Lester Chng

Cyber CEOs Brand Strategist. I build your brand as you build your business. | Senior Cybersecurity Advisor | Author | Naval Officer | CISSP | 🇨🇦🇸🇬 |

You head a leading cybersecurity firm.
But your online presence doesn't reflect it.

In fact, being invisible is damaging. 

You understand the power of thought leadership.
You know LinkedIn shapes deal flow and adds credibility in the industry.
You just don’t have the cycles (or the copy) to share your expertise and experience.

You have stories worth telling.

The insights from being in the trenches.
The deep conversations with your ace teams.
The hard discussions with your clients. 

Don’t let this wisdom go to waste.

That’s where I come in.

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How we work together.

Profile & Positioning
=> Rebuild your LinkedIn profile so visitors see industry authority, not “another vendor.”

Content engine
=> Ghostwritten posts that leverage your insights and expertise into engaging LinkedIn posts. 

Outreach campaign
=> Targeted DM campaigns and audience-building strategies that build your authority and land you on podcasts and conference stages.

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You focus on growing your firm and protecting your clients.
And we will ensure the industry, clients, prospects, and investors can’t ignore it.

Let’s build the personal brand that commands the cybersecurity conversation and drives business.


Worked with global client portfolio 
- MSPs
- MSSPs
- Agentic AI SOC
- AI-powered GRC 
- Operational Resilience 

Senior Advisor, Financial Crimes Unit Exercises. BMO Fusion Centre

Execution of Financial Crimes Unit Exercise and Drill Program
• Design and execution of exercises and drills to operationalize the Financial Crimes Unit Fusion Centre
• Scenario creation and exercise execution for Information Security, Enterprise Fraud Management, Physical Security, and Global Crisis and Continuity Management teams 
• Providing effective challenge of incident response readiness through exercise observation
• Execution of enterprise-wide Purple Team Exercise


Cybersecurity Exercises: Purple Team, Ransomware, DDoS, Malware, Data Corruption, Data Breach, 3rd Party Incidents
Fraud Exercises: ATOs, Attack on Payment systems, Business Email Compromise, PII Breach
Physical Security Exercise: Active Assailant, Civil Unrest, Bomb Threats
Crisis Exercises: Disaster Recovery, Business Continuity, Operational Resilience, Fire Incidents, Natural Disasters, Utilities Disruption

Welcome to yr cyber flight simulator. 

I promise I won’t make u cry. 

The Cyber Range has been a faithful workhorse of Rogers Cybersecure Catalyst, Toronto Metropolitan University. 

Incident response professionals, IT teams, municipal leaders, law enforcement officers, veterans, and foreign partners have gone through their paces at the range. 

Has yr team seen what a cyber incident looks like?

Have they been in the hot seat, trying to make sense of what’s happening and needing to coordinate and prioritise actions?

Have they been given the rigor of training to sharpen their instinct, rehearsal their articulation, and coordinate competitions priorities?

This is your cyber flight simulator. 

Step in and see what happens when the rubber hits the road. 

Or are you going to take the risk and wait for a real incident to find out?

Good luck. 
Godspeed. 


P.S 
Please follow Rogers Cybersecure Catalyst, Toronto Metropolitan University. 

We have been delivering exciting programs to individuals and organizations for years and have shaped Canadian’s Cyber Ecosystem. 

It’s going to be an eventful year. 

Follow + try to keep up w the Catalyst.

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I once received AAR feedback from an executive that changed how I view these "mundane" reports.

After-action reports are very important to the success of an exercise program. Without it, there is no chance of leadership buy-in, and soon the program will fizzle out.

These are typical uses/benefits of an AAR.

• capture lessons learned
• provide recap of proceedings
• serve as evidence for risk/auditors
• feeds into enterprise-wide action item register

On this occasion, I drafted the AAR for a fraud-related exercise. It involved many operational teams including executive involvement. The AAR was signed and sent.

One feedback from an executive stood out.

"It had alot of detail, but I don't know if it was a success".

That struck me. We just missed an opportunity.

An opportunity to highlight:
• the alignment with the overall security program
• the collaboration involved to run the exercise
• the advancement in teamwork 
• the reduction of risk

Include a clear story and highlight the win in your AAR.

Don't take these exercises and artefacts for granted.
Each event builds confidence, familiarity, and resilience.
Don't let it go unnoticed; give it its due credit.

P.S Have you seen AARs put to good use?

Most cyber CEOs think LinkedIn is about “posting more.”

It’s about posting with a positioning equation:
Authority + Trust + Leads

Don't start without a clear content strategy.

Here’s the simple way to build your content calendar.

𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆
1. Build authority so you become the obvious expert.
Authority is when your audience says,
“This person knows the space.”

Teach one niche concept per post (one takeaway).

Share your lived experienced not conceptual ones.

Break down “why this fails” in real environments.

Add proof when possible:
Lessons, patterns, results, before/after.
Authority posts go deep in your niche.
More “results, insights, wisdom.” Less "frameworks"

𝗧𝗿𝘂𝘀𝘁
2. Build trust so people believe in what you stand for.
Trust is when your audience says,
“I’d take a meeting with them.”
It comes from clarity and consistency, not hype.

Show how you think, how you communicate risk, and how you make tradeoffs under constraints. Use stories, principles, and honest calls on what you will and won’t do. When people understand how you deal with situations, they start to trust your delivery.

