Lev Markelov

Humber College

Teaching the next generation of students how to succeed as creative professionals.

Professor

Rethoric

“How do I share my story?”
“What if it gets no views?”
“Why should anyone care?”

These are legitimate concerns for any personal brand.

Whether you're an established brand or just getting started.

How you show up in your content is everything.

- You attract VC attention
- You build your credibility within your niche
- You onboard new customers to your business

These are only some of the many benefits that great copy and a well-thought-out organic content strategy help accomplish. 

I work with Startup to Fortune 500 founders to amplify their personal brands.

SaaS | Web3 | D2C | Fintech | AI 

Many of these founders have high net worths, and they trust me with their cookies. Will you?

Need to grow on LinkedIn or X?
Need to secure more funding? 
Need to build an attractive website?
Need to (re)position your brand?

Say "Hey Lev" in a message, and let's chat.

Co-Founder

Social INK Ltd

"Can you explain that again please?" was the question I most frequently asked my clients when interviewing them for content ideas. 

The blockchain/Web3 space is a black box; no one really understands what's going on within it. 

I was tasked with the impossible: demystifying the complexity of such topics into engaging, digestible content for others to read and enjoy. 

To paint a picture, one of my clients worked on encoding an NFT with human-verifiable DNA sequencing to act as 'proof of humanity' once the machines inevitably take over. 

It was my first time speaking with the founders...

"Now turn that into a Tweet, please." They told me after discussing the company for 20 minutes.

"No problem," I replied, but first, "What do you mean by that?"

(You can see how valuable being the dumbest person in the room is; you get to ask all the simple questions.)

But that's the secret to success in Blockchain, Web3, Crypto, AI, etc.

K.I.S.S = Keep it simple, stupid.

That's the way to get attention.
Educate your audience. 
Attract new customers. 

Make it easy and enjoyable to understand the problems you're solving, and the people will follow. Speak to them as you would with a colleague, and your messaging will go over their heads.

Educate first, sell later.

Copywriter

La Baula

Boost your digital presence in a strategic, creative and measurable way.
We promote your brand through custom-designed communication and the creation of high-quality content.

Whether you are looking to start, maintain or strengthen your online presence, at La Baula we are here to help you achieve it.

CLIENTS: Barcelona Supercomputing Center, European Federation Of Biotechnology, Center d´Art Tecla Sala, Museum of History of L'Hospitalet, Districte Cultural LH, Grupo Hematología de México, Syra Coffee, Elespacio, This Page Amsterdam, McCann Spain

Content Strategist & Director

Elespacio

We help brands grow by creating tailored digital business strategy and intelligent online advertising. Our agency has grown with technology since the early days of the internet. We’re digital natives. We invest in research and exploration and we tackle work with a strong think-before-do attitude to ensure a happy end to each project we intake. Our team is our most valued asset, because no matter how brilliant the technology, it’s the people that make the difference. We work in small teams because it proves better results and better fun. Find us in our studios in Barcelona or Berlin.see more

Lead Advertising Specialist

This Page Amsterdam

This Page Amsterdam is a digital production agency based in Amsterdam that creates digital advertising campaigns for international clients.

Sr. Advertising Specialist

Grupo Expansión

Content Specialist

Socio Fundador @ La Baula @ Modulab Barcelona | Comunicación, Creación y Marketing de Contenidos

👉 In 2018 I co-founded La Baula, a digital marketing and content strategy agency.
👉 In 2022 I co-founded Modulab Barcelona, an audiovisual content production studio.

With over 15 years in the marketing and communications industry, I've gathered a mixed skillset in digital marketing, interaction design, content strategy and production, and entrepreneurship. 

I enjoy being outdoors, listening to music, and reading a good book. I´m originally from Mexico and I´ve lived in New York, Madrid, Amsterdam, and Barcelona where I´m currently based. 

Though I love tacos, my favorite food is pizza ;)

My main professional interest lies in the intersection between communication and technology.

I find coding fascinating, and I know how to write HTML, CSS, Vanilla Javascript, and a bit of Python.

taplio

The Battle

Lev Markelov

Rodolfo Miranda Company

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