Leslie Venetz

Outbound sales strategies, processes & skill sets for 15-50M SaaS & service orgs that need revenue-generating pipeline | Keynote Speaker | Top Sales Voice ✨#EarnTheRight to your buyer's time & attention ✨

🔥 Discover the Power of Effective Sales Training & GTM Strategy with Me 🔥

As a corporate sales trainer and sales-led GTM consultant, I am dedicated to transforming the way your team engages with prospects. Say goodbye to one-sided conversations and hello to meaningful interactions that drive results. 

Want your team to talk WITH prospects instead of AT them? Reach out to learn more today.

✉ Let's Connect! ✉

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💡 Why Choose The Sales-Led GTM Agency? 💡

🚀 Extensive C-Suite Enterprise Selling Experience: With 15 years spent in C-suite enterprise selling, I have opened doors and penetrated the biggest logos, including AT&T, KraftHeinz, Walmart, ExxonMobil, JPMorgan, Verizon, and Target. I understand the intricacies of navigating high-level negotiations and building fruitful partnerships.

🚀 Accomplished VP & Head of Sales: Thriving in leadership roles, I have achieved remarkable success as a three-time Head of Sales. My strategic vision and ability to inspire teams have consistently led to over-achievement and revenue growth.

🚀 Early-Stage Startup Smarts: As employee #1 in a business intelligence startup, I fueled rapid growth by ramping up revenue from zero to 412K & 21 logos within 9 months post-MVP launch. I possess the expertise to guide startups through critical stages and drive substantial sales momentum.

🚀 Stellar Track Record: By nurturing SDR, BDR, ISR, AE, and CS teams, I have consistently surpassed targets and elevated overall performance. My proven ability to build high-performing, buyer-centric sales teams has resulted in tangible results and increased customer satisfaction.

🎯 Specialties 🎯

 B2B Sales & Sales Management | C-level Fortune 1000 Sales | Blue Chip Sales | SME Sales | Sales Collateral & Materials | Sales Training & Coaching | Sales Presentations | Cold Calling | Lead Sourcing | GTM Strategies | Email Sequence Creation | Outbound Campaigns | Sales Coaching | Pipelines | Business Development | Sales Strategy & Leadership | Sponsorship Sales | Marketing Campaigns | Social Selling | Content Creation | Recruitment | Onboarding | Customer Success | Account Management | Account-Based Marketing | HubSpot | SalesLoft | ZoomInfo | Prospecting | SDR & BDR Management | Customer Relationship Management (CRM) in a B2B Sales Culture

GTM  Partner

Follow Leslie Venetz, Founder of Sales Team Builder at @SalesTipsTok for daily sales tips and inspiration. 

Leslie is here to help you reach more people, build more value and close more sales.

Go from 0.02% to 30% reply rates by stopping one habit: 
Treating every signal like permission to pitch.


The signals they used did not change. 

Their sales messaging did.


Most reps get a notification, a job change, a webinar attendance, a pricing page visit, and they send the same outreach. 

Different trigger, same email. 

That mismatch is what kills trust before you ever earn the meeting.


I use a framework called POV to fix this. 

It sorts every signal into one of three buckets based on where the buyer actually is, not where you want them to be.

Join me for a live convo on how to decode signals here: https://bit.ly/3OKgMFy



📌 POV SIGNAL FRAMEWORK:

P is for Problem Unaware. 

A new job title, a funding announcement, a leadership change. 

These signals tell you something has shifted in their world, not that they are ready to talk to a vendor. 


O is for Option Aware. 

Your prospect downloaded a white paper or attended a webinar. 

They know a problem exists but they are still figuring out what solving it even looks like (or even if it’s worth solving). 

This is where most reps blow it by jumping straight to a pitch. 

Instead, keep educating and become a trusted resource while you have their attention.


V is for Vendor Aware. 

Pricing page visits, direct product questions, competitor comparisons. 
Now they are evaluating options to move from the status quo. 

Your job is to remove friction and provide answers that make it easier to buy from you.



The wrong message at the wrong moment does not just underperform. 

It actively destroys trust you already worked hard to build.


📌 I am going deeper on this with Mixmax AI on March 18th. 

Join Heath Barnett 🤙 & Melissa Gaglione ⭐️ and me  LIVE to learn how to decode your signals and use them to build and close pipeline: https://bit.ly/3OKgMFy

Leslie Venetz 

USA Today Bestselling Author | Keynote & SKO Speaker | Sales Strategist for Orgs That Outbound ✨ #EarnTheRight ✨ 2026 Goals: Read More Books & Pet More Dogs

Open article: Live Webinar: the difference between market signals and engagement signals for sales by bit.ly

Live Webinar: the difference between market signals and engagement signals for sales

Alex M.

CMO | Fractional Head of Growth | Over $200M in Incremental Revenue 📈 | Aspiring Movie Critic | Angel Investor

Executive marketing leader helping companies achieve their next level of growth.  Successful at both Fortune 50 companies and startups.  Examples include: 

 📈 At BENlabs, I managed all marketing teams, created all marketing infrastructure, guided the company's rebranding and helped spear its transformation from an agency model to an AI tech-oriented firm. My teams achieved revenue growth of our direct to consumer business and the most ever leads from a marketing team. 