𝗟𝗲𝗮𝗱𝘀
3. Generate leads without sounding salesy.

Direct: a clear CTA after you have earned it.

Indirect: a walkthrough of what it is like working w you.

Remove friction:
scope, timeline, roles involved, what success looks like.

Make it obvious you solve this specific problem for this specific buyer. Lead posts can be direct or indirect, and “walk-through” posts remove buying friction fast.

If you want a repeatable content calendar, stop brainstorming topics.

P.S Do you start writing without a plan?

Thanks Timothy Martens for prompt inspiration.

And Gerald Auger, Ph.D. + Mike Miller
for the reminder to include an image =)

How was your first full week at work?

This will happen if you don't intervene.

The Rule of the First 5 Days is a stock market indicator that states that if the market performs positively in the first 5 trading days of the year, there is a high probability that the markets will end the year positively.

Historical probabilities are between 69 - 84%.

Some of the reasons are:
Early Positioning
Investor Sentiment
Self-Fulfilling Prophecy


Bringing it back to how was your first week back at work?

Busy?
Stressed?
Juggling priorities?

Chances are if you don't make any changes, this will be how your year pans out.


If you had a great week, keep at it!

If not, time to review:
- the triggers
- the pain points
- the larger picture
- the longer term goals

Good luck for week 2!

P.S Dow has best 5-day start to year since 2006!

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bootcamp

Sign up here:
https://catalystcorporatetraining.classe365.com/form/view/AutoBootCamp?_gl=1*9rfqtg*_ga*MTQ4NTczNDM0MC4xNjk4MjQxODM1*_ga_YYXBQS6S5Q*MTcwNzgzMzEyNi4xODEuMS4xNzA3ODMzMTYwLjI2LjAuMA

Time is flying by. Jan is almost over. 

This is 1 thing I miss from 10 years ago. 


My lucious hair that would give me a chance at K-pop auditions. 

Just kidding. I stand no chance. 



What do u miss from 10 years ago?




Thanks sir Chris Chia for taking this pic and sending it again to me recently!

Leader, Coach, Facilitator

If your cyber exercise doesn't make you sweat,

why do you call it an exercise?

Too many teams are taking a stroll during tabletop exercises. They don't prepare in advance, they talk in circles, and frankly take it too lightly.

I have seen teams prepare extensively for exercises.

They relook their process and hold internal preparation meetings to validate if it still makes sense. They ask tough questions internally and the leaders confirm if their assumptions about alternatives, recovery times, capabilities, and priorities are still accurate.

The best teams go in well-prepared and respond confidently. This is not just for show. This is an opportunity where leadership teams have recognized the importance of readiness and set aside protected time to be intentional about preparation. 

This only happens if the exercise program is well-socialized.
When the experience and outputs are understood.
And the leadership is serious about training.

Otherwise, what's the point?
Check a box? It's 2026, do better.

Your next Cyber TTX will be miles better with this small tweak. 

Don’t rush the start of the exercise. 

I know you have been planning it for months. Your adrenaline is pumping and you assume the participants are chomping at the bit to begin. 

But don’t neglect the pre ex brief. 

Here’s why it matters. 

1. Not everyone is familiar w exercises

Some have never participated in one. 
Others can’t remember what it’s like. 
1 or 2 even have weird assumptions. 

2. Remind everyone of the Why

The stakeholders are not equally invested in the exercise or outcome. Half are wondering why they are there. 

3. A good start is important

Some exercises that start poorly can result in minutes of waffling, rabbit holes or just straight up disengagement. 

4. Questions forces a buy-in

Facilitate a short quiz or discussion. 
This makes participants feel involved and helps them warm up as well. 

5. Simple introductions helps

You will be surprised how often teams don’t know each other or what role they play in an incident. 
Take time to do a roundtable intro. 

6. Sponsor emphasis 

Allow the exercise sponsor to speak. 
This reiterates the investment, focus, and important of the exercise. 

7. Calms your nerves

Address concerns before an exercise can help mitigate against difficult scenarios such as wrong expectations and challenging stakeholders. 
There will also be disruption but touching on some issues early helps. 

The next time you plan yr exercise. 
Spend abit more time on the start. 
It will be worth it. 

P.S any other exercise faux pax?

What most Cyber CEOs post on LinkedIn 
 
- repost their company's post 
- post about the latest hack 
- random AI blog 
 
What should Cyber CEOs post on LinkedIn 
 
- customer success stories 
- lessons learned about your business 
- strong opinion about industry issues 
 
You are the leader. 
 
Lead by example. 
 
Here are more post ideas. 

Subject Matter Expertise
- insights
- pain-points
- transformation
- trends + opinion
- counter-trends
- mistakes you have seen others made

Trust
- client success stories
- decision-making dilemmas
- framework for decision-making 
- social proof
- results

Character
- guiding principles
- values
- client examples
- stories of resilience
- leadership

Authenticity
- challenges that excite you
- lessons learned
- challenges that you overcame
- best advice that you received

Majority of my bosses in Cybersecurity have been female.

Yet female only make up 21% of the cyber workforce.

I interviewed Sarah to get her insights on Women in Cyber.

Sarah is a certified coach, facilitator, and founder of the Human Skills Leadership Lab, a unique and customizable program that helps professionals develop the human skills (or ‘soft skills’) required for effective leadership in the modern workplace. 


