For the last 10 years. I've made a living working with small to medium-sized businesses, helping with advertising strategy, planning, and execution. I've sold everything from pens and steak knives to digital marketing products, and now I sell larger-than-life billboards across Canada.

As a lifelong fan of advertising, I've been fortunate enough to work with Canada's largest SMB agencies, including The Yellow Pages, Postmedia, and Searchkings. The switch from helping customers stand out online to helping them stand out in the real world on large screens has been a blessing.

With the emergence of AI, learning all new skills while in the advertising space, and combining years of account management, leadership, new client acquisition, and campaign planning helps me be a true weapon to my clients on a regular basis.

I always look forward to conversations and debates on advertising and best practices!  And I'm always excited to learn more and chat with new people every day!

Leslie Stoute

A & A Customs Brokers

Making the border disappear so you can focus on your business.  Experienced Customs Brokerage, Compliance and Freight in Canada and the United States.

Sales Account Executive

Livingston International

Trade Advisor, Emerging Business, CA

Yellow Pages / Pages Jaunes – Canada

• Develops strategic plans with the goal of maximizing financial performance for more than 120 assigned and acquired customers
• Manages over $1.3M in revenue 
• Conducts quarterly performance analysis to demonstrate value, return, and relevancy of the advertising program to customers
• Continuously learning, retaining, and presenting a high level of knowledge of over 30 advertising and marketing products including online and print
• Maintains positive and effective customer relationships to ensure retention and satisfaction with internal and external stakeholders
• Daily customer involvement with a variety of industries and their front office staff  
• Identifies and discusses advertising and marketing needs with customers by continuously evaluating changes to provide recommendations for more effective use of services offered
• Use of Salesforce, Excel, Microsoft Office, Google Analytics and Join.me on a daily basis
• SEM / SEO, Facebook / Instagram Solutions, Websites, Retarget Marketing, Multimedia content creation and sponsored placements on YP online and mobile properties

Media Account Consultant - Premise (Outside Sales)

As a versatile, customer-oriented, inside sales professional, I have a superior focus on retaining customers and increasing sales revenue. Demonstrated sales acumen and strategic planning ability.  Proven track record of leadership, pipeline management, exceeding client expectations and driving revenue beyond budgets; utilizing diverse sales tactics including qualification, persuasion, strategy, proposal and closing.
•	Assisted SMBs to reach their ROI goals through consultation and advertising solutions
•	Use of Salesforce, Excel, Microsoft Office and Join.me on a daily basis
•	Managing 720k of revenue accounts and acquiring new customers through self-prospecting, cold calling and converting new potential clients. Returned at 116%.
•	Proven presentation and consultation skills to ensure program renewals of client contracts while solidifying positive relationships with advertisers.
•	Helping advertisers understand how their business is found on the web through Google searches and assisting with keyword and geo relevant search targeting to reach their target audiences
•	Responsible for breaking down each advertisers web, online and mobile analytics by providing key insights and identifying opportunities to improve their program’s performance
•	Generating proposals and educating clients about online advertising avenues that can boost lead generation through SEM/SEO, Facebook Solutions, Retarget Marketing, Multimedia content creation and sponsored placements on YP online and mobile properties

Media Account Consultant - Advantage (Inside Sales)

Bókun ehf.

Bókun, from Iceland, is a community cloud-based software solution that enables the cross-selling of travel products to enhance revenues for those connected to the platform.  www.bokun.io
•	Source market trade shows to attend. Register and coordinate/create all marketing materials and booth needs. Pre-call all show attendees to set-up group/one-on-one meetings/presentations. Work Show. Follow up calls/emails to secure sales of product.
•	Source trade associations, groups, tourism areas. Coordinate and execute in person lunch & learns, presentations or online webinars to promote product with software demonstration and sign on new clients.
•	Installations, training, trouble shoot and provide support.
•	Follow up on sold licenses, ensure installation and use.  Promote cross-selling on platform.
•	Cold calls, lead nurturing, updates to new prospects.
•	Marketing expansion of product knowledge across North America utilizing social media, eblasts, events, cold calls, nurturing, association memberships and interaction across all channels.
•	Meet sales expectations.

