Director, Software Engineering | Actionable content for leaders in tech. Software engineering, engineering leadership, online business.

I build production AI systems and teach software engineers to do the same.Every week I create real AI systems and automations that save time, save money, and increase leverage. Then I show you exactly how I built them. Complete code. Deployed to production. No theory.I've spent 20 years building software systems and leading engineering teams. Now I'm focused on applied AI - building systems that solve real problems and teaching others to do the same.I run two things:AI Engineer - A community where professional software engineers learn production AI through weekly live builds, code reviews, and hands-on projects. We build together: RAG pipelines, autonomous agents, automations.Leverage AI - Custom AI development for businesses when off-the-shelf tools aren't enough. AI systems, intelligent workflows, and automations that scale your business operations.📩 Get my free weekly newsletter: newsletter.owainlewis.com👥 Join the community: skool.com/aiengineer💼 Work with me directly: leverageai.co

Owain Lewis

Helping B2B Consultants & Exec Coaches book 5 meetings a week without spamming | Founder-Led Marketing | Aussie living in Germany

Struggling to grow your consulting business? Let’s change that.  

As a new consultant or coach, you might face challenges like:  

- Feeling unsure how to market your services.  
- Struggling to find clients who are ready to pay.  
- Feeling overwhelmed by managing time and tasks.  
- Not knowing how to build trust with your audience.  
- Wondering how to stand out when the market is crowded.  
- Worrying about how to scale your business without burning out.

Starting and growing a consulting business is tough, but it doesn’t have to be.  

That’s where I come in!  

I help new consultants like you:  

- Build confidence in your skills and services. 
- Position yourself as an expert your clients can trust.  
- Create strategies to find and attract your ideal clients.  
- Manage your time better so you don’t feel overwhelmed.  
- Grow your business step by step without sacrificing your personal life.  

I’ve worked with professionals who once felt stuck and unsure where to begin. 

With the right plan and support, they now feel confident, attract clients they love working with, and are growing their businesses.  

Here’s the truth: 

You don’t need to figure this out alone. 
You just need a proven system that works for you.  

If you’re ready to take the next step, send me a DM or email me at daniel @ daniellock.com

Let’s build the consulting business you’ve been dreaming of.

Daniel Lock

Most change efforts fail

Because they overlook the most important factor
→ People

Change isn’t just strategy;
it’s about guiding people through the process with clarity.

𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝟲 𝗽𝗿𝗼𝘃𝗲𝗻 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸𝘀 𝘁𝗼 𝗹𝗲𝗮𝗱 𝗰𝗵𝗮𝗻𝗴𝗲 𝘄𝗶𝘁𝗵 𝗲𝗺𝗽𝗮𝘁𝗵𝘆, 𝗮𝗻𝗱 𝗺𝗼𝗺𝗲𝗻𝘁𝘂𝗺:

𝟭/ 𝗔𝗗𝗞𝗔𝗥 𝗯𝘆 𝗣𝗿𝗼𝘀𝗰𝗶
The ADKAR Model focuses on individual change through five stages:
→ Awareness
→ Desire
→ Knowledge
→ Ability
→ Reinforcement.
Focus on what each person needs to move forward.

𝟮/ 𝗞𝗼𝘁𝘁𝗲𝗿’𝘀 𝟴-𝗦𝘁𝗲𝗽 𝗠𝗼𝗱𝗲𝗹 
Build urgency. Rally champions. Create quick wins.
A practical roadmap to make change stick.

𝟯/ 𝗟𝗲𝘄𝗶𝗻’𝘀 𝗠𝗼𝗱𝗲𝗹
Unfreeze → Change → Refreeze
Break old habits. Introduce the new. Then Reinforce it.
A simple structure to embed lasting change.

𝟰/ 𝗠𝗰𝗞𝗶𝗻𝘀𝗲𝘆’𝘀 𝟳-𝗦 𝗠𝗼𝗱𝗲𝗹
Align your internal engine: strategy, structure, systems, and culture, so everything moves in sync.

