Lev Markelov

Humber College

Teaching the next generation of students how to succeed as creative professionals.

Professor

Rethoric

“How do I share my story?”
“What if it gets no views?”
“Why should anyone care?”

These are legitimate concerns for any personal brand.

Whether you're an established brand or just getting started.

How you show up in your content is everything.

- You attract VC attention
- You build your credibility within your niche
- You onboard new customers to your business

These are only some of the many benefits that great copy and a well-thought-out organic content strategy help accomplish. 

I work with Startup to Fortune 500 founders to amplify their personal brands.

SaaS | Web3 | D2C | Fintech | AI 

Many of these founders have high net worths, and they trust me with their cookies. Will you?

Need to grow on LinkedIn or X?
Need to secure more funding? 
Need to build an attractive website?
Need to (re)position your brand?

Say "Hey Lev" in a message, and let's chat.

Co-Founder

Social INK Ltd

"Can you explain that again please?" was the question I most frequently asked my clients when interviewing them for content ideas. 

The blockchain/Web3 space is a black box; no one really understands what's going on within it. 

I was tasked with the impossible: demystifying the complexity of such topics into engaging, digestible content for others to read and enjoy. 

To paint a picture, one of my clients worked on encoding an NFT with human-verifiable DNA sequencing to act as 'proof of humanity' once the machines inevitably take over. 

It was my first time speaking with the founders...

"Now turn that into a Tweet, please." They told me after discussing the company for 20 minutes.

"No problem," I replied, but first, "What do you mean by that?"

(You can see how valuable being the dumbest person in the room is; you get to ask all the simple questions.)

But that's the secret to success in Blockchain, Web3, Crypto, AI, etc.

K.I.S.S = Keep it simple, stupid.

That's the way to get attention.
Educate your audience. 
Attract new customers. 

Make it easy and enjoyable to understand the problems you're solving, and the people will follow. Speak to them as you would with a colleague, and your messaging will go over their heads.

Educate first, sell later.

Copywriter

Omnissa

• Supporting our EUC Premier Services customers maintaining a 90%+ customer satisfaction score and short time to resolution. Managing tools and processes to provide customer driven support.  
• Working closely with account managers, engineering and across teams to provide solutions to customers. 
• Troubleshooting and resolving application issues related to IT users, operations, and services.
• Advising on-prem and cloud enterprise customers on best practices and fostering new feature development. 
• Supporting the sales team post implementation and prioritizing issues to drive customer success. 
• Managing customer cases assigned providing daily updates to ensure customer needs are addressed promptly.

Senior Technical Support Engineer

Broadcom

• Supporting our EUC Premier Services customers maintaining a 90%+ customer satisfaction score and short time to resolution. Managing tools and processes to provide customer driven support. 
• Working closely with account managers, engineering and across teams to provide solutions to customers. 
• Troubleshooting and resolving application issues related to IT users, operations, and services.
• Advising on-prem and cloud enterprise customers on best practices and fostering new feature development. 
• Supporting the sales team post implementation and prioritizing issues to drive customer success. 
• Managing customer cases assigned providing daily updates to ensure customer needs are addressed promptly.

VMware

• Support our most strategic Premier Services customers like Walmart, JPMC and UPS and focus on day to day SR resolution
• Work closely with Account Managers, R&D and across teams to provide world class customer support
• Use SQL queries and APIs to provide resolution to client’s requests
• Create data visualization reports and dashboards with Tableau and Salesforce Lightning to provide business insights to management to increase productivity of support engineers
• Advice on-premises and cloud enterprise customers on best practices and foster new feature development

Senior Technical Support Engineer - Premier Services

• Interact directly with customers and manage critical incidents related to VMWare WorkSpace One 
• Troubleshoot and resolve application issues related to IT users and services
• Use SQL queries to verify or update databases to solve clients requests 
• Support the sales post-implementation with technical requests and maintain project issues lists and priorities
• Talent liaison chair at the VMware Latinos POD in Atlanta

