Philips

Building best-in-class digital, search and content strategy for Philips direct-to-consumer business worldwide. Oversee global strategy, roadmap, budget, performance. Lead multi-disciplinary team of agencies and experts. Work closely with businesses and regions from strategy to local execution. Oversee MarTech & AI integration streams. 

Results & Impact:

+20M YoY traffic growth via organic digital channels 
+13M paid media value and integration with paid channels: SEA, Social, Amazon 
2.5X conversion rate with CX/UX, CRO and content optimization

Global Digital Marketing & SEO Lead @Philips | Web, Mobile, COM, D2C, E-Commerce

Responsible for global digital marketing & e-commerce for Philips Personal Care business worldwide: go to market strategy and activation, Philips.com platform, performance, optimization. Lead cross-functional team (6) & agency (5) 

Results & Impact:

+300% organic traffic growth via global digital engagement program 
+2X conversion via mobile-first .COM CX deployment 60+ markets
+175% online sales growth
+6M traffic via global Experience & Content platform deployment

Senior Global Digital Marketing & E-Commerce Manager

Omnichannel launch of Philips Beauty Pop-up store in Amsterdam, where Sergey lead an omnichannel strategy and activation. Responsible for omnichannel strategy, launch and 360 activation Philips Beauty Pop-up store in Amsterdam.

Results & Impact:

3,7X in-store traffic versus set targets, 5X store digital engagement across channels 
2,7X conversion rate, 170% of planned sales across channels 
300K digitally reachable customer acquisitions

Omnichannel Digital Lead for Philips Beauty, Pop-up store 

Responsible for 360 product launch for Philips Beauty products: Lumea, VisaCare, VisaPure, NutriWonder with XXM activation. E2E responsible for global campaign creation, localization and activation in 65+ markets. Lead a team of specialists and global / local agencies. 

Results & Impact:

+150% sales growth via e-commerce program across key markets in UK, US, DE, FR, Nordics, CEE
+300% traffic growth for campaign experiences
New product launches 360 digital campaigns for Philips Lumea, VisaCare, VisaPure, NutriWonder with XXM activation budget

Senior Global Digital Campaign Manager

Built digital marketing capability and team (3) experts and agencies for Philips in Ukraine. 

Results & Impact:

+125% online sales via e-commerce program and shop 
+300% organic traffic growth YoY via SEO/Social/Content activations
3X ROAS improvement across paid media channels: search, social, display

Country Digital Marketing Lead

Solvoz

Lead Solvoz global digital marketing and lead generation strategy for Solvoz procurement platform. Advisory role.

Built Solvoz digital marketing capability, strategy, journey
Built SEO / Paid Search / Social ads strategy and roadmap 
Website / COM / SEO content and optimization roadmap for lead generation

Digital Marketing & SEO Director (Advisory via Philips Foundation)

Levi9 Technology Services

Built digital marketing and lead generation capability and team for Levi9 global operations.

Results & Impact: 
•	+75% online lead generation growth
•	+5M sales growth via deployment of lead generation campaign  
•	+5X ROAS for paid lead generation channels: SEA, Paid Social, Affiliates

Digital Marketing Lead

Responsible for digital marketing, online advertising, lead generation, SEO, content creation for Levi9 global marketing operations.

Results & Impact:
•	93% of Google TOP 1-3 SERP positions for key searches and keywords
•	+5X increase in lead generation via paid generation campaigns: Search & Social
•	+3X ROAS for paid campaigns across Google, BING, Yahoo

Digital Marketing and Lead Generation Manager

Krendls LTD

Results: 
• Google TOP 1-3 SERP positions for key searches and keywords (beat competition)
• 450% increase in organic traffic via SEO strategy 
• 3X ROAS on paid channels: Search, Craiglist, Display

Responsibilities:
• Development of company website & SEO strategy
• Managing lead-generation campaigns on Search (SEA), Social (Paid/Organic), Display, Craigslist
• Build company digital analytics capability and performance marketing

Online Marketing Manager at Krendls

Digital marketeer with 12+ years of global experience across Marketing, Web/Mobile, Media, Search, E-Commerce and Martech within large multinationals and scale-ups. Passionate about leveraging emerging technologies, particularly generative Al, to revolutionize customer journeys and experiences.

Key areas of expertise: consumer journey mapping, digital strategy, go-to-market activation, Web/Mobile, Search (SEO/SEM), social media, E-Commerce. Certified Scrum Product Owner with experience working Agile in complex multinational organisation. 

Proven track-record of growing business across Europe, US and Asia with ROI +50%, 20M in traffic, 2X conversion and +175% e-commerce sales.    