𝟱/ 𝗣𝗿𝗼𝘀𝗰𝗶 𝗖𝗵𝗮𝗻𝗴𝗲 𝗧𝗿𝗶𝗮𝗻𝗴𝗹𝗲 (𝗣𝗖𝗧)
Strengthen the backbone of change by aligning leadership, project management, and change management.

𝟲/ 𝗞𝘂𝗯𝗹𝗲𝗿-𝗥𝗼𝘀𝘀 𝗖𝗵𝗮𝗻𝗴𝗲 𝗖𝘂𝗿𝘃𝗲 
People grieve the old. This model helps you guide them through denial, resistance, and renewal with empathy.

Which of these models have you used?

--
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👉 Change Director & Founder, Million Dollar Professional | Follow for posts on Consulting, Thought Leadership & Career Freedom

Change looks easy, until you’re the one leading it.

People think it’s all memos and workshops.

But real change work?

It happens in the messy, quiet moments no one claps for.

What people think change leaders do:

– Send out emails announcing change
– Make PowerPoint presentations
– Host workshops with sticky notes

What we actually do:

– Design feedback loops to surface problems early
– Coach leaders on difficult conversations
– Create psychological safety for honest dialogue
– Build bridges between conflicting departments
– Identify and address cultural barriers
– Track sentiment and adoption, not just metrics
– Negotiate competing priorities and resource conflicts
– Translate strategy into daily actions
– Facilitate tough decisions that others avoid
– Have one-on-one conversations with resisters and skeptics

Change isn’t a slide deck.

It’s human, emotional, unpredictable work.

PS. Which part of real change leadership
do you think people overlook the most?

--
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Executives don’t care how busy your change team is.
They care whether anything actually changed.

That’s why so many change reports fall flat.
They’re full of numbers that look impressive
but prove nothing.

Emails opened.
People trained.
Surveys completed.
Town halls hosted.

All activity with zero insight.

When change leaders rely on these metrics, they hit the same wall:
Stakeholders can’t see the business impact.

Here’s the difference:

Metrics show what happened.
KPIs show if you hit a target.
OKRs show whether the organisation transformed.

Activities tell the story of effort.
OKRs tell the story of outcomes.

If you want real buy-in from executives, start reporting what actually matters:

How behaviour shifted.
How performance improved.
How leaders now operate differently.
How the organisation now works better than before.

That’s the level where change becomes undeniable.

--
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Change resistance is normal.

But most leaders misread it
and that’s why their initiatives stall.

Instead of fighting or avoiding resistance,
guide people through it.

𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝟱 𝘀𝘁𝗲𝗽𝘀 𝘁𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘄𝗼𝗿𝗸:

𝟭/ 𝗕𝘂𝗶𝗹𝗱 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀
Share the why, not just the plan.
Make the change meaningful to them.

𝟮/ 𝗔𝗱𝗱𝗿𝗲𝘀𝘀 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗲𝘀
Acknowledge fears without judgment.
Create space for honest worries.

𝟯/ 𝗖𝗿𝗲𝗮𝘁𝗲 𝗶𝗻𝘃𝗼𝗹𝘃𝗲𝗺𝗲𝗻𝘁
Ask for the team’s input.
Let people shape the parts that affect them.

𝟰/ 𝗗𝗲𝘃𝗲𝗹𝗼𝗽 𝗰𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀
Give them the skills, practice, and confidence
to handle what’s coming.

𝟱/ 𝗥𝗲𝗶𝗻𝗳𝗼𝗿𝗰𝗲 𝗻𝗲𝘄 𝗯𝗲𝗵𝗮𝘃𝗶𝗼𝘂𝗿𝘀
Celebrate progress. Remove barriers.
Share what’s working.

When you understand resistance,
you don’t push people through change -

you bring them with you.

--
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The fastest way to fail a change initiative?

Treat every stakeholder the same.

In reality, people hold different levels of
power and care differently about the change.

And if you don’t map that early, you spend
months pushing instead of influencing.

The Power–Interest Grid helps you see who:
drives the change
blocks the change
feels the impact
barely notices it

It’s simple, but it changes everything.

Here’s the truth most teams miss:
Change isn’t about managing “everyone.”
It’s about managing the right people in the right way.

