Lev Markelov

Humber College

Teaching the next generation of students how to succeed as creative professionals.

Professor

Rethoric

“How do I share my story?”
“What if it gets no views?”
“Why should anyone care?”

These are legitimate concerns for any personal brand.

Whether you're an established brand or just getting started.

How you show up in your content is everything.

- You attract VC attention
- You build your credibility within your niche
- You onboard new customers to your business

These are only some of the many benefits that great copy and a well-thought-out organic content strategy help accomplish. 

I work with Startup to Fortune 500 founders to amplify their personal brands.

SaaS | Web3 | D2C | Fintech | AI 

Many of these founders have high net worths, and they trust me with their cookies. Will you?

Need to grow on LinkedIn or X?
Need to secure more funding? 
Need to build an attractive website?
Need to (re)position your brand?

Say "Hey Lev" in a message, and let's chat.

Co-Founder

Social INK Ltd

"Can you explain that again please?" was the question I most frequently asked my clients when interviewing them for content ideas. 

The blockchain/Web3 space is a black box; no one really understands what's going on within it. 

I was tasked with the impossible: demystifying the complexity of such topics into engaging, digestible content for others to read and enjoy. 

To paint a picture, one of my clients worked on encoding an NFT with human-verifiable DNA sequencing to act as 'proof of humanity' once the machines inevitably take over. 

It was my first time speaking with the founders...

"Now turn that into a Tweet, please." They told me after discussing the company for 20 minutes.

"No problem," I replied, but first, "What do you mean by that?"

(You can see how valuable being the dumbest person in the room is; you get to ask all the simple questions.)

But that's the secret to success in Blockchain, Web3, Crypto, AI, etc.

K.I.S.S = Keep it simple, stupid.

That's the way to get attention.
Educate your audience. 
Attract new customers. 

Make it easy and enjoyable to understand the problems you're solving, and the people will follow. Speak to them as you would with a colleague, and your messaging will go over their heads.

Educate first, sell later.

Copywriter

Canadian Museum of Architecture

• Worked on developing and designing captivating exhibit displays showcasing architectural evolution,
Canadian contributions, and immersive learning experiences.
• Conducted extensive research to create concise and accessible content, highlighting the architectural history
and cultural significance.
• Employed innovative storytelling techniques connecting historical contexts with contemporary trends.

Design Researcher / Content Developer

AMBEE ENGINEERING PVT LTD

• Prepared design and working drawings using Ontario Building Code (OBC) guidelines.
• Creating drawings based on existing paper drawings and on-site measurements.
• Interior design layouts and detailed elevation and sections
• Modifying drawings for as built condition or to incorporate design and layout changes

Architectural Intern

BRIDGE Waterloo Architecture

• Collaborated with student led groups to organize architecture and design related community projects in 
    Waterloo region.
• Collaborated with Cambridge Art Gallery for Artist's exhibition and "Missing Pages" initiative.

Co Director

LCBO

Customer Service Representative

University of Waterloo

• Brainstorming in-house strategic concepts to generate innovative solutions to address
the cultural opportunities within each project.
• Craft wireframes and interactive prototypes, ensuring a user centric approach for the
website design of "Projects Review 2021"
• Consultation with clients to analyze requirements to produce storyboards, illustrations,
sketches, electronic graphics.

Senior Online Learning Assistant

Concept Planners Pvt Ltd

Architect

B & B GROWING PROMOTERS PRIVATE LIMITED.

Architect / Designer

DSP Design Associates

Intern Architect

Hello! 👋
I am a passionate and detail-oriented Researcher and Designer with a Master of Architecture from the University of Waterloo, currently pursuing a UX/UI course at Humber College. My expertise encompasses conceptual planning, strong research, presentation boards, wireframes, graphics, and illustrations. I leverage the power of storytelling to create inclusive and sustainable spaces.

This combination of skills enables me to blend aesthetic design with user-centered principles, transforming complex ideas into meaningful experiences on both sides of the screen.

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The Battle

Lev Markelov

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