Philips

Building best-in-class digital, search and content strategy for Philips direct-to-consumer business worldwide. Oversee global strategy, roadmap, budget, performance. Lead multi-disciplinary team of agencies and experts. Work closely with businesses and regions from strategy to local execution. Oversee MarTech & AI integration streams. 

Results & Impact:

+20M YoY traffic growth via organic digital channels 
+13M paid media value and integration with paid channels: SEA, Social, Amazon 
2.5X conversion rate with CX/UX, CRO and content optimization

Global Digital Marketing & SEO Lead @Philips | Web, Mobile, COM, D2C, E-Commerce

Responsible for global digital marketing & e-commerce for Philips Personal Care business worldwide: go to market strategy and activation, Philips.com platform, performance, optimization. Lead cross-functional team (6) & agency (5) 

Results & Impact:

+300% organic traffic growth via global digital engagement program 
+2X conversion via mobile-first .COM CX deployment 60+ markets
+175% online sales growth
+6M traffic via global Experience & Content platform deployment

Senior Global Digital Marketing & E-Commerce Manager

Omnichannel launch of Philips Beauty Pop-up store in Amsterdam, where Sergey lead an omnichannel strategy and activation. Responsible for omnichannel strategy, launch and 360 activation Philips Beauty Pop-up store in Amsterdam.

Results & Impact:

3,7X in-store traffic versus set targets, 5X store digital engagement across channels 
2,7X conversion rate, 170% of planned sales across channels 
300K digitally reachable customer acquisitions

Omnichannel Digital Lead for Philips Beauty, Pop-up store 

Responsible for 360 product launch for Philips Beauty products: Lumea, VisaCare, VisaPure, NutriWonder with XXM activation. E2E responsible for global campaign creation, localization and activation in 65+ markets. Lead a team of specialists and global / local agencies. 

Results & Impact:

+150% sales growth via e-commerce program across key markets in UK, US, DE, FR, Nordics, CEE
+300% traffic growth for campaign experiences
New product launches 360 digital campaigns for Philips Lumea, VisaCare, VisaPure, NutriWonder with XXM activation budget

Senior Global Digital Campaign Manager

Built digital marketing capability and team (3) experts and agencies for Philips in Ukraine. 

Results & Impact:

+125% online sales via e-commerce program and shop 
+300% organic traffic growth YoY via SEO/Social/Content activations
3X ROAS improvement across paid media channels: search, social, display

Country Digital Marketing Lead

Solvoz

Lead Solvoz global digital marketing and lead generation strategy for Solvoz procurement platform. Advisory role.

Built Solvoz digital marketing capability, strategy, journey
Built SEO / Paid Search / Social ads strategy and roadmap 
Website / COM / SEO content and optimization roadmap for lead generation

Digital Marketing & SEO Director (Advisory via Philips Foundation)

Levi9 Technology Services

Built digital marketing and lead generation capability and team for Levi9 global operations.

Results & Impact: 
•	+75% online lead generation growth
•	+5M sales growth via deployment of lead generation campaign  
•	+5X ROAS for paid lead generation channels: SEA, Paid Social, Affiliates

Digital Marketing Lead

Responsible for digital marketing, online advertising, lead generation, SEO, content creation for Levi9 global marketing operations.

Results & Impact:
•	93% of Google TOP 1-3 SERP positions for key searches and keywords
•	+5X increase in lead generation via paid generation campaigns: Search & Social
•	+3X ROAS for paid campaigns across Google, BING, Yahoo

Digital Marketing and Lead Generation Manager

Krendls LTD

Results: 
• Google TOP 1-3 SERP positions for key searches and keywords (beat competition)
• 450% increase in organic traffic via SEO strategy 
• 3X ROAS on paid channels: Search, Craiglist, Display

Responsibilities:
• Development of company website & SEO strategy
• Managing lead-generation campaigns on Search (SEA), Social (Paid/Organic), Display, Craigslist
• Build company digital analytics capability and performance marketing

Online Marketing Manager at Krendls

Digital marketeer with 12+ years of global experience across Marketing, Web/Mobile, Media, Search, E-Commerce and Martech within large multinationals and scale-ups. Passionate about leveraging emerging technologies, particularly generative Al, to revolutionize customer journeys and experiences.

Key areas of expertise: consumer journey mapping, digital strategy, go-to-market activation, Web/Mobile, Search (SEO/SEM), social media, E-Commerce. Certified Scrum Product Owner with experience working Agile in complex multinational organisation. 

