METALUBE

Marketing Lead

Content marketer

Kleen-Tex Industries, Inc.

Digital Marketing Specialist

Forty Fourth Parallel

Marketing Specialist

YaoHua Experimental School 

- Day to day delivery of quality content via PowerPoint presentation
- Creating activities to ensure student engagement. 
- Creation and delivery of end of semester exams. 
- Classroom Management.

English Language Teacher

Procurement for Housing

Management of several frameworks containing numerous suppliers: 

Electronic Payment Services 
Fleet Management and Vehicle Purchase
Facilities Management (Soft Services) 
Furniture and Flooring 

Management of Procurement processes. 

Lead Generation - Opening up discussions regarding client requirements and challenges to create new revenue streams. 

Account Management - Consistent communication with the objective of resolving challenges or gaining positive feedback via client testimonials. 

Business Development - Secured multiple large contract including vehicle fleets, electronic payments systems and furniture and flooring for numerous councils. 

Support with Marketing material - Leveraging supplier relationships for quality content to generate organic leads. 

Stakeholder Management - Managing client and supplier expectations through continuous 
professional relationships. From resolving service and delivery disputes, organising supplier days to price increases.

Active use of CRM systems - Sales Force and Dynamics 365 to log leads, organise sales process and gain data driven overviews.

Category Buyer

Junior Buyer

Metropolitan Police

•	Actively liaising with top level clients.
•	Contract Management – Oversaw a various number of tenders over three procurement categories (ICT, Property and Corporate Operational Procurement).
•	Contract negotiation – With severe financial constraints placed on the Metropolitan Police Service I was regularly negotiating improved prices particularly on contract extensions. 
•	Support on various contracts for police equipment.
•	Active input on reports such as market research. 
•	Use of business software (SAP and BlueLight) for competitive tenders.

Procurement Category Analyst 

Marks and Spencer

During the summer when working within the operations department I gained vital experience on what happens behind the scenes in a well-established retail firm as well as an insight on supply chain management.

My duties included:
•	Operation of Machinery 
•	Stock Management 
•	Supply Chain Management
•	Maintain logs of Inflowing and Outflowing stock/equipment – Paper/IT based 
•	Store Maintenance
•	Team Working

Operations

NorthwoodUK

Gave invaluable experience on franchising, client/company negotiations and client management

My duties included: 
•	Client House viewings 
•	Organising files/folders/Completing documentation 
•	Effectively solving clientele issues through telephone communication
•	Using Bespoke IT software

Real Estate Associate

Gained a first-hand insight into Food retailing, from customer interaction to food waste procedures.

My duties included:
•	Customer Relationship Management 
•	Sales 
•	Stock Management 
•	Operation of Information Technology 
•	Telephone Communication 
•	 Handling the payment for any purchases
•	Food date rotation
•	Carry out waste procedures effectively

Customer Assistant

Acquired valuable experience with regards to Clothing Retail. 

My duties Included: 
•	Customer Relationship Management
•	Stock Management
•	Operation of Information Technology 
•	Handling the payment of purchases 
•	Telephone Communication 
•	Sales

Digital Marketer | Sharing Learnings with 6/7/8 Figure Brands

Welcome to my profile. See something interesting? Please reach out for a chat. 

I’m British and I have worked in the UK🇬🇧 and Shenzhen, China's answer to Silicon Valley🇨🇳. 

Right now I'm working towards growing three brands in the B2B space; Metalube, MolySlip, and Vapor-tek, through both Digital and Traditional Marketing methods ensuring a healthy opportunity pipeline whilst maximising revenue. 

I love to keep both my mind and my body sharp. I am a fitness enthusiast and this in combination with my love for the challenge of learning Mandarin allows me to stay on the ball. 

What do I love about working for a growing, forward-thinking company? 

From my International Business degree to my time in China, I’ve always performed well in diverse teams. I motivate myself through personal development, and in fast moving-company, I find myself surrounded by inspiring people who share my love for self-improvement. I thrive in an environment where I am trusted with responsibility. It’s great to be a part of a forward-thinking business and I’m relishing the learning opportunities that come with it.  

