Lev Markelov

Humber College

Teaching the next generation of students how to succeed as creative professionals.

Professor

Rethoric

“How do I share my story?”
“What if it gets no views?”
“Why should anyone care?”

These are legitimate concerns for any personal brand.

Whether you're an established brand or just getting started.

How you show up in your content is everything.

- You attract VC attention
- You build your credibility within your niche
- You onboard new customers to your business

These are only some of the many benefits that great copy and a well-thought-out organic content strategy help accomplish. 

I work with Startup to Fortune 500 founders to amplify their personal brands.

SaaS | Web3 | D2C | Fintech | AI 

Many of these founders have high net worths, and they trust me with their cookies. Will you?

Need to grow on LinkedIn or X?
Need to secure more funding? 
Need to build an attractive website?
Need to (re)position your brand?

Say "Hey Lev" in a message, and let's chat.

Co-Founder

Social INK Ltd

"Can you explain that again please?" was the question I most frequently asked my clients when interviewing them for content ideas. 

The blockchain/Web3 space is a black box; no one really understands what's going on within it. 

I was tasked with the impossible: demystifying the complexity of such topics into engaging, digestible content for others to read and enjoy. 

To paint a picture, one of my clients worked on encoding an NFT with human-verifiable DNA sequencing to act as 'proof of humanity' once the machines inevitably take over. 

It was my first time speaking with the founders...

"Now turn that into a Tweet, please." They told me after discussing the company for 20 minutes.

"No problem," I replied, but first, "What do you mean by that?"

(You can see how valuable being the dumbest person in the room is; you get to ask all the simple questions.)

But that's the secret to success in Blockchain, Web3, Crypto, AI, etc.

K.I.S.S = Keep it simple, stupid.

That's the way to get attention.
Educate your audience. 
Attract new customers. 

Make it easy and enjoyable to understand the problems you're solving, and the people will follow. Speak to them as you would with a colleague, and your messaging will go over their heads.

Educate first, sell later.

Copywriter

The Clean Divorce

• Constructed 11 web pages using Framer and Figma, incorporating the brand’s design guidelines and transforming a PDF journal into an interactive digital product, resulting in an increase in user engagement and a reduction in bounce rate.

• Optimized the responsiveness of the developed web pages across 3 breakpoints (mobile, tablet, and desktop), ensuring a seamless user experience on various devices and improving digital accessibility.

UX/UI Design Consultant 

Deloitte India (Offices of the US)

• Assisted in the redesign of 3 data dashboards (built on the Power BI platform), improving user experience by reducing cognitive load through improved layout and interaction design. 

• Collaborated with cross-functional teams, including UX design leads, to optimize dashboard usability and add 5 new KPIs, increasing their strategic value. 

• Boosted performance of 4 dashboards by reducing load time from 15 seconds to under 5 seconds, exceeding SLA targets and significantly enhancing the user experience.

Data Reporting Analyst

Hello! I'm a 🎯 UX Designer passionate about crafting intuitive and engaging user experiences across multiple platforms.

🎓 My academic journey in User Experience Design and Project Management has fortified my technical expertise. Previously, I earned a Bachelor's in Computer Applications, laying a strong foundation in technology and design principles.

🧰 My toolkit includes:

• 📈 Technical Skills: Information Architecture, User Flows, Wireframing & Prototyping, Usability Testing, User Interviews
• 🚀 Special Abilities: User-centered mindset, Problem-solving
• 🤖 Software Proficiency: Figma, Framer, Miro, Jira
I've applied these skills in real-world projects, like:
• 📱 Developing 11 interactive web pages, transforming static content into a dynamic digital product, which boosted user engagement and reduced bounce rates.
• 🍽️ Enhancing a restaurant's digital presence by designing an in-store pickup flow and prototyping an innovative experience, improving customer satisfaction scores.
•💡 My certifications in Digital Design & UX Job Simulation and Figma UI/UX Design Essential Training underscore my commitment to continuous learning and staying ahead of industry trends.

Let's connect to explore how we can enhance user experiences together! 🚀

taplio

The Battle

Lev Markelov

Abhiuday Pundir

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