Proven track-record of growing business across Europe, US and Asia with ROI +50%, 20M in traffic, 2X conversion and +175% e-commerce sales.    

Results & impact:  
* Successful launch of iconic Philips products: Philips OneBlade and Philips Lumea with 360 digital activation campaigns that delivered strong business and sales growth 
* Launch of Philips Direct to Consumer with 360 digital activation and organic strategy resulted in 20M traffic, €13M media value and ROI of 8€
* Launch of Philips.com for Philips Beauty and Grooming with Web product configurator that delivered 2x conversion increase across 60 countries 
* Delivered +175% sales growth for Philips Wake Up light business with E-Commerce / Amazon activation campaign across DE, UK, FR, US
* +5X media efficiency gain and ROAS for digital advertising (Search, Social) for Philips Ukraine

Specialities: Digital Marketing Director, Head of Digital Marketing, Marketing Director, SEO Director, Head of SEO, Online Marketing, Growth Marketing, Digital Lead

Sergii Lesnikov

Ever Technologies

We are building Open-Source solutions which help businesses grow constantly, manage teams and save budgets.

IT Product Manager | Project Manager

Youpal Group

IT Project manager - working with remote medium and large-size teams on web, mobile, DevOps, CRM/ERP, and IoT solutions using open-source technologies. 
Agile, Scrum methodologies.
Every week we deliver value to show that we are in the right direction and on the same page with stakeholders.

- Full ownership of the product development, MVP definition and tasks prioritization taking under consideration different aspects such as customer requests, engineering constraints, delivery timeline;
- Team definition for the project, hiring initiation if lacking internal resources, team management, risk management, budgeting, roadmap;
- Driving the product life cycle, ownership of the product requirements following agile methodology including scrum ceremonies;
- Instructing development and product teams to ensure acceptance criteria meets stakeholder expectations;

Achievements:
- adjusted right pace and approach of software development among Agile team;
- successfully delivered MVPs of CRM/ERP, Bot, Cloud Suit-Workspace infrastructure and Healthcare website;
- Cost reducing by right planning and change management;

IT Project Manager

FORFORCE / Digital Production

Project definition on a high level from client's requirements;
Responsible for the preparation of high-level requirements to turn them into tasks and milestones;
I was in charge of a team that worked on customer projects. Tracked time delivery, team risks, change management;
Developing strong relationships with customers, connecting with key business executives and stakeholders.
Ability to manage several projects and tasks at once an excellent ability to prioritize time and efforts (multitasking).
Attending events/meetups/conferences/business trips or face to face. 
Monitor customer satisfaction across service lines.

IT Business Development / Project Manager

CherryPie Studio

All our workflow was via Upwork, applying for jobs, communications, payments, etc.

IT Sales Manager

Haft Group

Charge of the Sales Department. Developing relationships with customers and keeping them satisfied with their needs. Provide full b2b sales services such as quality control, transport logistics, all payment methods, and schedule according to specification. Marketing research, import/export. Account management, risk management.

Head of the Sales Department

Play Mobile Technolodgy

Responsible for developing relationships with customers. Inbound/outbound B2B sales, warm/cold calls, presentation of our products/service, meet KPI, daily/weekly/monthly reports, grow ROI. Workflow with the technical department and billing engineers.

Sales Manager / Project Manager

Hello, Glad to see you!

My small review)

Every businessman wants a business which grows every minute and wants to see a result.
In our century, we need to optimize our business processes. The software comes to the rescue. It is used by people everywhere on PC, laptops, tablets, phones, watch, glasses and so on.
People became addicted to gadgets. Could you tell yourself who these people are? Mainly they are your customers or consumers.
If you have an offline business it's time to change it and jump into online and get new customers and save your time for your daily routine.

We help startups or offline businesses bring their ideas into the digital world.

I am glad to answer all of your questions.

Our team has solid skills in developing different kinds of software as Web solutions (Node.js, Php, Phyton, JavaScript), mobile (iOS | Android), deploy servers. 

Mainly it's FinTech such as Ethereum, BlockChain, Cryptocurrency, E-Commerce, and Healthcare.

We provide a different kind of collaboration such as Outsourcing and Outstaffing(full time).

We provide the highest quality service.

Consultation is free.

We can communicate in English, Russian or Ukrainian)

taplio

The Battle

Sergii Lesnikov

Konstantin Bosiy

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