Follow for more sales tips.

PMMs: "Product marketers are strategic"

The strategy:

If you're a product marketer working remotely, I can't recommend enough that you take the time to meet other PMMs.

Last week I got a chance to hang with Amanda Groves 🏃🏼‍♀️ and it was so fun.

We bonded over sick kids, 
commiserated over life as a product marketer,
and speculated that most saas will need to re-position over the next 6 months. 

And I left the time feeling just a bit less crazy. 

I'm going to make an effort to make times like this more of a habit (and find my way to a conference or two this year for some IRL hangs). 

It also helps that PMMs are basically some of the best people out there. 

Now go make some friends.

One of my goals this year was to start reading more fiction again.

I can be a bit work-obsessed, so a lot of times I get stuck in a rut of only consuming content that helps me get better at work.

When I was a pastor, that meant a lot of theology.

Since I've become a product marketer, it's meant a lot of podcasts on marketing.

(Both made me very fun at parties)

But fiction pulls me out of work and into fun and rest. 

It also pulls me into thinking about the bigger questions of life and meaning. I love it. 

These are the 3 books I've read in 2026 so far.

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What if my background was just comments I've gotten on LinkedIn?

LinkedIn Comments

IRL events are the biggest bet we're making at Sybill in Q1.

From Feb to Apr the we're hosting or attending an IRL event almost every week.

And in all honesty? We don't know what we're doing (yet).

Our first test was when I threw out a Slack to the tune of:

"Hey, crazy idea. But what if we turned our team SKO happy hour into an open happy hour with prospects and customers?"

A week later we threw our first happy hour in Menlo Park. And now the calendar is packed with owned and un-owned events throughout Q1.

But we're still testing:

- what's the best way to get people there (turns out this is the hardest part so far)

- Do we have more luck with dinners, happy hours, or experiences? (Shoutout to Katie Ray, MBA for helping us guarantee our events won't be boring)

- What kinds of partnerships work for us? (Shoutout to Jeff Rosset and Matt Green at Sales Assembly for being dream partners)

- What's the ROI on attending vs. partnering vs. owning?

Lots to learn, but lots of exciting stuff ahead.

PMMs, if you want your sales team to love you, don’t sleep on personalized demos for your events. 

Here’s how I’m using  interactive demos as a part of our event strategy at Sybill. 👇

Last night we sponsored a dinner with our friend Hannah Ajikawo.

All the attendees got a gift box driving them a landing page with the hero “See what Hannah was raving about” (Most of the folks were there because of Hannah, so I wanted to build on that familiarity. )

But the natural question that comes up is “What is Sybill anyway?”.

I answered that question with a personalized Storylane demo just below the fold. 

I took a more evergreen demo and:

- Wove in copy that tied back to the dinner with Hannah
- Highlighted specific features that attendees would care about
- And customized the CTAs to match the next steps for that audience

Personalizing the demo took me a few minutes, and is SO worth it. 

Not to mention that our head of sales was pretty stoked (and I'm just out here trying to make sales people love me).

Peep my full walk through below. 👇 



----

#storylanepartner

Brand partnership • Product Marketing @ Sybill

On Friday Michele Nieberding 🚀 posted about how she wishes she could do a "natural Q&A" across all of her customer data in Gong.

A few of you tagged me in the comments saying "doesn't Sybill do this?" (shoutout Anthony Pierri, ♜ Arthur Castillo, and Jeff Rosset 🫶 ) 

Short answer: yes it does.

Longer answer: I pulled all 5 of Michele's example questions from that post and ran them in Sybill. 
→ "What are the top 3 pain points customers mentioned this quarter?"
→ "How are prospects responding to our new pricing messaging?"
→ "Which objections are killing deals in enterprise vs. mid-market?"
→ "What feature requests come up most in renewal calls?"
→ "Summarize every call where churn risk was mentioned in the last 30 days."

This video shows the no-filter outputs Sybill gave based on her exact prompts. 

P.s. hi Michele, we're due for a zoom hang 👋

Welcome back to "Is it a good product or just a good brand?" 

On today's episode we have Fellow. 

Fellow broke into the specialty coffee gear market a few years ago with their first product: a coffee grinder.

They immediately stood out because, in a category that had previously been all about utility, the Fellow grinder was beautiful... and so was Fellow's branding.

Since then, they've expanded into coffee brewers, tumblers, espresso makers, and more.

Admittedly, it's hard to separate Fellow's product from the brand, because the brand builds on the unique aesthetic of the products.