Know who needs partnership.
Know who needs updates.
Know who needs reassurance.
Know who needs boundaries.

Once you get that clarity, momentum stops feeling like a fight.

Change moves faster when people feel seen, not grouped together.

If you want smoother buy-in, start with understanding where people stand, before you start asking them to move.

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Many change leaders confuse empathy with being “nice.”

But empathy during change isn’t about comfort.

It’s about clarity, honesty, and understanding what
people actually experience.

The problem?

Most leaders stop at surface-level sympathy.

They say “I understand” but don’t adapt their approach.
They acknowledge stress but don’t reduce uncertainty.
They want people to feel heard, but don’t act on what they hear.

Real empathy looks like this:

You make people feel seen.
You spot the fears behind resistance.
You create space for honest feedback early.
You see the change from people’s point of view.
You communicate in a way that reduces uncertainty.
You adapt based on what people actually experience. You understand how it impacts their day and workload.

Empathy is not softness.

It’s a leadership skill that removes resistance
before it becomes a roadblock.

The best change leaders don’t just understand their people.

They change their approach because they understand.

--
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li_at

JSESSIONID

Talks about #leadership, #transformation, #changeleadership, #changemanagement, and #digitalbusinesstransformation

Megan - MA and BA Comms

Different generations aren’t your problem.

Assuming they think the same way is.

If you’re leading a team, understanding people
isn’t optional. It’s leverage.

Today’s workforce blends four generations -
each with different expectations, rhythms, and
communication patterns.

Ignore that mix and you create friction.

Work with it and you unlock performance.

Here’s how each generation shows up inside your
team (and how to lead them better):

1/ Boomers
↳ They bring depth and discipline.
↳ Lead them with clarity, respect, and a sense of purpose.

2/ Gen X
↳ They value autonomy and results.
↳ Lead them by giving space and trusting their delivery.

3/ Millennials
↳ They want growth and meaningful work.
↳ Lead them with transparency and a clear path forward.

4/ Gen Z
↳ They want to be heard early.
↳ Lead them by creating safety and inviting contribution.

Most new leaders default to one leadership style.
The smart ones adapt to who’s in front of them.

Question for you:
Which generation is the hardest for you to lead right now?

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Many change leaders focus on deadlines.

But great change leaders do the opposite.

They think like farmers.
They don’t rush the process.
Instead? They prepare the ground, plant the
right seeds, and nurture what they want to grow.

Here’s what that looks like:

1/ Prepare the soil
Create a space where people feel safe to speak.
Invite questions and listen without defending.

2/ Plant intentionally
Explain the “why” in plain language.
Give a clear picture of where the organization is headed.

3/ Nurture consistently
Check in often. Celebrate small progress.
Support people as they take risks and try new behaviours.

Your consistency builds their confidence.

When leaders operate this way:
Teams start engaging with change.
People take ownership.
Innovation becomes a natural response.

Change doesn’t happen because you demand it.

It happens because you create the conditions for people to grow into it.

--
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My favorite storytelling shortcut for change management:

Repetition.

Here's why it works:
→ 1st time: it grabs your attention
→ 3rd time: you start to recognize the message
→ 5th time: you link it to a broader initiative
→ 7th time: you associate it with a strategic outcome
→ 9th time: you're ready to take action

Why?
– It builds credibility.
– It creates familiarity.
– It demonstrates reliability.

Here's the reality:
– After 1 hour: your audience recalls 50%
– After 24 hours: it drops to 25%
– After 1 week: it's down to 10%

So, how do you make sure they remember the message?

REPETITION

Here's how I reinforce my change management message:

   1/  I work with the key leaders to develop a narrative-driven message
↳ why this is important to the facing leader;
↳ why this is important for the organisation;
↳ why the org must take action now.

  2/  Use mind mapping to break the story into key themes, visuals, and talking points for easier recall and alignment.

  3/  Create this into four cuts:
↳ a 30 minute version
↳ a 3 minute version
↳ a 30 second version
↳ a 3 second version

4/ Get into any and every forum I can. Use the appropriate version for the time you can get.