𝗪𝗼𝗺𝗲𝗻 𝗶𝗻 𝗖𝘆𝗯𝗲𝗿 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗣𝗿𝗼𝗴𝗿𝗮𝗺

1. When you think about women leading in cybersecurity, what have you noticed most often in how they lead, communicate, or navigate their roles?

They’re brilliant and discerning. They carry a full plate - navigating complex decisions and significant risk - and still, they lead with calm authority, thoughtfulness and integrity. They think deeply about their teams, their organizations, their families, and the broader systems. They’re the kind of leaders the world needs more of.


2. As you look ahead to the Women in Cyber Leadership Program in Malaysia with the Catalyst, what aspects of the program are you most curious or energized about?
   
After 4 years collaborating with the Catalyst to support cyber leaders from across Canada, I’m incredibly excited to connect with cyber leaders from 7 countries across ASEAN. It will be thrilling to be part of the conversation as these women come together to learn from and with each other.

 

If you enjoyed this interview series, please follow Sarah Lang (MA, PCC, CPCC). She is a human skills expert, a Leadership in Communication Skills Coach, and has trained leaders from leading corporations and brands.

P.S. How are companies promoting diversity?

Soft Skills Expert • Certified Leadership & Public Speaking Coach & Facilitator • Program Design and Instruction @ U Toronto, KPMG, ESRI, Rogers • I help leaders transform confidence into connection and influence.

I trained Principle Warfare Officers. 

We assessed them on 3 attributes. 

The Principle Warfare Officer (PWO) was responsible for fighting the ship. 

This included the deployment of weapons, manoeuvres, and in many cases the control of multiple ships and aircraft to fulfil a mission. 

These are the 3 attributes. 

Knowledge 
- know the procedures 
- know the asset capabilities
- know the adversary’s capabilities 
- know the ever changing situation 

Command and control
- clarity of situation  
- clarity of instruction 
- clarity of orchestration

Creativity 
- demonstrates intuition 
- demonstrates flexibility 
- demonstrates adaptability 


In cybersecurity operations,

We assess
.
.
.
.
.

Hope you get my point. 

Happy training.

Most cyber CEOs aren’t afraid to post.
They’re afraid to be misunderstood.

And 19 other myths of writing on LinkedIn. 

 1. “I’ll get DMs from random people and waste time.”
 2. “If I post about a niche topic, it’ll limit my market.”
 3. “I should wait until my messaging is perfect.”
 4. “I’ll get fact-checked and embarrassed.”
 5. “I’ll be judged by peers in the industry.”
 6. “Clients will think I’m wasting time.”
 7. “I’m not a ‘social media' person.’”
 8. “I need a hot take every time.”
 9. “I’ll look like I’m bragging.”
10. “My team will cringe.”
11. “I need perfect writing.”
12. “People will think I’m selling.”
13. “I’ll attract trolls or get dragged.”
14. “I’ll upset a partner/vendor/client.”
15. “My competitors will copy my ideas.
16. “I’m not ‘big enough’ to have opinions.”
17. “If I post, I’m giving away the secret sauce.”
18. “Need to sound super technical to be credible.”
19. “If engagement is low, it means I’m bad at this.” 

P.S which is your fav? Mine is #8  🔥

I reviewed the LinkedIn headlines of 23 Cyber CEOs.

Not 1 mentioned these important aspects.

LinkedIn headlines are your first impression.
More precisely, the first 57 characters matter.

They are seen:
• on your profile
• during connection requests
• on the main feed via your posts
• in the comments with every response


I help [buyer] achieve [outcome] without [pain].

None of the CEOs mentioned buyer, outcome, or pain.

How would you write your headline?



[9]
CEO at [Company]
CEO at [Company]
CEO at [Company]
Founder/CEO at [Company]
Founder and CEO of [Company]
Founder and CEO at [Company]
Co-Founder & CEO at [Company]
Co-Founder & CEO at [Company]
CEO & Co-founder at [Company] - We are hiring!

[7]
CEO at [Company]| Autonomous SOC
CEO @ [Company]- Enterprise Hyper-Automation
Co-founder & CEO at [Company]| AI for Security Operations
Co-founder and CEO @ [Company] | Security Operations, at scale
Co-Founder/CEO at [Company]| Outpace attackers with agentic AI SOC Analysts
CEO @ [Company]| Executive | Entrepreneur | Revolutionizing the SOC with AI
Founder, CEO @ [Company] Autonomous SecOps & Investigation Platform with Hyperautomation.


[7]
Hiring misfits to solve security!
Tech Entrepreneur, investor and board member.
CEO at [Company] and Author of [Book] available now!
Building Your AI Knowledge Engine for Security Operations. Hiring!
Building great teams to execute on very difficult engineering problems
Tech Founder & Executive. Defender. Nation-state Hacker. Medal of Honor Recipient. Public speaker.
Empowering businesses: ChatGPT training, strategizing AI implementation, and offering tailored LLM and AI solutions for process automation.

AI tools are being used in yr org. 
Have your IR plans kept up?
Here are 4 changes to make. 

Implementing AI tools have left security team scrambling over the last couple of years to ensure it is securely deployed and monitored. 

Your incident response plans may have be neglected in the process. 

Consider these updates. 

1. Include AI related incidents 

- sensitive data exposure
- supply chain vulnerabilities 
- unauthorised model changes 

Don’t assume your plan is a catchall. 
AI asset owners don’t fully understand the security risks. 

