Lev Markelov

Humber College

Teaching the next generation of students how to succeed as creative professionals.

Professor

Rethoric

“How do I share my story?”
“What if it gets no views?”
“Why should anyone care?”

These are legitimate concerns for any personal brand.

Whether you're an established brand or just getting started.

How you show up in your content is everything.

- You attract VC attention
- You build your credibility within your niche
- You onboard new customers to your business

These are only some of the many benefits that great copy and a well-thought-out organic content strategy help accomplish. 

I work with Startup to Fortune 500 founders to amplify their personal brands.

SaaS | Web3 | D2C | Fintech | AI 

Many of these founders have high net worths, and they trust me with their cookies. Will you?

Need to grow on LinkedIn or X?
Need to secure more funding? 
Need to build an attractive website?
Need to (re)position your brand?

Say "Hey Lev" in a message, and let's chat.

Co-Founder

Social INK Ltd

"Can you explain that again please?" was the question I most frequently asked my clients when interviewing them for content ideas. 

The blockchain/Web3 space is a black box; no one really understands what's going on within it. 

I was tasked with the impossible: demystifying the complexity of such topics into engaging, digestible content for others to read and enjoy. 

To paint a picture, one of my clients worked on encoding an NFT with human-verifiable DNA sequencing to act as 'proof of humanity' once the machines inevitably take over. 

It was my first time speaking with the founders...

"Now turn that into a Tweet, please." They told me after discussing the company for 20 minutes.

"No problem," I replied, but first, "What do you mean by that?"

(You can see how valuable being the dumbest person in the room is; you get to ask all the simple questions.)

But that's the secret to success in Blockchain, Web3, Crypto, AI, etc.

K.I.S.S = Keep it simple, stupid.

That's the way to get attention.
Educate your audience. 
Attract new customers. 

Make it easy and enjoyable to understand the problems you're solving, and the people will follow. Speak to them as you would with a colleague, and your messaging will go over their heads.

Educate first, sell later.

Copywriter

clear cut fitness

- Delivering personalized and results-driven 1-on-1 training sessions. Empowering clients to surpass their fitness goals and transform their lifestyles.

- Leading fitness classes and fostering a motivating environment.  Helping clients towards consistent progress and measurable achievements.

-Creating engaging video content to share training knowledge.

Personal Trainer

Product Designer

Beyond Fitness

-Designed a gamified loyalty program for increased client engagement and retention, and to increase engagement by 15% within the first three months after the launch
-Defined a product goal and gathered feedback by interviewing stakeholders to achieve the reduction of employee's time by 10% and reduce the cost by 10%
-Collaborated with cross-functional teams including 2 engineers, 2 trainers, and 3 other department managers

-Optimized product portfolios through operational efficiencies and increased total revenue by 15% YoY
-Supervised a team of 12 trainers and fostered open communication. Iterated the working process to enhance team collaboration and efficiency
-Developed internal system features to enhance employees' work experience, including improved information visualization and streamlined work processes, resulting in a 30% YoY increase in work efficiency
-Conducted bi-monthly workshops that generated innovative ideas and fostered design thinking skills among participants, ultimately benefiting the company and enhancing the overall work environment

Growth Product Manager

- Developed and led innovative workshops to enhance trainer expertise and foster cross-branch collaboration, resulting in improved client satisfaction.
- Organized effective team-building events that strengthened team dynamics and boosted inter-departmental project efficiency.
- Created and implemented a mentorship program for new staff, accelerating their professional development and streamlining the onboarding process.
- Designed a comprehensive self-evaluation system for coaches, complemented by monthly one-on-one meetings, leading to significant improvements in team performance.

Assistant Team Manager

- Expanded client base by 50% in the first year, demonstrating strong client acquisition skills and market understanding.
- Consistently maintained a portfolio of 30+ active clients, showcasing effective time management and client relationship abilities.
- Achieved an 85% client retention rate, reflecting high-quality service delivery and client satisfaction.
- Pursued ongoing professional development, obtaining multiple certifications including CrossFit Level 1, EXOS Performance Specialist, and Functional Range Conditioning (FRC).

Product Designer - Esports

𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗿 | 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗧𝗿𝗮𝗶𝗻𝗲𝗿

As a Product Designer with a background in Personal Training, Yahsin is passionate about creating digital experiences that empower and inspire users. Her journey from fitness to design has equipped her with valuable insights into human behavior and motivation, enabling her to craft solutions that resonate on a personal level.

Driven by curiosity and a commitment to growth, she takes initiative and approaches each project with an adventurous spirit. She is dedicated to designing products that enrich lives and transform the way people interact with technology.

Let's connect and explore how we can create meaningful experiences together!

taplio

The Battle

Lev Markelov

Yahsin Tsai

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