5/ Make sure the right person is delivering the right message at the right time.

6/ Repeat the message until stakeholders are ready to commit.

This strategy isn't revolutionary.

But how you apply it is where you stand out:

Same message, four different ways, in every forum you can, delivered by the right person.

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Most careers collapse for one reason

People build identity on a title, not on skills.

If your job title disappeared today, who would you be?

Many professionals tie their entire value to a role.

It feels safe.
But here’s the hard truth: your job isn’t your identity.

Because what happens when the company restructures?
When the title no longer exists?
When the role disappears?

Stop attaching your identity to a company.
Start attaching it to a purpose.

Instead of:
→ “What’s my job description?”
Ask:
→ “What impact do I want to make?”

How to start making the shift:

1/ Define the mission you care about most.
⤷ What problem do you want to solve long-term?

2/ Audit your skills.
⤷ Which strengths can be packaged into solutions for others?

3/ Build visibility beyond your employer.
⤷ Start sharing insights, speaking, writing.

4/ Test your value in new spaces.
⤷ Side projects, consulting, collaborations.

5/ Introduce yourself by the value you create, not the seat you hold.

A company can give you a role.
Only purpose can give you an identity.

--
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Change fails for simple reasons.

Not because people are difficult.
But because leaders skip the basics.

Here’s what effective change leadership actually looks like:

1/ Share the Big Picture
✅ Do: Explain why the change matters in simple, clear language.
❌ Don’t: Let people guess the purpose.

2/ Understand Your People
✅ Do: Listen to fears, concerns, and ideas.
❌ Don’t: Assume people will adjust on their own.

3/ Plan the Journey
✅ Do: Give clear steps so people know what comes next.
❌ Don’t: Leave the team feeling lost or confused.

4/ Communicate Often
✅ Do: Repeat key messages so they stick.
❌ Don’t: Expect people to remember everything at once.

5/ Build Champions
✅ Do: Empower believers who can influence others.
❌ Don’t: Try to push the change alone.

6/ Keep People Involved
✅ Do: Ask for ideas and invite feedback.
❌ Don’t: Make decisions behind closed doors.

7/ Stay Patient
✅ Do: Give people time to adjust.
❌ Don’t: Get frustrated when progress feels slow.

8/ Watch for Warning Signs
✅ Do: Notice confusion or burnout early.
❌ Don’t: Pretend everything is fine.

9/ Share Information
✅ Do: Keep people updated at every stage.
❌ Don’t: Withhold details or leave gaps.

10/ Listen to Concerns
✅ Do: Respond with care and clarity.
❌ Don’t: Brush off questions or discomfort.

11/ Stay Flexible
✅ Do: Adjust the plan when something isn’t working.
❌ Don’t: Force one approach no matter the cost.

12/ Put People First
✅ Do: Support and guide the team through the transition.
❌ Don’t: Focus only on results.

13/ Celebrate Progress
✅ Do: Recognize small wins and momentum.
❌ Don’t: Act like progress doesn’t matter.

14/ Respect Culture
✅ Do: Fit the change within team values and norms.
❌ Don’t: Fight the culture you’re trying to lead.

If a leader gets these right, change feels clear, supported, and doable.

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Employee buy in doesn’t come from big speeches
Or perfectly written emails.

It comes from how leaders guide people through the change itself.

90% of resistance isn’t about the change plan.

It’s about uncertainty, fear, and not knowing what the
shift means for their day to day.

That’s why these 7 steps matter.

1/ Start with clarity
⤷ Clarity helps people understand the why.

2/ Personalize the change
⤷ Personalization helps people see themselves in the change.

3/ Listen intentionally
⤷ Listening shows you value their reality.

4/ Remove the unknowns
⤷ Updates stop people from filling gaps with assumptions.

5/ Spot early signals
⤷ Early signals reveal what people need, not what they resist.

6/ Involve people
⤷ Involvement creates ownership, not pressure.

7/ Support the transition
⤷ Support gives people the confidence to move forward.

When leaders treat buy-in as an emotional journey,
not a logical argument people stop waiting to be convinced.

They start moving because they feel steady enough to try.

