Lev Markelov

Humber College

Teaching the next generation of students how to succeed as creative professionals.

Professor

Rethoric

“How do I share my story?”
“What if it gets no views?”
“Why should anyone care?”

These are legitimate concerns for any personal brand.

Whether you're an established brand or just getting started.

How you show up in your content is everything.

- You attract VC attention
- You build your credibility within your niche
- You onboard new customers to your business

These are only some of the many benefits that great copy and a well-thought-out organic content strategy help accomplish. 

I work with Startup to Fortune 500 founders to amplify their personal brands.

SaaS | Web3 | D2C | Fintech | AI 

Many of these founders have high net worths, and they trust me with their cookies. Will you?

Need to grow on LinkedIn or X?
Need to secure more funding? 
Need to build an attractive website?
Need to (re)position your brand?

Say "Hey Lev" in a message, and let's chat.

Co-Founder

Social INK Ltd

"Can you explain that again please?" was the question I most frequently asked my clients when interviewing them for content ideas. 

The blockchain/Web3 space is a black box; no one really understands what's going on within it. 

I was tasked with the impossible: demystifying the complexity of such topics into engaging, digestible content for others to read and enjoy. 

To paint a picture, one of my clients worked on encoding an NFT with human-verifiable DNA sequencing to act as 'proof of humanity' once the machines inevitably take over. 

It was my first time speaking with the founders...

"Now turn that into a Tweet, please." They told me after discussing the company for 20 minutes.

"No problem," I replied, but first, "What do you mean by that?"

(You can see how valuable being the dumbest person in the room is; you get to ask all the simple questions.)

But that's the secret to success in Blockchain, Web3, Crypto, AI, etc.

K.I.S.S = Keep it simple, stupid.

That's the way to get attention.
Educate your audience. 
Attract new customers. 

Make it easy and enjoyable to understand the problems you're solving, and the people will follow. Speak to them as you would with a colleague, and your messaging will go over their heads.

Educate first, sell later.

Copywriter

EXM Manufacturing Ltd.

Graphic Designer

Currently working on web3/blockchain projects

UI/UX designer

UXD Postgraduate Student

Charlie Banana @P&G

-Worked with multifunctional teams located globally to rebrand and integrate 180+ SKUs in the US restage project, designing and implementing innovative reusable packaging solutions and technical product reformulations.
-Delivered creative assets for social media, promotional visuals, email and web designs for the NA and ROW markets.
-Provided design support and product guidance to external agencies and other selling markets.

Senior Designer

Charlie Banana

-Illustrated cute and seasonal prints for reusable diapers.
-Worked closely with a copywriter to create daily social media contents and promotional creatives for various sales platforms.
-Created UI and visuals for the DTC website, Amazon Seller Central and other big box stores.

Freelance Designer

Boxful

-Established and maintained a design system and social media guidelines for consistency across HK, SZ, Taiwan, and Korea.
-Collaborated closely with marketing and developers to create consistent social media content, animated ads, promotional assets, webpages, and illustrations, ensuring alignment with brand identity.
-Redesigned the acquired brand, Yan Yan Movers, which involved revamping the brand identity, website, and executing a series of online campaigns.

The Wave Hong Kong | Coworking & Event Space

-Brainstormed creative ideas and delivered design materials including online static and digital assets, promotional banners, leaflets, sales decks, and office amenities. 
-Designed and coordinated exhibition visuals and materials for internal events and clients such as McDonald's, Link REIT.

OOObject

-Created both online and offline marketing design materials, collaborating closely with factories to transform design concepts into tangible products.
-Managed and contributed to packaging design deliverables for internal brands and OEM products for clients such as WWF, Pylones Paris and Pacific Coffee.

Experienced in driving design innovation across diverse industries, I design with purpose and rationale that optimize user experience and meet market needs.

taplio

The Battle

Lev Markelov

Maple M.

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