 📈 At Bloomberg Media I reduced paid media costs by 400% and helped grow it first subscription business from $1M to $100M.  I did this by managing all our media expenditures, hiring and managing our agencies and signing partnerships with the likes of JetBlue and Samsung. 

 📈 At TubeBuddy I increased revenue by 30% during my first 6 months by revising pricing and packaging and A/B testing our messaging and positioning. 

 📈 At Verizon, I managed go to market and used a mixture of direct response and top of funnel marketing to lead multicultural marketing for the northeast area.  My team was responsible for an incremental 300K subscribers. Along the way, I won an award for Latino Marketer of the Year. 

None of the above happens without thinking a lot about leadership, both of my direct reports and cross functional colleagues while caring a lot about the intersection of data and creativity.

Fractional CMO

I oversee all marketing for BENlabs.  A tech company infusing AI into the creator economy across content optimization,  product placement, and influencer marketing. 

I lead a 20-person team that oversees the whole marketing funnel, including, brand, growth, and paid media.

Some recent wins include:

1) Increased our organic views by 200% 2) Led the creation of our brand strategy and creative assets 3) Increased subscribers and revenue 30% YoY

We work autonomously, and independently with a NO BS approach.   We believe in being world-class because intrinsically it is the best way to connect individual interests with company ones.

Come and join us.  We are just getting started!

𝗜 𝗺𝗮𝗱𝗲 𝘁𝗵𝗶𝘀 𝘃𝗶𝗱𝗲𝗼 𝗶𝗻 𝗮𝗻 𝗮𝗳𝘁𝗲𝗿𝗻𝗼𝗼𝗻 𝘄𝗶𝘁𝗵 𝗔𝗜
𝘁𝗵𝗿𝗲𝗲 𝘆𝗲𝗮𝗿𝘀 𝗮𝗴𝗼 𝗶𝘁 𝘄𝗼𝘂𝗹𝗱 𝗵𝗮𝘃𝗲 𝗰𝗼𝘀𝘁 $𝟱𝟬𝗞 𝗮𝗻𝗱 𝘄𝗲𝗲𝗸𝘀 𝗼𝗳 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻.

That gap should change how every marketing team operates.

Creative used to be the bottleneck. You had the strategy, but production timelines forced you to pick your shots carefully.
That constraint is dissolving fast. 

Teams integrating AI creative are testing more concepts and iterating before committing real production dollars.

There's a real IP conversation happening here too. But AI isn't creating new capabilities, it's compressing cost and timelines so dramatically that it changes who gets access to high-quality creative.

If you're leading a marketing team and not experimenting with AI creative, you're leaving speed on the table. 

In marketing, speed compounds.

I'm deep in this space every day and happy to talk through what's working. 

Send me a message if you want to discuss how AI creative fits into your strategy. 

(Also if you know me, you know I love Mad Men)

Alex Montas Hernández

Growth-Focused CMO | $100M+ in Attributed Revenue | SaaS · AI · PLG

𝗜'𝗺 𝗮 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿 𝘄𝗵𝗼 𝗯𝘂𝗶𝗹𝘁 𝗮 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀. 
The most underrated way to grow? It's not content. 𝗜𝘁'𝘀 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵. 

And most marketers completely ignore it.

Two years in, here's the sequence I'd give anyone starting a service business.

𝟭. 𝗡𝗮𝗶𝗹 𝘆𝗼𝘂𝗿 𝗼𝗳𝗳𝗲𝗿. Get specific about what you're selling. Talk about the problem, not the solution. People don't buy features. They buy relief from something costing them time, money, or sleep.

𝟮. 𝗪𝗮𝗿𝗺 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵. Tell everyone you know. Friends, family, former coworkers, your LinkedIn network. It feels awkward. That's why most people skip it. These people already trust you. Let them help.

𝟯. 𝗖𝗼𝗹𝗱 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵. Most of us don't have an audience waiting to buy from us. So you go find them. Email. LinkedIn DMs. Not glamorous. But this is where you learn what resonates before you spend a single dollar.

𝟰. 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴. You could start here. Plenty of people build audiences first and figure out the offer later. But if you need revenue now, content won't pay your bills in month two. Let outreach conversations shape what you post. That way everything you publish is already validated.

𝟱. 𝗥𝗲𝗳𝗲𝗿𝗿𝗮𝗹𝘀. Find people already selling to your audience. Figure out how to help each other win. Shared-customer partnerships are the most underrated growth channel nobody talks about.

𝟲. 𝗔𝗱𝘀. Dead last. Build the best landing page you can. Invest in your brand. Go all out. But only after one through five are working. Ads are fuel. Fuel without an engine just burns.

Content is what marketers reach for first. Outreach is what gets a service business moving. Stop choosing between them. Run both together.

12 years of scaling subscription businesses. These are the 3 channels I keep betting on and how I'm evolving them in 2026.

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