Philips

Building best-in-class digital, search and content strategy for Philips direct-to-consumer business worldwide. Oversee global strategy, roadmap, budget, performance. Lead multi-disciplinary team of agencies and experts. Work closely with businesses and regions from strategy to local execution. Oversee MarTech & AI integration streams. 

Results & Impact:

+20M YoY traffic growth via organic digital channels 
+13M paid media value and integration with paid channels: SEA, Social, Amazon 
2.5X conversion rate with CX/UX, CRO and content optimization

Global Digital Marketing & SEO Lead @Philips | Web, Mobile, COM, D2C, E-Commerce

Responsible for global digital marketing & e-commerce for Philips Personal Care business worldwide: go to market strategy and activation, Philips.com platform, performance, optimization. Lead cross-functional team (6) & agency (5) 

Results & Impact:

+300% organic traffic growth via global digital engagement program 
+2X conversion via mobile-first .COM CX deployment 60+ markets
+175% online sales growth
+6M traffic via global Experience & Content platform deployment

Senior Global Digital Marketing & E-Commerce Manager

Omnichannel launch of Philips Beauty Pop-up store in Amsterdam, where Sergey lead an omnichannel strategy and activation. Responsible for omnichannel strategy, launch and 360 activation Philips Beauty Pop-up store in Amsterdam.

Results & Impact:

3,7X in-store traffic versus set targets, 5X store digital engagement across channels 
2,7X conversion rate, 170% of planned sales across channels 
300K digitally reachable customer acquisitions

Omnichannel Digital Lead for Philips Beauty, Pop-up store 

Responsible for 360 product launch for Philips Beauty products: Lumea, VisaCare, VisaPure, NutriWonder with XXM activation. E2E responsible for global campaign creation, localization and activation in 65+ markets. Lead a team of specialists and global / local agencies. 

Results & Impact:

+150% sales growth via e-commerce program across key markets in UK, US, DE, FR, Nordics, CEE
+300% traffic growth for campaign experiences
New product launches 360 digital campaigns for Philips Lumea, VisaCare, VisaPure, NutriWonder with XXM activation budget

Senior Global Digital Campaign Manager

Built digital marketing capability and team (3) experts and agencies for Philips in Ukraine. 

Results & Impact:

+125% online sales via e-commerce program and shop 
+300% organic traffic growth YoY via SEO/Social/Content activations
3X ROAS improvement across paid media channels: search, social, display

Country Digital Marketing Lead

Solvoz

Lead Solvoz global digital marketing and lead generation strategy for Solvoz procurement platform. Advisory role.

Built Solvoz digital marketing capability, strategy, journey
Built SEO / Paid Search / Social ads strategy and roadmap 
Website / COM / SEO content and optimization roadmap for lead generation

Digital Marketing & SEO Director (Advisory via Philips Foundation)

Levi9 Technology Services

Built digital marketing and lead generation capability and team for Levi9 global operations.

Results & Impact: 
•	+75% online lead generation growth
•	+5M sales growth via deployment of lead generation campaign  
•	+5X ROAS for paid lead generation channels: SEA, Paid Social, Affiliates

Digital Marketing Lead

Responsible for digital marketing, online advertising, lead generation, SEO, content creation for Levi9 global marketing operations.

Results & Impact:
•	93% of Google TOP 1-3 SERP positions for key searches and keywords
•	+5X increase in lead generation via paid generation campaigns: Search & Social
•	+3X ROAS for paid campaigns across Google, BING, Yahoo

Digital Marketing and Lead Generation Manager

Krendls LTD

Results: 
• Google TOP 1-3 SERP positions for key searches and keywords (beat competition)
• 450% increase in organic traffic via SEO strategy 
• 3X ROAS on paid channels: Search, Craiglist, Display

Responsibilities:
• Development of company website & SEO strategy
• Managing lead-generation campaigns on Search (SEA), Social (Paid/Organic), Display, Craigslist
• Build company digital analytics capability and performance marketing

Online Marketing Manager at Krendls

Digital marketeer with 12+ years of global experience across Marketing, Web/Mobile, Media, Search, E-Commerce and Martech within large multinationals and scale-ups. Passionate about leveraging emerging technologies, particularly generative Al, to revolutionize customer journeys and experiences.

Key areas of expertise: consumer journey mapping, digital strategy, go-to-market activation, Web/Mobile, Search (SEO/SEM), social media, E-Commerce. Certified Scrum Product Owner with experience working Agile in complex multinational organisation. 

Proven track-record of growing business across Europe, US and Asia with ROI +50%, 20M in traffic, 2X conversion and +175% e-commerce sales.    