2. Validate asset + contact list

- AI asset owners 
- data architects r crucial
- most of these folks r probably new

These AI gurus have been heads down focused on speed on implementation. They probably can’t spell cyber if u meet them for the first time on an incident call. 

3. AI specific containment

- understand the impacts 
- ask if traditional options will work

It’s going to get more complex as AI tools integrate across enterprise. It may soon become so entrenched that disabling it is a non option. 

4. Logs and investigation 

- review if current threshold is valid
- check on logs before/after go-live

You will learn to love “black boxes” and need to navigate round them. 


P.S what other areas to add?

2.

Incident response plans only play a small part in cyber resilience. 

“Do you have an IR plan?”

Is probably one of the most common question that consultants and experts use to gauge a company’s resilience. 

Many teams are happy to tick yes. 

But having a plan is merely the start. 

Here’s why:
- high turnover of staff
- fast pace of tech change
- lots of assumptions remain  
- plans get outdated due to new tech 
- teams don’t use the playbooks/plans
- primary teams hardly get trained
- secondary teams ignored 
- random cyber exercises 
- no training plan

There is barely any focus on training. 

7 men squads in the military get more training time and resources than multi-million dollar cyber defence teams protecting our financial ecosystem. 

Will having a plan alone save you?

And how long are you going to assumed your team is ready?

P.S the world is still a vulnerable place

Human skills training will unlock your career potential.

These are your advantages against AI... for now.

I interviewed Sarah to get her insights on human skills.

Sarah is a certified coach, facilitator, and founder of the Human Skills Leadership Lab, a unique and customizable program that helps professionals develop the human skills (or ‘soft skills’) required for effective leadership in the modern workplace. 


𝗛𝘂𝗺𝗮𝗻 𝗦𝗸𝗶𝗹𝗹𝘀 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴

1. What are some of the key human skills that will unlock an individual’s potential in the workplace?
   
First: self-awareness, because awareness always precedes change. From there, the skills of emotional intelligence, listening and clear communication. These will help you improve your relationships and increase your influence and impact.


2. Were there pivotal moments from your own experience or from those that you coached that reaffirm that Human Skills Training is a vital part of career development?

I’m reminded of this everyday, given how easy it is to outsource one’s thinking, ideas, and voice to AI. We’re constantly pitched the benefits of efficiency, when really it’s our unique essence as a human that makes us compelling. Human skills will always be vital to professional and personal development.  


If you enjoyed this interview series, please follow Sarah Lang (MA, PCC, CPCC). She is a human skills expert, a Leadership in Communication Skills Coach, and has trained leaders from leading corporations and brands.

P.S. Are you worried about AI impacting yr career?

5 LinkedIn posts that should be part of your pre-RSAC marketing plan. 

If your Head of Marketing is not bugging you to start posting on LinkedIn before RSAC, ask them why?

Even better if they tell u what to post. 

Here’s 5 posts that I will write. 

“Heading to RSAC next week. Here’s the one question I’m asking every CISO I meet.”

“One year ago, [Client Type] was struggling with [Specific Problem]. Here’s what changed.”

“Everyone’s talking about [Trending Topic] at RSA. Here’s what they’re missing.”

“We’re bringing [Specific Thing] to RSA. Here’s why we built it.”

“I have 8 meeting slots open during RSA. Here’s who I wld love to talk to.”

_____________

Here’s 3 reasons why you shld post. 


REASON 1: 
Conferences are chaotic. 

This gives you a chance to cut through the noise.  

REASON 2: 
Post-Conference follow-up success is built upon pre-conference interaction.  

Unless you are a magician and can engage random folks on the floor. 

REASON 3: 
Yr competitors are already doing so. 

Silence = Falling Behind

You don’t want to waste all that $$$$

———————

No time to write?
Overwhelmed by the preparation?
Rather spend time on client demos?

Let’s work together and take that off your plate.

LinkedIn posts can be complicated.  

I simplify it by 3-2-1 method. 

3 types of posts 
- authority 
- leads 
- trust

Cycle this through the week. 

2 content pillars
- cybersecurity exercises
- LinkedIn copywriting 

Alternate pillars per day. 

1 target audience per post

Focus on 1 reader. 


What’s your 3-2-1?
⬇️

People judge within 7 seconds of opening yr mouth.

That's why I still get nervous before every presentation.

I interviewed Sarah Lang to get her insights on public speaking and establishing leadership presence.

Sarah is a certified coach, facilitator, and founder of the Human Skills Leadership Lab, a unique and customizable program that helps professionals develop the human skills (or ‘soft skills’) required for effective leadership in the modern workplace. 


𝗔𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 𝘁𝗶𝗽𝘀 𝗳𝗼𝗿 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲

1. How would you explain what leadership presence is for those looking to grow in their career?
   
Leadership presence is your ability to stay grounded and intentional in all moments - including when you’re under pressure. In a society driven by distraction and dopamine hits, leaders who embody this type of presence, steadiness and self-trust stand out.  


2. What are some ways to practice being more grounded and present?

• Spend time on analogue hobbies that anchor you to the physical world - art, books, gardening, cooking, etc.
• Practice mono-tasking on purpose.
• Try slowing down your communication - listening, speaking, pausing, saying less.
• Regulate your nervous system with breathwork, yoga or grounding activities.
• Carve out daily moments to pause and transition between meetings and events


3. Presenting to an audience is a real fear for many professionals. Do you have a couple of tips that you usually teach?
   
First, get crystal-clear on what you’re trying to say and why it matters to your audience. Then, practice your vocal and non-verbal delivery to make sure you sound like you care about what you’re saying! I also teach simple ways to work with nerves rather than fight them so speakers can stay connected to themselves and their audience.
 

