Director, Software Engineering | Actionable content for leaders in tech. Software engineering, engineering leadership, online business.

I build production AI systems and teach software engineers to do the same.Every week I create real AI systems and automations that save time, save money, and increase leverage. Then I show you exactly how I built them. Complete code. Deployed to production. No theory.I've spent 20 years building software systems and leading engineering teams. Now I'm focused on applied AI - building systems that solve real problems and teaching others to do the same.I run two things:AI Engineer - A community where professional software engineers learn production AI through weekly live builds, code reviews, and hands-on projects. We build together: RAG pipelines, autonomous agents, automations.Leverage AI - Custom AI development for businesses when off-the-shelf tools aren't enough. AI systems, intelligent workflows, and automations that scale your business operations.📩 Get my free weekly newsletter: newsletter.owainlewis.com👥 Join the community: skool.com/aiengineer💼 Work with me directly: leverageai.co

Owain Lewis

Matt Scaysbrook

Making ambitious people more effective at their work.

Founder

And Then The World

Co-founder & Chief Agency Strategist

Angelus Ventures

Founder & Director

Angelus Group

WeTeachCRO

Acquired by Velstar in Feb 2024.

Leading an exceptional team of CRO experts to deliver enterprise-level CRO programmes.

Responsible for overall CRO strategy & framework, commercial & contractual relationships & the day-to-day operations of a specialist agency.

Working with global brands such as GoDaddy, Nando's & Sage.

Founder (acquired by Velstar)

MattScaysbrookDigital

Exceptional client growth in 2017 led to MattScaysbrookDigital being renamed to WeTeachCRO to reflect the huge contribution of other members of the team to our success
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I am a conversion rate optimiser. 

I have worked on CRO programmes virtually every major industry type in the UK, (as well as a fair number in Western Europe & the Middle East) and count more than a handful of FTSE 100 companies amongst those who I've worked with. 

But more than that, I understand why certain techniques work, what the potential pitfalls are and how to steer a programme from a strategic perspective. 

And it might sound obvious, but having a strategy with clear goals & objectives at the core of your optimisation programme is paramount.

Director & Principal Consultant

Maxymiser

Managing Consultant

Webtrends EMEA

Internal promotion to lead all presales and training work (internal and client) for Webtrends Optimize, as well as continuing to develop CRO and personalisation programmes for high-value clients

Key responsibilities:

Hypothesise, design, brief and analyse ABn testing, MVT, targets and baselines

Deliver client value through conversion & revenue uplifts from testing

Delivering consultative aspect of all Optimize presales and RFP engagements

Training in all aspects of CRO/self-service for clients and new consultants

Senior Optimisation Consultant

Working with the Webtrends Optimize platform, I lead the conversion rate optimisation programmes for a number of household names both in the UK and in Europe.


Key responsibilities:

Create data-led test ideas for ABn testing, MVT and Targets, utilising client analytics platforms

Investigate technical feasibility of test ideas, using knowledge of web development languages

Create in-depth analysis on tests to demonstrate commercial value, alongside user experience improvements

Use data analysis to build a strategic programme of conversion rate optimisation for all clients


Client markets include: Technology E-commerce, Banking & Financial Services, Utilities, Insurance, Health & Beauty, Travel and Internet Services

Optimisation Consultant

Betfair

Ownership of conversion optimisation and conversion reporting across Betfair’s Gaming portfolio – part CRO’er and part Web Analyst

Define, design and produce conversion reporting across six main products

Ownership of Google Analytics and “go-to” person for all GA queries

Driving force behind the Testing Roadmap to deliver conversion improvements

Relationship owner of Maxymiser MVT platform to prioritise their workload

Senior Marketing Optimisation Specialist

Ownership of the online sales and end-to-end conversion of BT Sport, BT’s flagship product, in its launch year.

Daily analysis of onsite customer activity to isolate drop-off ‘hotspots’ plus creation and testing of hypotheses and UX recommendations to improve conversion.

Extensive exposure to ‘hands-on’ MVT platform (Adobe Test and Target) plus broader use of Adobe Marketing Cloud, particularly SiteCat and Ad Hoc Analysis.

Strategic support to owner of BT Consumer conversion rate optimisation programme and key inputs into overall streamlining of the process for the whole team.

Day-to-day management of two external agencies for project and BAU briefings.

E-Commerce Manager

Director of Optimisation at WeTeachCRO

From 2012 to early 2024, I worked in conversation rate optimisation (CRO), including running my own CRO agency for 7 years.

I made £100m+ for my employers & clients in that time but I never felt personally attached to those outcomes.

What I did feel personally attached to were my people; each & every one of my teams that I mentored to improve their career prospects.

So in mid-2023 I decided it was time for change. 

I needed to do what I’d always told others to do; seek out what really matters to you.

By March 2024 I’d sold my CRO agency to jump headlong into what I’d unknowingly been doing for years - making ambitious people more effective at work.

I’d done it with my agency team. 
I’d done it with other agency owners I’d coached. 
I’d even done it with employees of other businesses.

And the sense of personal satisfaction from seeing them succeed far outweighed the £millions I’d made for corporate businesses.

I want to show you why effectiveness should be your principal work pursuit.

Become effective, and you can define your own rewards.

taplio

The Battle

Owain Lewis

Matt Scaysbrook

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