Results & impact:  
* Successful launch of iconic Philips products: Philips OneBlade and Philips Lumea with 360 digital activation campaigns that delivered strong business and sales growth 
* Launch of Philips Direct to Consumer with 360 digital activation and organic strategy resulted in 20M traffic, €13M media value and ROI of 8€
* Launch of Philips.com for Philips Beauty and Grooming with Web product configurator that delivered 2x conversion increase across 60 countries 
* Delivered +175% sales growth for Philips Wake Up light business with E-Commerce / Amazon activation campaign across DE, UK, FR, US
* +5X media efficiency gain and ROAS for digital advertising (Search, Social) for Philips Ukraine

Specialities: Digital Marketing Director, Head of Digital Marketing, Marketing Director, SEO Director, Head of SEO, Online Marketing, Growth Marketing, Digital Lead

Sergii Lesnikov

The Clorox Company

Marketing Director Europe

Avon

- Global brand strategy
- Brand repositioning - new brand vision and mission, new era of product quality (formula, packaging, design), brand visual identity (look and feel, tone of voice, photography, global toolkits) 
- Communication & creative strategy (incl. global campaigns)
- Assets & Content: consumer centric content for omnichannel experience
- Portfolio management: define the architecture and innovation roadmap (future innovation and NPD strategies & core products) 
- GTM: roll-out of global calendar- innovations launch plans & inline activations 
- Multiple senior stakeholders management
- Rated exceptional- top 5% of company’s employees

Global Head of Brand

Brand Management Consultancy LTD         

Brand strategy, strategic prioritisation across functions (marketing, communication, digital, PR) and businesses (offline, online), investments optimisation, marketing plan design and execution, digital strategy, media strategy, customer acquisition&retention, pricing policy, PR strategy, retail strategy.

Owner and Director

Unilever

Category: FMCG, Cosmetics
Skincare Category

- Global marketing strategy and positioning of Unilever Skincare portfolio (the key focus markets in the UK, Asia and US) and its adaptation and delivery worldwide
- Growth opportunities identification (portfolio development, market development, geographic expansion)
- Ongoing monitoring of market transformation (customer/market research and demographic profiling, market needs, macro&micro trends analysis)
- Customer champion
- Market research
- Category communication
- People management

Global Skincare Category Strategy Manager

L'Oréal

Category: FMCG, Cosmetics
Brand: L'Oreal Paris (Make-up)

- Marketing&Communiaction long-term strategy
- Multi-million marketing budget – ATL/BTL 
- A&P development, digital marketing, social media, PR, in-store activation
- New products recommendations (including communication, pricing, forecasting)
- Merchandising 
- People management

Group Product Manager L'Oreal Paris

Category: FMCG, Cosmetics
Brand: Vichy
Market position: Market leader in its category (20% MS)
- 2013 marketing strategy and digital strategy
- TTL Multi-million marketing budget
- B2C and B2B responsibility
- digital strategy (CRM, Social Media, SEO)
- People management

Group Product Manager Vichy

Category: FMCG, Cosmetics
Brand: Vichy
- Marketing and PR strategy
- TTL Marketing budget 
- B2C and B2B responsibility 
- Merchandising in POS responsibility
- Price positioning & sales forecasts
- People management

Marketing&PR Vichy

Category: FMCG, Cosmetics
Brand: Vichy, Inneov
PR:
• Lifted brand to #1 in PR National Report (from #4), 1st time in brand’s history, with best journalists’ feedback
• Prepared clear PR strategy and planning & event calendar (27 press conferences, 12 dermatological congresses)
• Managed relationships with KOLs, VIPs and celebrities and run press office
• Built first online platform connecting media, experts and the brand 
Medical marketing: created the new department in the business structure
• Prepared long-term department strategy: Market shares gained (28% anti-ageing, 14% anti-acne, 12% hair loss)
• Developed dermatological & pharmaceutical channels as business opportunity (750 dermatologists 1000 pharmacies)
• Hired, trained and integrated into the business the team of medical representatives

Public Relation & Medical Manager Vichy/Inneov

Category: FMCG, Cosmetics&Nutricosmetics
Brand: Inneov, Skinceutcals
Market position: Inneov: market leader in its category (val)
- Long-term marketing strategy for Innéov&Skinceuticals
-  Marketing budget management– ATL/BTL, CRM 
- Launch of new brand Skinceuticals (distribution & marketing strategy implementation)

Group Product Manager

Category: FMCG, Cosmetics&Nutricosmetics
Brand: Inneov
Market position: Inneov: market leader in its category (val)
-  Marketing strategy & marketing budget management– ATL/BTL, CRM 
- Launch of new NPD for Innéov
- Launch strategy preparation (P&L, marketing, distribution)

Senior Product Manager

Category: FMCG, Cosmetics&Nutricosmetics
Brand: Inneov
Market position: Inneov: market leader in its category (val)
- Efficient marketing mix (ATL/BTL, CRM) 
- Launch of NPD  
- Visibility & merchandising in POS responsibility

Product Manager

Global marketing leader with 16 years of FMCG experience, in local and global roles. Versatile Brand Guardian with strong commercial acumen and an omni-channel approach. Entrepreneurial team leader with very strong work ethic and passion for growth. 
Dedicated to businesses close to the people and the planet. 
Known for passion, curiosity and meaningful relationship building. 

Main experience:
- Brand strategy, creative strategy & GTM, integrated marketing
- Developing meaningful authentic distinctive brands via relevant positioning, communication & product portfolio.
- Redefining brand and product experience 
- People leader driving growth and entrepreneurial culture within organisations.

Key skills:
- Strategy
- Brand Management 
- Marketing, PR, Communication, Events
- Media / Social Media / Digital
- Merchandising and Visual Merchandising 
- Omni-channel
- Consumer champion
- Leadership / Coach and Mentor
- International market research
- Excellent understanding of Beauty (skincare expert) & Cosmetics, Trends & Culture
- Creativity & sense of aesthetics, entrepreneurship & ownership, analytics, work ethic

taplio

The Battle

Sergii Lesnikov

Karolina Pires Basanez (Tlalka)

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