If you enjoyed this interview series, please follow Sarah Lang (MA, PCC, CPCC). She is a human skills expert, a Leadership in Communication Skills Coach, and has trained leaders from leading corporations and brands.

P.S. What's the best advice u received on public speaking?

Most Cyber CEOs post randomly and wonder why LinkedIn isn't working.
They write when inspiration strikes.
They share whatever feels right in the moment.
They post about the latest breach one day, their product the next, then go silent for weeks.

The result? Confusion. Zero traction. Wasted effort.

Here's what you should be doing instead:
Plan your content around 3 post types.

1. Authority posts
This is where you demonstrate expertise.
Share insights from client engagements. Dive deep into problems you're solving. Break down complex security concepts.

Examples:
"5 issues all enterprises face with AI governance"
"How we helped Company X reduce risk by 40%"
"The biggest misconception about Zero Trust"

These posts establish you as the expert in your niche.

2. Trust posts
This is where you build relationships.
Share your founder journey. Talk about team culture. Reveal the challenges you've overcome.

Examples:
"Why we started this company in 2019"
"The toughest decision I made as CEO"
"What our clients don't see behind the scenes"

These posts show the human behind the solution.

3. Lead posts
This is where you attract prospects.
Address pain points directly. Show transformation. Make your solution crystal clear.

Examples:
"Overwhelmed with compliance requirements?"
"How we saved a client 2000 hours per year"
"Is your board asking about AI risks?"

These posts turn readers into conversations.

Now here's the system:

Mon: Authority post
Wed: Trust post
Fri: Lead post

Repeat this for 6 months minimum.
Map out topics under each category. 
Populate your calendar. 

Never start from a blank page again.

Most cyber CEOs will read this and do nothing.

They'll keep posting randomly.
They'll keep getting zero results.
Don't be most CEOs.

Plan your content. Execute consistently. 
P.S. What type of post do you struggle with most?

Worried about the removal of your role?
Don't be a deer in headlights.
Do this immediately.

2025/2026 is the new 2020.

The trigger is different.
Lockdown vs AI.
The outcome is becoming the same.

And we shouldn't really be surprised...
If you are, stop living under a rock.

What did you think would happen?

Just look around the wider workforce, companies, tasks, processes, meetings, discussions, emails.....

Bots will be much better at most of that.

Thanks Sherlock, so is that the end for the human worker?

Maybe.... but not yet.

So, until we start serving robotic overloads, let's prepare and control what we can.

These are 5 things I'll immediately do to mitigate job risk.

1. Get better at your work

Thanks, Captain Obvious.
You are welcome, but I made Major.

The people who are most worried are probably the ones with the most areas to improve...so if there was a time to buck up, its now.

Say yes more than no.
Spend that extra hour.
Put in that additional effort.
Put yr hand up for that project.
Capture your achievements.
Socialize the wins w teams.
Help other teams win.


2. Restart your network

Your Rolodex is creaky, I know, but it is time to revisit.

It will be awkward at the start, but keep at it.
Better now than when you "need" a job.

Pro Tip: Be genuinely interested in them

Your older connections are easier to rekindle than establishing new ones. 


3. Build your profile

Refresh and improve your LinkedIn profile + professional portfolio.

It's 2026, we go to your profile and website if we want to get a good sense of who you are.

How are you showing up?
• old dated profile pic
• high school quality about section
• boring as f experience description

Or are you invisible?
Makes sense if you are James Bond.


4. Grow your network

Do some research. 

Who are your peers?
Who is in your dream role?
Which are the interesting companies?

Some of the folks who reported to you may now be execs.

Don't wait till your need a network to build one.

The earlier you start the better.

What are you waiting for? The HR Call?



5. Think like an owner

This is the future of the worker.
Gone are the days of 40 year old career.
My mom celebrates 45 years at 1 company soon!

If you think like an owner, you stop waiting for permission.

You start taking action, owning the risks, and keep going.

What is one thing you think will change when there is this mindset shift from employee to "owner worker"?

Most people I work with are highly driven, committed, and hold themselves to high standards.

They’re also tired.

But our energy shapes how we think, decide, and lead, and how we show up for the people around us.

That’s the perspective behind my work.
I focus on creating high-energy lives - at work and beyond.

If that angle resonates, you’re in the right place.

We all deserve better energy.
Not one-day-off energy.
Not “recover-on-vacation” energy.
But steady, sustainable energy that supports clear thinking, good decisions, and a life you actually enjoy.

That belief led me to create Rising Yellow - a wellbeing brand built on a simple idea: life is too short to stay in a bad state, and we can choose to shift it every day.

For over 15 years, I worked in global organizations, leading People & Culture and transformation initiatives. I was capable, driven, and always “on.” For a long time, I ignored the signals my body kept sending, until I couldn’t.

That moment didn’t break me.
It redirected me.

Today, I work at the intersection of wellbeing, leadership, and People & Culture. I help companies and leaders protect and reclaim energy, especially during growth, pressure, and change.

My work is grounded in:

• Functional Medicine principles
• Positive psychology and behavior science
• Hands-on experience in corporate transformation

I focus on closing the gap between what people know is good for them and what they actually do on busy workdays.

