Lev Markelov

Humber College

Teaching the next generation of students how to succeed as creative professionals.

Professor

Rethoric

“How do I share my story?”
“What if it gets no views?”
“Why should anyone care?”

These are legitimate concerns for any personal brand.

Whether you're an established brand or just getting started.

How you show up in your content is everything.

- You attract VC attention
- You build your credibility within your niche
- You onboard new customers to your business

These are only some of the many benefits that great copy and a well-thought-out organic content strategy help accomplish. 

I work with Startup to Fortune 500 founders to amplify their personal brands.

SaaS | Web3 | D2C | Fintech | AI 

Many of these founders have high net worths, and they trust me with their cookies. Will you?

Need to grow on LinkedIn or X?
Need to secure more funding? 
Need to build an attractive website?
Need to (re)position your brand?

Say "Hey Lev" in a message, and let's chat.

Co-Founder

Social INK Ltd

"Can you explain that again please?" was the question I most frequently asked my clients when interviewing them for content ideas. 

The blockchain/Web3 space is a black box; no one really understands what's going on within it. 

I was tasked with the impossible: demystifying the complexity of such topics into engaging, digestible content for others to read and enjoy. 

To paint a picture, one of my clients worked on encoding an NFT with human-verifiable DNA sequencing to act as 'proof of humanity' once the machines inevitably take over. 

It was my first time speaking with the founders...

"Now turn that into a Tweet, please." They told me after discussing the company for 20 minutes.

"No problem," I replied, but first, "What do you mean by that?"

(You can see how valuable being the dumbest person in the room is; you get to ask all the simple questions.)

But that's the secret to success in Blockchain, Web3, Crypto, AI, etc.

K.I.S.S = Keep it simple, stupid.

That's the way to get attention.
Educate your audience. 
Attract new customers. 

Make it easy and enjoyable to understand the problems you're solving, and the people will follow. Speak to them as you would with a colleague, and your messaging will go over their heads.

Educate first, sell later.

Copywriter

Deck

Artificial Intelligence Engineer Tech Lead

Next Pathway Inc.

Pioneering AI Initiatives: Spearheaded the integration of artificial intelligence within Next Pathway, positioning the company at the forefront of AI-powered cloud migration solutions.

Advanced Code Translation with AI: Leveraged embeddings and vector databases to architect deterministic and highly tunable code translation workflows (RAG). This has revolutionized the process, allowing for precise code translations aligned with specific client needs and infrastructural requirements.

AI-Powered Code Automation: Developed and deployed advanced AI models for automated code generation, enabling streamlined migration of legacy systems to modern cloud-based infrastructures.

Synthetic Data Generation: Architected AI-driven workflows for generating synthetic data, ensuring robust testing environments and enhancing migration efficiency without compromising data privacy.

End-to-End AI Solution Development: Led AI projects from ideation through to production, ensuring robust, scalable, and efficient solutions that align with company goals and client needs.

Research & Development: Conducted extensive research into emerging AI technologies and methodologies, ensuring that Next Pathway remains at the cutting edge of cloud migration technologies.

Cross-Functional Collaboration: Worked closely with engineering, product, and leadership teams to ensure seamless integration of AI capabilities across the company's product suite.

Mentorship & Training: Played a pivotal role in upskilling the technical team, ensuring they are well-equipped to maintain and further develop AI-powered solutions.

AI Engineer

NiftyTunes Inc.

- Designed and Developed a B2B Content Pipeline 
- Collaborated with music industry professionals to ascertain functional requirements
- Contributed to Company MVP leading to an initial private raise
- Bridged legacy music industry systems to cutting edge NFT marketplaces

Full Stack Engineer

Acutus Capital Partners

As the Head of Engineering at Acutus Capital Partners, I spearheaded the development of a cutting-edge real-time trading analytics platform, which became integral to our trading strategy. My role encompassed designing and implementing high-throughput data pipelines to ensure the seamless flow of financial data, essential for timely and accurate analytics.

In collaboration with finance experts and analysts, I translated complex financial theories into robust technical solutions, often involving intricate algorithmic constructs. My technical stewardship extended to the provisioning and maintenance of a scalable AWS Cloud Infrastructure, which housed our microservices and databases. This infrastructure supported our analytical engines and was pivotal in executing high-frequency trades.

A key focus of my tenure was the enhancement of system robustness through regular systems analyses, which also yielded significant cost reductions. The systems’ resilience in the face of rapid market changes was a testament to these efforts.

Under my leadership, the engineering team embraced AI to revolutionize our approach to forecasting market indicators. By pioneering the integration of AI with our core algorithms, we unlocked new functionalities and significantly improved our predictive indicators. This advancement was a cornerstone in increasing alpha generation, thereby delivering superior returns to our clients.

Moreover, I ensured the sustainability of our technical prowess through the management of Knowledge Transfer and the cultivation of comprehensive Internal Documentation. This ensured that the team's expertise was shared and preserved, promoting a culture of continuous learning and innovation.

Head Of Engineering

Industrial Stores - Orderscope

- Coordinated with team on the design, writing, modification, integration, and testing of software code for e-commerce related code.
- Participated in external customer and/or vendor meetings, internal meetings to aid eCommerce business software development
- Worked on existing and new eCommerce SaaS modules ensuring software requirements allow third party software to communicate through a variety of APIs
- Evaluated software solutions in order to reduce cost
- Conducted tests and performed security and quality control
- Created and maintained eCommerce module documentation for user reference
- Oversaw formulation of strategy, planning and execution of projects

E-commerce Web Developer

Snakebyte Studios Inc.

As a Project Lead/Product Engineer I have:
- Led a software development team through the design and implementation phases of product development.
- Designed a modern technology stack with implementation flexibility, scalability and cost in mind.
- Implemented design, organization and quality control practices to ensure product quality.
- Brainstormed designs and features with an emphasis on user experience.
- Conducted market research and analysis into competitor products in the digital marketing landscape.
- Fostered an environment of creativity and ownership amongst the development team.

As a Digital Marketer I have:
- Led a digital marketing team from client acquisition to deployed digital marketing campaigns
- Interviewed clients and communicated needs to the digital marketing team
- Researched client companies and their respective brands to provide insight into the design process
- Brainstormed designs which brought new life to existing brands
- Conducted research and analysis into a variety of market sectors
- Tuned social media campaigns for higher quality user engagement, bringing more value to clients

Project Lead / Social Media Manager

Founder and Lead Software Consultant of Shokunin Software. Data Engineer at Next Pathway.

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