Leslie Greenwood

Chief Evangelist, Community Strategist, Co-Founder of Wednesday Women, Startup Advisor, Ex-Stay-At-Home Mom

I'm the Co-Founder of Wednesday Women and the Founder of Chief Evangelist Consulting: two ventures grounded in a core belief: community isn’t a tactic, it’s a force.

Wednesday Women began as a ripple in 2023 as a small, intentional effort to elevate executive women. We amplify women’s voices on LinkedIn, on stages, on podcasts, not as polished personas, but as their real, remarkable selves (the woman behind the title). Our public platform is for everyone, and we’ve built a private membership for executive women who want to go deeper with that mission and create connections both help unlock challenges but also are their biggest cheerleaders. 

Through Chief Evangelist Consulting, I help companies design community strategies that create lasting engagement. With 20+ years in customer-facing leadership roles, I approach community as a strategic lever, rooted in trust, value, and connection.

At the heart of everything I do is a belief in the power of evangelism, authenticity, and shared momentum.

And yes — I run on coffee, dark chocolate, trying (and failing) to keep me very vocal dog in check and talking loudly about diversity in tech.

Ambassador

Advocating for Pavilion’s mission of helping every leader and their team achieve their professional potential through community-powered learning. I will be supporting key initiatives, developing and teaching curriculum for Pavilion University and providing over 10,000 members with leadership advice. Join us at joinpavilion.com.

I couldn’t find any women experts. 
I don’t know any women speakers. 
I didn’t realize I built an entire exceptionally homogeneous event. 🤯

Seems to be a good day to remind everyone that if you’re looking for expert speakers for your event, I have an easy resource. 

Go to a certain website that might be where I work.  

Hit “Get Involved”

Hit “Find Speakers” 

Search a list of over 300 executive women. Ungated, free, keyword searchable.  

Reach out to them and say you found them thru Wednesday Women.  

Kinda easy actually. 


#noexcuses #nomoremanels #executivewomen #keynotespeakers

Leslie Greenwood 

💜 Bringing public awareness and private support to executive women, Co-Founder of Wednesday Women, Community Strategist, Chief Evangelist, Startup Advisor, Ex-Stay-At-Home Mom

🗓️I’m posting this on March 1 on purpose.

Because honoring Black women should never be confined to the shortest month of the year.

And as the mother of two amazingBlack women, this is personal for me.

Black History Month may end on the calendar, but the brilliance, leadership, influence, and impact of Black women do not.

So rather than letting the moment pass with February, I want to carry it forward.

I’m grateful for the Black women whose voices shape conversations, challenge assumptions, build companies, lead teams, create culture, and move all of us forward.

Not just in history.

The work is to keep noticing, keep crediting, keep amplifying, and keep showing up long after February ends.

March 1 felt like the right day to say that out loud. 💜

#BlackHistoryMonth #BlackWomenInLeadership #WednesdayWomen

29 new friends 
15 Wednesday Women members 
2 board members 
4 states 
A flight delayed until 4am 
Tears and cheers for a long awaited job offer. 
A gator 
Service beyond expectation 
Not only beautiful wines but the science and history behind them 
Local women artisan vendors - the honey chocolate 🤯
A celebrity chef - yes I got a selfie!! 
Gifts galore 

The biggest gift? 🎁 

Seeing these women take time away from demanding jobs, new babies, intense job searches and their families just for themselves.  

A little restoration, weaving the spider webs of connection, and possibly that well needed nap on the way back to the city.  

As one member said more than once, “I’m proud I’m putting myself first.”  I couldn’t have said it better myself.

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So you show up at the coffee shop you made a reservation for your event 15 minutes early as requested and no one is there. 

🚫 It’s closed. 
Lights are off. 
20 women are mingling outside.
Probably an event planner’s nightmare.

But they don’t have “Super Sam”! Samantha Archuleta found us an alternative location within five minutes that would be setting up our table on our walk over. Amazing! 

Sometimes things are just meant to happen. Our coffee was delicious, we got in a few hundred extra steps, we still had an amazing time learning about each other and finding ways we could support one another. 

And the extra bonus? Avotoasty is a woman owned business. Thank you to Sofia Guglani and your amazing team for working on the fly and helping us have an amazing event. We will absolutely be back. 

Robyn, Gwyneth Borden, Michelle Ji-Yeun Kim, Annette Sung, Holly Hon, Paula Mantle, Christina Mitine, Christina Singh, Aimie Vargas. Barbara Leavitt, Frankie, Michelle King, Gurlene Kaur, Arvita Tripati, MBA, Nellie Wartoft, Jieun Lee, ⚡️ Lori Dunn , Heidi Dickert, Mabel Liang

❓Who are the women in enablement I should know?

I’m looking for women who deserve more spotlight for the work they’re doing to help teams perform, influence strategy, and drive real revenue impact.

In my opinion, a lot of women in enablement are doing work that goes far beyond what the title suggests. They’re building the systems and momentum behind high-performing revenue teams. 

Honestly, many of them look a whole lot more like “revenue activators” than the traditional label gives them credit for.

And yet, some of the most strategic people driving revenue are still not getting enough visibility. 🤨

Let’s change that. 💜

Tag them in the comments or send in a nomination.

#womeninenablement #wednesdaywomen #revenueactivators

Now, how did Starbucks know that I was going on a work trip this week? #ubecoldfoam for the win.  

Wednesday Women nails representing.  

Bye Dallas, hello San Francisco and Napa! 💜

Let the travel hacks commence.  

1) Buy Wednesday Women purple suitcase because you saw it in the Morning Brew newsletter (brand partnership? 🤙😁💜).

2) Order your coffee as you’re driving into the airport or as you’re deplaning.  No long  line to then wait forever for your coffee.  Girls gotta have caffeine first thing.  