How I help people and organizations:

For individuals:

• Daily insights on LinkedIn
• The Weekly Energy Shift Newsletter
• The Energy Shift Journal
• Private community: Yellowers (Energy Shifters)

For organizations:

• Workshops for leaders and teams
• Keynotes on energy, resilience, and performance
• People & Culture consulting

If you believe performance and health don’t have to compete, and that better energy changes everything, we’re already aligned.

📩 Open to corporate collaborations, trainings, workshops, and keynotes
More here: https://risingyellow.com/

Contact: gozde.imamoglu@risingyellow.com 💛

Gözde İmamoğlu

Last year, I learned more than I had in my entire career.

It was a deliberate decision to leave my corporate job and push myself to step out of my comfort zone.

Turns out, when nobody’s watching, you find out who you really are.
There’s no such thing as “I don’t know.”
There’s only “go figure it out.” 

But you don’t need to take a huge leap to grow.
You just need to refuse to stand still.

Here’s how to make sure you’re not in the same place next January:

1️⃣ Pick one new skill and commit 15 minutes a day
 → Not a massive course that overwhelms you
 → Something you can practice immediately

2️⃣ Say yes to one thing that makes you nervous
 → The presentation you’d normally pass on
 → The cross-department project
 → The conversation you’ve been avoiding

3️⃣ Ask someone you trust: “What’s my biggest blind spot?”
 → Your manager about growth areas
 → A peer about how you collaborate
 → A client about where you could add more value

4️⃣ Track something that proves forward movement
 → Problems you’ve solved
 → Connections that opened doors
 → Skills that changed how you work

Where were you last January?
If today feels exactly the same, that’s not stability.
That’s stagnation.

The good news?
You can change direction starting this week.

P.S. Future you is watching 👀
Will you make one small move this week?
Yes 💪 / I’ll think about it 🤔

👋 New here? Hi, I’m Gözde Imamoglu. I help people build energy-rich lives through small, sustainable habits.
💌 Join my newsletter for more: https://lnkd.in/di3iSKmx

Gözde Imamoglu

Follow me for career, well-being, and personal growth strategies | 15+ years driving change for people & workplaces | Get the energy to match your success | Board-certified functional medicine health coach

The most successful people I know subtract more than they add.

They understand something most don't: 
Your capacity has a ceiling.

Think of your life like a business budget.
Fixed resources. Infinite options.

Every hour you spend here is an hour you can't spend there.
Every "yes" to something mediocre is a "no" to something exceptional.

I stayed at my recent corporate job for more than a decade because it felt safe. Decent salary. Manageable work. Good colleagues.

What I wasn't calculating: opportunity cost.

While I was comfortable, I wasn't available for:

→ The role that would have doubled my impact
→ Projects that matched my actual strengths  
→ Networks that could have accelerated everything
→ Skills I never developed because I didn't need to

Most people ask: "Is this bad enough to leave?"

Better question: "What am I NOT doing because I'm here?"

3 signs it's time for strategic subtraction:

1️⃣ You're maintaining instead of building
Your energy goes to keeping things stable, not growing them.

2️⃣ Better opportunities feel "impossible." 
You can't even imagine them because you're at capacity.

3️⃣ Your growth has plateaued
You're the same person you were 6 months ago.

The highest-value opportunities come when you have space to see them.

Strategic subtraction isn't about running from problems.
It's about running toward potential.

P.S. What might you need to subtract to multiply what matters?👇 

🔄 Repost to inspire others. 
👋 Follow me Gözde Imamoglu for more on building energy-rich, strategically designed careers.

For years, I told myself “next month." Waiting didn’t make me more prepared. 

It made me wish I’d started sooner.

Thank you to my friend Dr. Heather Maietta - Coach for Career Coaches  inspiring me to share this. Make sure to follow her. 

Most people never feel 100% ready. 

Confidence isn’t a prerequisite.

It’s a byproduct of action.

You gain it by trying, messing up, and figuring it out.

Even the awkward, uncertain steps move you forward. 

Each one teaches you something.

The gap between you and your goals won’t shrink with more planning, more money, more time.

At some point, you have to quit strategizing.

And start moving.

Waiting for perfect alignment is how dreams expire.

Momentum is built by choosing to begin. 

Every week, we get a chance to start anew.

How will you spend this gift? ⬇️ 

🎁Your dreams need your best energy! Get my free guide with 100 micro habits across 10 life areas to build it.  https://lnkd.in/dhR3AyCt

🔄 Repost to help your network. 
➕ Follow me Gözde Imamoglu for more.

7 quiet signs your culture actually respects people:

(without perks or pay raises)

1/ Meetings end early when the work is done
↳ No one feels obligated to fill the full hour just because it was scheduled

2/ People disagree openly without fallout
↳ Conflict stays focused on ideas, not personalities, and relationships stay intact

3/ Leaders say "I don't know" without losing credibility
↳ Curiosity gets rewarded more than having all the answers

4/ Sick days mean you're actually resting
↳ No guilt, no check-ins, no expectation to prove you're "sick enough"

5/ Bad news travels up as fast as good news
↳ Problems surface early because people trust they won't get shot for being the messenger

6/ People leave on time without explanation
↳ Boundaries are respected, not questioned, and overtime isn't a performance metric

7/ Success is shared, failure is owned
↳ Teams get credit for wins while leaders take responsibility when things go wrong

I can't repeat enough that culture isn't built in everyday moments.
How you handle the person who speaks up.
Whether asking for help feels safe.
If people can be human without penalty.