Application Support Engineer

•	Developed strategic relationships to understand customer’s business and created scope of work roadmaps
•	Communicated project issues/status to clients and senior management in a concise and professional manner
•	Managed customer engagements from planning to closing providing recommendations for process improvements and ensuring customer satisfaction for renewals
•	Examined data collection, data editing, and reporting procedures of national survey measurement
•	Analyzed data on Excel spreadsheets using pivot tables and formulas to validate clients records
•	Developed strategic relationships to understand customer’s business and created scope of work
•      Worked in Mexico, Brazil and Bolivia and documented client processes. Remained flexible to changing priorities, and anticipated business needs while working independently in other countries

Advanced Media & Entertainment Advisory Services

Clinton Global Initiative

• Accepted and Participated at the Clinton Global Initiative University(CGIU) at Arizona State University. 
• Worked on a technology education platform to help students from low income communities in Colombia.
• Had the opportunity to listen and learn valuable entrepreneurial and leadership concepts from speakers such as Bill Clinton, Hillary Clinton, Chelsea Clinton and Bill Drayton.

Commitment Maker - CGIU

Grooveshark

•       Worked directly with the CTO to analyze user behaviors, trends, key insights and growth opportunities using Google Analytics. Collaborated across teams with G suite to leverage data for their operations and presented key business insights and suggestions to stakeholders
•	Extracted and cleaned large amounts of data from Google Analytics using R
•	Created a data visualization dashboard with Tableau showing trends, comparisons among different markets and technologies to better understand business and technical needs

Data Analyst

Bloomberg LP

•	Conducted social media marketing campaigns through Facebook, Twitter and LinkedIn to raise awareness about the BAT and identify new customers
•       Ensured positive experience for students before and after taking the Bloomberg Aptitude Test

Bloomberg BAT Campus Ambassador

Harvard Project for Asian and International Relations (HPAIR)

• Selected as one of 200 students from all over the world to participate in the Harvard Project for Asian and International Relations at Harvard University. 
• Participated in a case study about a new MIT startup, analyzing and making suggestions for their successful launching. 
• Attended seminars, plenary sessions, and the technology panel to discuss with students and alumni from Harvard and MIT about startups, education, and different technologies.

Delegate

HackerHouse

• Lived and worked with other 8 entrepreneurs in a 110 year-old mansion to create innovative products.
• The goal was to develop prototypes ready for commercialization in 3 months.

Tech Entrepreneur

AngelHack

AngelHack is the #1 organizer of hackathons in the world, where developers learn new tools, meet new friends, and showcase their skills to the community. To date, AngelHack organized almost 100 hackathons in 35 cities globally, with a flagship event called the AngelHack Global Hackathon competition, which happens twice a year (Spring and Fall), bringing together 10,000+ developers each time.

• Promoted hackathon within programming communities.
• Worked with tech media to increase awareness about the event.

Ambassador

Created latinomoneymastery.com to help Latinos with their personal finance. 

Stocks, real estate, credit cards and digital business are essential things that we need to retire young but nobody teaches us. My mission is to educate more people on these topics to create a brighter future.

I also write Educational Email Courses & Newsletters for Creators, Coaches and Founders (To Increase Newsletter Opt-In Rates & Create A Memorable First Experience With Your Brand). 

I have experience working for Fortune 100 companies, startups and in different countries. Fluent in English, Spanish and Portuguese. Published a book to help high school students succeed after graduation. I have given interviews. presentations and talks in podcasts, high schools and universities in the US and Colombia. 

Thanks to my passion for entrepreneurship I have been invited to remarkable technology, business and social entrepreneurship events around the world such as:
• Global Startup Youth and Global Entrepreneur Summit in Kuala Lumpur, Malaysia
• The Harvard Project for Asian and International Relations (Technology panel) at Harvard University
• Clinton Global Initiative University in Arizona State University
• World Youth Conference in Colombo, Sri Lanka

Through these events and my work experience I have enhanced entrepreneurial, analytical, and leadership skills.

taplio

The Battle

Lev Markelov

Eliecer Trillos

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