Marketing Manager - North America

An E.R. Production

26 years experience in design - 12 years experience as Creative Director - 3 years as Creative Director for Club Toyota Canada magazine - Strong Print, Video, Web skills - Social Media and Blogging - B2B & B2C Advertising and Branding. Available for Freelance, Consultation and on Contract.

Principle

Annex North – Annex Business Media

Responsible for the Creative Direction, Design and Production of 14 monthly magazines.
A transitional knowledge transfer position as company changed hands from CLB Media.

Creative Director / Production Manager

CLB Media Inc. (a division of the Cartwright Group Limited)

As Creative Director, my role was both supervisory & hands-on.  Responsible for providing strategic creative direction; identifying project deliverables, thinking before designing, supporting project goals, strategic business goals and determining the overall design strategy & implementation across print, marketing, video, digital, social media and web.
•	Led team of eight Art Directors & two interns with overall responsibility for 28 magazines & the marketing team serving a fast-growing B2B publishing & media company.
•	Responsible for all promotional & marketing material from concept through design and delivery – including print, video & web. Required to work closely with both internal & external customers developing requirements, project schedules & solutions.
•	Managed the Art team including hiring, training, mentoring, coaching, reviews & discipline, including attracting recruits & retaining creative talent to grow the creative capability.
•	Provided Sales Reps with all corporate & product marketing material.
•	Created standard templates for eblast promos for internal & external clients – including announcements, sales/product promos, video eblasts with embedded download links.
•	Produced video for webcast, inc. round tables, seminars, live trade shows & product presentations.
•	Created website front ends inc. video, social media, white papers & blog inc. product pages. 
•	Designed & produced all custom publishing initiatives, assoc. reports/mags/marketing/video/web initiatives.
•	Led design review meetings & presentations to management.
•	Maintained currency in new tech. & design methods. Mentored staff to do same.
•	Oversaw re-design of publications & websites.
•	Played strategic role in RFP response process.
•	Managed & monitored budgets
•	Managed workflow to ensure all deadlines were met.
•	Oversaw quality control on all publications.
•	Oversaw, directed and performed planning, scripting, shooting & editing of on-line & presentation videos.

Creative Director

Canadian Lawyer and Workplace News magazines (a division of the Cartwright Group Limited)

• Responsible for the Art Direction and Design of 2 monthly magazines.
• Assigned all photography and illustrations, maintained budgets, photo retouching and all marketing and special projects for each title.

Art Director

Canada Law Book (a division of the Cartwright Group Limited)

• Responsible for Design and Production of all marketing materials promoting multiple product lines. 
• Design and production of hard and soft cover books with foil and blind embossing, binders, CDs, jewel cases, flyers, brochures and trade show booth posters and banners.

Marketing & Book Designer

Era Banner Newspaper - Metroland Printing & Publishing

• Translated client requests from concept to final graphics for in paper and point of purchase advertising.
• Provided direct support for the Marketing Manager of Upper Canada Mall (220 stores, Newmarket), to create from concept, design and produce all in paper and point of purchase advertising including any promotional/giveaway items.
• Edited/designed/produced two bi-weekly 16 page full colour tab size pull out editorial sections: assigned and edited all editorial content, sourced photos and created all promotional and accompanying advertising – traditional paste-up/production skills.

Creative Consultant

At A & A Customs Brokers, my role as Sales Account Executive revolves around eliminating cross-border trade barriers for businesses in Canada and the United States. Our team's mission is to provide customs brokerage, compliance, and freight services, while streamline operations, ensuring clients can focus on their core business without the hindrance of trade regulations.

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The Battle

Leslie Stoute

Einar Rice

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