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Executive sponsors often get confused by change teams.

Not because they aren’t capable.

But because they aren’t specialists.

They don’t spend their days immersed in change

frameworks and terminology.

They’re running a business.

Yet they’re still expected to lead the change.

So when we call it “change management,” the message

can miss the mark.

This isn’t a semantic debate.

Language shapes how people show up.

And as change practitioners, we may be making

leadership harder than it needs to be.

Here are four clearer ways to talk about change.

Each one points execs and sponsors toward what’s

actually expected of them.

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Your habits tell the truth about your leadership.

And the small ones always speak the loudest.

Here are 15 quiet habits that show you're a great leader:

1/ You listen to understand, not just respond.
↳ It makes people feel safe to be honest.

2/ You build new leaders, not followers.
↳ Growth becomes part of the culture.

3/ You admit mistakes fast and fix them.
↳ Trust rises when ego drops.

4/ Your team feels safe speaking up.
↳ Psychological safety fuels better ideas.

5/ You celebrate small wins out loud.
↳ People stay motivated when progress is seen.

6/ You ask questions that shift the conversation.
↳ Clarity comes before direction.

7/ You trust the experts you hired.
↳ Micromanaging kills momentum.

8/ You invest in your team’s growth.
↳ Skills compound when supported.

9/ You spot burnout early and encourage rest.
↳ Healthy teams produce better work.

10/ You keep promises, even tiny ones.
↳ Consistency builds reliability.

11/ You give credit to your team.
↳ Recognition inspires ownership.

12/ You ask for hard feedback and use it.
↳ Leaders improve when they listen.

13/ You hire people smarter than you.
↳ Strength grows when you’re not the ceiling.

14/ You protect your team’s time and energy.
↳ Focus becomes a competitive advantage.

15/ You care about people more than rules.
↳ Humanity keeps teams loyal.

Leadership isn’t a speech or a strategy.

It’s the daily behaviour your team feels.

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Introverts don’t need noise to lead.

They rely on something far more powerful.

They notice what others miss.
They think before they act.
They listen long enough to understand.

People assume leadership belongs to the loudest voice in the room.

But quiet leaders win differently.

They catch the details others overlook.
They prepare when others hope on confidence.
They stay steady when everyone else is scattered.

That’s not weakness. That’s discipline.

I used to believe leadership meant speaking first,
and taking up the most space.

But the best leaders I’ve worked with did the opposite.

They paused before jumping in.
They asked the right questions.
They stayed composed under pressure.

Their impact didn’t come from volume.

It came from clarity, intention, and consistency.

You don’t need noise to lead.
You don’t need a loud personality to make a difference.

Your introversion isn’t a limitation.
It might be the very thing that makes you unforgettable.

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Why Introverts Become Great Leaders 

After 18+ years leading change, here’s what nobody tells you:

Skeptics don’t block progress.
Leaders who can’t handle skepticism do.

The day I stopped seeing resistance as the problem, everything shifted.

Skeptics are signals, they show you where trust is weak.

Win them over, and they often become your
strongest allies.

Here’s how to do it in practice:

1/ Start by Listening
→ Ask: “What worries you most about this shift?”
→ Write it down. Patterns reveal real resistance points.

2/ Acknowledge the Loss
→ Say it out loud: “I know this means re-learning
old processes, it’s not easy.”
→ Naming the cost earns respect.

3/ Show Proof, Not Promises
→ Run a small pilot. Collect results and share them.
→ Tangible wins quiet doubts faster than speeches.

4/ Involve Skeptics Directly
→ Invite them into workshops or feedback sessions.
→ Ownership reduces pushback.

5/ Connect to Shared Purpose
→ Link the change to something bigger: “This helps clients get answers faster.”
→ Purpose gives change meaning.

6/ Be Visible and Consistent
→ Host regular check-ins. Show up every time.
→ Skeptics notice and trust grows.

7/ Celebrate Little Wins Publicly
→ Highlight early adopters and results.
→ Recognition turns them into examples others follow.

The truth is: you don’t “convince” skeptics overnight.

You build trust one action at a time.

And trust is what makes change stick.