That said, as someone who has owned 3 fellow products, here's my assessment:

Fellow's brand and aesthetic is great. 

That's not really up for debate. Many people buy Fellow grinders and brewers because they look great on your counter.

The product?

No one could accuse Fellow of making bad products. They consistently build products that support quality coffee drinking experience. 

Fellow's Achilles heel, however, is that they occasionally ship products before they're ready. 

In software, that's no problem. Just ship new code. In physical products, it's much more complicated.

I purchased Fellow's first ever grinder. It was beautiful, but it had issues and I ultimately needed to return it. Based on reviews of friends, they ironed out the kinks in version 2. 

Their Carter mug is rock solid.

And the Aiden brewer has been fantastic so far, though I think there are some software improvements that can be made (if the Fellow team is reading this, DM me and I'll share them.)

The verdict?

Great brand, very good product ✅ ☕️

I got to join the queen of PMM (Tamara Grominsky) for her fireside chat with PMM Camp today.

Tamara brought in Alex Eaton, Allyson Moellenhoff, and I to chat all things PMM Charters, and it was so so fun.

7 months removed from my PMM Charter at Sybill, here's what I've learned:

1) The most valuable parts of a charter explain:
- What your team can expect from PMM, and
- What you'll be working on immediately. 
Looking back on my charter, these sections held true. 

2) Urgency drift is inevitable, but you should still fight it.  

When I joined Sybill we had massive brand awareness / demand gen needs, so I threw myself into those needs. I don't regret that, but I shouldn't stay there. There's foundational PMM work I need to revisit. 

3) It's time to update mine and re-socialize it. 
It may not look like doing another all hands where I break down PMM, but I want to tweak my charter, and roll it up into a broader marketing charter to explain what each member of marketing does. The PMM-specific charter can be a nice leave behind. 

Happy Chartering!

Over the last 6 months the small-but-mighty Sybill marketing team has cranked out a lot of content.

Webinars, customer stories, comparisons, Ask Sybill templates, blogs... the whole shebang. 

But up until recently there wasn't one place where customers and prospects could find all that sweet, sweet content.

So we made the Resource Hub: all of our best content in one place.

You can check it out at sybill.ai/resource-hub

Yesterday I got to join a Product Marketer's dream call.

Stephanie Utesch is presenting on how she uses Sybill at her team's SKO and asked me to chat through her presentation. 

She had a TON of killer use cases and stories of how she uses Sybill.

My personal favorite? 

Deal post mortem.

She had lost a major deal and decided to ask Sybill what happened.

Sybill caught a deal detail that slipped through the cracks: the prospect was already committed (see slide above). 

Her words: "Sybill read between the lines, figured out the information, and I was like, oh, my gosh. My feelings are hurt. This is crazy. I can't believe this.... Sybill was right."

Moments like these are priceless as a PMM. Thanks, Stephanie!

new case study, who dis?

A big Q1 focus of mine is customer proof.

I had this grand vision in mind about how I'd spend weeks mapping out ideal customers, interviewing them, and crack the code on how to write a page-turning case study.

Then Kate Garvey DM'd me saying she needed a case study for a big deal asap (like yesterday)

And so my multi-week plan turned into a two day case study (one day to write, one to design + build)

Lucky for me:
1. we just ran a killer webinar with Keegan Otter (Software Cowboy 🤠) at Warmly,
2. all of our pre and post-sales convos with their team were captured in Sybill.

Between the two, pulling the main points together was crazy fast. 

Admittedly case studies are a new-ish writing format for me, but I'm excited to keep writing them and hone the skill.

If you're a PMM mega nerd, you can read it at the link in the comments.

After tons of fomo last year, some healthy peer pressure, and ♜ Arthur Castillo offering to build a clay table to find a babysitter 😂 ... I'm going to Spryng by Wynter.

I haven't been to any marketing conferences since 2023, so this feels very overdue. Super excited to meet some LinkedIn friends IRL.

Who else is going to be there? 👀

Last night I had a PMM nightmare.

A friend of mine was checking out Sybill's site, and when they'd ask the chat bot we use (Docket) product questions like "What is CRM Autofill?" it would answer with garbage like "CRM Autofill is revolutionizing sales AI"

Taking deep breaths and telling myself it was just a dream.

Dear fellow B2B marketers,

Nobody wants to see your ads on Instagram. Keep that shi on LinkedIn.

please and thanks 🫶

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Liam Curley

Collin Mayjack

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The Battle

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