Companies with healthy cultures don't just keep talent.
They become magnets for it.

🔄 Repost if you believe culture is your strongest competitive advantage.
➕ Follow Gözde Imamoglu for more.

I watched a leader kill psychological safety in 8 seconds.

He had no idea.

A team member asked a question. His response? "We literally just talked about that."

Everyone went quiet.

Not because they had nothing to say. Because they learned it's safer not to.

Here's what I mean: Psychological safety doesn't live in your company values. It lives in how you react when someone opens their mouth.

And most leaders destroy it without even knowing.

You sigh when someone asks a question. 
You check your phone while they're talking. 
You say "that won't work" before they finish.

Small moments. But your team is always watching.

So what actually builds safety?

Pause before you answer. Even if the question feels obvious.

Don't jump to why an idea won't work. Ask what would need to be true for it to work.

When someone pushes back, thank them. Out loud. In front of the room.

Put your phone down. Look at them. Let the silence breathe before you fill it.

None of this is complicated.

But it signals everything.

Because trust breaks in seconds and takes months to rebuild.

Next time you're in a meeting, ask yourself: Am I making it easier or harder for the next person to speak?

That's where real culture starts.

What's one thing you'll do differently in your next meeting?

🔄 Repost if this resonated.
➕ Follow me Gözde Imamoglu for more on leadership, culture, and building teams where honesty doesn't feel risky.

Image Credit: Justin Wright

Careers can be rebuilt.

Health is harder to negotiate with.

Think about the extra hours you’re putting in at work right now.
Late evenings. “Just one more thing.” Weekends half on, half off. 

Now stretch that over a year.
Then over many years.

Often, it’s for a bonus.
A title.
A promotion that might come.

But the cost is very real.
Your body feels it.
Your focus drops.
Your nervous system stays on edge.

So here’s the shift I made:

I started betting on myself.

That means protecting:
 • my time
 • my focus
 • my energy
 • my relationships

Not someday. Now.

If overworking is your default, try one of these today:

1. Pick a clear end to your workday
Choose a real stop time. 
Close the laptop. Step outside. Change rooms. Signal the end.

2. Schedule recovery like it matters 
A walk. A short rest. Reading for pleasure.
Put it in your calendar. Treat it like a meeting with yourself.

3. Pause before saying yes
Ask: Is this worth my energy right now?
If not, delegate, delay, or decline.

Nothing dramatic.
Just small choices that protect yourself.

Because overworking at the cost of your health is not worth it. 💛

P.S. If you protected one thing more this year, what would it be? Time • Energy • Focus • Health or all of it? 

♻️ Repost if someone in your network needs this reminder.
➕ Follow Gözde Imamoglu for more.

One bad day can turn into a bad week.

Unless you interrupt it in the first hour.

You know I’m all for protecting your energy at work and in life.

Anything that drains it should deserve your attention.

We all know these moments:
• The message you overthink all afternoon
• The meeting where your tone didn’t land
• The comment that sits with you longer than it should

Before you realise it, you’re four days deep in a low-energy spiral that started with something small.

Last week, I walked out of a conversation feeling unheard in a way that touched my core values.

My chest was tight, I kept replaying it, and I carried that tension into the evening.

By the next morning, I remembered that we always have a choice. The choice to shift our state, protect our energy, and reset our direction.

Here’s what actually helps break the cycle:

1️⃣ Name it out loud
 "I'm having a bad day, not a bad life."
 It separates the feeling from the story.

2️⃣ Protect your sleep
Bad days spread fastest when you're tired.
Sleep brings your energy back online.

3️⃣ One small kind act
For yourself or someone else.
A tiny gesture interrupts the spiral.

4️⃣ Choose your circle
Telling the story to five people keeps you stuck.
One grounded conversation helps you move forward.

5️⃣ Give tomorrow one bright point
Something simple to look forward to: morning coffee, breakfast, a short walk.

Remember: 
Your state is yours.
Treat it like gold. 

P.S. What do you do first to shift your energy?

📒I’ve been building my biggest product that will help you shift your energy in unexpectedly simple ways. 

If you want to be the first to know, you can sign up here: https://lnkd.in/di3iSKmx 💛 Coming very soon!!!

Back-to-back meetings are energy vampires.

You walk into meeting number five feeling like a ghost of your former self.

But here's what I share with my clients all the time: 
You can reset your entire state in under 2 minutes.

Here are 9 science-backed micro habits you can do between meetings:

1️⃣ Inhale for 4, hold for 7, exhale for 8.
A single round activates your parasympathetic nervous system and reduces cortisol levels instantly.

2️⃣ Cold water on your wrists
Your pulse points are cooling stations for your entire body. Cold water triggers an alertness response that lasts hours.

3️⃣ Look at something 6 metres away
After staring at screens, your eye muscles lock in “near focus.” Distance gazing relaxes them. 

4️⃣ Stand and reach for the ceiling
Sitting compresses your diaphragm. One big stretch opens your ribcage, increases oxygen flow, and signals energy to your brain.

5️⃣ Drink a glass of water (250ml) mindfully
Dehydration drops cognitive performance. It creates a mental pause that resets your nervous system.