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7 Strategies to Win Over Skeptics

Smart people often fall into dumb traps.

Not because they lack talent. Because these traps look like virtues.

You work harder.

You deliver more value.

You wait for results to speak.

Meanwhile, someone less skilled gets the promotion.

Here are 7 career traps smart professionals fall into:

1/ The Quiet Achiever Trap
Excellence without visibility stalls your career.

2/ The Zero-Politics Myth Trap
“I just do the work” sounds noble but it quietly limits your growth.

3/ The Perfectionist Trap
Waiting for perfect kills momentum and opportunities.

4/ The Yes-Addict Trap
Saying yes to everything means saying no to your priorities.

5/ The Overthinker Trap
Research becomes procrastination. You never launch.

6/ The No-Network Trap
Networking only when desperate, is already too late.

7/ The Solo Player Trap
Avoiding help slows you down and limits scale.

Pick one trap. Fix one habit this week.

Small moves compound faster than big plans.

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 7 Career Traps Smart People Fall Into

I’ve seen great change leaders struggle under pressure.

Not because they made the wrong choice
But because they waited too long to make one.

They overthink, over plan and end up reacting too late.

But high-performing leaders don’t panic in chaos,
They adapt quickly.

One reason? They use the OODA Loop.

It’s a decision-making framework built for speed and clarity.

How to use the OODA Loop as a leader:

1/ Observe (Watch behaviour)
→ What are people actually doing differently?
→ Where is adoption stalling or slipping?
→ What questions, doubts, or workarounds are showing up?

2/ Interpret (Turn signals into meaning)
→ What is this telling us about readiness?
→ Where is clarity missing?
→ What risks or resistance are forming?

3/ Decide (Set a clear next move)
→ What needs to change now to support people?
→ What can wait?
→ What is the simplest action that creates momentum?

4/ Act (Lead visibly and adjust quickly)
→ Communicate the decision clearly
→ Support teams through the shift
→ Learn from the response and refine the approach

The OODA loop isn’t about being the smartest.

It’s about being the fastest to learn and adjust.

--
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The best professionals don’t just have a job.

They have options.

Here’s what I realized after years in corporate:

Job security is a myth.
Client diversity is the real safety net.

→ Start your consulting business today.

Many professionals feel stuck with one job.

They worry about:
↳ job security
↳ income stability
↳ career growth

I’ve been there too, it feels stable until it suddenly isn’t.

Having one job is like having one client.
If that client leaves, everything shakes.

When you monetise your skills through consulting, you:
↳ reduce risk
↳ gain financial security
↳ expand your network

The benefits are clear:

If one client leaves, others remain.
You control your workload and income.
You can build a reputation in your industry.

This is how modern professionals build real stability.

Start now. Don’t wait for a crisis to force your next move.

--
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Your team isn’t sabotaging your strategy.

They’re drowning in change overload.

Here are 8 signs you might be ignoring:

1/ Apathy
When people stop caring, it’s a clear sign of fatigue. They no longer feel invested in the change process.

2/ Burnout
Too much change too fast can lead to exhaustion.
This affects productivity and morale.

3/ Confusion
If your team is constantly asking for clarity,
they might be overwhelmed by too many changes.

4/ Disengagement
When people start to pull back, it’s a sign they’re
not coping well with the changes.

5/ Stress increases
High levels of stress can indicate that the change
process is too intense or poorly managed.

6/ Morale collapses
A drop in team spirit often signals that the changes are
negatively impacting the work environment.

7/ Rising Complaints
Frequent complaints can be a sign that people are
struggling to adapt to the changes.

8/ Automatic Resistance
If people resist changes without considering their
benefits, they might be experiencing change fatigue.

Then, consider these steps:

1. Define your current and upcoming changes.
2. Assess the impacts across all changes.
3. Prioritize and build capacity to manage them.

Sometimes, slowing down is the best way to speed up.

P.S. Which of these signs of change fatigue do you see the most?

-- 
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The Battle

Owain Lewis

Daniel Lock

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The Battle

Owain Lewis

Daniel Lock

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Daniel Lock's LinkedIn Performance

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