Results & impact:  
* Successful launch of iconic Philips products: Philips OneBlade and Philips Lumea with 360 digital activation campaigns that delivered strong business and sales growth 
* Launch of Philips Direct to Consumer with 360 digital activation and organic strategy resulted in 20M traffic, €13M media value and ROI of 8€
* Launch of Philips.com for Philips Beauty and Grooming with Web product configurator that delivered 2x conversion increase across 60 countries 
* Delivered +175% sales growth for Philips Wake Up light business with E-Commerce / Amazon activation campaign across DE, UK, FR, US
* +5X media efficiency gain and ROAS for digital advertising (Search, Social) for Philips Ukraine

Specialities: Digital Marketing Director, Head of Digital Marketing, Marketing Director, SEO Director, Head of SEO, Online Marketing, Growth Marketing, Digital Lead

Sergii Lesnikov

Furlough

Pivoted into an ecosystem for entrepreneurs, startup founders, ecommerce owners, and marketing professionals that collaborate through our 40+ FREE live monthly events.

Chief Executive Officer

Curated content trips with social media influencers hosted by brands and coordinated activity driven events throughout multiple cities. Managed the Boutique Hotel Franchise throughout the Mayan Rivera. Partnered up with social media influencers in growth for their brands. In August 2020, the results of the pandemic led Furlough to pivot their entire model.

Founder

QuickNode ⚡

Created marketing strategy to streamline customers into their ecosystem further. Built and trained their team in handling inbound inquiries from their customers (NFT projects). Created event strategy and marketing plan to help facilitate stronger community growth.

Marketing Consultant

SadaPay

Created and implementing the Go-To-Market Strategy for SadaPay which is bringing modern financial services to Pakistan, where 85% of over 220 million people are formally unbanked. The number of smartphones has doubled to 100 million in the last two years and is projected to grow to 170 million in 2025.

Connections Collective

In charge of overseeing the project management software, Asana, including various aspects of user experience. Led the team by setting strategic directions and managing day-to-day business operations, including internal communications. Took the initiative to integrate a software-based solution for managing employees by tracking key metrics.

Director of Operations

Elite Body Sculpture

Aided in staffing their marketing team from content writers, SEO specialist, media buyers, creative directors, developers, executive assistant and social media specialists. Coordinated strategy and efforts on their omni channel strategy which helped scaled to several locations around the world leading to an IPO on the NYSE for over a billion dollar evaluation.

Marketing Director

Inter Miami CF

Curated an SMS strategy that was able to get their local fans to opt in to marketing messages by incentivizing them with apparel. This created stronger ties with their local audience which was used to broadcast team updates, season ticket sales, and pop up events. Led to the passing of the bill in favor of constructing the Freedom Park.

SMS & Fan Acquisition Campaign Manager

PotNetwork 

Led the strategy and coordination in SEO and SEM, for this publicly traded company on the New York Stock Exchange. Assisted in lead generation and outreach for Advertising and Sponsored Posts. While focused on the Diamond CBD project, I contributed to other bigger projects where my expertise was required.

Business Development

Creative Propulsion Labs

Directed several projects in multiple industries from start to finish for Creative Propulsion Labs, a Miami based full-service marketing firm that provides comprehensive solutions in web, print, and digital marketing. Involved in research and design to development and production: from onboarding, the first phase (site improvements or website overhaul), the second phase (going to market, SEO framework, social media, Adwords, etc), and the third phase (affiliate marketing, optimizing, lead gen for sales, gorilla/ambush marketing, etc).

Digital Marketing Director

Diamond CBD

Led the marketing department in creating campaigns that overcame significant challenges of not being able to advertise through traditional channels. Under my leadership, Diamond CBD became the #1 Affiliate Company in Cannabidiol (CBD) and continues to bring the highest quality products in the nation.

Affiliate Marketing Manager

Destination Luxury

Recruited and managed interns and brought in clients for Destination Luxury, an online publication that focuses exclusively on the luxury market. With more than 10 million impressions a month, my work contributed to Destination Luxury establishing itself as a social media leader in the luxury sector.

I'm just a space for others greatness. 

Some of my notable achievements include:
-Scaling Diamond CBD to $40 million MMR using SEO tactics
-Creating the go-to-market strategy for SadaPay, a modern financial service for Pakistan, 
-Writing a two best-selling book on growth hacking and personal development
-Marketing consultant for the team at Icy Tools which became acquired by QuickNode
-Built the marketing team for Elite Body Sculpture that went public on NYSE for $1 billion
-Fan Acquisition Campaigns for Inter Miami CF that led to the passing of the Freedom Bill

By far my most notable achievement is building this incredible community of professionals that collaborate on Discord. If there's one thing that grabs your attention from my profile I hope it's this as this ecosystem is changing lives everyday.

taplio

The Battle

Sergii Lesnikov

Joseph Φ Casanova

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