I'll be dropping hints and tips with regard to what I have worked on and will be working on, feel free to share your insights. 

I'm always open to talk about your business, passion, or journey. Contact me via lewis.cardwell@kleen-tex.com

Lewis Cardwell

StartupGTM.com | I help b2b founders hack traction | Profitable founder (YC)

Transforming a startup from early to repeatable sales is HARD.

If you’re a B2B founder with early sales, then you've done many things right to win your first customers.

BUT - to raise a round A, your startup will need to have a product that's ready to scale because it can be 𝙨𝙤𝙡𝙙 𝙧𝙚𝙥𝙚𝙖𝙩𝙚𝙙𝙡𝙮 𝙖𝙣𝙙 𝙧𝙚𝙡𝙞𝙖𝙗𝙡𝙮.

To get repeatable sales - there are four blockers. 
 
You'll need to change each one from "not working" to "working": 
 
1️⃣ Consistently creating a 𝙨𝙩𝙧𝙚𝙖𝙢 of conversations with customers 
 
2️⃣ Converting these conversations into a 𝙨𝙩𝙧𝙚𝙖𝙢 of first meetings 
 
3️⃣ Converting these meetings into a 𝙨𝙩𝙧𝙚𝙖𝙢 of trials 
 
4️⃣ Converting trials into a 𝙨𝙩𝙧𝙚𝙖𝙢 of deals. 
 
These blockers need to be removed 𝙨𝙚𝙦𝙪𝙚𝙣𝙩𝙞𝙖𝙡𝙡𝙮 - i.e. one by one. 
 
💡 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗖𝗥𝗔𝗖𝗞𝗜𝗡𝗚 𝘁𝗵𝗲 𝘀𝘁𝗮𝗴𝗲 𝘆𝗼𝘂'𝗿𝗲 𝗮𝘁 𝗥𝗜𝗚𝗛𝗧 𝗡𝗢𝗪. 𝗗𝗼𝗻'𝘁 𝗼𝘃𝗲𝗿𝘁𝗵𝗶𝗻𝗸 𝘁𝗵𝗲 𝗼𝘁𝗵𝗲𝗿𝘀.

—

I'm a former co-founder and CEO at ApolloShield - a profitable YC startup.

I work hands-on with B2B founders on turning their early sales into repeatable sales through a combination of disciplines:

1️⃣ 𝗠𝗮𝗿𝗸𝗲𝘁 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗮𝗻𝗱 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Understanding the market, identifying target customers, and analyzing competitors.

2️⃣ 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗮𝗻𝗱 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴: Defining how the product fits into the market and crafting compelling messages to appeal to the target audience.

3️⃣ 𝗦𝗮𝗹𝗲𝘀 𝗮𝗻𝗱 𝗗𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀: Developing strategies for selling the product, including choosing sales channels and partnerships.

4️⃣ 𝗖𝗼𝗹𝗱 𝗢𝘂𝘁𝗿𝗲𝗮𝗰𝗵, 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗮𝗻𝗱 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻: Creating and executing campaigns to build brand awareness and generate leads.

5️⃣ 𝗣𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝘀𝗮𝗹𝗲𝘀: Managing discovery and commercial discussions with clients and partners to get their business.

5️⃣ 𝗢𝗻𝗴𝗼𝗶𝗻𝗴 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗔𝗱𝗮𝗽𝘁𝗮𝘁𝗶𝗼𝗻 𝘁𝗼 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸: Gathering customer feedback and continuously adapting the product and strategies accordingly.

6️⃣ 𝗜𝗧 𝗮𝗻𝗱 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀: Building support systems to holistically orchestrate and manage your GTM efforts.

7️⃣ 𝗥𝗮𝗽𝗶𝗱 𝗜𝘁𝗲𝗿𝗮𝘁𝗶𝗼𝗻: Developing a method to move forward quickly, iterate and get market feedback - doubling what works and tossing what doesn’t.

🚀 Let's connect and accelerate your startup together!

taplio

The Battle

Lewis Cardwell

Nimo Shkedy

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?