3) At least in Dallas, you no longer have to go to the airport to get TSAPreCheck. I got mine at Staples. #gamechanger 

4) When you’re traveling, do “community “everywhere”. Meaning reach out to your community and set up coffee dates.  I’m in SF and have coffee and dinner already planned for tonight.  Also 2 coffees and drinks set up in Seattle at the end of the month.  These are outside of our official events.  

5) Bring a good book. I’m always thinking about the experience and psychology of our events and reading Unreasonable Hospitality is taking this to a whole new level. 

Teach me! What other tips should I be using?  #travelhacks #sanfrancisco #wednesdaywomen

International Women’s Day sharing a date with Daylight Saving Time feels almost poetic.

A day about women.
A day with more light.

There are so many brave women I know who aren’t afraid to step into the light and just as many who aren’t afraid to /gently push/nudge/or shove, if necessary, another woman toward it.

Not every brave woman is the one at the center.

Sometimes she’s the one…
…making the intro.
…giving the endorsement.
…opening the door.
…sharing the opportunity.
…passing the mic.
… giving another woman that nudge to be seen.

That matters.

I’m grateful for the women I know who own their brilliance.

And I’m equally grateful for the women who see brilliance in someone else and refuse to let it stay hidden.

That kind of generosity can change careers, confidence, communities…all of it.

Take your turn shining in the spotlight or shine it on someone else. 

We need both. 💜

#InternationalWomensDay #WomenSupportingWomen #WomenInLeadership #WednesdayWomen

What did you do this week at work? I learned how to pitch better. You may be thinking, I don't sell anything. I don't need to know how to pitch. Well, I wholeheartedly disagree. 

I was lucky enough to host a Wednesday Women Members-Only Session with the iconic Precious L. Williams RainmakingSpeaker who talked with us about Positioning with Precision.  As you can tell, we were soooo bored and no one had any fun while learning sooooo much. 😉 

Here are a few bits of wisdom I took away from the call. 
Packaging is how you show up. 
Positioning is how the market perceives your value. 
Pitching is how you communicate that value to close. 

Everyone needs to know how to pitch well.

✅Job hunting - Pitching! 
✅Getting a raise or promotion - Definitely pitching. 
✅Talking to investors - They don't call it a "pitch deck" for no reason. 
✅Getting paid your worth to speak - Yep, still pitching. 
✅Sharing your business with a prospect - Well, duh! 
✅Getting your toddler to get dressed - You guessed it.
✅Asking your significant other to take out the trash - 😁 

So let's just say, we left with a lot of wisdom and fired up to implement it. 

But don't take it from me, I'm obviously biased. 

"Absolutely amazing session. I loved the energy and the information shared was on point. Thanks." 

"This was such a great lesson packed session - very practical, with tips I can and will implement immediately. Thank you Precious and WW."

★ Human-Centered Operations Leader, Instructional Design, Instructor, Author, Speaker, Education and Lifelong Learning Advocate. Dedicated to Advancing Women in Leadership ★

Short summary:
My work involves creating and delivering educational experiences to help people grow their careers and businesses using the lessons I learned from building an agency from the ground up as employee #1. I also create plans, processes, and programs such as a knowledge management program, an award-winning comprehensive employee onboarding program, and an award-winning referral partner program that generated 45% of company revenue. I am currently creating courses for Maven, Teachable, and HubSpot Academy. I am also writing a book on RevOps to combine a love of research, writing, and lifelong learning.


More context:
I spent several years learning executive leadership skills in my operations career at Remotish, a RevOps agency serving B2B SaaS companies using HubSpot, which also aligned with my purpose of advancing women in leadership (Remotish is women-owned-and-led).

I have very diverse career experience, which helps me see the big picture, quickly thinking many steps and scenarios ahead, while being detail-oriented. Creative problem-solving and clarity are my superpowers – I can generate surprising ideas with an unconventional perspective, and clearly explain the steps to make those ideas into reality. 

Career Journey: 
1. Graphic designer / art director, mostly magazines, with an art & journalism degree 
2. Photography piqued my interest while directing photoshoots, which led back to school 
3. Career 2 was a photographer and entrepreneur  
4. My favorite part of running the business was marketing, inspiring a career change
5. MBA in digital marketing to help my career move further and faster
6. Starting at Chief Martech Officer (Remotish) in a client-facing role that led to the fast track to management
7. Discovering part of what I was doing my whole career was Operations 
8. Creating educational content to help others learn these operations & career lessons faster than I did (internal training programs, on-demand and live cohort courses, templates, workbooks, and more)


Resources for finding your superpowers and purpose: 
1. howtofascinate.com (My advantages: prestige, innovation, and passion) 
2. 16personalities.com has an eerily accurate personality test (INTJ Architect) 
3. startwithwhy.com first helped me find “what” I enjoy: creating, improving, or discovering/exploring

Jen Bergren, MBA

This week's newsletter of learning resources is ready for you! 📨

Featuring content from:
Deepti Daryanani
Leah Russo
Taft Love 🛫
Hanan Harb Sahourieh
Randi-Sue Deckard 🔬
Iulia Tesfai, MBA
Laycken M.
Diana Walsh
Jeff Kushmerek
Kassandra Goodniss
Christina Garnett
Kristin Neumayer
Jacque Turbett
Andrea Chiarelli and Giada L.
Tom McDowall
Keshni Washington
Roderick Jefferson and Camela Thompson
and more!

Read and subscribe here: https://lnkd.in/g997Ezik


#operations #ops #learning #learninganddevelopment #revops #strategy #communication #leadership #insights #crossfunctional #generalist

Jen Bergren, MBA, M.Ed.

Open article: Weekly newsletter #162 by jenbergren.substack.com

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