6️⃣ Roll your shoulders 5 times backward
Forward head posture reduces lung capacity and creates tension. This realigns your spine and opens your chest.

7️⃣ Step outside or near a window
Natural light regulates cortisol and boosts serotonin. Even 60 seconds of daylight shifts your internal state.

8️⃣ Name 3 things you can see, 2 you can hear, 1 you can touch This grounding technique pulls you out of mental overwhelm.

9️⃣ Set an intention for the next meeting
Instead of rushing in reactive mode, take 30 seconds to choose how you want to show up.

Small shifts compound into massive energy changes.

I've been testing these with my clients for months. The difference is immediate.

And honestly? I use number 7 between every single call myself. (It’s been a childhood habit of mine.)

Tomorrow I’m sharing my complete guide:
“100 science-inspired micro habits across 10 key life areas” in my newsletter. You don't want to miss it. 

Sign up here: https://lnkd.in/di3iSKmx 

Which habit resonates most with you? Drop a number below 👇

🔄 Repost to help someone feel a little less stressed today.
➕ Follow me Gözde Imamoglu for more energy management insights 💛

5 daily invisible leadership mistakes:

And each one can be fixed in under 15 minutes.

1️⃣ Mistake: Leaving people guessing

When priorities aren’t clear:
 → Every decision becomes a guessing game
 → That constant weight of “Am I doing this right?”

The fix:
 → Monday morning priority email

2️⃣ Mistake: Meeting addiction

Every unnecessary meeting fragments focus:
 → 30 minutes to get back in the zone
 → Constant mental task-switching

The fix:
 → Friday calendar cleanup
 → Replace meetings with async updates

3️⃣ Mistake: Missing the warning signs

Early signals are easy to miss:
 → Missing small deadlines
 → No longer volunteering for projects

The fix:
 → Weekly energy check-ins
 → Adjust workload based on what you hear

4️⃣ Mistake: Priority whiplash

If there’s an “urgent” project every week, it creates:
 → Learned helplessness
 → Fear of committing to anything

The fix:
 → Monthly priority protection meeting
 → Choose 3 priorities that won’t change

 5️⃣ Mistake: Only seeing problems

Great performance goes unnoticed. Only fires get attention.

Over time, this kills:
 → Motivation to excel
 → Connection to the mission

The fix:

 → Friday wins email
 → Highlight 3 specific contributions

When you fix these 5 mistakes:
 → Your team stops second-guessing
 → Focus returns naturally
 → People feel seen for their strengths
 → Energy comes back without burnout

P.S. No judgment zone: Which number are we unlearning together? 

🔄 Repost if someone in your network needs this reminder
➕ Follow Gözde Imamoglu for more on building teams that thrive.

5 leadership blind spots quietly draining your team

Stop sacrificing your health for success.

The healthier you get, the more wealth you can create.

And you have more control over this than you think.

Because 80–90% of chronic conditions are lifestyle-driven not genetics. 

That’s biology responding to inputs.

And listening to the signals and partnering with your body can be the most important skill you will ever learn. 

So here’s a more useful way to think about it:

1. Sleep
If you wake up already tired, your body didn’t finish its repair work. That’s information.

2. Movement
If a full day passes without your heart rate changing, your system stays in “idle mode.”

3. Food
If meals leave you foggy or hungry again fast, your body didn’t get what it needed. That’s feedback.

4. Breathing
If your jaw is tight or shoulders are lifted, your nervous system is asking for a pause. A few slow breaths can change the signal.

5. Connection
If you feel drained after social time, something felt unsafe or rushed. If you feel calmer, that’s regulation.

Quick honesty moment 👀
Is your body whispering 🤫… or shouting 🚨 already?

🎁 If this resonated, download my free guide with 100 micro habits for better energy across 10 key areas of life: https://lnkd.in/dhR3AyCt

➕ Follow me Gözde Imamoglu for more on career, growth, and high-energy work life habits.

A company reached out and asked for a proposal to present to their leadership team.

I had all the content ready.
Except the deck that speaks their language.

They wanted me to offer my workshop to help their teams build energy-rich routines.
Great opportunity.
Short timeline.

I had to turn everything I already had on my already existing presentation into a clear, credible pitch deck - fast.

Because decision-makers need the problem framed in their world and a structured solution with a clear timeline showing:
• what happens,
• for whom,
• in what format,
• and when.

Here’s how it works:
You create one base deck with placeholders.
Then you remix it by adding the client’s specific details.

Gamma instantly generates a customized version for that exact audience.

Instead of rebuilding slides, I remixed my base deck in minutes, then stayed in the same flow to:

• adjust the tone for decision-makers
• tighten the structure
• refine visuals without starting over
• make it feel boardroom-ready

And once it was done, I reused and remixed it again for:
• follow-up conversations
• the workshop itself
• future client pitches

Your time and energy are valuable.

Use it for:
• real conversations
• building trust
• impressing business partners
• closing the right opportunities

Not fixing fonts at midnight.

👉 Try NanoBanana in Gamma https://lnkd.in/evaBDUk7 and spend your energy where it actually matters.

🎥 Watch the short example video to see how you can do the same.

P.S. What usually takes more of your energy?
🧭 Turning your work into a clear story
🎨 Font-size therapy at midnight
(Be honest 😅)

#gammapartner

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Gözde İmamoğlu

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taplio

The Battle

Lester Chng

Gözde İmamoğlu

Followers

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lester Chng's LinkedIn Performance

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