Lev Markelov

Humber College

Teaching the next generation of students how to succeed as creative professionals.

Professor

Rethoric

“How do I share my story?”
“What if it gets no views?”
“Why should anyone care?”

These are legitimate concerns for any personal brand.

Whether you're an established brand or just getting started.

How you show up in your content is everything.

- You attract VC attention
- You build your credibility within your niche
- You onboard new customers to your business

These are only some of the many benefits that great copy and a well-thought-out organic content strategy help accomplish. 

I work with Startup to Fortune 500 founders to amplify their personal brands.

SaaS | Web3 | D2C | Fintech | AI 

Many of these founders have high net worths, and they trust me with their cookies. Will you?

Need to grow on LinkedIn or X?
Need to secure more funding? 
Need to build an attractive website?
Need to (re)position your brand?

Say "Hey Lev" in a message, and let's chat.

Co-Founder

Social INK Ltd

"Can you explain that again please?" was the question I most frequently asked my clients when interviewing them for content ideas. 

The blockchain/Web3 space is a black box; no one really understands what's going on within it. 

I was tasked with the impossible: demystifying the complexity of such topics into engaging, digestible content for others to read and enjoy. 

To paint a picture, one of my clients worked on encoding an NFT with human-verifiable DNA sequencing to act as 'proof of humanity' once the machines inevitably take over. 

It was my first time speaking with the founders...

"Now turn that into a Tweet, please." They told me after discussing the company for 20 minutes.

"No problem," I replied, but first, "What do you mean by that?"

(You can see how valuable being the dumbest person in the room is; you get to ask all the simple questions.)

But that's the secret to success in Blockchain, Web3, Crypto, AI, etc.

K.I.S.S = Keep it simple, stupid.

That's the way to get attention.
Educate your audience. 
Attract new customers. 

Make it easy and enjoyable to understand the problems you're solving, and the people will follow. Speak to them as you would with a colleague, and your messaging will go over their heads.

Educate first, sell later.

Copywriter

Vosyn

AI Web Designer UX/UI Researcher Consultant

Twitch

Creating video content for various audiences

Content Creator

Research Assistant

The Medium

Writing articles on pitches for the Features column of the newspaper 
- Interviewing Professionals and Students for feature articles 
- Proofreading and Copyediting Content 
- Referencing Data and Statistics for references in articles

Associates Features Editor

Virgin Plus

Sales Representative

Yang Teashop

Barista

On the Danforth Magazine

Creating marketing strategies on how to promote the magazine both in print and online format 
Creating ideas to promote via social media to increase engagement 
Assisting with advertising by calling retailers and businesses about the magazine and selling ads

Marketing Director

DAVIDsTEA

tea guide

University of Toronto Press

Part time Sales Associate

Roots

Sales Associate

Growing up, I always loved to communicate, talk, and share new ideas. From scribbling on my parent's furniture with Sharpies (luckily, I don't do that anymore!), to pretending to speak to the (imaginary) crowd in front of the TV, to writing drafts of book ideas, creativity, and passion were at the forefront of what I love to do! I even studied abroad in South Korea for a semester, and learned so much about various cultures, traditions, ways of thinking, design, and language -- and how that impacts communication with people from all parts of the world. I've done research, I even did publishing where I learned how to make prototypes for magazines and copyedit text!

I have a background in research from my time studying Sociology in my undergrad at UofT, and now I'm pursuing User Experience Design at Humber College. When I think of design, aside from wanting designs to look clean, minimalistic, and pretty, I also constantly think about how the user feels at first glance, seeing and using my design. As someone who grew up constantly having to learn differently and adopting new strategies, I want to be able to make sure my designs have accessibility in mind -- because everyone can benefit from accessibility.

I love seeing the things I make come to life when it comes to colours, shapes, motion prototyping, or even seeing my articles get published in a newspaper! When I'm not designing websites and mobile applications, I'm constantly designing in other mediums such as crafts like creating a system that works for me through the bullet journal method or designing new creations via crochet. And sometimes you can find me creating content on Twitch, where I love to create and foster a community through gaming and sharing memories.

I'm always eager to learn new skills, connect with new types of people, and work on new projects! Have a project or idea you want to work on together? Feel free to check my portfolio and let's connect!

taplio

The Battle

Lev Markelov

Pamela Prasetya

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